{"id":10353,"date":"2024-06-19T14:24:06","date_gmt":"2024-06-19T14:24:06","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10353"},"modified":"2026-09-23T03:15:35","modified_gmt":"2026-09-23T03:15:35","slug":"complete-amazon-advertising-guide-tips-tactics-examples","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/complete-amazon-advertising-guide-tips-tactics-examples\/","title":{"rendered":"Complete Amazon Advertising Guide [2026 Tips, Tactics, Examples]"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h5{font-size:18px;line-height:1.5;margin:28px 0 12px}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Amazon advertising<\/a> can help you reach shoppers who are actively searching for your products, but competition is fierce, and ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a> are soaring.<\/p><p class=\"wp-block-paragraph\">Thankfully, this <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC guide<\/a> will get you ahead of many sellers by showing you proven Amazon advertising <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> that will help you create high-performing campaigns.<\/p><h2 id=\"amazon-ppc-explained\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_PPC_Explained\"><\/span><strong>Amazon PPC Explained<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10353-1\" id=\"gspb_container-id-gsbp-f10353-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-definition wp-block-paragraph\">Pay-per-click (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a>) advertising involves positioning your product or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> in front of shoppers and paying a fee whenever your ad is clicked.&nbsp;<\/p><\/div><p class=\"wp-block-paragraph\">It\u2019s an auction-style advertising model offered by <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a>, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a>, Microsoft, and other big platforms.&nbsp;<\/p><p class=\"wp-block-paragraph\">With <a href=\"https:\/\/www.aihello.com\/resources\/blog\/full-guide-on-amazon-ppc-and-amazon-ppc-metrics\/\">Amazon PPC<\/a>, you choose which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> or products you want your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> to appear for and decide how much you want to spend each time someone clicks on your ad.<\/p><p class=\"wp-block-paragraph\">Amazon considers your bid and listing\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">relevance<\/a> to a shopper\u2019s search query and decides whether your ad gets shown or not.<\/p><p class=\"wp-block-paragraph\">This means a higher bid doesn&#8217;t guarantee the top spot, but it can increase your chances.<\/p><p>Additionally, the type of ad you choose determines where your listing appears.<br>Let\u2019s look at the three main types of <a href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-different-types-of-amazon-ads-you-need-to-know-before-you-start-ppc-advertising\/\">Amazon ads<\/a> and how best to use them.<\/p><h3 id=\"sponsored-products\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Products\"><\/span>Sponsored Products:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This is the most common type of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> ad.<\/p><p>SP ads look like organic listings and appear in search results and product listing pages.&nbsp;<\/p><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored products<\/a> promote a single <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">ASIN<\/a> and take shoppers to the product&#8217;s detail page when clicked on.<\/p><p><img decoding=\"async\" title=\"how to use amazon brand analytics | what is amazon brand registry | how to set up fulfillment by amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcOklsAiB_-4Br1zEZEC8rGUYBebTD8r4KDS5HuCUBeO0gUtGGJ97WHdioGNTGxWGFmZAPYU4ffxKItXNHS3aVg9EIOfpaYfmzAswzlIi-mVCSTBcn-MXKz9vTsBNgcIY0CzAUX0tuNAViobRax1GCK49ke?key=_127zq1trRzredzLaSN9ZA\"><\/p><p>Like the example above, you can bid on a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> e.g &#8220;running shoes for men&#8221; to have your product displayed when shoppers search for it.<\/p><p>Your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">Amazon product listing<\/a> can also be displayed as an alternative to your competitor\u2019s products if you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> them. This is a good way to reach shoppers on listings that sell similar products but have lower ratings and higher prices.<\/p><p><img decoding=\"async\" title=\"is amazon in saudi arabia | how to optimize ppc amazon | how to find keywords for amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcYFuaXhMHgiZX1Og9uO_DfCeKbR5d5gur0RqimHcfGvuK1TDDStA2rClwTsJqH-KXLg4ypodfoMvduH3XsV1XsexQrTPxuz9jkwU-sf4PflBalf5yrMIeQa4MeZaCUkR5WWYs2Iz5wldd7Yf1pRutQ6Ag?key=_127zq1trRzredzLaSN9ZA\"><\/p><p>As a general rule, invest around 80% of your ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> in SP because it has the highest ROI and is more scalable compared to other ad types.<\/p><p>It also provides new <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> the lowest barrier to entry because you don\u2019t need Amazon\u2019s Brand Registry to use it.<\/p><h3 id=\"sponsored-brands\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Brands\"><\/span>Sponsored Brands:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>These were formerly known as headline search ads. They advertise your brand by showcasing your logo, a custom headline, and multiple products.<\/p><p><img decoding=\"async\" title=\"how to optimize my amazon listings | what does notable arrival mean on amazon | how to increase amazon ranking\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeS59xb8qrUaIrywkQ2G5KuX7WunMINB7w04yiLy91QMEj0lxKYx4i3UoeUYt5OaaZfAJVyT3ADlO8SQy7_TJyWN7OBLdgkBWl7_FzyU5J2slA4UKte_3OL1JpKmVM3JbIEymNFNUB6teYbmDu4SpOfTB0x?key=_127zq1trRzredzLaSN9ZA\"><\/p><p>SB ads can also be in video format. This is usually a 15-30-second-long video you can use to showcase your product\u2019s benefits.<\/p><p><img decoding=\"async\" title=\"what are amazon platinum keywords | how to write keywords in amazon | where can audio ads purchased with amazon dsp run?\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcgUCjcNPchRlaxOLaWRQzPAX0VyN5H-hyidD1do8RdCwiS-EU9k-6qE9MXo-3XC95nFcYMsvi6aw7EkBrn_XKCClCE1TjFWJerTYm0kHju-hU_3uo5QJUq4zknL7TFOabZJpP3pCnvkmnmoN8dIQuZQ8s?key=_127zq1trRzredzLaSN9ZA\"><\/p><p>You need to enroll in the Amazon brand registry and have a minimum budget of $1 daily to run SB ads. And like SP ads, you target <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> and ASINs and only pay for clicks.<\/p><p>SB is best for sellers who have a reasonable ROI on SP and are looking to build authority in their niche by increasing brand awareness.<\/p><p>For example, a beauty products seller can use SB ads to drive traffic to their entire storefront and incorporate compelling text and images instead of advertising only their lipstick.