{"id":10674,"date":"2024-10-03T21:31:27","date_gmt":"2024-10-03T21:31:27","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10674"},"modified":"2026-09-23T02:44:41","modified_gmt":"2026-09-23T02:44:41","slug":"amazon-ppc-bidding","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-ppc-bidding\/","title":{"rendered":"The Ultimate Amazon PPC Bidding Guide: Strategies, Tactics, and Tools for Success"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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#d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> bidding is the process of telling <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> how much you&#8217;re willing to pay to get your ads in front of potential customers. If done correctly, it boosts your impressions, clicks, and, ultimately sales, all without overspending.<\/p><p class=\"wp-block-paragraph\">However, bidding on Amazon is more than just setting a price; factors such as keyword relevance, campaign types, and bid <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> affect how you perform in the ad auction. In this guide, we\u2019ll walk you through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">everything you need to know<\/a> to set profitable Amazon bids.<\/p><h2 id=\"how-the-amazon-ppc-auction-works\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Amazon_PPC_Auction_Works\"><\/span><strong>How the Amazon PPC Auction Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Amazon uses an auction system to determine which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> get shown and where, as multiple sellers compete to show up for the same <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a>.<\/p><p class=\"wp-block-paragraph\">While the highest bidder usually wins the top placement, the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">relevance<\/a> of your ad to the shopper\u2019s search query also influences whether your ads are shown or not. Relevance is measured by how often shoppers click your ad and how many of those clicks lead to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>.<br><\/p><p class=\"wp-block-paragraph\">Ads with lower bids or lower relevance will either be pushed to the bottom of the first page or other pages, or they may not be shown at all.<\/p><h2 id=\"bids-vs-cpc-understanding-the-difference\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bids_vs_CPC_Understanding_the_Difference\"><\/span><strong>Bids vs. CPC: Understanding the Difference<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">One counterintuitive part of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> bidding is that the bid you put in is rarely the same as the price you pay when someone clicks on your ad (your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a>).<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10674-1\" id=\"gspb_container-id-gsbp-f10674-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-definition wp-block-paragraph\">This difference exists because Amazon uses a second-price auction model. This means that although the highest bidder wins, they don\u2019t necessarily pay their full bid amount. Instead, they pay just one cent more than the second-highest bidder.&nbsp;<\/p><\/div><p>For example, if you bid $2.00 and the second-highest bid is $1.50, you would pay $1.51 rather than your full $2.00 bid when someone clicks on your ad.<\/p><p>Additionally, your bidding <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> and placement boosts can also affect your CPC. We\u2019ll discuss this in more detail in the next section.<\/p><h2 id=\"key-elements-that-impact-amazon-ppc-bidding-and-cpc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Elements_that_Impact_Amazon_PPC_Bidding_and_CPC\"><\/span><strong>Key Elements that Impact Amazon PPC Bidding and CPC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">After setting your bid, several factors influence the final amount Amazon enters into the auction and your CPC. Here\u2019s a breakdown of the main ones, along with practical <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">tips<\/a> for maximizing the returns you get from your ads:<\/p><h3 id=\"1-bidding-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Bidding_Strategy\"><\/span><strong>1. Bidding Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Before your bid enters the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-ppc-advertising-auction-how-it-works-300x200.jpg\"  data-excerpt=\"Master Amazon advertising success. Learn essential Amazon PPC bidding strategies to optimize campaigns, boost ROI, and win crucial placements.