{"id":10125,"date":"2024-04-23T16:24:52","date_gmt":"2024-04-23T16:24:52","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10125"},"modified":"2026-09-23T03:29:50","modified_gmt":"2026-09-23T03:29:50","slug":"amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples\/","title":{"rendered":"Amazon PPC Strategy: Complete Guide to Increasing Sales with Real-Life Examples"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid #dce7ef;font-size:29px;line-height:1.35;letter-spacing:-.4px;color:#142d48}.ah-reading-guide h2.ah-numbered{padding-left:54px;counter-increment:ah-section}.ah-reading-guide h2.ah-numbered:before{content:counter(ah-section,decimal-leading-zero);position:absolute;left:0;top:26px;display:flex;align-items:center;justify-content:center;width:38px;height:38px;background:#eaf4fc;color:#216faf;border-radius:10px;font-size:15px;font-weight:700;letter-spacing:0}.ah-reading-guide h3{position:relative;margin:34px 0 16px;font-size:23px;line-height:1.4;color:#163f65}.ah-reading-guide h4{position:relative;margin:28px 0 14px;font-size:20px;line-height:1.45;color:#163f65}.ah-reading-guide .ah-lead{margin:0 0 28px;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#eef6fc;font-size:20px;line-height:1.75}.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula{margin:28px 0;padding:24px 26px;border:1px solid #d7e5f1;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-formula{font-size:20px;font-weight:600;font-variant-numeric:tabular-nums;line-height:1.9;overflow-wrap:anywhere}.ah-reading-guide ul,.ah-reading-guide ol{margin:24px 0 30px;padding-left:28px}.ah-reading-guide li{margin:0 0 12px;padding-left:7px;line-height:1.75}.ah-reading-guide li::marker{color:#2479ba;font-weight:700}.ah-reading-guide ol.ah-steps{list-style:none;counter-reset:ah-step;padding:0;display:grid;gap:14px}.ah-reading-guide ol.ah-steps>li{position:relative;counter-increment:ah-step;margin:0;padding:22px 24px 22px 64px;border:1px solid #dbe7f1;border-radius:12px;background:#f6fafd}.ah-reading-guide ol.ah-steps>li:before{content:counter(ah-step);position:absolute;top:23px;left:20px;display:flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:#2378b9;color:white;font-size:14px;font-weight:700}.ah-reading-guide ul.ah-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;padding:0;list-style:none}.ah-reading-guide ul.ah-cards>li{margin:0;padding:20px 22px;border:1px solid #dbe8f2;background:#f7fbfe;border-radius:12px;font-size:17px;line-height:1.7}.ah-reading-guide ul.ah-cards>li:last-child:nth-child(odd){grid-column:1\/-1}.ah-reading-guide .ah-cards>li>strong:first-child{display:block;margin-bottom:8px;color:#19598d}.ah-reading-guide .ah-step-panel{margin:22px 0;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-step-panel h3{margin-top:0}.ah-reading-guide .ah-step-panel p:last-child{margin-bottom:0}.ah-reading-guide figure{max-width:100%;margin:30px 0}.ah-reading-guide figure.wp-block-image{padding:7px;border:1px solid #e0e8ef;border-radius:12px;background:white;box-shadow:0 5px 18px rgba(20,45,72,.06)}.ah-reading-guide img{max-width:100%;height:auto}.ah-reading-guide figure.wp-block-image img{display:block;border-radius:6px}.ah-reading-guide figcaption{font-size:14px;line-height:1.5;color:#587086;margin-top:10px}.ah-reading-guide figure.wp-block-table{overflow-x:auto;border:1px solid #d8e5ef;border-radius:10px}.ah-reading-guide table{width:100%;border-collapse:collapse;font-size:16px;line-height:1.6}.ah-reading-guide th,.ah-reading-guide td{padding:14px 16px;border:1px solid #d8e5ef;text-align:left;vertical-align:top}.ah-reading-guide th{background:#eaf4fc;color:#163f65;font-weight:700}.ah-reading-guide tbody tr:nth-child(even){background:#f6f9fc}.ah-reading-guide blockquote{margin:30px 0;padding:22px 26px;border-left:4px solid #2479ba;background:#f3f8fc;border-radius:0 10px 10px 0}.ah-reading-guide #ez-toc-container{width:100%;margin:32px 0 42px;padding:22px 24px;border:1px solid #cbdfee;border-top:4px solid #2479ba;border-radius:12px;background:#f7fbfe;box-shadow:none}.ah-reading-guide #ez-toc-container .ez-toc-title{margin:0;font-size:20px;font-weight:700;color:#163f65;line-height:1.5}.ah-reading-guide #ez-toc-container .ez-toc-title-container{margin-bottom:14px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{display:block;column-count:2;column-gap:26px;padding:0;margin:0}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1>li{break-inside:avoid;padding:11px 0;margin:0;border-bottom:1px solid #dce7ef;line-height:1.5;font-size:16px}.ah-reading-guide #ez-toc-container ul ul{margin:7px 0 0;padding-left:18px}.ah-reading-guide #ez-toc-container li li{padding:0;margin:5px 0;font-size:14px}.ah-reading-guide #ez-toc-container a{color:#19598d;text-decoration:none}.ah-reading-guide #ez-toc-container a:hover{text-decoration:underline}.ah-reading-guide #ez-toc-container a:focus-visible{outline:3px solid #2479ba;outline-offset:4px;border-radius:3px}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section{position:absolute;top:-100px;left:0}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section-end{position:absolute;top:0;left:0}.ah-reading-guide [id]{scroll-margin-top:100px}.ah-reading-guide .gspb_container{min-width:0}@media(max-width:700px){.ah-reading-guide{font-size:17px}.ah-reading-guide h2{font-size:25px;margin-top:44px}.ah-reading-guide h2.ah-numbered{padding-left:43px}.ah-reading-guide h2.ah-numbered:before{width:30px;height:30px;font-size:13px}.ah-reading-guide h3{font-size:21px}.ah-reading-guide ul.ah-cards{grid-template-columns:1fr}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula,.ah-reading-guide .ah-step-panel{padding:20px}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-formula{font-size:18px}.ah-reading-guide #ez-toc-container{padding:18px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{column-count:1}}@media(prefers-reduced-motion:reduce){.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}}\n\n.ah-reading-guide .ah-process-heading{padding-left:48px;min-height:36px}.ah-reading-guide .ah-process-heading:before{position:absolute;left:0;top:0;width:34px;height:34px;display:flex;align-items:center;justify-content:center;border-radius:9px;background:#eaf4fc;color:#216faf;font-size:15px;font-weight:700}.ah-reading-guide .ah-process-1:before{content:\"01\"}.ah-reading-guide .ah-process-2:before{content:\"02\"}.ah-reading-guide .ah-process-3:before{content:\"03\"}.ah-reading-guide .ah-process-4:before{content:\"04\"}.ah-reading-guide .ah-process-5:before{content:\"05\"}.ah-reading-guide .ah-process-6:before{content:\"06\"}.ah-reading-guide .ah-process-7:before{content:\"07\"}.ah-reading-guide .ah-process-8:before{content:\"08\"}.ah-reading-guide .ah-process-9:before{content:\"09\"}\n.ah-reading-guide .ah-definition{padding:20px 24px;margin:14px 0;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}.ah-reading-guide .ah-definition strong{color:#163f65}\n.ah-reading-guide .ah-long-form-list>li{margin-bottom:28px}.ah-reading-guide .ah-long-form-list>li>strong:first-child{display:block;font-size:22px;line-height:1.4;margin-bottom:16px}.ah-reading-guide .ah-long-form-list li img{display:block;margin:22px auto}.ah-reading-guide .ah-formula-comparison{font-variant-numeric:tabular-nums}\n.ah-reading-guide h5,.ah-reading-guide h6{font-size:18px;line-height:1.5;color:#163f65;margin:26px 0 14px;font-weight:700}\n.ah-reading-guide h2.ah-instruction-heading{font-size:21px;margin:24px 0 18px;padding-top:18px}.ah-reading-guide h2.ah-instruction-heading:before{top:18px}\n.ah-reading-guide ul.ah-stacked-cards{list-style:none;padding:0}.ah-reading-guide .ah-stacked-cards>li{margin:14px 0;padding:20px 24px;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}\n.ah-reading-guide .ah-minor-label{font-weight:700;color:#1e4e64;font-size:18px;margin:20px 0 8px;}\n.ah-reading-guide h3.ah-do,.ah-reading-guide h3.ah-dont{font-size:21px;padding:18px 22px;border-radius:0 10px 10px 0}.ah-reading-guide h3.ah-do{border-left:4px solid #20877e;background:#f0faf8}.ah-reading-guide h3.ah-dont{border-left:4px solid #ae6340;background:#fff7f0}\n.ah-reading-guide p.ah-fact-row{margin:6px 0;padding:12px 18px;background:#f4f8fc;border-left:3px solid #c7dcf0;border-radius:0 8px 8px 0;font-size:17px;line-height:1.65}.ah-reading-guide p.ah-cta a{display:inline-block;padding:12px 20px;border-radius:9px;background:#135faa;color:#fff;text-decoration:none;font-weight:700}.ah-reading-guide p.ah-cta a:hover{background:#104d89}.ah-reading-guide .ah-agency-summary td:first-child{width:38%;color:#184b75}\n.ah-reading-guide details.ah-original-index{padding:16px 20px;border:1px solid #dce7f0;border-radius:10px;margin:24px 0;background:#f8fafc}.ah-reading-guide details.ah-original-index summary{cursor:pointer;font-size:18px;font-weight:700;color:#244f74}.ah-reading-guide details.ah-original-index>ol{margin-top:18px}\n.