&nbsp;<\/p><p>While SP ads have a better ROI than SB, a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> who clicks on SB ads will likely buy more products, increasing your AOV and brand loyalty.<\/p><h3 id=\"sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Display\"><\/span>Sponsored Display:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Sponsored Display features single product images and can be used to reach customers on and off Amazon.&nbsp;<\/p><p><img decoding=\"async\" title=\"how to structure amazon ppc campaign | how to start an amazon business | what does best seller mean on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeakzbzC3NsTcF79fmlOGWprdP1FGMdJfMflBxnrIUvmh51i6LP_sTGwKD_EjbR5To105ZUJjKXjoM3hJ9L1jGmZdBZjR8TAGJ3ol1ieYbkSx-ZLzDoqSJRvo4LTWjlnKxcXsRaMsQSZ4B23QJlV0Vjflpa?key=_127zq1trRzredzLaSN9ZA\"><\/p><p><img decoding=\"async\" title=\"what are the best selling products on amazon | what is cvr | how does amazon ppc work\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfu9dJeRw2hyY7BakiDTdqWrHWv5cWx2rUd8NzTb1qSLttdy8MbpDHmu9N9z-u8tClnA9R7ZLRcwO60l35SRQwYkSGYEz-ZM9whF0GV356dk6xU3Le0A9Acfo3hM1tmC_SL2DDXtUKcWrj52e4KGExCefo?key=_127zq1trRzredzLaSN9ZA\"><br>Similar to SB, you need to enroll in the Amazon brand registry to run SD ads. You are either charged on a pay-per-click basis or CPM (you pay for every 1000 impressions your ad gets).<\/p><p>With SD ads, you can target ASINs or audiences based on shoppers\u2019 behavior, making them perfect for reaching customers who viewed your products without buying and those already browsing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a> listings.<\/p><p>For example, a seller of hiking gear can target shoppers who have viewed their hiking boots listing without buying.<\/p><p>These shoppers will see display ads of the seller\u2019s boots on Amazon and Amazon partner websites.&nbsp;<\/p><p>This increases the chances of them returning to the seller\u2019s store when they are ready to buy.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10353-2\" id=\"gspb_container-id-gsbp-f10353-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Ad Type<\/th><th><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ROAS<\/a><\/th><th>Average Spend<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Sponsored Products<\/th><td>High<\/td><td>85% of total budget<\/td><\/tr><tr><th scope=\"row\">Sponsored Brands<\/th><td>Medium<\/td><td>13% of total budget<\/td><\/tr><tr><th scope=\"row\">Sponsored Display<\/th><td>Low<\/td><td>2% of total budget<\/td><\/tr><\/tbody><\/table><\/figure><\/div><p class=\"wp-block-paragraph\">Once you\u2019ve decided on the <a href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-different-types-of-amazon-ads-you-need-to-know-before-you-start-ppc-advertising\/\">type of ad<\/a> to run, you need to know <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> set efficient bids.<\/p><h2 id=\"amazon-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Bidding\"><\/span><strong>Amazon Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">A bid is the price you\u2019re willing to pay Amazon per click. You can determine this manually or automatically. Here\u2019s how:<\/p><h3 id=\"manual-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding\"><\/span><strong>Manual Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">With this method, you are responsible for deciding how much to bid for each keyword in order to hit a certain <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> target.<\/p><p class=\"wp-block-paragraph\">There are two common ways to do this:<\/p><h4 id=\"revenue-per-click-rpc-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Revenue-Per-Click_RPC_Bidding\"><\/span>Revenue-Per-Click (RPC) Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Multiply your ACoS target by your EPC (earnings per click) to determine your ideal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a>.&nbsp;<\/p><p class=\"ah-formula\">For instance, if your target ACoS is 35% and you earn $6 per click on a keyword, your ideal CPC will be $2.10 (0.35 * $6.00).<\/p><p>RPC bidding gives you a predefined way of changing bids, which makes it easier to use.<\/p><p>However, it is not as flexible as rule-based bidding.<\/p><h4 id=\"rule-based-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rule-Based_Bidding\"><\/span>Rule-Based Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>This requires setting rules that guide how much to bid.<\/p><p>An example of rule-based bidding is \u201cif ACoS exceeds X amount, decrease bids by Y amount.\u201d<\/p><p>This is more difficult to master, especially for beginners, but it can be worth the effort if RPC bidding doesn\u2019t work for you.<\/p><h3 id=\"automatic-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatic_Bidding\"><\/span><strong>Automatic Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Just like its manual counterpart, automatic bidding involves changing bids to hit an ACoS target.<\/p><p class=\"wp-block-paragraph\">The major difference is that rather than making changes or coming up with bidding rules yourself, you simply input your target ACoS and the algorithm does all the hard work for you.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what does fba stand for on amazon | is there amazon in germany | how to report fake reviews on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcuVOeUklXIr6ZdXb_Q56-nFhf6v_1KLs789sewhBWo9W8xRhZ4lOLMWM5fKEpKg1yTe2NCHKe-ZcBA5pW70N1R0sRvG-7XUqPgr4Gjd5MpfSx6mj-WXIC1eyry5sA9GyhGMnd5lnj4z5mbAfcaeWusg6C9?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Automatic bidding is more accurate than RPC bidding and simpler than rule-based bidding.<\/p><p class=\"wp-block-paragraph\">It is perfect for new and established sellers because it requires little supervision and ensures that your ads appear for the right keywords.<\/p><p class=\"wp-block-paragraph\">Plus, it tailors <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-ppc-advertising-auction-how-it-works-300x200.jpg\"  data-excerpt=\"Master Amazon advertising success. Learn essential Amazon PPC bidding strategies to optimize campaigns, boost ROI, and win crucial placements.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-does-the-amazon-ppc-auction-work\/\">bidding strategies<\/a> to each account based on historical data.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to optimize amazon listing | what is ai-powered advertising | is amazon in saudi arabia\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdrUYnW_0ppaEW96zMQ5vzX-DvLUrnTfqqJjvMziWqLy3OzQFEbvei9WZYyuWPub9sg_nXGRf-rkMnEGZgksjDVAwnFeIqmp8tyYhJL3Uvl0i1lYmvTYS9XG2PRYZjkulLtCL_fe4pda50ufavkHHYKeGc?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">The bid changes above were made for a poor-performing keyword by our AI software.