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-does-the-amazon-ppc-auction-work\/\">Amazon auction<\/a>, you can choose a bidding strategy that allows Amazon\u2019s algorithm to automatically adjust your base bid based on the likelihood of a conversion.<\/p><p class=\"wp-block-paragraph\">Here\u2019s how the three <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon bidding<\/a> strategies work:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10674-2\" id=\"gspb_container-id-gsbp-f10674-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h4 id=\"dynamic-bidding-down-only\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_Bidding_Down_Only\"><\/span>Dynamic Bidding (Down Only):<span class=\"ez-toc-section-end\"><\/span><\/h4><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5034-300x158.png\"  data-excerpt=\"Worried about high Amazon FBA fees? Discover effective strategies to cut your Amazon seller fees, avoid penalties, and maximize your profits now.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/four-secrets-to-lower-your-fba-fees-2\/\">Amazon lowers<\/a> your bid when a conversion is less likely. It is a great way to minimize wasted ad spend, but it may result in fewer clicks.<\/p><p>Use this strategy if your product has already made a considerable number of sales, and you\u2019re focused on cutting spend on less-converting traffic.<br><\/p><h4 id=\"dynamic-bidding-up-and-down\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_Bidding_Up_and_Down\"><\/span>Dynamic Bidding (Up and Down):<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Amazon increases your bid when a conversion seems likely and lowers it when it doesn\u2019t. While this can help capture more sales, it might increase your overall CPC.<\/p><p>It\u2019s best for new products or when you\u2019re focused on driving more sales.<br><\/p><h4 id=\"fixed-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fixed_Bidding\"><\/span>Fixed Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Your bid stays exactly as you set it, regardless of the likelihood of a conversion.<\/p><p>This strategy is best when you want complete control over your bids and are prepared to monitor your ad performance closely and make manual adjustments.<\/p><\/div><h3 id=\"2-placement-boosts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Placement_Boosts\"><\/span><strong>2. Placement Boosts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Amazon lets you increase your bids for any of its three placements to boost your chances of showing up on them.<\/p><h4 id=\"top-of-search-first-page\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_of_Search_First_Page\"><\/span>Top of Search (First Page):<span class=\"ez-toc-section-end\"><\/span><\/h4><p>This refers to the first few sponsored ad placements at the top of search results.<\/p><p><img decoding=\"async\" title=\"how to buy on amazon marketplace | what is fba inventory | how to sell products internationally\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcK2mcvLs0mG2WLrWH7BzBosKaaxCCOhz1N4hwjgV41h4lSFfasgr0DeTT29sIDxowGLEXN10AmHpAvVsjrauvoXtv-p5qb_CCGSiUd2WdQ6lj9Kr_N-Z5GNjEvtz9Pdb1rVDE7uo6v7CVzgWtGWKlPTIDI?key=4egF1k2o6T6qm38P7kcG-w\" style=\"width: 800px;\"><\/p><p>It&#8217;s a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">prime<\/a> spot for visibility, and ads here often have higher click-through rates (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">CTR<\/a>) and better chances of leading to a sale.<\/p><p>If you\u2019re a new seller or looking to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">increase sales<\/a>, consider boosting your bid for this placement by up to 50\u2013100%. It can help you dominate search results, especially for high-traffic <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">keywords<\/a>.<br><\/p><h4 id=\"product-pages\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Pages\"><\/span>Product Pages:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Ads in this placement appear on product detail pages, offering exposure to customers browsing similar or related items.<\/p><p><img decoding=\"async\" title=\"what is amazon a10 | what is an amazon lightning deal | how to improve amazon listing\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf0VMy8-Ft39Y3BLDBpBB9Oxcw7XcbbJKXYHKR7ronbmwlZdk_Mv21RswJRnN3fwhOnaJwKENPimx38WUv0qRI98IS9G_avIetSEp3fFxRg3BmT-wOzzQpq9E6MYNHFAMfvTW9-kdb39KPd3eZS_1_gFpm7?key=4egF1k2o6T6qm38P7kcG-w\" style=\"width: 800px;\"><\/p><p>While this placement tends to have lower conversion rates than the top of search, it can still drive valuable traffic.<\/p><p>If your product has more positive <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a> or a lower price than your competitors, consider boosting bids by 10-30% for this placement.