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.ah-reading-guide ul.ah-cycle-cards>li{position:relative;text-align:center;display:flex;align-items:center;justify-content:center;min-height:110px;font-weight:700;color:#20567d}.ah-reading-guide ul.ah-cycle-cards>li:last-child:nth-child(odd){grid-column:auto}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{content:\"\u203a\";position:absolute;right:-19px;top:50%;transform:translateY(-50%);font-size:28px;color:#3785b4}@media(max-width:700px){.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:1fr}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{right:50%;top:auto;bottom:-25px;transform:rotate(90deg)}}\n.ah-reading-guide .ah-process-10::before{content:\"10\"}\n.ah-reading-guide pre.wp-block-code{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4}.ah-reading-guide pre.wp-block-code code{background:transparent;color:inherit;padding:0;white-space:pre;font-family:Consolas,Monaco,monospace}.ah-reading-guide p code{background:#edf3fa;color:#204d78;border-radius:4px;padding:2px 5px}\n.ah-reading-guide ol.ah-steps.ah-start-2{counter-reset:ah-step 1}\n.ah-reading-guide ol.ah-steps.ah-start-3{counter-reset:ah-step 2}\n.ah-reading-guide ol.ah-steps.ah-start-4{counter-reset:ah-step 3}\n.ah-reading-guide ol.ah-steps.ah-start-5{counter-reset:ah-step 4}\n.ah-reading-guide ol.ah-steps.ah-start-6{counter-reset:ah-step 5}\n.ah-reading-guide ol.ah-steps.ah-start-7{counter-reset:ah-step 6}\n.ah-reading-guide ol.ah-steps.ah-start-8{counter-reset:ah-step 7}\n.ah-reading-guide ol.ah-steps.ah-start-9{counter-reset:ah-step 8}\n.ah-reading-guide ol.ah-steps.ah-start-10{counter-reset:ah-step 9}\n.ah-reading-guide ol.ah-steps.ah-start-11{counter-reset:ah-step 10}\n.ah-reading-guide ol.ah-steps.ah-start-12{counter-reset:ah-step 11}\n.ah-reading-guide #ez-toc-container nav{max-height:460px;overflow-y:auto;padding-right:8px}.ah-reading-guide figure.ah-comparison-wide{max-height:650px;overflow:auto;border:1px solid #dae4ee;border-radius:12px}.ah-reading-guide .ah-comparison-wide table{min-width:760px;font-size:15px}.ah-reading-guide .ah-comparison-wide thead th{position:sticky;top:0;background:#183f65;color:#fff;z-index:1}.ah-reading-guide figure.ah-agency-summary tbody th{width:30%;background:#edf4fa;color:#244764;font-weight:700}\n.ah-reading-guide #ez-toc-container a.ez-toc-link::before{content:none!important;display:none!important}\n.ah-reading-guide .ah-comparison-wide thead th,.ah-reading-guide .ah-comparison-wide thead th *{color:#fff!important}\n.ah-reading-guide .ah-equation{display:block;margin:16px 0;padding:16px 20px;border-left:4px solid #2378b9;background:#edf4fa;border-radius:8px;font-size:20px;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.ah-reading-guide .ah-feature-comparison thead th:nth-child(1){width:18%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(2){width:12%;white-space:nowrap}.ah-reading-guide .ah-feature-comparison thead th:nth-child(3){width:48%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(4){width:22%}\n.ah-reading-guide.ah-compact-toc #ez-toc-container ul.ez-toc-list>li>ul>li>ul{display:none}.ah-reading-guide h4.ah-do{color:#276044!important}.ah-reading-guide h4.ah-dont{color:#855218!important}.ah-reading-guide p.ah-tool-bullet{margin:.45em 0!important;padding:.6em 1em;border-radius:8px;background:#f4f7fa;line-height:1.65}\n.ah-reading-guide .ah-glossary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:30px 0}.ah-reading-guide .ah-glossary-entry{background:#f7f9fc;border:1px solid #dce5ef;border-radius:12px;padding:22px;height:100%;box-sizing:border-box}.ah-reading-guide .ah-glossary-entry h2{font-size:21px!important;margin:0 0 14px!important;line-height:1.4!important;border:0;padding:0}.ah-reading-guide .ah-glossary-entry p{font-size:16px!important;line-height:1.7!important;margin:0!important}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid{grid-template-columns:1fr}}\n.ah-reading-guide .ah-glossary-grid{display:block}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:stretch}.ah-reading-guide .ah-glossary-entry{height:auto!important;margin:0!important;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container{display:flex;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}\n.ah-reading-guide pre.wp-block-preformatted{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4;font-family:Consolas,Monaco,monospace}.ah-reading-guide pre.wp-block-preformatted code{background:transparent;color:inherit;padding:0;white-space:pre;font:inherit}.ah-reading-guide .ah-output-sample{max-height:360px;overflow:auto;padding:24px;border:1px solid #d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">Trying to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">increase sales<\/a> with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> without a proven strategy is like trying to go to a new city alone without directions. You may never get there. And even if you do, you\u2019d have wasted lots of time, money, and energy.<\/p><p class=\"wp-block-paragraph\">In this guide, we&#8217;ll walk you through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">everything you need to know<\/a> about Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> campaigns. We\u2019ll also show you the strategies that have helped us grow new and existing businesses over the years with real-life examples so you can get better results with PPC.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10125-2\" id=\"gspb_container-id-gsbp-f10125-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"how-does-amazon-ppc-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Amazon_PPC_Work\"><\/span><strong>How Does Amazon PPC Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> PPC is how we\u2019ve helped thousands of accounts increase product visibility, drive <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>, and sustain growth on Amazon over the years.<\/p><p class=\"wp-block-paragraph\">Using the right PPC <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a>, we grew a client\u2019s sales from $60k\/month to $275k\/month at a 20% <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a>.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to calculate amazon acos | what is amazon fbm | what is organic keyword\" src=\"https:\/\/lh7-us.googleusercontent.com\/RrMZZVuAWFWeWXj4RU7f4oE61iLk7OpvVJdgM6H3t9SjWLzIUOXdtrHJ2iw_G4a8j9uheReAMgaM0w_sEMZhEZyhvTSUgFpb2qlLAYU80Tunno4SF5oU0-4GLlUPVYxoX_HH_6C4UmDx45sr7c78aOE\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">One of our businesses also got an extra $247k at a 13% ACoS using our \u201cwaterfall\u201d PPC <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a>.<\/p><p class=\"wp-block-paragraph\"><strong><img decoding=\"async\" title=\"what is an amazon fba product | how to boost your product on amazon | how to see competitors keywords\" src=\"https:\/\/lh7-us.googleusercontent.com\/OFfSlHBgPivUTOtRM18QJsSmdOJC1iNoPkSMtX_8QJBJcV21_oEbNtiL3PtECm8YFvMGes1lBSx1Ie9lB50LjZkF_r3rYbLJ2ELQXLJ73JoTCfBBfhELs9slDPD54eUbQ5G82Q_kos-C4v_SazA1htc\" style=\"width: 800px;\"><\/strong><\/p><p class=\"wp-block-paragraph\">So how does PPC work, and what can it do for you?