{"id":10010,"date":"2026-03-25T21:30:36","date_gmt":"2026-03-25T21:30:36","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10010---b0e31aeb-a7f0-4f1f-8678-06aaf3ab8379"},"modified":"2026-04-10T03:01:06","modified_gmt":"2026-04-10T03:01:06","slug":"amazon-analytics-tools","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-analytics-tools\/","title":{"rendered":"20 Amazon Analytics Tools to Use [Free & Paid]"},"content":{"rendered":"

To boost your sales<\/a> and stay ahead on Amazon<\/a>, it’s important to understand what is already working, identify areas for improvement, and learn from successful competitors. <\/p>

The data needed to do these is more than most businesses can effectively manage, so they use Amazon analytics<\/a> tools. In this guide, we’ll explore 20 Amazon analytics<\/a> tools and their features so you can save time, uncover more valuable insights, and make profitable decisions.<\/p>

Jump to a tool<\/a>:<\/strong><\/p>

1. Smartview<\/a><\/p>

2. Smartscoutview<\/a><\/p>

3. Helium10<\/a><\/p>

4. Profitero<\/a><\/p>

5. Intentwise<\/a><\/p>

6. JungleScout<\/a><\/p>

7. Profit Dashboard<\/a><\/p>

8. DataHawk<\/a><\/p>

9. MerchantSpring<\/a><\/p>

10. Stackline<\/a><\/p>

11. MyRealProfit<\/a><\/p>

12. CashCowPro<\/a>\u00a0<\/p>

13. ManageByStats<\/a><\/p>

14. Quantify Ninja<\/a><\/p>

15. HelloProfit<\/a><\/p>

16. CommerceIQ<\/a><\/p>

17. SellerLegend<\/a><\/p>

18. Shopkeeper<\/a><\/p>

19. Sellerise<\/a><\/p>

20. Nozzle<\/a><\/p>

21. Sellerboard<\/a><\/p>

20 Best Amazon Analytics Tools<\/h2>

This section contains everything you need to know<\/a> about each Amazon seller<\/a> analytics software. <\/p>

You\u2019ll see their features, pricing, and what each one is best known for so you can simplify your decision-making process and get the best value for your money<\/a>.<\/p>

1. Smartview by AiHello<\/strong><\/h3>

<\/p>

Smartview<\/a> uses real-time data and advanced AI to provide Amazon sellers<\/a> with data-driven insights for growing their business.<\/p>

Besides providing accurate data, Smartview<\/a> also lets you track advertising, business reports, and keyword<\/a> ranking data on the same page instead of opening multiple tabs on Seller Central and downloading .csv files.<\/p>

Learn More<\/a><\/div><\/div>

Features<\/strong><\/p>

Unified Data Tracking: <\/strong>See all the essential metrics in one place.<\/p>

<\/p>

Growth Insights<\/strong>: Analyze your sales, ACoS<\/a>, and ad spend data and get actionable insights for increasing revenue with one click.<\/p>

<\/p>

Product Overview: <\/strong>Order your catalog by ad spend, sales, and ACoS so you can see your top-performing products and focus more on them.<\/p>

<\/p>

Campaign Analysis: <\/strong>See your most important and worst-performing campaigns and analyze how they\u2019re trending in terms of spend, sales, and ACoS.<\/p>

<\/p>

Progression Tracking: <\/strong>See a summary of your business performance every week\/month without downloading multiple spreadsheets.<\/p>

<\/p>

Try SmartView for Free<\/a><\/div><\/div>

Pricing:<\/strong>
Free<\/p>

2. Smartscout View<\/strong><\/h3>
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SmartScout Overview<\/strong><\/p>

SmartScout gives Amazon sellers, brands, and agencies a complete view of the Amazon landscape<\/strong> \u2014 revealing who\u2019s winning, where growth is happening, and how to<\/a> capture new opportunities.
Its tools go beyond sales estimates, providing category, brand<\/a>, and ad-level intelligence<\/strong> to guide strategic decisions.<\/p>

Features<\/strong><\/h2>

Category Insights<\/strong><\/h3>

See which categories and subcategories are growing fastest and where your brand<\/a> stands.
Identify emerging trends, rising competitors, and untapped niches.<\/p>

Brand & Seller Intelligence<\/strong><\/h3>

Analyze any brand or seller\u2019s footprint across Amazon.
View estimated revenue, product mix, and category presence to spot growth and partnership opportunities.<\/p>

Advertising & Share of Voice<\/strong><\/h3>

Track which brands dominate ad placements and organic rankings.
Measure visibility, benchmark competitors, and optimize ad investments.<\/p>

Brand Scouting & Lead Generation<\/strong><\/h3>

Find brands ready for growth or agency representation.
Filter by category, revenue, or 1P\/3P model to target<\/a> the best leads.<\/p>

Pricing<\/strong><\/h2>

SmartScout offers flexible plans starting at $29\/month<\/strong>, with advanced analytics and enterprise options available upon request.<\/p>

3. Helium10<\/strong><\/h3>

<\/p>

Helium10 helps Amazon sellers<\/a> track keywords<\/a>, sales, and profits, and analyze market trends to stay ahead of competitors.<\/p>

Features:<\/strong><\/p>