<\/p><h3 id=\"3-base-bid\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Base_Bid\"><\/span><strong>3. Base Bid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-definition wp-block-paragraph\">Your base bid is the amount you initially set when creating your campaign. It acts as the foundation for any bidding strategy or placement boost you choose.<\/p><h3 id=\"how-to-select-your-base-bid\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Select_Your_Base_Bid\"><\/span><strong>How to Select Your Base Bid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Selecting the right base bid is essential to running profitable Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">PPC campaigns<\/a>. There are two ways to do this:<\/p><h3 id=\"manual-method\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Manual_Method\"><\/span>Manual Method<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This involves choosing a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> and manually calculating your bid based on it. Two common approaches to this are:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10674-3\" id=\"gspb_container-id-gsbp-f10674-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h4 id=\"rpc-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RPC_Bidding\"><\/span>RPC Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Multiply your ACoS target by your EPC (Earnings Per Click) to determine your ideal CPC.<\/p><p class=\"ah-formula\">For example, if your target ACoS is 35% and you earn $6 per click, your ideal CPC would be $2.10.<\/p><h4 id=\"rule-based-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rule-Based_Bidding\"><\/span>Rule-Based Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Set predefined rules to automatically decide bids based on performance.<\/p><p class=\"ah-formula\">For example, \u201cIf ACoS exceeds 40%, decrease bids by 10%. If ACoS is below 30%, increase bids by 5%.\u201d<\/p><p>This approach offers more flexibility but is more complex for beginners.<\/p><\/div><div class=\"ah-callout\"><p><br>We usually recommend setting your current ACoS as the target if you\u2019re trying to increase sales. But if you\u2019re trying to reduce ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>, we recommend targeting 5% less than your current ACoS.<\/p><\/div><h3 id=\"automatic-method\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Automatic_Method\"><\/span>Automatic Method<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This is a more hands-off approach to bid setting. You simply set your target ACoS, and the algorithm determines the right bids automatically.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"where does amazon advertise | what is amazon.com.mx | how to sell on amazon australia\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe6nL5tlw7al5Yx7Ql1M1-_pugd1h0Kc7Wf2VjkKs8KbxhbxN4K1IS2LzYSw35yyiRF1vnZwNEDfn9q7Q1L3iuLSgygHdvrshqZzVUhLfLsrmJXuC1cyVzlJzoyIOHK0k_DpGSh_QLqCozH3kxs0V6GDGPY?key=4egF1k2o6T6qm38P7kcG-w\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">This method is more accurate because it selects your bids based on your account\u2019s current sales data and performance over time.<\/p><p class=\"wp-block-paragraph\">It also requires minimal supervision while ensuring relevant <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> targeting, making it ideal for both new <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> and seasoned sellers looking to save time without losing sales.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"can you make money selling on amazon | does europe have amazon | what is fba selling\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcw0JgRigpFWvSzzJ25bm1XITa4fRIPc-QdWXOEuaIBa7RclGeROXiVLORFqG_Z2w4_1srMIlfyK7hyJ009yHLJ54Z6Jgj6PEPwmf-_jaYpG48fxO0zLJ8nczVXgNChWl3NlQ7bHNiHgHKECE-gEPKHyEbd?key=4egF1k2o6T6qm38P7kcG-w\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">The image above is an example of the <a href=\"https:\/\/www.aihello.com\/\">AiHello software<\/a> recommending bids for a keyword that is performing poorly.<\/p><h2 id=\"bid-optimization-strategies-for-amazon-ppc-success\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bid_Optimization_Strategies_for_Amazon_PPC_Success\"><\/span><strong>Bid Optimization Strategies for Amazon PPC Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">It\u2019s not enough to set the right base bid; you must also learn to tweak your bids based on performance. Here are 4 strategies you can use right now to boost your PPC bids\u2019 performance:<\/p><h3 id=\"bid-higher-when-launching-a-new-product\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Bid_Higher_When_Launching_a_New_Product\"><\/span>Bid Higher When Launching a New Product <span class=\"ez-toc-section-end\"><\/span><\/h3><p>You should bid higher than your category\u2019s average CPC when launching a new product to gain initial traffic and visibility.