<\/p><p class=\"wp-block-paragraph\">When shoppers search for products on Amazon, the platform gathers relevant listings based on search <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">Some of these results will be <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a>, marked with the label \u201csponsored\u201d &#8211; these are the result of Amazon PPC.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to find ranking on amazon | why you need an amazon marketing agency | how to improve seo on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/gLh21hFusm93G8B5jnnxwo8_2ymyvuEzNbLy_rel2Ca8N0321pDLlWe38OSfsjSnDZKj-tASMbp0HgRMhvWVIbh9fbHGNCCi03u7TJ2fH1PZPjAVEMLJ8cJkTOTLzrgz9HzVlAn7Na6qsWvKU_PeeJM\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-10-22-at-10.31.05-PM-300x200.jpeg\"  data-excerpt=\"Struggling with high Amazon ACoS? Optimize your PPC strategy! Learn to fix costly sponsored ad mistakes, improve campaigns, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-amazon-ppc-optimizing-mistakes-and-how-to-fix-them\/\">PPC ads<\/a> can also be displayed as an alternative to a competitor\u2019s product.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what are the main benefits of using amazon dsp? | how does amazon ranking work | how do you sell books to amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/JNbhecfjuYAUikLqNM3fOzvtk0LLIdWVMv920VYV8A7tuXQtLMOxasJ63eQYPhB8IEvL5W-5sUInCTg-m5XzUU3zdKhx2LYHuWKz7VW5IwMae_LvEWh7M2mn85fO2BkBubuwmHMaHSSIvbz5emBpRcs\" style=\"width: 800px;\"><\/p><p class=\"ah-definition wp-block-paragraph\">Amazon PPC essentially allows you to bid for these ad placements in an open auction against other advertisers. All you have to do is specify which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> or ASINs you want to show up for and how much you\u2019re willing to pay per click.<\/p><p class=\"wp-block-paragraph\">In the following sections, we\u2019ll show you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> set up ads in more detail.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10125-16\" id=\"gspb_container-id-gsbp-f10125-16\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"amazon-ppc-campaigns-key-concepts-terms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_PPC_Campaigns_Key_Concepts_Terms\"><\/span><strong>Amazon PPC Campaigns: Key Concepts &amp; Terms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">If you\u2019re new to Amazon PPC, there are plenty of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">key terms<\/a> you need to know, but for now, we\u2019ll focus on the 8 most important ones.<\/p><h3 id=\"impressions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impressions\"><\/span>Impressions:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The number of times shoppers saw your ad.<\/p><h3 id=\"clicks\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clicks\"><\/span>Clicks:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The number of times shoppers click on your ad. This is typically 0.3% to 1% of impressions for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">sponsored products<\/a>.<\/p><h3 id=\"cpc-cost-per-click\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC_Cost_Per_Click\"><\/span>CPC (Cost Per Click):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The amount paid to Amazon per click. It varies based on competition and marketplace, usually $0.5 to $3.<\/p><h3 id=\"ctr-click-through-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR_Click-Through_Rate\"><\/span>CTR (Click-Through Rate):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The percentage of shoppers who click on your ad when they see it. You should aim for 0.5% to 1.5% for sponsored products.<\/p><p class=\"ah-formula\">To know your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">CTR<\/a>, divide clicks by impressions. (clicks\/impressions)&nbsp;<\/p><h3 id=\"cvr-conversion-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CVR_Conversion_Rate\"><\/span>CVR (Conversion Rate):<span class=\"ez-toc-section-end\"><\/span><\/h3><p><strong> <\/strong>The percentage of shoppers who purchase after clicking on your ad. Aim for 10% or higher.<\/p><p class=\"ah-formula\">To know your CVR, divide orders by clicks. (orders\/clicks)<\/p><h3 id=\"search-terms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Terms\"><\/span>Search Terms:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>These are words or phrases that your ads show up for.&nbsp;<\/p><h3 id=\"acos-advertising-cost-of-sales\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ACoS_Advertising_Cost_of_Sales\"><\/span>ACoS (Advertising Cost of Sales):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The ratio of ad spend to sales, expressed as a percentage. (ad spend\/ad sales)<\/p><p>You should set your ACoS <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> based on your goal and category average. 40% is a good starting point for most <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a>.<\/p><h3 id=\"bid\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bid\"><\/span>Bid:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The dollar amount you tell Amazon you\u2019re willing to pay per click. You should bid high enough to stay competitive and low enough to remain profitable.<\/p><h3 id=\"keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Keywords:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Words or phrases you bid on. Start with relevant keywords with high CVR, high search volume (500+), and low competition.<\/p><h2 id=\"amazon-ad-types-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Ad_Types_Strategies\"><\/span><strong>Amazon Ad Types &amp; Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 id=\"types-of-amazon-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Amazon_Ads\"><\/span><strong>Types of Amazon Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon offers<\/a> 3 main ad types: Sponsored Products, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a>, and Sponsored Display. Each ad type comes in a different format and with different placements.<\/p><h4 id=\"sponsored-products\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Products\"><\/span>Sponsored Products:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>These ads showcase a single product and appear on Amazon&#8217;s SERP and product pages. Clicking on them directs shoppers to your product&#8217;s detail page.<\/p><p><img decoding=\"async\" title=\"how to do seo for amazon products | how to learn amazon ppc | what is a good conversion rate for amazon associates\" src=\"https:\/\/lh7-us.googleusercontent.com\/d-oFhDAb_78bZdKkds2HWPywt8iIKGia-NYy0nFa17Bve0agNRuDWBFAbNvLNdbOAkw0ja5wvxHtnu_20Ss0JsYOipipqdsN6-ZrPnD0zSfhkMVX6z6PCCOVJgUdkTa8GWf3sbfyxKcQwylqieE5fH0\" style=\"width: 800px;\"><\/p><p>For example, you can bid on keywords like &#8220;baseball hat&#8221; or target specific ASINs to have your products displayed on the Amazon SERP.<\/p><p>Your listing can also appear on the product detail pages of competitors. This is useful for targeting customers browsing similar listings with lower ratings and higher prices.<\/p><p><img decoding=\"async\" title=\"what is fba selling | what is click through rate amazon | how does amazon&apos;s search algorithm work\" src=\"https:\/\/lh7-us.googleusercontent.com\/8MFGLXECj4m07AoXxknRbYGV8_AVw8W13ZJAVyJ_h8E-_SmtWTwKOW1oEONDkCRZnD-JzT4PrumGkc1s87gjpFpOuwjglwnw0WPvBfAJrUj-eXLdZLse3KmWoZDIYfYdiKcixm6r58O98IXaRrlcyqI\" style=\"width: 800px;\"><\/p><p>You should allocate around 80% of your total <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> to SP because it offers the highest ROI and volume compared to other ad types.