<\/p><p class=\"wp-block-paragraph\">We have been training our AI for years, so it makes accurate bid changes. Plus, it tells you exactly what was done and why, so you\u2019re still in control without having to make the changes yourself.<\/p><p class=\"wp-block-paragraph\">Now that you know how to set bids, let\u2019s familiarize you with the Amazon ecosystem before showing you how to set up ads.<\/p><h2 id=\"key-amazon-metrics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Amazon_Metrics\"><\/span><strong>Key Amazon Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">In addition to understanding bidding and ad types, you need to know these seven metrics to manage your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon ads<\/a> effectively.<\/p><h3 id=\"impressions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impressions\"><\/span>Impressions:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The number of times shoppers saw your ad.<\/p><h3 id=\"clicks\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clicks\"><\/span>Clicks:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The number of times shoppers clicked on your ad.<\/p><h3 id=\"cpc-cost-per-click\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPC_Cost_Per_Click\"><\/span>CPC (Cost Per Click):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The amount paid to Amazon per click. It varies based on competition and marketplace, usually $0.5 to $3.<\/p><h3 id=\"ctr-click-through-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR_Click-Through_Rate\"><\/span>CTR (Click-Through Rate):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The percentage of shoppers who clicked on your ad when they saw it. <\/p><p class=\"ah-formula\">CTR = (clicks\/impressions) x 100<\/p><p>You should aim for 0.5% to 1.5% for sponsored products.<\/p><h3 id=\"cvr-conversion-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CVR_Conversion_Rate\"><\/span>CVR (Conversion Rate):<span class=\"ez-toc-section-end\"><\/span><\/h3><p><strong> <\/strong>The percentage of shoppers who purchased after clicking on your ad. <\/p><p class=\"ah-formula\">CVR = (orders\/clicks) x 100<\/p><p>You should aim for 10% or higher.<\/p><h3 id=\"search-terms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Terms\"><\/span>Search Terms:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>These are the words or phrases your ads showed up for.&nbsp;<\/p><h3 id=\"acos-advertising-cost-of-sales\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ACoS_Advertising_Cost_of_Sales\"><\/span>ACoS (Advertising Cost of Sales):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The ratio of ad spend to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>. <\/p><p class=\"ah-formula\">ACoS =&nbsp; (ad spend\/ad sales) x 100.<\/p><p>While 40% is a good starting point for most sellers, you should set your ACoS target based on your goal and category average.<\/p><h3 id=\"roas-return-on-ad-spend\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ROAS_Return_on_Ad_Spend\"><\/span>ROAS (Return on Ad Spend):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This tells you how much revenue you earn for every dollar spent on advertising.<\/p><p class=\"ah-formula\">ROAS = (Revenue from ads) \/ (Cost of ads)<\/p><h3 id=\"keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Keywords:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Words or phrases you bid on so that your listing is shown to shoppers.<\/p><p>For example, if you&#8217;re selling an iPhone case, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> use keywords like &#8220;protective iphone case&#8221; or &#8220;iphone cover.&#8221;<\/p><p>You should start with relevant keywords with high CVR, high search volume (500+), and low competition.<\/p><h2 id=\"how-to-setup-amazon-ppc-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Setup_Amazon_PPC_Campaigns\"><\/span><strong>How to Setup Amazon PPC Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">After deciding which product you want to advertise, how much you want to invest in ads, and which ad type to use, the next step is to setup your campaign.<\/p><p class=\"wp-block-paragraph\">Since Sponsored Products are the easiest and most profitable ad type, we\u2019ll focus on how to create SP campaigns through Amazon and automated tools.<\/p><h3 id=\"setting-up-campaigns-on-amazon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_Campaigns_on_Amazon\"><\/span><strong>Setting Up Campaigns on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h4 id=\"step-1-log-in-to-your-seller-central-account-and-click-on-campaign-manager-under-the-advertising-tab\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Log_in_to_your_Seller_Central_account_and_click_on_%E2%80%9CCampaign_Manager%E2%80%9D_under_the_advertising_tab\"><\/span><strong>Step 1<\/strong>: Log in to your Seller Central account and click on \u201cCampaign Manager\u201d under the advertising tab<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is amazon lightning deal | what is e commerce customer service | how to sell on amazon globally\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeuGp5I3khiqs92Pue6_E7H9kz4rY0SIeahxb97qDSd2HHbzeq4MoeubwDCnOQO691h-RMrhsOeIZzPMdDDEYoMGoymFXpqMsSMM8B32P8UKxXg0s0uZnq_MGcQffpOCeRx1qhdiS2hsA_HHouMEUTwIbp-?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-2-inside-the-campaign-manager-select-create-campaign\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Inside_the_campaign_manager_select_%E2%80%9CCreate_campaign%E2%80%9D\"><\/span><strong>Step 2<\/strong>: Inside the campaign manager, select \u201cCreate campaign\u201d<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to check reimbursement amazon | how to lower acos | is ams amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcuOSyrgXHixxWleRn_78crgu2FC7Lb7UyfhQscthT4DethzU-CDVkuyLQEHKJ_tcKYS9qhDEsctLykUiC1mKTrjUphcSMaWklCDaJNVeCVBiW4e5cOhYB_dfecyvsNu8uPF97Qlpb4ng3mbLIfl5jX9sm-?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-3-choose-your-campaign-type\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_your_campaign_type\"><\/span><strong>Step 3<\/strong>: Choose your campaign type<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is amazon referral fee | how to increase sell on amazon | what is the amazon buy box\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdtnmpEbvudqTcyFndU9YsxC5eQSd6Zi6dqv5f-XmEG8nZGwKcPWxHR2J8owsCP_6-_1Ek36E-Jf8ZpO-_XKhMKpJWgZtcCJV2Z6Pprh9GkG45pYHSZg3meo1yMPfkVG4WbOVfaO8Ir5H4Mkjhz3NjAh28?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-4-insert-ad-group-name\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Insert_ad_group_name\"><\/span><strong>Step 4<\/strong>: Insert ad group name<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what are amazon lightning deals | what are amazon platinum keywords | what is amazon sponsored ads\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeDnjtxdGPOfkHjTCmZ-xGfC9rGvw7ALoedVl1VFxHVIBxU0mTdUTxwkuoJgLsFgFOa1xZftNUsv3DO4O06eCx7r3X-WCQ1no6bgCBolAgclrfZkf0cbTUiEfiecOe1SEOUf9MpWb3u0xlJ5y9MN9O_KrDS?