\u00a0<\/p><p>This is because new products often have no reviews and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> low in search results, making it harder for them to generate clicks and conversions.<\/p><p>To know your category\u2019s average CPC, enter a top-selling competitor\u2019s ASIN on Helium 10\u2019s Cerebro.<\/p><p>You\u2019ll see a list of keywords that the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a> ranks for, including their search volume, organic rank, and most importantly, the estimated PPC bid range for each keyword.<\/p><p><img decoding=\"async\" title=\"how to earn money on amazon | how to rank for keywords on amazon | what is vine voice\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXen42WsawZ2veTdXq0ipYw1cup5R24jCLs6PBeCie1Nv1-w6z2zsrBTtM_AvP8igZY0-zIaJsX97BJTakR-hnCpNikxYgC3XpdcM81K60XNnpvfTu8z_xTFnvJxKaiCEHuN34Ix0-1k68VkL1Is0v4PZK3V?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>Sort by search volume to focus on high-traffic, relevant keywords in your category, and look at the PPC bid range to determine your average CPC.<\/p><h3 id=\"lower-bids-on-poor-performing-keywords\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Lower_Bids_on_Poor-Performing_Keywords\"><\/span>Lower Bids on Poor-Performing Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3><p>When optimizing your Amazon PPC campaigns, one of the most effective bid management strategies is lowering bids on keywords that generate high costs without delivering sufficient conversions.<\/p><p>The best way to address this issue at scale is to use a bulk file to adjust bids across multiple campaigns.<\/p><p>To get started, download the bulk operations file from your bulk operations tab in Amazon campaign manager.<\/p><p><img decoding=\"async\" title=\"what is dv360 | what is amazon ppc management | how to publish on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcspztFl6xsehGGEvh0cn6UhQhpNI4NqeMq38wQuqAQMz6Jjj8kF2NEJbxjZueIpqo9eRZtSienQwPZHrNCzBWgoIrwhPAZ2M5zQw19dR74xyuI5P0iXEEdVjILRuJuyLjHNx-EVYxBf0KxD8oNun_5D-HZ?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>This file contains all the essential data for your active campaigns, including performance metrics for each keyword.<\/p><p><img decoding=\"async\" title=\"does amazon hold inventory | what is amazon ppc specialist | how to optimize my amazon listings\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdkkrFkabmx0L2t5u9NlCy4Lo0j210gWx2sQWFg71DflMyZ5nm07Jn4xZFPPtjo5VWB_iJq5DiCbOJxUHrsmQ3BaM4tHV5qC48CcBcQPT0AvQfrfkB8nK4uhOAAk5fqTGmI9m7cfp33BCXPKVDZAM5tWgU?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>Make sure to set a date range of at least 30 days, as a longer period will provide a more accurate reflection of how your keywords are performing.<\/p><p>Once you have downloaded the bulk operations file, open it in Excel or Google Sheets and sort the data by Spend and Orders.\u00a0<\/p><p>Next, identify keywords with high spend but low or no conversions (few or zero orders). As a general rule, keywords with more than 10 clicks and no sales can be considered poor performers<\/p><p>Another useful metric is the ACoS\u2014keywords with a high ACoS and low <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ROAS<\/a> should have their bids reduced\u200b.<\/p><p><img decoding=\"async\" title=\"how to increase sales on amazon marketplace | how to create lightning deals on amazon | why is my amazon acos so high and how to reduce it\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeGJ2EKmStpQ7mUApRgAz7TYDVaUDylYKtRCNfbCeZzKb5HqkgAWECNCRFbEWOTu3CL4BvQC89P-qB6emAvoNNRK7bLW3-FEFnJuP7JddThMyFxiPHVUMrV2iDL877GsXb3hc3_01vjDMtB7UWauqkh1V6D?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>With the poor performers identified, navigate to the Max Bid column in your bulk file and reduce bids accordingly.<\/p><p>After making your adjustments, save the updated file and re-upload it to the Bulk Operations section of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Segmenting-Your-AutoCampaigns-In-Amazon-Advertising-300x168.jpg\"  data-excerpt=\"Unlock Amazon Sponsored Product success! Discover auto-target segmentation, understand the 4 match types, and gain control over your campaign spending.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/\">Amazon Advertising<\/a> Console.\u00a0<\/p><p>The changes will be applied to all relevant campaigns, helping you optimize your bids without manually tweaking each keyword individually.