<\/p><p>Additionally, it offers new sellers the lowest barrier to entry by not requiring <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> registry for access.<\/p><h4 id=\"sponsored-brands\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Brands\"><\/span>Sponsored Brands:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Formerly known as headline search ads, these ads showcase <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> by featuring your logo, a custom headline, and multiple products.<\/p><p><img decoding=\"async\" title=\"why do people shop online | how to optimize amazon sponsored ads | how much to advertise on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/cqyajFEbncgEeTr5nUUxP62DzJI-ZQhCvIMig9eIYTqPMZ6kVuhWkFD4LpNG-HAaggrn3O68wVHvkTGlre6gx2DTpBIL84_ArntbcGn97H9NVlY0qT6EJHqcpM-tW5geqshUGQpPF8cKNXiooi4GnZs\" style=\"width: 800px;\"><\/p><p>For example, this baseball hat seller is using SB ads to drive traffic to their entire catalog instead of advertising only one product.<\/p><p>You need to be enrolled in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">Amazon brand<\/a> registry and have a minimum budget of $1 daily to run SB ads. And like SP ads, you target keywords\/ASINs and only pay for clicks.<\/p><p>They are ideal for sellers who have made a reasonable ROI with SP and are looking to gain more market share by increasing brand awareness.<\/p><h4 id=\"sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Display\"><\/span>Sponsored Display:<span class=\"ez-toc-section-end\"><\/span><\/h4><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">Sponsored Display<\/a> ads usually feature only one product image and can be used to target customers on and off Amazon.<\/p><p><img decoding=\"async\" title=\"how to pick amazon keywords | how to boost your amazon listing | how to send products to amazon fba uk\" src=\"https:\/\/lh7-us.googleusercontent.com\/zRMdINGJoxiZeoaTjRhHO61qVwzh6kMsbIulPPdSp70640ov60w8xlWFGIejgNouOuijKGwsd4CrDIoMIVSQH9b8h2Dppp0e9yqqaFXqc23uWFev4o0MVg99_yLR8NiZBuEhQrbxfEi--2jW9ljpFnU\" style=\"width: 800px;\"><br>Like SB ads, enrollment in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-IP-accelerator-brand-registry-300x225.jpg\"  data-excerpt=\"Unlock Amazon Brand Registry faster! Learn how Amazon IP Accelerator helps third-party sellers quickly trademark their brand for early access to vital tools and protection. Boost sales today!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-wanted-to-know-about-amazon-ip-accelerator-for-faster-brand-registry\/\">Amazon Brand Registry<\/a> is required to run SD ads and you are charged on a pay-per-click basis. There\u2019s the cost-per-mile (for every 1000 impressions) option too.<\/p><p>SD ads offer both <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">ASIN<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> targeting.&nbsp;<\/p><p>They target customers based on their shopping behavior, making them effective for reaching those who have viewed your products or similar ones before.<\/p><h3 id=\"amazon-bidding-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Bidding_Strategies\"><\/span><strong>Amazon Bidding Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">When it comes to effective bidding, you have two main options: manual and automatic.<\/p><h4 id=\"manual-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding\"><\/span>Manual Bidding<span class=\"ez-toc-section-end\"><\/span><\/h4><p>With manual bidding, you have to manually decide how much to bid for each keyword. Two common approaches to this are RPC (revenue per click) and rule-based bidding.<\/p><p class=\"wp-block-paragraph\">Here&#8217;s how they work:<\/p><h4 id=\"rpc-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RPC_Bidding\"><\/span>RPC Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Multiply your ACoS target by your EPC (earnings per click) to determine your ideal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a>.<\/p><p>For instance, if your target ACoS is 35% and you earn $6 per click on a keyword, your ideal CPC would be $2.10 (0.35 * $6.00).<br><\/p><h4 id=\"rule-based-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rule-Based_Bidding\"><\/span>Rule-Based Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>With this method, you set specific bidding rules.<\/p><p>For instance, if ACoS exceeds X amount, decrease bids by Y amount.<\/p><p>While this is more difficult for beginners to learn, it offers flexibility and is particularly useful if RPC bidding doesn&#8217;t align with your goals.<\/p><p class=\"wp-block-paragraph\">Note: Regardless of the strategy chosen, you need a target ACoS for manual bidding to work.<\/p><p class=\"wp-block-paragraph\">We usually recommend using your current ACoS as the target if you\u2019re trying to increase sales. But if you\u2019re trying to reduce ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>, targeting 5% under your current ACoS is advisable.<\/p><h4 id=\"automatic-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatic_Bidding\"><\/span>Automatic Bidding<span class=\"ez-toc-section-end\"><\/span><\/h4><p>With automatic bidding, you&#8217;re still changing bids to hit an ACoS target; the only difference is it&#8217;s happening on your behalf automatically.<\/p><p class=\"wp-block-paragraph\">Instead of manually adjusting bids or setting rules, you input your target ACoS, and the algorithm takes care of the rest, dynamically adjusting bids to meet your goal.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is good acos amazon | what is amazon market | what does notable arrival mean on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/sA2X7x-NGvPdcZrP6f76iV9VzYUbV_R9U4QO5i0Zlj2j4ezoA4KAkoz8Hx0w5t4z28sdvAq6mMFYe5QRugYNxsL3bPRhjspWAogDqCzSo2f5KpMeydJTUPR0Fl5bmdiK1c6Bj5N8zW_AYO6hShbF1NI\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Automatic bidding is more accurate than RPC bidding and simpler than rule-based bidding because it tailors <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-ppc-advertising-auction-how-it-works-300x200.jpg\"  data-excerpt=\"Master Amazon advertising success. Learn essential Amazon PPC bidding strategies to optimize campaigns, boost ROI, and win crucial placements.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-does-the-amazon-ppc-auction-work\/\">bidding strategies<\/a> to each account based on historical data.<\/p><p class=\"wp-block-paragraph\">It also requires minimal supervision and guarantees that your ads appear for relevant keywords at all times, making it the best option for new sellers and those who want to save time without losing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a>.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how do i find amazon lightning deals | how to self publish on amazon | is it easy to sell books on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/YfhXfMVvYowLbrabEK4zsIWS6Wlx36H71gAKfuPcpF2QVxTQyW9jyPwUEtI3NZu8xHEWbnIga_cX9SVq118ZNp1fKL0JXHzGhsdi98dBkFI-SgUTRFoy3sv51FyGCxbqx_z0Am8zgfb2k8kipKkE83o\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">The image above is an example of the&nbsp; <a href=\"https:\/\/www.aihello.com\/\">AiHello software<\/a> optimizing bids for a poorly performing keyword.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10125-43\" id=\"gspb_container-id-gsbp-f10125-43\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"how-to-create-an-amazon-ppc-strategy-real-life-examples\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Amazon_PPC_Strategy_Real-Life_Examples\"><\/span><strong>How to Create an Amazon PPC Strategy [+ Real-Life Examples]<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">Having helped thousands of businesses grow with Amazon PPC, we\u2019ve learned what works and what doesn\u2019t. These are 5 of the most important PPC strategies we\u2019ve found:<\/p><h3 id=\"1-waterfall-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Waterfall_Campaigns\"><\/span><strong>1. Waterfall Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-callout wp-block-paragraph\">This strategy helped <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a> generate an extra $247k in sales at a 13% ACoS for one of our businesses.