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">We recommend using an ad group name that makes it easy to tell each ad group apart and filter them.<\/p><h4 id=\"step-5-select-the-product-you-want-to-advertise\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Select_the_product_you_want_to_advertise\"><\/span><strong>Step 5<\/strong>: Select the product you want to advertise<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to see amazon ranking | can you use google shopping for amazon products | how make money on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf-ssj72i9yMk4uNMExYGXRaJoUx1mI7OV1nspjUO22NRxmOapMkmH1HMaHDnnEIMdp85C9O3qp7ia3WHjw8F4HBLw489e2iak_3UBd0n15flXvVFCmvtWrZnsLppbynRUfExlNzowmNUwbOR_ygddcHxdy?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-6-choose-a-targeting-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Choose_a_targeting_strategy\"><\/span><strong>Step 6<\/strong>: Choose a targeting strategy<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is listing optimization in amazon | what to sell on amazon to make money | how to move keywords from one adgroup to another\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd7CrseJP6kG4aLjcq3VqM5dHlhl0N29lO5yBVkp3MG_KsLlS5JCf47zSPcFGs_OMDzt-B5Y8EkGeqq0wAOSWyJ3IkMVUfvimfZh3ji3CiLQAcHfMSn5W6gqm0wwRpbgUJ8GNAdlqPDiS-D6CriHYy5DEQ?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><ul class=\"wp-block-list ah-cards\"><li>Automatic targeting gives Amazon total control over which keywords or products your budget is spent on.<\/li><li>While manual targeting allows you to choose the keywords and ASINs you\u2019d like to target, and how much to bid on each.<\/li><\/ul><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to start amazon fba uk | what does amazon best seller mean | how much does amazon spend on advertising\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfSBqQ8eKly9drWhuVVhGHMz-kffIkQgqTclXJeY36WCAVEEogZN2KpECjOUQA14jvKtv06bXkyllxMBuIpDgqfa-XiYvnbC15xvNrUqBYvFDqWJkNVOk2ToyiEmOtwNYU4eyT5CViuqIiRl1txFvcfGr8?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">When targeting keywords, you have three options: broad, phrase, and exact match.<\/p><h5 id=\"broad-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broad_Match\"><\/span>Broad Match:<span class=\"ez-toc-section-end\"><\/span><\/h5><p>&nbsp; Your ad shows up when someone searches for your keyword in any order.<\/p><p>For example, if your keyword is&nbsp; &#8220;pink shoes,&#8221; your ad might show up for searches like&nbsp; &#8220;pink running shoes&#8221; or &#8220;pink sneakers&#8221;.<\/p><h5 id=\"phrase-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phrase_Match\"><\/span>Phrase Match:<span class=\"ez-toc-section-end\"><\/span><\/h5><p>Your ad shows up when someone searches for your exact keyword phrase, but it can include words before or after it.<\/p><p>For example, if your keyword is &#8220;pink shoes,&#8221; your ad might show up for searches like &#8220;cheap pink shoes&#8221; or&nbsp; &#8220;pink shoes for kids&#8221;.<\/p><h5 id=\"exact-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exact_Match\"><\/span>Exact Match:<span class=\"ez-toc-section-end\"><\/span><\/h5><p>Your ad appears only when someone searches for your exact keyword phrase without extra words.<\/p><p>For example, If your keyword is &#8220;pink shoes,&#8221; your ad will only show up for searches like&nbsp; &#8220;pink shoes&#8221; and not for &#8220;buy pink shoes&#8221; or &#8220;shoes pink.&#8221;<\/p><p>We recommend using one keyword <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> per campaign for easy <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">Amazon PPC optimization<\/a>.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"can amazon seller reference another product in detail page | how to boost sales on amazon | how to rank higher on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXesIN3mJgoi88N8JI81gpnJKP1ImoohiWddT98GMhAt3e1jhvZQ9LYo8FLiwvfSbG99t0xha1Yo99145knLAV-nJfUGT6TT2wClalCP5rRYukSiijBPHUiLknNdI9ta8xHrRD5i80iyuwovZgPlNzmNKeU?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Now that you know what each keyword match type means, here are three ways to find the right keywords to target in your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-10-22-at-10.31.05-PM-300x200.jpeg\"  data-excerpt=\"Struggling with high Amazon ACoS? Optimize your PPC strategy! Learn to fix costly sponsored ad mistakes, improve campaigns, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-amazon-ppc-optimizing-mistakes-and-how-to-fix-them\/\">PPC campaign<\/a>:<\/p><h5 id=\"think-like-a-shopper\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Think_like_a_shopper\"><\/span>Think like a shopper:<span class=\"ez-toc-section-end\"><\/span><\/h5><p>Imagine you&#8217;re looking for a product like yours. What words or phrases would you use to search for it? Make a list of these words.<\/p><p>You can also add the words that Amazon suggests as you start typing in the search bar to the list.&nbsp;<\/p><p><img decoding=\"async\" title=\"how to become an amazon best seller | how to find keywords for amazon | how to make money advertising for amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXePI6AjCJAnclsTTGjQVXhGSaWUSwowa8hFIcVuchrAXDvvqRIhML-rHQKcvi5DwjpE-e_F9qonxR3n-a_1qFCfsBOSMQerJZdeuGdCnoG188Pxp3bg9F_bDQE_NoPIMVzcziChw4Hrwy-h6jTZT-J1HGMb?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h5 id=\"use-amazon-s-suggestions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Amazons_Suggestions\"><\/span>Use Amazon\u2019s Suggestions: <span class=\"ez-toc-section-end\"><\/span><\/h5><p>When creating your ad campaign, Amazon suggests keywords that you can bid on.<\/p><p><img decoding=\"async\" title=\"can you make money selling on amazon | is amazon available in saudi arabia | why is my conversion rate bad\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf8uYBWC-YAY0CaVODaOUJooUHyfnsnz_leuzQzuKOAnW64cK-aH1xHZ9BhDnC1_JBtwZG59gKNEeq8SU3k6hYq6IAqeMfO-U3TzNwH7D-FcwT2_0YfYWIvcqtR9vyU-l01vv3qVbTQYYHJ1YoSJw6rx-KS?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p>However, just like using the search bar, not all the suggested keywords will be relevant to the product you are advertising, so you should review the suggestions.<\/p><p>For example, if you are creating a PPC campaign for a sports water bottle, you might see the suggested keyword &#8220;glass bottle.&#8221; This wouldn&#8217;t be a good fit for your product, so you wouldn&#8217;t want to bid on it.<br><\/p><h5 id=\"keyword-harvesting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Harvesting\"><\/span>Keyword Harvesting: <span class=\"ez-toc-section-end\"><\/span><\/h5><p>This involves collecting profitable search terms from campaigns.<\/p><p>Of all the three methods, it is the most recommended because the keywords here have worked in other campaigns.