<\/p><h3 id=\"bid-higher-on-almost-ranked-keywords\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"Bid_Higher_on_Almost-Ranked_Keywords\"><\/span>Bid Higher on Almost-Ranked Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Amazon\u2019s A9 algorithm ranks your product based on how much sales you drive for specific keywords, so bidding aggressively on high-conversion keywords can improve both your paid and organic rankings.<\/p><p>However, a product usually has many high-conversion keywords, so we recommend focusing on the ones with the best chance of ranking organically to avoid spreading your budget too thin.<\/p><p>There are two ways to go about this:<\/p><h4><span class=\"ez-toc-section\" id=\"Strategy_1_Leverage_Your_SQPR_to_Find_High-CVR_Keywords\"><\/span>Strategy 1: Leverage Your SQPR to Find High-CVR Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Your Search Query Performance Report (SQPR) contains your share of clicks and sales for each <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a>.<\/p><p><img decoding=\"async\" title=\"how to be a top seller on amazon | how does amazon marketing work | is amazon advertising worth it\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcAe5bKw58pILPQVnUQMbGfma6pwA95Qf4nDi-hp7Oh6Z1Snu8ifC81fjK_eKnAte3r6I3wINxQVlbsKIXKc-sTp_HljdGa89an9_vf3FY_LqxIpTchItHgadoWxlGE5seVSb7Shs-3HO0fdLINm647CPEp?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>Look for keywords where your share of sales is higher than your share of clicks. This means you have a higher CVR than your competitors and will most likely be able to rank for those keywords.<\/p><h4><span class=\"ez-toc-section\" id=\"Strategy_2_Use_Helium_10_to_Find_Medium-Rank_Keywords\"><\/span>Strategy 2: Use Helium 10 to Find Medium-Rank Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4><p>To find the medium-rank keywords for your ASIN, put it in Cerebro and filter for keywords where you rank min 10 and max 30.<\/p><p>Be sure to exclude keywords with a search volume below 100 and those with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> name.<\/p><p><img decoding=\"async\" title=\"how much does ppc cost on amazon | what is amazon optimization | what does fba stand for on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcn7BOk_eyr0g5a_wb7PtnucdTkZQ_9sms4Vr-m3zJ52kgt_KySPgF7hw2k7IAjMDFLGhHQ-RR8YiUf3krBk9UwJ3icBAt7OgMUZYc_HuuHcW3FuobvA04FHChXXg3XBnOY_ZOrzgpXN81b8tw4ssVawYo?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>Next, place each keyword you got from the SQPR and Helium 10 into its own Sponsored Product exact match keyword campaign.<\/p><p>Then add a high Top of Search boost and set high bids for maximum visibility.<\/p><p>Once your campaigns are running, you can create more campaigns in other match types and use Sponsored <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/11\/image1-300x113.jpg\"  data-excerpt=\"Brand management is more than marketing. Discover why a holistic, company-wide approach and investment are crucial for connecting with modern consumers.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/why-everyone-should-care-about-the-brand-within-the-company\/\">Brand Video<\/a> campaigns with high bids to rank faster.<\/p><p>Then create a spreadsheet with all the keywords and update it with new rank, spending, and sales data every 10 days.\u00a0<\/p><p>If your budget is limited, prioritize keywords where you already have a significant CVR advantage or an organic rank above 20.<\/p><h3 id=\"bid-higher-during-high-volume-sales-seasons\" class=\"wp-block-heading ah-process-heading ah-process-4\"><span class=\"ez-toc-section\" id=\"Bid_Higher_During_High-Volume_Sales_Seasons\"><\/span>Bid Higher During High-Volume Sales Seasons<span class=\"ez-toc-section-end\"><\/span><\/h3><p>During high-traffic periods like Black Friday, Prime Day, or Christmas, raising your bids is usually a smart move. You\u2019ll often see higher conversion rates in these periods as shoppers are more intent on making purchases.<\/p><p>Competition is also fiercer in these periods, so you need to bid higher to ensure that your product appears in prominent positions.<\/p><p>You can estimate your CPC by analyzing data from previous peak seasons with Helium 10\u2019s Cerebro then adjust your bids accordingly.<\/p><p><img decoding=\"async\" title=\"what is a good click-through rate (ctr)? | how to make money on amazon canada | what is e-tailing\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeUUIOBcM7-OTMP5mRQAotTqiZuzCfQalreq2r00CkCvkzaju7YlEYiLzxrsa27q0is-BI-ZU2xXfRGfWtcQQYQ9EQooDzVNBIkFr3zqKY4kdmT1iP1CO33Th6KrGkZWx8P_X5WD5UviOmGVWs4mTqAoOZH?