<\/p><p class=\"wp-block-paragraph\"><strong><img decoding=\"async\" title=\"what is amazon amc | is amazon moving to canada | how to grow your business on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/3KWC_o4MHwm5MR4zzFRw6sqYewMy3LdbUlv_AnWaGxvhCafmSb8laIi3pFKAC0dre4d-aIoWSAUVwcYn4xiMyu0ar9P57LHcYOA96IwuLbN8DGuBgI9xr5jjOWd8PmftdQBstOyAWtvBTyoSBcF1pog\" style=\"width: 800px;\"><\/strong><\/p><ol class=\"wp-block-list ah-steps\"><li>To use it, simply set up an auto campaign with one ad group for each SKU.<\/li><li>Next, assign 10-25 cent bids for each target, using down-only bidding with minimal or zero placement boost.&nbsp;<\/li><\/ol><p class=\"wp-block-paragraph\">Each ad group will gradually start to get a small number of clicks, but once you multiply those clicks across the number of ad groups you have you end up generating significant traffic.&nbsp;<\/p><p class=\"wp-block-paragraph\"><strong><img decoding=\"async\" title=\"how to see competitor keywords | how to set up ppc on amazon | how to do digital marketing for beginners\" src=\"https:\/\/lh7-us.googleusercontent.com\/7b05_Bz_SJFKnVIr6YDem21MacFhAMknTWLgV26WUkm1DKnqNVHWBdbZuxUMxAKM6nj2cYPsKMqAVmLIIfdkphIh5eLCF416i537t0_1SRbKOMBDOMdmdBPAyyKrNz--XeqgYLgEkzOD7Ig8bzQdD7c\" style=\"width: 800px;\"><\/strong><\/p><p class=\"wp-block-paragraph\">The larger your catalog, the more effective this strategy will be.<\/p><h3 id=\"2-use-the-right-campaign-structure\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_the_Right_Campaign_Structure\"><\/span><strong>2. Use the Right Campaign Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-callout wp-block-paragraph\">We used this strategy to boost our client\u2019s sales by 27% in only 12 days while keeping ACoS at 22%.<\/p><h4 id=\"before-12th-jan-23rd-jan\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_12th_Jan_%E2%80%93_23rd_Jan\"><\/span><em><strong>Before: 12th Jan &#8211; 23rd Jan&nbsp;<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"who are the top amazon advertising and strategy agencies? | how to rank keywords on amazon | how to publish a book on amazon and make money\" src=\"https:\/\/lh7-us.googleusercontent.com\/rPZWvAgMSunRnF6m1ONRyyx-n82miC8jx-vtAyHmotWGCkSbE2HEZOXpUzV5_J9BIbFmkQbtRPRNoYPpysq3U0xheQZfMUrAp6FQ3waEPsfh5BhTdykvXhWLUnQ5BrkxZw8to-VgAS78h_cSPuXG5gk\" style=\"width: 800px;\"><\/p><h4 id=\"after-24th-jan-4th-feb\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"After_24th_Jan_%E2%80%93_4th_Feb\"><\/span><strong><em>After: 24th Jan &#8211; 4th Feb<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to boost sales on amazon | what is demand forecasting300not in top 100 | how to make money through amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/43vLeTtYtcyVe-pNIv4XLTCp4CBBE0IDePLzCBzSpdAUk_Sj_wFCfZCWmeYRN6ZPuueIuFR6zLMLq0k3vszGfhKkPUFoExCOFtp4YVRbuI7TwN00xsL1N3wsE0KwV_nxqvsLQU3O0ql2Qe5AEIqfJMU\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">When we started working with this account, we noticed that only 3 campaigns were active, and each of them contained over 30 keywords.&nbsp;<\/p><p class=\"wp-block-paragraph\">This means their ad budget was being randomly allocated to these keywords.<\/p><p class=\"wp-block-paragraph\">And as a result,&nbsp; they were underspending on the keywords that were driving the most sales and spending a lot on poor-performing ASINs and broad keywords.<\/p><ol class=\"wp-block-list ah-steps\"><li>So, we cut back on spend for the poor-performing keywords and ASINs, put the broad keywords in an ad group with a fixed budget, and negated search terms that have spent the product\u2019s AOV without a conversion.<\/li><li>Then we assigned 1 ASIN, 1 ad group, 1 <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a>, and 5-10 keywords to each campaign. This allowed us to have better control over the distribution of ad spend.&nbsp;<\/li><li>Additionally, the top-performing search terms were assigned single-keyword campaigns to get the most out of them.<\/li><\/ol><h3 id=\"3-keyword-harvesting-negation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Keyword_Harvesting_Negation\"><\/span><strong>3. Keyword Harvesting &amp; Negation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-callout wp-block-paragraph\">We used <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">keyword harvesting<\/a> to find 100+ new keywords for a client and grow their sales from $10k\/mo to almost $40k\/mo.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" title=\"what is pdp on amazon | how to sell internationally | how to boost your sales on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-1024x413.png\" alt=\"\" class=\"wp-image-10141\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-1024x413.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-300x121.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-768x310.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-1536x620.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-2048x827.png 2048w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_10141-1250x505.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-paragraph\">This <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon ads<\/a> strategy involves identifying profitable search terms <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> have overlooked and unprofitable ones that need negation.<\/p><p class=\"wp-block-paragraph\">To start, download your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a> report for the past 30 days and add it to a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a> Sheet. Below is an example of what a search term report looks like:<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to sell on amazon mexico | how to do ppc on amazon | where can audio ads purchased with amazon dsp run?\" src=\"https:\/\/lh7-us.googleusercontent.com\/zJldAutHGSCYNRu9HrCo5Uy11VscsqFN-OGzUeaxxspA5rU6la5Qy4pDu6jmD8b678bNjLBPVxJ0_U7lmPavGpHP7MgGjfts6t5WzJZnr5c7Y2qShkIYMZxR9NpkcpI-yZ1_ADMyNsCit9XuUQB6MZE\" style=\"width: 800px;\"><\/p><h4 id=\"next-you-want-to-identify-good-search-terms-to-harvest-and-bad-ones-to-negate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Next_you_want_to_identify_good_search_terms_to_harvest_and_bad_ones_to_negate\"><\/span>Next, you want to identify good search terms to harvest and bad ones to negate.<span class=\"ez-toc-section-end\"><\/span><\/h4><ul class=\"wp-block-list ah-cards\"><li>Good search terms = not exact match and sales &gt; 0.<\/li><li>Bad search terms = not exact match but sales = 0 and spend = product AOV or more.<\/li><\/ul><p class=\"wp-block-paragraph\">Search terms that have generated at least one sale but have not yet been added as keywords should be harvested. These terms can be copied into other <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">manual campaigns<\/a> and targeted directly across all match types.<\/p><p class=\"wp-block-paragraph\">For search terms that have spent the product&#8217;s AOV without generating sales, negating them is the way to go.&nbsp;<\/p><p class=\"wp-block-paragraph\">You can do these manually but it takes time.<\/p><p class=\"wp-block-paragraph\">Alternatively, you can <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">automate<\/a> both keyword harvesting and negation across thousands of campaigns with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a>.