The AutoPilot runs anywhere between 1-4 times a day depending on the current state of your ads. If your ads are currently severely under optimized, the AutoPilot runs more often to quickly reduce the ad costs
Yes you can. Although we recommend you to create new campaigns with low budget initially
Amazon allows you to boost bids on campaigns and in "placements" in ad groups. However this boost is for the constant and it's hard to not only know how much to set but also when to set/change it. Using "Automated Day Parting" the AutoPilot predicts the best time shoppers will buy your product and boost the bids only during peak time and peak days. Different products have different peak times and peak days. "Automated Day Parting" can predict the best time and day and boost the bids during these peak times while also decreasing the boot during off-peak time
The timeline depends on the strategy requested and the
"Average Acos" calculation method. For decreasing ad costs
only, you should be able to see your costs reducing within
24 hours and will take around 5-7 days to stabilize.
For increasing sales, it will take a around 7 days for noticeable results.
Increasing the "Average Acos" calculation days will
increase the timeline while decreasing the "Average Acos"
days will decrease the timeline
Currently AutoPilot can handle Auto and Manual campaigns
for sponsored products only.
AutoPilot has two components
1) The bid : This is continuously increased/decreased depending on the target ACOS by a series of small steps using the parameters in the AutoPilot settings.
2) Bid boost: Bid Boost allows Amazon to bid higher than specified bid if a customer is likely to convert. The value of bid boost is dynamically calculated by the AI and increased during peak hours while decreased during off-peak hour
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