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><h3 id=\"advanced-bidding-strategies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Bidding_Strategies\"><\/span><strong>Advanced Bidding Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">As your Amazon PPC campaigns grow, you\u2019ll need to explore more advanced <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-ppc-advertising-auction-how-it-works-300x200.jpg\"  data-excerpt=\"Master Amazon advertising success. Learn essential Amazon PPC bidding strategies to optimize campaigns, boost ROI, and win crucial placements.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-does-the-amazon-ppc-auction-work\/\">bidding strategies<\/a> to maintain performance while saving time. Below are three powerful techniques that can help you drive more sales as you scale:<\/p><h3 id=\"dayparting\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Dayparting\"><\/span>Dayparting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Dayparting lets you adjust your bids based on product performance.<\/p><p>In the screenshot below, you can see the ACOS (green line) increasing during the weekend while sales (orange line) decrease.<\/p><p><img decoding=\"async\" title=\"what does dsp mean amazon | how to move keywords from one adgroup to another | how much should i spend on amazon advertising\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcATv6JWe1K35PoG7CeozfJE0mKd8foa1jaK9ydtjqapfrD56RYKerP2WmlBb4JXNeWDh9SWVvRZCd2vC6T7NKsRwd0lgeK4J7HjG8NuZLmsEIUjYDkrac2EYHaONwswg1Klz7XVHBjyvUpdHxstAXCKLnf?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>This is an example of when dayparting would be beneficial. You can reduce bids on weekends and increase them on weekdays.<\/p><p>To use Dayparting, you need to identify the hours that you generate the highest sales. To do this,\u00a0 review business reports to determine peak sales periods.<\/p><p>Use at least 5-20 days&#8217; worth of data to ensure accuracy.<\/p><p><img decoding=\"async\" title=\"how to sell on german amazon | how amazon ppc works | how to calculate fba fulfillment fees\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcq97qOH-8d4KaNZv8mYzdcLNNp4BfL68835_4TwcGzXev-D3coHppy1lf75o_ULb8p_4ZTnGTs-yRCVJAtOXGaIsvZWQuXgbVpJNBU2ZsFf8luRPcH4-g6mSJ60cWnw7QJ3ag_TXSqhMJKpG8q5Zqz6kQU?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>Next, choose the campaign where you want to daypart from Amazon\u2019s campaign manager.<\/p><p><img decoding=\"async\" title=\"how to calculate acos in amazon | is amazon fba worth it | is adding too many keywords bad for google ads\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfSotCSeAsHZarNglVeehFk5vUkFjcgswl7__g8IXlu5NoueP6CSrB41zGUiafPBKmfZuTBmCFd3L2GQuv_OArSDKPHVHsYErgNc2qComvqZ5hwyxsy3PINFYX5slkw79h5Cyla6BN4th_7q4Ql16QNrjE?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>Then select &#8220;budget rules&#8221; and add a schedule-based budget rule based on the high-performance hours you&#8217;ve identified.<\/p><p>Additionally, you can manually pause or unpause your campaigns during peak and non-peak hours.<\/p><p><img decoding=\"async\" title=\"what is a good roas on amazon | how to grow your business on amazon | how to create amazon ads\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfkr-RUcAhbAHd3EpMAsA1T-pi2j-kUXhwhho_cbkMz0aX7loizioMmg7vR-VtNppdwjhrOzvCTtUDp5HcFWguOmG3IZM9lR2hmzuLm4fQZzWtlq9mY7jtKowXkLjyDB0BimfHCD4X1Ii-oInG9k0_v-Qw?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>The major limitation here is that the data and trends identified are on an account level and individual products may have different optimal buying times.<\/p><p>This means some products may sell best at midnight on weekends, while others may perform better at 5 am on Mondays.<\/p><p>The solution is to separately analyze the sales trend of each product to correctly determine these patterns, but it is difficult.<\/p><p>Plus, setting up rule-based automation for the entire catalog manually can be time-consuming, especially if you have a large catalog.<\/p><p><img decoding=\"async\" title=\"how to sell on german amazon | what does fba stand for on amazon | how to write keywords in amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXenJlIjLlhmGOfLjnAXL6LzDLrv4QnMKd3iYpwxap9fKI8x2k_fCmZ1X-4e8PkoF2PxicPwnbXYKUJoPcDJCPSBkqmleuaVWXtk4m7tNSzndibLI6AereRjZ5H-9FPLH9qRZw-JCL0iU8ZnlJnfoBvdv-0?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p><a href=\"https:\/\/www.aihello.com\/\">Tools like AiHello<\/a> analyze hourly product-level data from Amazon Marketing Stream, identifying trends in ACoS, spending, sales, CPC, and CVR.<\/p><p>Then they adjust your bids throughout the day without manual intervention.<\/p><p>With this level of automation, you\u2019ll no longer need to spend hours trying to figure out the best-performing times for each product or worry about setting up schedule-based rules to make the most of your budget for each ASIN.