<\/p><ol class=\"ah-steps\"><li><p>Simply go to the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/the-system-is-being-updated-300x300.jpg\"  data-excerpt=\"Dive into June&#039;s AutoPilot algorithm updates! Uncover Jump Start, Campaign Audit, Keyword Quality Score, and features to boost your campaign success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-for-may\/\">autopilot<\/a> settings of the campaign you wish to harvest from and connect it to the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/forecasts-300x180.png\"  data-excerpt=\"Maximize Amazon ad performance with AiHello AutoPilot! Our new Auto Campaign harvesting &amp; negation links campaigns, migrating search terms to boost sales and cut costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/auto-campaign-harvesting-and-negation-feature\/\">manual campaign<\/a> where you want the keywords to be added.<\/p><p><img decoding=\"async\" title=\"what does amazon best seller mean | how to source amazon products | how do i improve my amazon ctr?\" src=\"https:\/\/lh7-us.googleusercontent.com\/4BSK72RtdikRhmnkt014flWxnkf1rGkkZM2isvzlEymN38PByHx0jjy2Z3dEICTpTxZAJod6Me-wUAlSrOfpxhbkhC78jjlwT0wzEtMdXHj1S9JUrv8KU5rjKfJQDCO37WUq9HMg7EpTnu1torheHmY\" style=\"width: 800px;\"><\/p><\/li><li><p>Then use AiHello\u2019s keyword <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/forecasts-300x180.png\"  data-excerpt=\"Maximize Amazon ad performance with AiHello AutoPilot! Our new Auto Campaign harvesting &amp; negation links campaigns, migrating search terms to boost sales and cut costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/auto-campaign-harvesting-and-negation-feature\/\">negation feature<\/a> to automatically prevent your ads from appearing for search terms that have spent more than the product AOV without generating any sales.<\/p><p><img decoding=\"async\" title=\"does amazon work in saudi arabia | how does amazon search engine work | how to list amazon uk product in germany\" src=\"https:\/\/lh7-us.googleusercontent.com\/JeIc0nuCt4VFC4riTlpwdEo9mrSnSR3_KCFX8kDCdr1iRD4vNDsxquKZqEkUJW_FnCVFl0nlKZBG3OBLLYjtpc-en-T7dYR_o97t3-EejwdTNdkTLEOIYbgrYWEG8JzQHsI5LWaUkVjnA70o5WvoWQ4\" style=\"width: 800px;\"><\/p><\/li><\/ol><p class=\"ah-formula wp-block-paragraph\">For example, If your benchmark is set at 1.5 and your cost per <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> acquisition is $8, AiHello will automatically negate any keyword that spends $12 ($8 x 1.5) without making a sale.<\/p><h3 id=\"4-asin-prioritization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_ASIN_Prioritization\"><\/span><strong>4. ASIN Prioritization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-callout wp-block-paragraph\">We reduced a client&#8217;s ACoS from 45% to 20% while quadrupling sales from $60k\/month to $250k\/month by using this strategy.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is amazon marketing services | how to reduce acos amazon ppc | how to become a best seller on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/NQXvpJFbGQZu-MgFy-pSNsOsKnxvxj1nflyLlVO-oL7F0vXB5c6fvpNTGVuyn6MgiBndAz-OlqV2BCDnc2H9Fi30c4YxMrI_gHdrw8J_tPK9oJGrbtq7akjzSicfvraqLCkuxQrG6cdvXTbkfLYg6JU\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to make money off of amazon | does amazon hold inventory | what is acos in amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/-zgpGomWgeZ7ulSJ9PGeK4i3KReHLGqY2pEAkGQviq6fnoi_tfgyWK32hm940eg1RlWO1o3rrjuHNm4nVXmfdh38_WNXbzFGf6nDGRzuMLWBusqPjnXX1aQlqemjUt46ZLjvqKFkb4nZZanPP-G2Ln0\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Before AiHello, the brand was spending $25k per month on ads for various products. Some did well, others didn&#8217;t.<\/p><p class=\"wp-block-paragraph\">After AiHello, they upped their spending to almost $50k a month but, $46k of that went to a single ASIN, comprising 92% of the total budget.<\/p><h4 id=\"here-s-why-it-worked\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heres_why_it_worked\"><\/span>Here\u2019s why it worked:<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">This product had the best <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a>, the highest CVR, and a much higher search volume than many other ASINs combined.&nbsp;<\/p><p class=\"wp-block-paragraph\">It was also spending 20%-30% of the budget and generating 80% of total sales.<\/p><p class=\"wp-block-paragraph\">After our adjustments, this ASIN does multiple 7 figures in ad sales and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">organic sales<\/a>. That\u2019s a lot more than what the total account used to do.<\/p><p class=\"wp-block-paragraph\">To implement this strategy, you need to focus on identifying ASINs whose sales outweigh spend.<\/p><ol class=\"ah-steps\"><li><p>You can do this by sorting your ASINs in business reports based on sales volume and identifying the top products that collectively generate 80% of your revenue.<\/p><\/li><li><p>Next, go to the \u201cproducts\u201d section of your campaign manager to identify ASINs where sales contribution is higher than spend contribution.<\/p><p><img decoding=\"async\" title=\"how to sell in amazon germany | how to get your product on the first page of amazon | how much amazon ppc cost\" src=\"https:\/\/lh7-us.googleusercontent.com\/qg_7C6oRvmKMGMppX2WTfsv7RxfFoFOzD_FIiyhGBA2XO-UZ7uvomK3O-TV9KKjUreIp7NKjozRmCuJn2LIIgLJUSEiuJzfHSTFZefDGSwyFiebjbuaZ6Ifv3sD_czvjbiBVDqcIsYwTY8SIUdO4t5c\" style=\"width: 800px;\"><\/p><\/li><li><p>Then use Helium10 to get a rough estimate of how much the top 5 competitors for those products sell. This will show you whether or not these ASINs have the potential to grow.<\/p><p><img decoding=\"async\" title=\"how to make passive income on amazon | how to report fake reviews on amazon | what is cvr in amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/zJowrp-O009X9_3VshsNutpV25NTK3EWSRYTlOk0ikmOB94tZg6bIrO8hBeJadyEkNrIUQDgznbMfJhEgvFvnRTxpPxfzHHs1FnzxX-CppuHOHgJEIIhv9GxvonyWF0YeC1jq3vM6iLz96o9UBC5IvY\" style=\"width: 800px;\"><\/p><\/li><li><p>When you find a high-performance ASIN, where competitors are selling 2-5 times more than you are, invest more in that product.<\/p><\/li><\/ol><h3 id=\"5-dayparting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Dayparting\"><\/span><strong>5. Dayparting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-callout wp-block-paragraph\">We used this strategy to decrease a client&#8217;s ACoS from 30% to 22.66% in 4 months.<\/p><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"395\" title=\"how to increase conversion rate on amazon | what is listing optimization in amazon | how to lower acos amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-1024x395.png\" alt=\"\" class=\"wp-image-10142\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-1024x395.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-300x116.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-768x296.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-1536x593.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-2048x790.png 2048w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/04\/amazon-ppc-strategy-complete-guide-to-increasing-sales-with-real-life-examples-1250x482.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/how-to-reduce-acos-on-amazon-the-ultimate-guide-300x169.jpg\"  data-excerpt=\"Amazon PPC costs soaring? Learn expert strategies to reduce your ACoS. Discover prioritization, segmentation, dayparting, and ad analysis tips.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/lower-acos-amazon\/\">Dayparting<\/a> allows you to optimize bids for products in categories that perform significantly better or worse during certain periods.<\/p><p class=\"wp-block-paragraph\">This adjustment can help increase sales or reduce <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> costs.&nbsp;<\/p><p class=\"wp-block-paragraph\">In the screenshot below, you can observe the ACOS (green line) increasing during the weekend while sales (orange line) decrease.&nbsp;<\/p><p class=\"wp-block-paragraph\">This is an example of when dayparting would be beneficial. We can reduce bids on weekends and increase them on weekdays.