• 1
  

  Switch On

  "Switch On" enables auto pilot for the selected campaign.
  The rest of this document focuses on each setting and how you can further tweak it for your individual campaigns.

• 2
  

  ACOS Target

  This is a critical part of the AutoPilot setting. The goal of the Auto Pilot is to either reach this ACOS or remain below this ACOS depending on the strategy of the
  AutoPilot chosen.
  The AutoBids are gradually tweaked to reach the targeted ACOS and because it occurs over several days as well the fact that bids for a particular product or keyword changes rapidly over days, the ACOS target is a rough estimate of what the AutoPilot will reach once active.

• 3
  

  ACOS Average Days

  The ACOS for a target is by default sales vs costs calculated over the course of 7 days. This provides a smooth tweaking to AutoBid. However you can choose to calculate the ACOS for a different duration.
  The lower the duration, the higher the probability that bids will rapidly change every day and lower the chances of hitting the ACOS target.
  Choosing higher duration means smoother tweaking of the bids for the auto pilot and higher chances of hitting the ACOS target.
  
  Usually lower duration results in higher sales with higher ad costs while higher duration results in predictable ad costs with slightly lower sales.

• 4

  

  Minimum Spending Threshold

  AutoPilot won't run on a target if this minimum spending threshold is not reached. This prevents autopilot from premature optimizing of targets.
  
  The default minimum spend is $1 (or equivalent in your currency: 1 EUR, 1 INR,1 CAD) and you can increase it to let the auto pilot only optimize higher spent targets.

• 5
  

  

  Maximum Autobid allowed

  Set the maximum allowed bid by the AutoPilot. Set the maximum autobid to lower value if you would like to restrict experimenting with higher target.
  
  Setting it to higher values will result in more sales at the cost of higher ACOS initially.
  Setting it to high values will result is higher ad spend during the initial optimization time. A lower value does not give the autopilot much freedom to experiment with new keywords and higher bids to test ACOS.
  The default Maximum AutoBid value is $3 (or equivalent in your currency: 3 EUR, 3 INR, 3 CAD) and you can increase it or decrease to let the auto pilot bid up/down to a different target.
  

• 6

  

  Add New Optimal Keywords

  You can automatically add two kind of keywords to your campaign continuously every 24 hours: Customer search terms and Amazon suggested keywords.
  The default suggested is "3 customer queries that resulted in most sales" and "2 amazon suggested keywords".
  Customer queries are keywords that do not exist in your campaign. In order to increase the efficiency of this setting make sure to optimize your inventory details and search keywords in the Amazon backend.

• 7

  

  Top Customer Search Terms

  These are "top performing" customer search queries. The metric for determining the "top performance" is in the option below.

• 8
  

  Top Amazon Suggested Keywords

  These are top keywords recommended by Amazon. It is recommended to focus more on customer queries rather than Amazon recommendations as amazon recommendations are usually more expensive to bid on.

  
  

• 9
  

  New Keywords Bid Aggression

  Since new keywords have unknown ACOS, adding new keywords presents an risk in spending too much on ads and overshooting the target ACOS in the short term.
  
  The bid aggression lets you choose the 'aggression' in choosing the percentage of bid value from the suggested value.
  For example if the suggested bid is $2 and bid aggression is 50% then the default bid of the keyword would be $1.
  Similarly if the suggested bid is $1 and the bid aggression is 30%, then the default bid would be $0.30.
  
  Optimal values are between 30-50%. Higher values allows you to experiment with more keywords and get high performing keywords quickly but also risk spending excessively

  
  

FAQ