You’re not alone if looking at all of your PPC analytics makes your head spin. But what if there was a magic number that could tell you if your efforts…
ACOS Amazon: Achieve your target ACOS to increase profit
HOW DO YOU KNOW IF YOUR ADS ARE WORKING? Advertising plays one of the prominent roles in online trading and marketing. Profit is not a purpose. It always…
Amazon PPC Automation: Bid vs Acos analysis
As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a…
Amazon TACoS: What it Means and Why it Matters
One mistake we often see Amazon sellers make is evaluating their ad performance solely on ACoS. That would be like trying to judge a recipe based on a single ingredient….
How to Reduce ACoS on Amazon: The Ultimate Guide
If you’re an Amazon seller, you’ve noticed that PPC ads are getting increasingly more expensive. In fact, according to a study by Add People, the average CPC on Amazon has…
The 2022 Ultimate Resource for Amazon ACoS
The important number Amazon ACoS, which stands for an advertising cost of sale, helps Amazon sellers figure out how much advertising costs and how profitable a campaign is. In the…
What is amazon ACoS and how can sellers improve it ?
The Advertising Cost of Sales, or ACoS, is the amount of money you spend on advertising for every dollar of revenue you generate. It can also be thought of as…
AiHello Product Update: TACOS and Organic Sales in product reports
The latest update to AiHello dashboard now shows Total Acos (TACOS) as well as organic sales for each ASIN/SKU in the product analysis pageWhile it’s important to know the TACOS…
Amazon PPC Strategy: Complete Guide to Increasing Sales with Real-Life Examples
Trying to increase sales with Amazon PPC without a proven strategy is like trying to go to a new city alone without directions. You may never get there. And even…
Perpetua Review 2024: Pros, Cons, and Ratings
When looking for an Amazon PPC software, Perpetua is one of the many promising options available.It allows you to automate your bids and track your PPC performance easily. But like…
AiHello AutoPilot Machine Learning Upgrade. Part 1
Upgrading AiHello AutoPilot Machine Learning InfrastructureAs a part of iterative process to improve the bid forecast process and help improve sales while also reducing ad costs, we will be experimenting…
Rules Based Systems for optimizing ads are killing your business
Calculating optimal bids are all rage around the internet especially around the Amazon ecommerce business and the most frequent formula given is Bid = sales/click* target acos.While this may provide a…
Amazon can smell the blood in Ads. And it’s going for it.
The week when pandemic hit, sales for my home commodities on Amazon had multiplied 3x over night. In two weeks, I was completely out of stock with what was forecast…
Beginner’s Guide to Amazon Digital Marketing & Advertising
The Amazon digital marketing space has evolved over the years and Amazon’s advertising options now rival those of industry giants like Google and Facebook.With total ad spend on Amazon skyrocketing…
Timeseries and seasonality on Amazon marketplace and how to deal with them
Have you ever noticed that your Amazon sales have a seasonal component to them? Perhaps your sales increased significantly in the fourth quarter of the year or dropped dramatically in…
The 7 Best Amazon Advertising Strategies For Sellers
According to a poll conducted by Third Door Media, 80% of Amazon advertisers intend to raise their ad spending in 2019. That means the rivalry is intensifying, and it’s time…
Best practices to boost your sales on Amazon
Have you ever wondered where you might have gone wrong or if there is room for improvement in your campaigns while trying to sell products on Amazon? Perhaps, you might…
Combining Amazon PPC and Amazon SEO
Every Amazon marketing approach should be built around two cornerstones: Amazon SEO and Amazon PPC. SEO and PPC are the ideal places to start if you want to increase sales…
Amazon SEO : Optimizing Ad Quality Score
More often than not, we think of Google rankings whenever we hear ‘SEO’. However, Search Engine Optimization (SEO) has a significant role to play in determining your product’s Ad Quality…
Ads for Amazon: Sponsored Products vs Amazon Sponsored Brands
Amazon advertising helps you increase your brand awareness and visibility. More than 60% of the brands advertise on Amazon to boost up their brand notoriety. Amazon has consistently been a…