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to increase amazon sales | how to start selling on amazon india | how to advertise product on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/pYdn9Kg91GFT7ylUyLkLZReqJ6Dlj1dKOaAkpBiXNCSjilaChvOoU3mhyCb0uxVs8S-0FMrVPOxsHVTfxIE7rzDpByq-5XKdmpI_fsxLZWLUCXfh-0DjXTK7PjOZrQ5n2vQygyETITy7XxLytAdvUvg\" style=\"width: 800px;\"><\/p><ol class=\"ah-steps\"><li><p>To implement this strategy, identify the hours that you generate the highest sales. You can review business reports to determine peak sales periods.<\/p><p>It\u2019s best practice to aggregate 5-20 days&#8217; worth of data to ensure accuracy.<\/p><p><img decoding=\"async\" title=\"how to get on amazon vine | how does amazon ppc work | how to do ppc on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/SzV-NWKAyn8BPeZmnF3jqaf7aQTIJdBYoDYbTC4xighVi4vNScAut2uW95jHM-PLX0Z8oxpZLmNQkzWAKOdVWuRMmvMJp7DYJxKkNvV6GXRdTq1fjI9u7z9-EngfP64DeevaQZFZaVPeJd4FuoNMm5w\" style=\"width: 800px;\"><\/p><\/li><li><p>Once you know your peak hours, go to the Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-10-22-at-10.31.05-PM-300x200.jpeg\"  data-excerpt=\"Struggling with high Amazon ACoS? Optimize your PPC strategy! Learn to fix costly sponsored ad mistakes, improve campaigns, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-amazon-ppc-optimizing-mistakes-and-how-to-fix-them\/\">PPC campaign<\/a> manager and choose the campaign where you want to implement dayparting.<\/p><p><img decoding=\"async\" title=\"how to optimize product listings | how to optimize my amazon listing | how to join amazon vine\" src=\"https:\/\/lh7-us.googleusercontent.com\/kIj2VI4YI34gqi_NNBajkezm5VAt4ToqwaRmYMcWgNgRodBimh_MVhWQ85P4PgRmsRV5YdXGJtVKEN4J_zGTC9d4tGhvLMmthocWetUR9Xe5ugW1T65RIVRPGqIs0rWzGLB1UnFUO0s5VI4hhwrwA9s\" style=\"width: 800px;\"><\/p><\/li><li><p>Then select &#8220;budget rules&#8221; and add a schedule-based budget <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/02\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4995.jpg\"  data-excerpt=\"Stuck with outdated PPC rules? Discover why rigid, rule-based ad systems are like old maps, hurting your ad performance &amp; profits. Avoid these pitfalls!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/why-ai-based-ppc-automation-is-far-superior-to-rules-based-engine\/\">rule based<\/a> on the high-performance hours you&#8217;ve identified.<\/p><p>Additionally, you can manually pause or unpause your campaigns during peak and non-peak hours.<\/p><p><img decoding=\"async\" title=\"how to increase traffic to your amazon store | what is amazon kdp? | where can you access and manage deals on amazon dsp?\" src=\"https:\/\/lh7-us.googleusercontent.com\/dRL9kLIoGIKvGQ2FD-fZtMIvkhhQhrScdJ4HNPBcCiY-uh1N-wtiiY0v-n_cyGclwqUtaV3dK4yodi6mEsdLqr3d5-FDCnPS01VOz8k4XK_YYu-ixU-W-PvXBb1RsSAn4B8GPH59Asbevq-yOZGQSkQ\" style=\"width: 800px;\"><\/p><p><img decoding=\"async\" title=\"what is amazon fbm | how to become an amazon seller | how much to spend on amazon ppc\" src=\"https:\/\/lh7-us.googleusercontent.com\/qM9z1FYyk_pMkURRizNG0NYG5XNxUvYKRMoevQD4mYf4AF_Y6e9G6VWpAxjNzeOohvoouWh6fWM9rTprx2Q8Hk0u1XgD1_iarvEhyhKv_IXkCk4eib35YEDlh05JET7dYtw3TzxGtzwfJGJjD2Ng7Io\" style=\"width: 800px;\"><\/p><\/li><\/ol><p class=\"wp-block-paragraph\">The major limitation here is that the data and trends identified are on an account level and individual products may have different optimal buying times.&nbsp;<\/p><p class=\"wp-block-paragraph\">So while some products may sell best at midnight on weekends, others may perform better at 5 am on Mondays.<\/p><p class=\"wp-block-paragraph\">Separately analyzing the sales trend of each product is necessary to correctly determine these patterns, but it is difficult.<\/p><p class=\"wp-block-paragraph\">Plus, setting up rule-based automation for the entire catalog manually can be time-consuming, especially if you have a large catalog.<\/p><p class=\"wp-block-paragraph\">This is why automating dayparting with AI tools has become a necessity.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to find amazon product ranking | how to use advertising reports in amazon | what is ams amazon marketing services\" src=\"https:\/\/lh7-us.googleusercontent.com\/hKjj_ge6b_FWDdBn3z_gZ4UhM4_ltqu4WHbURbWcePPk2q-5sZ56TyYu1_DsHhgY-hQkT1O6P-yyw4GLde5_gd4sP0CQm3AAwYglDZ3cGwulhxuBKtB9FGFPepm-ef0d-WuRPjCTcpx31w6nJ6xt2BQ\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">AiHello analyzes hourly data on a product level from <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon Marketing<\/a> Stream, identifying trends in ACoS, spend, sales, CPC, and CVR.&nbsp;<\/p><p class=\"wp-block-paragraph\">Then it adjusts your bids all day to optimize performance automatically.<\/p><p class=\"wp-block-paragraph\">With this level of automation, you\u2019ll no longer need to spend hours trying to figure out the best-performing times for each product or worry about setting up schedule-based rules to maximize your budget for each ASIN.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10125-126\" id=\"gspb_container-id-gsbp-f10125-126\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"extra-amazon-ppc-management-tip-what-to-do-if-acos-is-high\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Extra_Amazon_PPC_Management_Tip_%E2%80%93_What_to_do_if_ACOS_is_High\"><\/span><strong>Extra Amazon PPC Management Tip &#8211; What to do if ACOS is High<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">While a low ACoS shows that you\u2019re getting a good ROI on your ad spend and a solid net margin, reducing ACoS is not always the best decision.<br><\/p><p class=\"wp-block-paragraph\">For example, if you\u2019re running <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">PPC campaigns<\/a> for a new product with no reviews, you should not bother much about ACoS. Instead, spend as much as you can to get sales and positive reviews.&nbsp;<\/p><p class=\"wp-block-paragraph\">This will boost your CVR and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-algorithms-a9-10-seo-keyword-product-ranking-300x185.jpg\"  data-excerpt=\"Boost Amazon sales! Understand the difference between organic rank &amp; BSR. Master Amazon SEO, A9 algorithm, and keyword strategies to rank higher.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-ranking-and-increasing-sales-organically\/\">organic rank<\/a>, leading to higher ROI in the long run.<\/p><p class=\"wp-block-paragraph\">The same principle applies if you just restocked after going out of stock.<\/p><p class=\"wp-block-paragraph\">Even for mature products, increasing your ACoS target can lead to more sales. Look at the example below where we were able to increase sales 9x by taking ACoS from 15% to 26%.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is acos in marketing | how to rank for a keyword | how to find ranking on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/8vqLLEkS-EvAjnOsXfDMvkuORbAZQBFERtyIUgmAgHBFWxrAOzySe5X1WJnWYB8UaUu18dEpqCFcT58EqEqcN7fHpue9iiVRwNOMa3np0vWFElYPb_Gx1u1ao0x2gwQcnJG1pt4t2Lg12hU_zjmhn3U\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is ams amazon marketing services | how to list products internationally | what is amazon ppc campaign\" src=\"https:\/\/lh7-us.googleusercontent.com\/lTdE2zxp_MnZcoTMl4b_uWJdIj18ryFxjFeZ6394KD4pXSXVx_utCts5bBOFGqa2kKw9JklKSL08nNhB8wbq8B1AQxp_3BCQuXgENy0P7PtVK0reMVy3iquR02f-nj2efTjZln2fUkm49NZK27sLefE\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">This doesn\u2019t mean though that you should be increasing your target ACoS forever. At some point, you\u2019ll need to stabilize your ACoS or decrease it even &#8211; and the two ways to do that are controlling CPC and CVR.