<\/p><p>Here&#8217;s how to harvest keywords:<\/p><p>After your campaigns have run for a while, download your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">report<\/a>.<\/p><p><img decoding=\"async\" title=\"what does amazon seo mean | how does amazon ppc work | what to do when you get a bad review\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeNwu9oZZlDX2Mff7zeP9tTrWnHfcmGBLFdPcYtkQa0p21SBdyIrDLf60yZLIkEjvtDE2D_4MfVd_A1QSt-Yv6xFxowt0K3MLWkjjTwDk9UlOQiCR17SlgktPIthwrQjLI0Oge7xnxPSEQbH83gR6Jgp8o?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p>Then, pick out all the terms that have led to at least one sale and add them as keywords to the campaigns advertising the same ASIN.<\/p><p><img decoding=\"async\" title=\"how to create lightning deals on amazon | does amazon divide ppc budget between keywords based on search volume | how to grow on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeJw_CWtfkF4k0N0b-5m-K4j4P2pXJJuzGAJL70vQkC9xfUEyjU4e8rzfCqRM5fl5J_q6sss6FoUQwiHJbpc9sI5K-FL3Z1ydnKTbJvnfTpwMT-mXKcD1pJHa6c5dNm93bwm64-uRfXnuWZnEIePN0EeWBU?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p>The keywords found with this method will be better quality than the ones obtained with the other two, but harvesting keywords takes time, especially when you\u2019re running <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">PPC campaigns<\/a> for many ASINs.<\/p><p>Thankfully, <a href=\"https:\/\/www.aihello.com\/\">&nbsp;AI automation tools like AiHello<\/a> can do it for you.&nbsp;<\/p><p>Simply go to the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/the-system-is-being-updated-300x300.jpg\"  data-excerpt=\"Dive into June&#039;s AutoPilot algorithm updates! Uncover Jump Start, Campaign Audit, Keyword Quality Score, and features to boost your campaign success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-for-may\/\">autopilot<\/a> settings of the campaign you wish to harvest from and connect it to the manual campaign where you want the keywords added.<\/p><p><img decoding=\"async\" title=\"how to optimize merch by amazon keywords | how to get into amazon vine | how do you sell your books on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf2xUufXvlDje2ZTDgCm4iFbmgXDSb686dJp7nNZQXCQCrtB3k45xDHkbIS586EgdewG7a_rRyNInV6tqp1cpbrJnLIFMMkXsK7hWQ6ZnW9UyBlQRImPjZUFdlU-Eg6JoZHiBhpjcdvFCgYCT7MXtu-xtnr?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-7-negate-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Negate_keywords\"><\/span><strong>Step 7<\/strong>: Negate keywords<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Negating a keyword prevents yor ads from showing up for it.<\/p><p class=\"ah-callout wp-block-paragraph\">If you\u2019re a new seller, you should skip keyword negation until your first campaign has been launched.<\/p><ol class=\"wp-block-list ah-steps\"><li>But if you have campaigns running already, download your search term report for the past 30 days and add it to a Google Sheet.<\/li><li>Next, identify search terms that have spent the product&#8217;s average order value (the average amount a customer spends per order) without generating sales.<\/li><li>Then, add them to the negative keyword list in your campaign.<\/li><\/ol><p class=\"wp-block-paragraph\"><\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to improve acos on amazon | how to make money in amazon | how to decrease acos on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc588TrVfqHCaPuUFmkFm-gWlM_2cFHpNjRulCqJIkBE8usE-7DWlSeTW1WXHGQBn2tkXOGg34BZVblle_ngILYv6tb4T-pXh1IKAR990VGoDDOPPGyzBq2jYMbSsKIt1cQ-v5aMaGC80XCLNgMImtM6D7d?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">While keyword negation keeps you from wasting your ad spend, it can be very time-consuming to go through hundreds or thousands of cells on a spreadsheet to find potential negative keywords.<\/p><p class=\"wp-block-paragraph\">That\u2019s why we added a keyword <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/forecasts-300x180.png\"  data-excerpt=\"Maximize Amazon ad performance with AiHello AutoPilot! Our new Auto Campaign harvesting &amp; negation links campaigns, migrating search terms to boost sales and cut costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/auto-campaign-harvesting-and-negation-feature\/\">negation feature<\/a> to our software.<\/p><p class=\"wp-block-paragraph\">You can use it to automatically prevent your ads from appearing for wasteful search terms.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"does amazon fba increase sales | how to use amazon sponsored display ads | what is a9 algorithm in amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcYxGZNBUMwORj51p2w6qLStXqEBd2rceRy2Eakp8o9q_U6uBy_3q-mZjJApE_sEbr1dXD8YKxDcvskAwDtChO7799FtwQYEPzX91YmcKd9x-EsUFb6dlfksjxZo_0ukrlMxy-Qh-06LoK79KAe9N3Twrg8?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-8-choose-a-bidding-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_Choose_a_bidding_strategy\"><\/span><strong>Step 8<\/strong>: Choose a bidding strategy<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to optimize on walmart seller center | why is my conversion rate bad | what are amazon flash deals\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfu8a4dqoGe3trOe4XHlcSxP8at8a2wqnV-PuwqdoEc8hGEu8KZUrx_8K13TeJc_PtGPoPU8pkElB7Hhxz0l7xMt_9DC0kwHqzOIWaxltnBrBTcXVC7MG2yB389y_QwS6YCXtWQdvUnwNoBsjSDURQ1DDXR?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">When <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">starting out<\/a>, you shouldn\u2019t bother much about cutting down on costs because you need the initial traction.<\/p><p class=\"ah-callout wp-block-paragraph\">We recommend using \u201cDynamic bids &#8211; up and down\u201d with your category\u2019s average CPC as the initial bid if you are just starting out.<\/p><p class=\"wp-block-paragraph\">Then, you can gradually adjust your bids based on keyword performance.<\/p><p class=\"ah-callout wp-block-paragraph\">If you\u2019re an established seller looking to reduce costs, \u201cdown only\u201d is better. It\u2019ll help you conserve your budget and get more results with less spend.&nbsp;<\/p><p class=\"wp-block-paragraph\">It\u2019ll also prevent your ad from showing up for irrelevant product searches.<\/p><h4 id=\"step-9-choose-your-campaign-name\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_9_Choose_your_campaign_name\"><\/span><strong>Step 9<\/strong>: Choose your campaign name<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to see competitor keywords | how to launch product on amazon | what is kindle direct publishing\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe395mC6b26zl2XB4y5FtxZO7JSXl7fFnP_VFEib1gspDEtGbj53kuQn_DiBGX64aFSM8ucV-SptHnj4KUXJJIGgIQA-v9ubw9M9gTpp4ckxzN8tSgkD-L30LCRQ4IlvIJ9qLmckshW1FFEEDjq5sqfPA8?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">You want to maintain a consistent naming convention across all your campaigns for better organization.