{"id":10628,"date":"2024-09-13T22:12:20","date_gmt":"2024-09-13T22:12:20","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10628"},"modified":"2026-09-23T02:48:32","modified_gmt":"2026-09-23T02:48:32","slug":"amazon-marketing-cloud-amc","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-cloud-amc\/","title":{"rendered":"Amazon Marketing Cloud (AMC): A Beginner\u2019s Guide to Data-Driven Amazon Marketing"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px 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#d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon Marketing<\/a> Cloud shows you all your advertising data in one place so you can learn how to grow your business. It\u2019s like having a special assistant who tells you the best way to reach more customers and maximize your advertising <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> based on real-time data.<\/p><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Rocket-Launch-300x169.png\"  data-excerpt=\"Master your Amazon product launch! Our comprehensive guide covers 3 key stages: Pre-launch, Launch, and Post-launch, ensuring your business&#039;s success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/a-complete-guide-to-an-epic-product-launch-on-amazon-2026\/\">Top Amazon<\/a> sellers are already using AMC to improve their marketing, and you can too. This guide will show you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">everything you need to know<\/a> about AMC, including how it works, how to get access, and practical strategies for implementing it in your business.<\/p><h2 id=\"what-is-amc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AMC\"><\/span><strong>What is AMC?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10628-1\" id=\"gspb_container-id-gsbp-f10628-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"wp-block-group ah-definition\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> Marketing Cloud (AMC) is a cloud-based platform that contains insights about your customers, such as how they interact with your ads, what drives them to make purchases, and which marketing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> bring the best results. Think of it as a giant database that collects all your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-amazon-advertising-guide-tips-tactics-examples\/\" data-type=\"link\" data-id=\"https:\/\/www.aihello.com\/resources\/blog\/complete-amazon-advertising-guide-tips-tactics-examples\/\">Amazon advertising<\/a> data in one place, making it easier to see what\u2019s working and what\u2019s not.<\/p><\/div><\/div><\/div><p class=\"wp-block-paragraph\">Additionally, AMC allows you to dive deeper into your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> data than most <a href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-analytics-tools\/\" data-type=\"link\" data-id=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-analytics-tools\/\">Amazon analytics<\/a> tools. With its advanced <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">analytics<\/a> and reporting capabilities, you get a clearer picture of your advertising data. This means you can optimize your campaigns better, and ultimately grow your business more effectively on Amazon.&nbsp;<\/p><p class=\"wp-block-paragraph\">Now, let\u2019s take a closer look at how Amazon Marketing Cloud works and how it can help you achieve these results.<\/p><h3 id=\"how-does-amazon-marketing-cloud-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Amazon_Marketing_Cloud_Work\"><\/span><strong>How Does Amazon Marketing Cloud Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Amazon Marketing Cloud (AMC) collects and organizes all your advertising data from Amazon\u2019s ad types, like <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Products<\/a>, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a>, and Sponsored Display, into one easy-to-use platform. It processes this data with advanced analytics, allowing you to track how each ad type performs without jumping between different reports.<\/p><p>What makes AMC especially valuable is its ability to dive deep into your data, including customer behavior and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> records, to show you how shoppers interact with your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> from start to finish, on Amazon and other channels. This gives you a behind-the-scenes view of your entire customer journey on Amazon, so you can see exactly what\u2019s driving results.<\/p><p>AMC also uses a query-based system, which is a fancy way of saying you can ask specific questions about your data. For example, if you want to know which ads are driving the most sales or how different audiences respond to your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">sponsored display<\/a> campaigns, you can type in your question, and AMC will provide clear answers with detailed reports.<\/p><p class=\"wp-block-paragraph\">This level of detail lets you make smarter decisions, like shifting your budget to the channels that perform best, refining your audience targeting, and ensuring every advertising dollar is spent on what is already working.<\/p><p class=\"ah-callout wp-block-paragraph\">While AMC doesn\u2019t have built-in dashboards and reports, you can easily export your data to tools like Excel, Tableau, or Amazon QuickSight for further analysis and visualization.<\/p><h3 id=\"how-to-get-access-and-minimum-eligibility-requirements\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Access_and_Minimum_Eligibility_Requirements\"><\/span><strong>How to Get Access and Minimum Eligibility Requirements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h3 id=\"step-1-check-your-eligibility\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Check_Your_Eligibility\"><\/span>Step 1: Check Your Eligibility<span class=\"ez-toc-section-end\"><\/span><\/h3><p>To access AMC, you need to meet the following criteria:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10628-2\" id=\"gspb_container-id-gsbp-f10628-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Unlock the power of Amazon DSP! Reach targeted audiences on and off Amazon with programmatic ads. Run full-funnel campaigns and retarget potential buyers effectively.