If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there is actually any benefit to setting up a seller profile on any marketplace. Thing is, online marketplaces are eerily similar to the shopping mall you might be selling your goods at. Shopping malls tend to be the hottest destinations for consumers, and that is what might have made you consider selling there. Market places that are online such as amazon and eBay are actually reconstructions of the same business model, just put online.
So, which one do you choose as a seller?
Established marketplaces, such as Amazon and eBay, and product portals, will attract a lot of new customers to your products or services. Not only that, you will have an audience to sell to which is larger than the combined audience of all your establishments that exist offline. If you are the type of person who is not convinced without statistics, it has been found that 90% of independent retailers in the US and UK have their products listed on at least one or more than one marketplace.
Traditional stores generally have higher running costs than online retailers, with electricity, water, rent and more to pay for every month. This allows less room for error when it comes to your initial financial investment. With an offline store, you can see funding dry up very quickly if you’re not careful.
As a seller, you must always keep in mind that using a multi-channel strategy can significantly increase your customer reach and the revenue of your shop. Integration is fairly simple and can be done easily from the administration area of your own retail channel.
Customers also appreciate the convenience of eCommerce. Being able to shop from home without direct sales pressure, and with the ability to browse in your own time can make the process much more appealing to some customers. Then having products delivered straight to their door, within a few days and even at a time to suit the customer, can be even more attractive.
For many consumers, marketplaces like amazon are the simplest and most effective way to buy something online. It is pleasant for buyers, as they have access to a wide variety of products from the comfort of their couch, and also for merchants, as you can benefit from the reach of visitors received every day and have more possibilities of sales.
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