<\/p><p class=\"ah-formula wp-block-paragraph\">To <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">decrease ACoS<\/a> you either need to lower your CPC with everything else being constant or you need to increase your CVR with your CPC remaining constant.<\/p><p class=\"wp-block-paragraph\">And while decreasing CPC is quicker, it will often times hurt sales, so we prefer to work on CVR improvement first.<\/p><p class=\"wp-block-paragraph\">Here are some ways to improve your CVR:<\/p><h3 id=\"optimize-your-product-title\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_your_product_title\"><\/span>Optimize your product title:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Add 1 or 2 relevant keywords and key product details.<\/p><p>Here\u2019s a good example:<\/p><p><img decoding=\"async\" title=\"how does amazon rank products | how to improve your listing on amazon | does amazon use seo marketing\" src=\"https:\/\/lh7-us.googleusercontent.com\/_A5qinBqAdmbAFirgRNpvzGsVKjIpuR0Wtgn_hCmWH6VFJE7IZ4NDB6ARhmn2K3YhEzvbJDVUu47HQximBVB_u00fFVO8C4IKhM13tlLYZIe2qgyZZFU32LGVSGGZXURIV7XzlUiJ-AN0qHARVNBD2A\" style=\"width: 800px;\"><\/p><h3 id=\"use-captivating-images\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Captivating_Images\"><\/span>Use Captivating Images:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Upload images that showcase your product in an attractive way and persuade people to buy it.<\/p><p>Here are some good examples:<\/p><p><img decoding=\"async\" title=\"how to increase amazon sales | does amazon exist in europe | how to reduce acos amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/MmIU2Hyu4vcr6ByKbhRAuevHRCyt0C343jDeFhcdHrwbm9y981NemDkjVWc2h76uElnGAdEo2G0GMmWnqcccHuKD2-2ePK0ywRYSkDACT30Umtmk_GKWLpuHWoNNt1rv2mVEV1qRWl36RZGBujxtPPA\" style=\"width: 800px;\"><\/p><p><img decoding=\"async\" title=\"how to make sales on amazon | how to increase traffic to your amazon store | how to reduce amazon fba fees\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/0sPiv3I0FqSrpRBz0DFckzkZq71RXSHgVpavjuPipk7iNZeZlMHWxAUJ3edj4CFOyhCSG65R-5kiyspUqfi_WcileWbGPN2Vlkf-ea6QJ9n9IT_4fDUnsUsev8Y4gi9gL_VmmsXlLEqLE_hhp9JC-3g\"><\/p><h3 id=\"make-your-bullet-points-compelling\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Your_Bullet_Points_Compelling\"><\/span>Make Your Bullet Points Compelling:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Show your customers why they should buy your product by highlighting its benefits in a clear and concise way.<\/p><p>Here is a good example:<\/p><p><img decoding=\"async\" title=\"how to choose an amazon analytics tool | how to sell on amazon mexico | what does amazon seo mean\" src=\"https:\/\/lh7-us.googleusercontent.com\/pQIZ8lr9uU1lJp1Xy2DI5L5z3wxdqKV9M51jnfyp8TP9uy1_gaY3WsnUIpf754o_chfFgs8bKlDCE0wq3fTsIVE0CQQ2FtVnrRxqPPaNkQGoeg-ooN9FoQvUNQi0QerpVVFJ1T3WsAS5GNXQY_aUK5U\" style=\"width: 800px;\"><\/p><h3 id=\"use-a-content\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_A_Content\"><\/span>Use A+ Content:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>According to Amazon, A+ content can help increase sales by up to 20%. Use clear images and compelling text, and keep it on brand.<\/p><p>Here\u2019s a good example:<\/p><p><img decoding=\"async\" title=\"how to make profit on amazon | what does roas stand for | how to become an amazon best seller\" src=\"https:\/\/lh7-us.googleusercontent.com\/lTF136bE-HlIxdIGQNR9X9MO4tfj6u4FxICJMHjHnHICtezK4C5jqq9SjZBFTkNm7HhlVXcQuL_ssS_yO_iH__e4qldx5hDLh4RuIgKrVSqyIUfti94UdZuee6nqnEAhEgoVYSNhxgABdwD42EREuZA\" style=\"width: 800px;\"><img decoding=\"async\" title=\"what is dv360 vs google ads | what is the most bought item on amazon | how much are amazon sponsored ads\" src=\"https:\/\/lh7-us.googleusercontent.com\/yttoSIfADQ9BCfO7yKR0swpIxy7O5nvAnj81HGDc2vF37G8MElBYTpq8e51Hh-Ms3qWIIYnmD8YtKEp2Fx8FuSztZkTj2BMNclA_FQt9RHQ61qn4ISTr9Evrqpg9kCtE5mxCvEWehK9lUBdSlaitg6Q\" style=\"width: 800px;\"><img decoding=\"async\" title=\"what is amazon pdp | how to make money selling on amazon | how to research keywords for a kindle niche\" src=\"https:\/\/lh7-us.googleusercontent.com\/lf9JivZubRzDJFjkA6ByyiULYg3ed0KfqfXftzaDkcZnYdITAB_K7watTaStPv8v39Xit9cYqeDzuERwMBJoJwUTXiC6bzZWmqAIq4VV5C6XB2wkasY0jmK4gezgcBCfLE6vH_zufTNn-tAdOJeomns\" style=\"width: 800px;\"><img decoding=\"async\" title=\"how to respond to negative reviews on amazon ormbuddy.com | how to write keywords in amazon | what is e-tailing\" src=\"https:\/\/lh7-us.googleusercontent.com\/WhCL-QrXbC8FOfKjk3PTfOn1Z0OL507T4aphp_UvgiOyMMEo0q9gC9NhQw6baCXaQV5S-_99Y28F7-5GjnE9_1t5ZeHyl0WNhnYIW8ASXOEEVxIvHfYkIPe1iyg0dkRn9aTNf0M5GCaLxm4srsV-nq8\" style=\"width: 800px;\"><img decoding=\"async\" title=\"how to improve amazon listing | how to be a successful amazon seller | how to get an amazon account manager\" src=\"https:\/\/lh7-us.googleusercontent.com\/SrAPe8v3snjV3oVLUXWscRsIVjtU-uIJwPqwajMrnJyto_Wk3XJRmYDd-eJ7ZG6m4LoW_oDQvRlPmTKSWnju8LHA3mlILKtIYngn9R2W7YyO9zrHucLtkHOR4N5QYFxR_w9uhVawXZFLfDILDus6qOE\" style=\"width: 800px;\"><\/p><h2 id=\"summary\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Mastering <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC advertising<\/a> requires an understanding of campaign management and optimization techniques.<\/p><p class=\"wp-block-paragraph\">It can be overwhelming to do everything yourself so we usually recommend using <a href=\"https:\/\/www.aihello.com\/\">smart AI tools like AiHello<\/a> to streamline campaign optimization. It\u2019ll help you scale faster and achieve long-term success on Amazon.<\/p><p class=\"wp-block-paragraph\">But even if you decide to go solo, following the proven strategies outlined in this article will get you ahead of many sellers.&nbsp;<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Struggling with Amazon PPC? Discover proven strategies to boost sales, increase visibility, and grow your business. This guide covers effective campaigns and real-world examples.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f10125-126,.gspb_container-id-gsbp-f10125-16,.gspb_container-id-gsbp-f10125-2,.gspb_container-id-gsbp-f10125-43{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f10125-126.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10125-16.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10125-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10125-43.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f10125-126.gspb_container.aos-animate,#gspb_container-id-gsbp-f10125-126.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10125-16.gspb_container.aos-animate,#gspb_container-id-gsbp-f10125-16.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10125-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f10125-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10125-43.gspb_container.aos-animate,#gspb_container-id-gsbp-f10125-43.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f10125-126.gspb_container,#gspb_container-id-gsbp-f10125-16.gspb_container,#gspb_container-id-gsbp-f10125-2.gspb_container,#gspb_container-id-gsbp-f10125-43.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,971,89,620],"tags":[173,169,171,167,168,51],"republish_tag":[],"class_list":["post-10125","post","type-post","status-publish","format-standard","hentry","category-advertising","category-aihello-autopilot","category-amazon","category-amazon-ppc-advertising","tag-amazon-ads","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-ppc-automation","tag-amazon-seller-tools"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=10125"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10125\/revisions"}],"predecessor-version":[{"id":14264,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10125\/revisions\/14264"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=10125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=10125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=10125"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=10125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}