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-dsp\/\">Amazon DSP<\/a> Master Service Agreement:<\/strong> You must have an executed Master Service Agreement with Amazon Demand-Side Platform (DSP).<\/li><li><strong>Active DSP Campaigns:<\/strong> While AMC supports Sponsored Products, Sponsored Brands, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/sponsored-display-audience-view-ads-300x300.png\"  data-excerpt=\"Elevate Amazon advertising! Explore 4 new Sponsored Display audiences for sophisticated targeting, unlocking advanced brand awareness and customer acquisition.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazons-new-sponsored-display-audiences-an-overview\/\">Sponsored Display ads<\/a>, you must have planned or live DSP campaigns within the last 28 days.<\/li><li><strong>SQL Knowledge:<\/strong> AMC doesn\u2019t provide pre-built reports or dashboards, so someone on your team should know SQL to explore the data.<\/li><li><strong>AWS Account:<\/strong> While basic use of AMC does not require an AWS account, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will need<\/a> one if you plan to use AMC APIs for programmatic management and data integrations.<\/li><li><strong>Geographical Availability:<\/strong> AMC is available in 17 global <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/galshir-connection-illustration_4x-300x225.png\"  data-excerpt=\"Unlock powerful insights! Learn to connect Amazon to AiHello by getting your Amazon MWS Seller ID and Authentication Token with our easy guide.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/connecting-your-marketplaces-to-aihello\/\">marketplaces<\/a>, including the United States, Canada, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">Mexico<\/a>, Brazil, and major European and Asian markets. Your business must operate in one of these supported regions to access AMC.<\/li><\/ul><\/div><h3 id=\"step-2-request-access-to-amc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Request_Access_to_AMC\"><\/span>Step 2: Request Access to AMC<span class=\"ez-toc-section-end\"><\/span><\/h3><p>If you meet the above requirements, you can request access to AMC through your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Amazon Advertising<\/a> account manager. If you don\u2019t have a dedicated rep, you can reach out to Seller Support.<\/p><p class=\"wp-block-paragraph\">An Amazon representative assigned will verify your eligibility and provide you with an access request form that includes basic details about your account and your intended use of AMC.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10628-3\" id=\"gspb_container-id-gsbp-f10628-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h3 id=\"step-3-set-up-amc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_AMC\"><\/span>Step 3: Set Up AMC<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Once your request is approved, you\u2019ll receive an onboarding package with instructions on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> set up your AMC environment.<\/p><\/div><p class=\"wp-block-paragraph\">Inside the AMC console, you&#8217;ll be able to connect your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-amazon-advertising-guide-tips-tactics-examples\/\" data-type=\"link\" data-id=\"https:\/\/www.aihello.com\/resources\/blog\/complete-amazon-advertising-guide-tips-tactics-examples\/\">Amazon advertising<\/a> data and upload your first-party data, such as <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> CRM records. Follow the setup prompts to ensure all your data sources are properly integrated.<\/p><h2 id=\"strategies-to-implement-amc-into-your-business\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_to_Implement_AMC_into_Your_Business\"><\/span><strong>Strategies to Implement AMC into Your Business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">To get the most out of Amazon Marketing Cloud, you need strategies that help you use the data provided to achieve your business goals. Here are some practical steps to help you <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a>:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10628-4\" id=\"gspb_container-id-gsbp-f10628-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h3 id=\"create-custom-audiences\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Create_Custom_Audiences\"><\/span>Create Custom Audiences<span class=\"ez-toc-section-end\"><\/span><\/h3><p>AMC allows you to combine your own customer data, like purchase history and browsing behavior, with Amazon\u2019s insights to build precise audience segments.<\/p><p>For example, you can set up these segments in AMC to target customers who frequently purchase or those who have viewed your products but haven\u2019t bought yet.<\/p><p>To do this, you must upload your first-party data from your CRM or sales records to AMC. Next, AMC\u2019s system will merge this data with Amazon\u2019s audience insights.<\/p><p>From here, create custom queries to identify specific audience traits, such as recent product views, high spending, or frequent purchases.<\/p><p>Once you have your segments, you can use them directly in your Sponsored Display and Amazon DSP campaigns. This allows you to tailor your ads to resonate more with your targeted audiences.<\/p><p>This approach also improves your return on ad spend by allowing you to focus your budget on the most promising segments.