{"id":10062,"date":"2024-04-05T09:20:33","date_gmt":"2024-04-05T09:20:33","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10062"},"modified":"2025-09-06T19:05:03","modified_gmt":"2025-09-06T19:05:03","slug":"perpetua-review-2024-pros-cons-and-ratings","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/perpetua-review-2024-pros-cons-and-ratings\/","title":{"rendered":"Perpetua Review 2024: Pros, Cons, and Ratings"},"content":{"rendered":"

When looking for an Amazon PPC<\/a> software, Perpetua is one of the many promising options available.<\/p>

It allows you to automate<\/a> your bids and track your PPC<\/a> performance easily. But like any other software, it has its limitations. <\/p>

In this review, we’ll weigh the pros and cons of Perpetua to help you decide if it’s the right fit for your business.<\/p>

Perpetua in Short<\/strong><\/h2>

<\/p>

Perpetua offers complete PPC automation<\/a> to sellers on Amazon<\/a>, Instacart, Target, and Walmart.<\/p>

While it helps you save time, the biggest issue is that the software takes down your old campaigns and sets up new ones even if the old ones were profitable. <\/p>

You also have very little control over how your campaigns are managed. So you have to trust it blindly even when the campaign structure used does not generate the most ROI.<\/p>

\u2705 Pros<\/strong><\/h3>

Easy campaign setup<\/p>

Complete bid automation<\/p>

Organic rank<\/a> tracking<\/p>

Keyword<\/a> management automation<\/p>

PPC performance analysisActionable growth insights<\/p>

\u274c Cons<\/strong><\/h3>

Poor campaign structure<\/p>

Poor transition process for accounts with previous ad history<\/p>

You lose profitable campaigns<\/p>

No control over the bidding strategy<\/a><\/p>

Annual contracts and auto-upgraded pricing<\/p>

Perpetua Features Breakdown<\/strong><\/h2>

Perpetua has some exciting features that make it stand out. These include:<\/p>

  1. Account Overview<\/strong>
    This dashboard shows your account\u2019s overall performance. It also allows you to compare the performance of     ads<\/a> created with Perpetua against your existing campaigns.

    Additionally, it shows your     budget<\/a> and how much you\u2019ve spent so far.<\/li>
  2. Campaign Creator<\/strong>
    You can create bulk campaigns with Perpetua. It allows you to add up to 500 ASINs at once.

    You can also create your SBV and SD campaigns on the platform, making it convenient to manage all your ads in one place.<\/li>
  3. Performance Tracker<\/strong>
    See how your     Sponsored Ads<\/a> are performing over time. You can track metrics like clicks, conversions, and sales<\/a> to see the impact of changes made.<\/li>
  4. Keyword Harvesting Automation<\/strong>
    Perpetua can find relevant     keywords<\/a> based on your existing campaigns or products, saving you time and effort.<\/li>
  5. Bid Automation<\/strong>
    Take the manual work out of setting bids for your keywords by letting Perpetua’s algorithm do it automatically to     optimize your<\/a> ROAS<\/a>.<\/li>
  6. Keyword Optimization<\/strong>
    See how your current keywords are performing and identify areas for improvement.

    You can also see your Share of Voice for     search terms<\/a> and use Keyword Boosts to improve your ad ranking for important terms<\/li>
  7. Recommendations<\/strong>
    You can set rules that allow the software to optimize your campaigns based on a     target<\/a> TACoS. 

    Additionally, you can automatically negate keywords based on the target number of clicks\/conversions you choose.<\/li><\/ol>

    Perpetua\u2019s Pricing<\/strong><\/h2>

    Perpetua doesn’t provide pricing information on their website, but a search on the web (G2) suggests they offer four plans:<\/p>

    Starter – $250\/month until $5k in spend<\/p>

    Growth – $550\/month until $10k in spend<\/p>

    Pro – $550\/month + a percentage of ad spend<\/p>

    Enterprise – Custom pricing<\/p>

    Reviews from Users Who Use Perpetua<\/strong><\/h2>

    Perpetua has a number of positive reviews<\/a> with an average of 4.5 stars. After combing through customer reviews<\/a> on G2, here\u2019s a summary of what we gathered:<\/p>

    \u2705 What Users Liked About Using Perpetua<\/strong><\/h3>