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10674-4\" id=\"gspb_container-id-gsbp-f10674-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h3 id=\"catch-all-campaigns\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Catch-All_Campaigns\"><\/span>Catch-All Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3><p>In a Catch-All campaign, you add all your ASINs into an automatic campaign with low bids and let Amazon handle the targeting.<\/p><p><img decoding=\"async\" title=\"how to create super url for amazon | how to drive more traffic to your amazon listing | how to launch product on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc7Q11BjFvlQtGhsikduUB01dLslN5SsNovubOPXXp5CTWX0TrdI3LPdXhgXipqFvaoDRN40z93ou4a80v1AVNLRYJBPKr5esT0U32REtARUkzbNc92vJXzoSANCu_35n4YZpOSkUKUDWjCoWPgY1b6FQA?key=4egF1k2o6T6qm38P7kcG-w\"><\/p><p>While the traffic you get may not be a lot and your ads may appear for less relevant searches, your ACoS will often be below 10%, making it an efficient way to drive traffic without overspending.<\/p><p>Additionally, since Amazon is handling the targeting, this strategy requires minimal maintenance, freeing you from the need to constantly monitor and adjust bids manually.<\/p><\/div><h3 id=\"gold-panning-campaigns\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"Gold_Panning_Campaigns\"><\/span>Gold Panning Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Gold panning campaigns involve putting a large number of loosely relevant keywords in a broad match campaign and keeping them all at very low bids.<\/p><p><img decoding=\"async\" title=\"how much does it cost to advertise on amazon | how to hire an account manager | how to remove negative review on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcRhddVT8-cNzvVLk7_fIzdHnpunQOpfzRMIbA_mxAeERGmtesC_8hjQzMjVzCLlE4ze4LVgE8DxTp5StGhLQTb0c3rZuYRxHMwzXGrh91Hav-dcQlZqpJmKR-fnd1CN-eRjg7-KlkIk49B_p1tqVc8RJQ?key=4egF1k2o6T6qm38P7kcG-w\" style=\"width: 800px;\"><\/p><p>The main idea behind it is that you\u2019re casting a very wide net for visibility.<\/p><p>Similar to catch-all campaigns, the search terms you show up for may not always be super relevant, and you may not show up that often because of your low bids, but you\u2019ll still get enough traffic to make some sales \u2013 and oftentimes, it will happen at a very low ACoS.<\/p><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>With the tools and tactics in this guide, you can outperform your competitors, lower ad costs, and take your Amazon business to the next level. Use them, analyze your performance, and adjust your strategies.<\/p><p>As your campaigns grow, leverage <a href=\"https:\/\/www.aihello.com\/\">automation tools like AiHello<\/a> to streamline complex processes, so you have more time to focus on scaling your business.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master Amazon PPC bidding! Learn how to optimize ad spend, boost sales, and understand auction dynamics, strategies, and placements for profitable campaigns.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f10674-1,.gspb_container-id-gsbp-f10674-2,.gspb_container-id-gsbp-f10674-3,.gspb_container-id-gsbp-f10674-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f10674-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10674-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10674-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10674-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f10674-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f10674-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10674-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f10674-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10674-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f10674-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10674-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f10674-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f10674-1.gspb_container,#gspb_container-id-gsbp-f10674-2.gspb_container,#gspb_container-id-gsbp-f10674-3.gspb_container,#gspb_container-id-gsbp-f10674-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,620,193],"tags":[171,167,220],"republish_tag":[],"class_list":["post-10674","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon-ppc-advertising","category-howto","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=10674"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10674\/revisions"}],"predecessor-version":[{"id":14256,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10674\/revisions\/14256"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=10674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=10674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=10674"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=10674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}