<\/p><h3 id=\"align-your-campaigns\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Align_Your_Campaigns\"><\/span>Align Your Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Although AMC focuses on Amazon-specific data, you can use your uploaded first-party data to gain a broader understanding of customer behavior. This helps you create a seamless experience where each ad and message builds on the previous one, guiding your customers through their buying journey.<\/p><p>To get started, set up custom queries to identify patterns, such as which ads drive initial interest and which ones close the sale. This lets you see how your customers interact with your ads across different touchpoints.<\/p><p>Based on these insights, align your offers and ad creatives across all channels to guide your customers smoothly through their buying journey.<\/p><p>For example, if you find that customers often engage with Sponsored <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Brand<\/a> ads before converting on Sponsored Display, you can invest more in SB ads and set up SD ads that target shoppers who have seen your SB ads.<\/p><p>This ensures that every ad works together to improve results and maximize your advertising spend.<\/p><h3 id=\"forecast-future-trends-with-predictive-analytics\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"Forecast_Future_Trends_with_Predictive_Analytics\"><\/span>Forecast Future Trends with Predictive Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3><p>By analyzing trends in your AMC data, you can forecast future outcomes, such as peak buying times, seasonal spikes in demand, or the effectiveness of certain ad formats over time.<\/p><p>To leverage this, set up predictive queries in AMC to explore potential future scenarios. For example, you can predict how changes in ad spend could impact sales during upcoming promotional periods, or which products will be most popular based on past customer behavior.<\/p><p>Use these insights to adjust your budgets, bids, and <a href=\"https:\/\/www.aihello.com\/resources\/blog\/12-proven-amazon-advertising-strategies-for-2026\/\" data-type=\"link\" data-id=\"https:\/\/www.aihello.com\/resources\/blog\/12-proven-amazon-advertising-strategies-for-2026\/\">Amazon advertising strategy<\/a> ahead of time, so you\u2019re always one step ahead of market trends.<\/p><h3 id=\"automate-your-reporting-process\" class=\"wp-block-heading ah-process-heading ah-process-4\"><span class=\"ez-toc-section\" id=\"Automate_Your_Reporting_Process\"><\/span>Automate Your Reporting Process<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Instead of manually pulling data from multiple sources, you can set up automated queries in AMC to regularly extract the metrics that matter most to your business.<\/p><p>This means you can <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">automate<\/a> reports on key performance indicators like conversion rates, ACoS, or customer acquisition <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>.<\/p><p>To get started, determine which metrics are most critical for your business and set up corresponding queries in AMC.<\/p><p>Next, schedule these queries to run at regular intervals\u2014such as daily, weekly, or monthly\u2014and have the results automatically exported to your preferred visualization tools like Excel, Tableau, or Amazon QuickSight.<\/p><p>This way, you always have access to up-to-date insights without the stress of manual data gathering. This also ensures that your decision-making is based on the latest data.<\/p><\/div><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">By using AMC, you can target the right people, invest your ad spend wisely, and grow your business on Amazon.<\/p><p class=\"wp-block-paragraph\">Start exploring AMC\u2019s capabilities today, and you\u2019ll unlock new opportunities for <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">Amazon PPC optimization<\/a> and achieve even greater success.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master your Amazon advertising with Amazon Marketing Cloud (AMC). Unify data, optimize campaigns, and drive growth for your business. Discover how top sellers succeed with AMC.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f10628-1,.gspb_container-id-gsbp-f10628-2,.gspb_container-id-gsbp-f10628-3,.gspb_container-id-gsbp-f10628-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f10628-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10628-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10628-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10628-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f10628-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f10628-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10628-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f10628-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10628-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f10628-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10628-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f10628-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f10628-1.gspb_container,#gspb_container-id-gsbp-f10628-2.gspb_container,#gspb_container-id-gsbp-f10628-3.gspb_container,#gspb_container-id-gsbp-f10628-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,906,683],"tags":[171,51,220],"republish_tag":[],"class_list":["post-10628","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-brand","tag-amazon-advertising","tag-amazon-seller-tools","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=10628"}],"version-history":[{"count":3,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10628\/revisions"}],"predecessor-version":[{"id":14257,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10628\/revisions\/14257"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=10628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=10628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=10628"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=10628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}