A Small Note on Your Seller Nickname!

A Small Note on Your Seller Nickname!

Are you a new seller who is just starting out? Then you are probably wondering what you should keep as your nickname. When you are starting out as a seller on Amazon, selecting your seller’s nickname is something that is very important but often overlooked. Once you...
4 times in which re-branding is mandatory

4 times in which re-branding is mandatory

Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found themselves on the road with consumer rejection and have been forced to even backtracking in the process. One...
Is consumer loyalty lost through e-commerce?

Is consumer loyalty lost through e-commerce?

Electronic commerce has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their physical stores, but, in fact, increasingly do more and more in their online stores. As the weight of...