<\/p><p class=\"wp-block-paragraph\">Here\u2019s the format our specialists use at <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a>:&nbsp;<\/p><p class=\"ah-formula wp-block-paragraph\">Product identifier\/Name_ASIN_(Ad Type) (Targeting type) (Match Type)(Set no.)_AiHello<\/p><p class=\"ah-formula wp-block-paragraph\">Example: Drinkware_B0CFZTIO9H_SP_KW_Ph1_AiHello<\/p><p class=\"wp-block-paragraph\">The above campaign name is for a Sponsored Products campaign targeting keywords with phrase match.<\/p><p class=\"wp-block-paragraph\">If there are more keywords, we&#8217;ll create another set and name it Drinkware_B0CFZTCC9H_SP_KW_Ph2_AiHello<\/p><h4 id=\"step-10-launch-your-campaign\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_10_Launch_your_campaign\"><\/span><strong>Step 10<\/strong>: Launch your campaign<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Once you\u2019ve added all the necessary details, click the \u201claunch campaign\u201d button at the bottom right corner.<\/p><h3 id=\"setting-up-sp-campaigns-through-automated-tools\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_SP_Campaigns_Through_Automated_Tools\"><\/span><strong>Setting Up SP Campaigns Through Automated Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">With regular PPC <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/06\/aihello-product-updates-june-6-2023-300x148.png\"  data-excerpt=\"Streamline ad creation! New update brings automatic Sponsored Product Category Targeting &amp; multi-ASIN campaign setup. Launch effortless campaigns today.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/aihello-product-updates-june-6-2026\/\">campaign creation<\/a>, you have complete responsibility from ad setup to management.<\/p><p>However, automated tools can streamline the process, saving you time and potentially improving campaign performance. <\/p><p>Let&#8217;s explore how to build PPC campaigns with automated tools like AiHello.<\/p><h4 id=\"step-1-click-create-campaign-under-the-campaign-tab\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Click_%E2%80%9Ccreate_campaign%E2%80%9D_under_the_campaign_tab\"><\/span><strong>Step 1: <\/strong>Click \u201ccreate campaign\u201d under the campaign tab<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to publish on amazon | what is amazon's conversion rate | how do you make money with amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfCp2SXTdXzedW9VaRwhgtGDCkiQIL1WnasJSAo7Gj0xDwGsKpHVIupLhTr-08vztLfHWrQIKwoFIsaGPGP2o9K1garS8PibO23P75D5mCIZ9ZpHbkEsEG5ztt2vnWV7l2UnMf8l371hynjhYS7kFZyOI6_?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-2-select-your-campaign-format\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Select_your_campaign_format\"><\/span><strong>Step 2: <\/strong>Select your campaign format<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is lightning deal on amazon | how to sell book in amazon | is amazon in saudi arabia\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc9Z5jD4hQmQOgSGrJ7ZLdrOYiNvcEjMawbpPzdM1F4GiAcSKpQbN0Qy3FDdIp3IrY1T8E6AztOi8O-ZCjNmzeeapaLHW-GBapalAHlJyLc0-j_SaNUlOkc4tY6M3n1-Hq9LXBq5S68k9qnt1ogPjt6DWE?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10353-3\" id=\"gspb_container-id-gsbp-f10353-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>Performance Max includes all the match types and targeting types for SP. This should be the base setup for any product.<\/li><li>Brand Defense allows you to target your own brand keywords and ASINs to prevent your competitors from advertising on them.<\/li><li>Competitor offense allows you to target your competitors&#8217; brand keywords and ASINs to steal their customers.<\/li><li>Custom lets you choose the specific campaigns you want.<\/li><\/ul><\/div><h4 id=\"step-3-select-your-asin\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Select_your_ASIN\"><\/span><strong>Step 3<\/strong>: Select your ASIN<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how much do amazon ads cost | what is the amazon a9 algorithm? | how to find ranking on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeO_23zuzlvE-c4h8nlQjTH2YuaOCdgpXgt0Xi5GxzhnXNAYqo68eqxAwUinQAATaARFbTbhDBXpK2f8Uj_y39bis-Shw6xHc3T93fU7JbznDH4N_-t0BJtGNWk0teJ4YWTozYNTXug8ik4VPQ0vpVPdfs?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-4-other-campaign-settings\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Other_campaign_settings\"><\/span><strong>Step 4<\/strong>: Other campaign settings<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">The AI will automatically suggest a target ACoS and budget based on your current data, but you can adjust them to put your own figures.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to sell books in amazon | how much to advertise on amazon | what is a good click through rate on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfU8KEEcp2bcbJ5xA5vmKobnbseW01KrLBnfn4EXfKCwQl6wzNsGSx7jbq4BPnXIm88czV8IzL9GbJ-Ly_R6Ktc1uNPC9vY12toXz8a3ly-vRNoIhj1CADIbeAWto_j-76U5Zljz4LIzCMEgRpatFCswI4B?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Additionally, AiHello sources hundreds of relevant keywords and ASINs for your campaigns without you having to lift a finger.<\/p><p class=\"wp-block-paragraph\">You can also add your own keywords and ASIN targets.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to make money selling books on amazon kindle | how to list amazon uk product in germany | what does dsp mean amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfI4gsSgDiI3jEjHHZZCBrgExPgMjdOTAXjlVS0sZUT_s8bBiFYhnZh1-sumPJBrCJynL62i3SwGFWszSL2Dgau1b-d12JbkFy9WruNGuAH2C-u-O7Harji8gc3VVMa4F6gwt7qrfAm51zVTtj4AETBXs-Y?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><h4 id=\"step-5-launch-campaign\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Launch_campaign\"><\/span><strong>Step 5<\/strong>: Launch campaign<span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">When you\u2019re done, click the launch campaign button, and your ad will be live in minutes.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to do seo on amazon | what is amazon's most popular product | how amazon uses business analytics\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfdlChb5McFn74YSxM7y596sJl13cMcRmzpDdGtRLJ8t2m3VvGCRc3t5IXCuuEbtNPMX0Ny24U9pJ3mh8oXOd-mNYaCEe_a5xm05U_mqrLLCNpipbQS2Xz_5ksIG1mgN9-vWzJ_QHjhNCtojWHdyD5YyTvi?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">In summary, setting up PPC campaigns automatically gives you as much customizability as a manual setup.<\/p><p class=\"wp-block-paragraph\">You get to negate keywords, add placement boosts, and use all of the bidding strategies. The only thing you don\u2019t get is the stress of having to figure out everything yourself.<\/p><p class=\"wp-block-paragraph\">Plus with the AiHello software, you remain in control. You get timely reports on what the AI is doing and why, and you can make instant changes.<\/p><h2 id=\"amazon-ppc-management\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_PPC_Management\"><\/span><strong>Amazon PPC Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Optimizing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/back-view-of-angry-female-hacker-after-access-deni-2021-08-27-18-39-49-utc-300x200.jpg\"  data-excerpt=\"Grant AiHello AutoPilot PPC specialists Seller Central access! Learn how to assign essential Amazon permissions for your e-commerce business, especially for Hybrid plans.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/hybrid-automation-amazon-permissions\/\">Amazon PPC ads<\/a> requires time and expertise. If your budget allows it and you lack the internal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/05\/top-12-quartile-alternatives-competitors-for-2025-300x150.jpg\"  data-excerpt=\"Quartile PPC not quite right? Find your perfect match! Explore 12 top Quartile alternatives for Amazon sellers, comparing features, pricing, and more.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/quartile-alternatives\/\">resources<\/a>, an <a href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-amazon-agency-and-why-you-need-one-even-if-you-think-you-dont\/\">Amazon agency<\/a> can be a great option.<\/p><p class=\"wp-block-paragraph\">An Amazon advertising agency\u2019s experience is even more important if you\u2019re in a competitive market. They can save you hundreds or thousands of dollars on inefficient ad spend.<\/p><p class=\"wp-block-paragraph\">Here&#8217;s some good advice to consider when hiring one:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10353-4\" id=\"gspb_container-id-gsbp-f10353-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li><strong>Look for experience<\/strong>: Ask about their experience in your industry and with similar products. Ask for examples of successful clients too.<\/li><li><strong>Transparency and communication<\/strong>: Ensure they provide clear communication on their strategies, fees, and reporting structure.<\/li><li><strong>Data-driven approach<\/strong>: The agency should emphasize data analysis and use it to optimize campaigns.<\/li><li><strong>Clear goals and KPIs:<\/strong> Set defined goals like <a href=\"https:\/\/www.aihello.com\/resources\/blog\/increase-sales-on-amazon\/\">increased sales<\/a> or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-acos-improvement-for-selling-and-advertising-300x200.jpg\"  data-excerpt=\"Optimize your Amazon advertising with ACoS! Discover what Advertising Cost of Sales is, how to calculate break-even, and strategize for Amazon PPC success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-amazon-acos-and-how-can-sellers-improve-it\/\">lower ACoS<\/a> to track progress.<\/li><\/ul><\/div><h2 id=\"real-life-amazon-advertising-examples\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-life_Amazon_Advertising_Examples\"><\/span><strong>Real-life Amazon Advertising Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 id=\"1-this-client-quadrupled-their-sales-at-a-20-acos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_This_Client_Quadrupled_Their_Sales_at_a_20_ACoS\"><\/span><strong>1. This Client Quadrupled Their Sales at a 20% ACoS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><ol class=\"wp-block-list\"><li><\/li><\/ol><p class=\"wp-block-paragraph\">When we met, one of our clients was doing $60k\/mo at a 45% ACoS.<\/p><p class=\"ah-callout wp-block-paragraph\">Last year, they hit $250k\/mo at a 20% ACoS. Here\u2019s how:<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"who is amazon advertising agency | can amazon seller reference another product in detail page | how to use amazon fba\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfZjl_3myq2mYHsRoQKMRiBDdwF26Q-YprtSQkycBSZrBpFGxHL3ctongIXsYuIqS0ad_oP0yAI-spAOUkkCMrykjHU7RRLPy2MGwpHNJTa6DogQ2V982Fbxu1WkE4jENjdfaHsnHJMaAhNwt-31U_doUy3?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is trending on amazon right now | how to find out what is selling well on amazon | how to sell on amazon co uk\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdNwdMCI14mG1Gzi72S6b8QlQp3Iq8eU6rmcN5xS7veaJ9peI49B6gkTqI7HjMmPU5Ps5j_GMNaqtq2VNdDF87XK69fgfZC30ZpDiTgihvA2gm3n8jdf-VT5cMX-UBPJDkYLpsXcD-KvPcefckj00a7Hw1W?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Before AiHello, the brand was spending $25k per month on ads for various products. Some did well, others didn&#8217;t.<\/p><p class=\"wp-block-paragraph\">After AiHello, they increased their spending to almost $50k a month but $46k of that went to a single ASIN.<\/p><p class=\"wp-block-paragraph\">This was because the product had the best <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a>, the highest CVR, and a much higher search volume than many other ASINs combined.&nbsp;<\/p><p class=\"wp-block-paragraph\">It also spent 20% to 30% of the budget and generated 80% of total sales, which proved it was very efficient.<\/p><p class=\"wp-block-paragraph\">After our adjustments, the ASIN now does multiple 7 figures in ad sales and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">organic sales<\/a>. That\u2019s a lot more than what the total account used to do.<\/p><p>To use this <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a>, start by sorting your ASINs in business reports based on sales volume and identifying the top products that collectively generate 80% of your revenue.<\/p><p>Next, go to \u201cproducts\u201d in your campaign manager to identify ASINs where total <a href=\"https:\/\/www.aihello.com\/resources\/blog\/does-amazon-advertising-help-organic-sales\/\">sales<\/a> contribution is higher than spend contribution.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is amazon listing optimization | what is amazon advertising platform | what is a good acos\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfDI4KCtWM_u8QvENqFEu3cF1SQqD88gOlrAHWAKVZj0ahEYZTKTorEPCwnbxJquhsA10KjLYqHZdNzSq3dNzTGOebtpR64dO74s3oNtYAjguYRKZrMxK7Ll5fZvEj5fVheuckHaqUHfESCsI3xY6nw_js?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Then use Helium10 to get a rough estimate of how much the top 5 competitors for those products sell. This will show you whether or not these ASINs have the potential to grow.<br><br><img decoding=\"async\" title=\"what is product sourcing on amazon | what is amc amazon | how to make money from amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe4EaIjfk412AWG8eyMIjKVYc7LCtQXsjwqKdnBxoseYsQOu0A0uHziMcef_cVc6ZjP7X0liNr2JP5hwc1RVhLJ8huIasduCu98PwtaACtj6p_prNDMSHKlSOAsGUoVQYdxoICsNLLEuMwA4sWdgwH_ZIw7?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/p><p class=\"ah-callout wp-block-paragraph\">When you find a high-performance ASIN, where competitors are selling 2-5 times more than you are, invest more in that product.<\/p><h3 id=\"2-extra-247k-at-a-13-acos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Extra_247k_at_a_13_ACoS\"><\/span><strong>2. Extra $247k at a 13% ACoS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\"><strong><img decoding=\"async\" title=\"how to sell on amazon uk for beginners | how much does an author spend on a monthly basis on amazon advertising | how to rank higher on amazon search\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdeI_C4xHjD0z_aANuw0FWR2rLkB48DviDNev9upur5S_cHYl8auiv8MUmAeuCrILOes2Jr3lh6Qfhgcqj1LJjn8joCy8JOWQQIcOTGxR5vhw2hTYTEv-v3ZfNhnKBV0fHOZbAHorGWxOmbn4brQywmA_yT?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/strong><\/p><p class=\"wp-block-paragraph\">For this client, we implemented the \u201cwaterfall strategy\u201d.<\/p><p class=\"wp-block-paragraph\">This means we set up an auto campaign with one ad group for each SKU.<\/p><p class=\"wp-block-paragraph\">Then, we assigned 10-25 cent bids to each target while using down-only bidding with minimal or zero placement boost.<\/p><p>Once we set this up, each ad group started getting a small number of clicks.<\/p><p>And when you multiply those clicks across the number of ad groups we had, you\u2019ll realize that we were generating a lot of traffic.<\/p><p class=\"wp-block-paragraph\">The best part is that even though we made our client an extra six figures, it was on auto-pilot.<\/p><p class=\"wp-block-paragraph\">We made little to no adjustments after set-up.<\/p><p class=\"wp-block-paragraph\">If you have a large catalog, you may want to try out this strategy.<\/p><h3 id=\"3-27-sales-increase-in-12-days\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_27_Sales_Increase_in_12_Days\"><\/span><strong>3. 27% Sales Increase in 12 Days<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-callout wp-block-paragraph\">By fixing a client\u2019s campaign structure, we boosted their sales by 27% in 12 days while keeping ACoS at 22%.<\/p><h4 id=\"before-12th-january-23rd-january\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_12th_January_%E2%80%93_23rd_January\"><\/span><strong><em>Before: 12th January &#8211; 23rd January<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><figure><img decoding=\"async\" title=\"how to start internet marketing | how do i sell books on amazon | how to reduce acos on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfJHsmGyRoLz97GDkl-pwitEiv3yZMo1jtDXmy4BMyuJkfm08fIFEJQ-PQfdNgADAzCZ5GQTnJzQUcHHfxXIRLwSZpzCCjac-pzK_mvgawG6Mswgq9jLsnVXfPhLDODDRsm7xCEHpSOY-CIfJFE9iS3fKk?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/figure><h4 id=\"after-24th-january-4th-february\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"After_24th_January_%E2%80%93_4th_February\"><\/span><strong><em>After: 24th January &#8211; 4th February<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><figure><img decoding=\"async\" title=\"where can you access and manage deals on amazon dsp? | what is dv360 vs google ads | how to get your product on the first page of amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe6sqj7Fu5W3ZHfJ2RCONZF7FrCVaL87sryJvIQDOg3pSoHv0hsAjkX_Xjr2YP-z8dksm7wttzJmqRGuTYxMQm8DQSeYq1OOBRwZZGVtlIJt53txKdsfhQwTlc2DmBecHrXXsUnK-1nN_LfplCAApbLAK4S?key=_127zq1trRzredzLaSN9ZA\" style=\"width: 800px;\"><\/figure><p class=\"wp-block-paragraph\">When we started working with this account, only 3 campaigns were active, and each one contained over 30 keywords.&nbsp;<\/p><p class=\"wp-block-paragraph\">This means each campaign\u2019s ad budget was randomly allocated to the keywords.<\/p><p class=\"wp-block-paragraph\">As a result, they underspent on keywords that drove the most sales and spent a lot on poor-performing ASINs and broad keywords.<\/p><p class=\"wp-block-paragraph\">So, we cut back on spend for the poor-performing keywords and ASINs, put the broad keywords in an ad group with a fixed budget, and negated search terms that have spent the product\u2019s AOV without a conversion.<\/p><p class=\"ah-callout wp-block-paragraph\">Then, we assigned each campaign 1 ASIN, 1 ad group, 1 match type, and 5-10 keywords. This allowed <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a> to control the distribution of ad spend better.&nbsp;<\/p><p class=\"wp-block-paragraph\">The top-performing search terms were also put in single-keyword campaigns to get the most out of them.<\/p><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC advertising<\/a> campaigns <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> have to be a guessing game.<\/p><p class=\"wp-block-paragraph\">Following the steps outlined in this article can help you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-a-ebc-content-listing-enhanced-seo-conversion-300x206.jpg\"  data-excerpt=\"Transform your Amazon product pages! Discover how A+ Content empowers brand-registered sellers and vendors with rich media for higher conversions and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/comprehensive-guide-to-amazon-a-content\/\">attract more customers<\/a>, increase your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a>, and make your profits soar.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master Amazon PPC! Navigate fierce competition &#038; rising ad costs with proven Amazon advertising strategies. Create high-performing campaigns for better sales.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f10353-1,.gspb_container-id-gsbp-f10353-2,.gspb_container-id-gsbp-f10353-3,.gspb_container-id-gsbp-f10353-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f10353-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10353-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10353-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10353-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f10353-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f10353-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10353-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f10353-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10353-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f10353-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10353-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f10353-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f10353-1.gspb_container,#gspb_container-id-gsbp-f10353-2.gspb_container,#gspb_container-id-gsbp-f10353-3.gspb_container,#gspb_container-id-gsbp-f10353-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,737,34],"tags":[173,169,171,167,168],"republish_tag":[],"class_list":["post-10353","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-starting-out","category-tutorials","tag-amazon-ads","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-ppc-automation"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=10353"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10353\/revisions"}],"predecessor-version":[{"id":14262,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10353\/revisions\/14262"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=10353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=10353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=10353"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=10353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}