{"id":10796,"date":"2024-11-11T17:50:52","date_gmt":"2024-11-11T17:50:52","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10796"},"modified":"2026-09-23T02:31:55","modified_gmt":"2026-09-23T02:31:55","slug":"amazon-dsp","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-dsp\/","title":{"rendered":"A Complete Guide to Amazon DSP"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid #dce7ef;font-size:29px;line-height:1.35;letter-spacing:-.4px;color:#142d48}.ah-reading-guide h2.ah-numbered{padding-left:54px;counter-increment:ah-section}.ah-reading-guide h2.ah-numbered:before{content:counter(ah-section,decimal-leading-zero);position:absolute;left:0;top:26px;display:flex;align-items:center;justify-content:center;width:38px;height:38px;background:#eaf4fc;color:#216faf;border-radius:10px;font-size:15px;font-weight:700;letter-spacing:0}.ah-reading-guide h3{position:relative;margin:34px 0 16px;font-size:23px;line-height:1.4;color:#163f65}.ah-reading-guide h4{position:relative;margin:28px 0 14px;font-size:20px;line-height:1.45;color:#163f65}.ah-reading-guide .ah-lead{margin:0 0 28px;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#eef6fc;font-size:20px;line-height:1.75}.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula{margin:28px 0;padding:24px 26px;border:1px solid #d7e5f1;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-formula{font-size:20px;font-weight:600;font-variant-numeric:tabular-nums;line-height:1.9;overflow-wrap:anywhere}.ah-reading-guide ul,.ah-reading-guide ol{margin:24px 0 30px;padding-left:28px}.ah-reading-guide li{margin:0 0 12px;padding-left:7px;line-height:1.75}.ah-reading-guide li::marker{color:#2479ba;font-weight:700}.ah-reading-guide ol.ah-steps{list-style:none;counter-reset:ah-step;padding:0;display:grid;gap:14px}.ah-reading-guide ol.ah-steps>li{position:relative;counter-increment:ah-step;margin:0;padding:22px 24px 22px 64px;border:1px solid #dbe7f1;border-radius:12px;background:#f6fafd}.ah-reading-guide ol.ah-steps>li:before{content:counter(ah-step);position:absolute;top:23px;left:20px;display:flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:#2378b9;color:white;font-size:14px;font-weight:700}.ah-reading-guide ul.ah-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;padding:0;list-style:none}.ah-reading-guide ul.ah-cards>li{margin:0;padding:20px 22px;border:1px solid #dbe8f2;background:#f7fbfe;border-radius:12px;font-size:17px;line-height:1.7}.ah-reading-guide ul.ah-cards>li:last-child:nth-child(odd){grid-column:1\/-1}.ah-reading-guide .ah-cards>li>strong:first-child{display:block;margin-bottom:8px;color:#19598d}.ah-reading-guide .ah-step-panel{margin:22px 0;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-step-panel h3{margin-top:0}.ah-reading-guide .ah-step-panel p:last-child{margin-bottom:0}.ah-reading-guide figure{max-width:100%;margin:30px 0}.ah-reading-guide figure.wp-block-image{padding:7px;border:1px solid #e0e8ef;border-radius:12px;background:white;box-shadow:0 5px 18px rgba(20,45,72,.06)}.ah-reading-guide img{max-width:100%;height:auto}.ah-reading-guide figure.wp-block-image img{display:block;border-radius:6px}.ah-reading-guide figcaption{font-size:14px;line-height:1.5;color:#587086;margin-top:10px}.ah-reading-guide figure.wp-block-table{overflow-x:auto;border:1px solid #d8e5ef;border-radius:10px}.ah-reading-guide table{width:100%;border-collapse:collapse;font-size:16px;line-height:1.6}.ah-reading-guide th,.ah-reading-guide td{padding:14px 16px;border:1px solid #d8e5ef;text-align:left;vertical-align:top}.ah-reading-guide th{background:#eaf4fc;color:#163f65;font-weight:700}.ah-reading-guide tbody tr:nth-child(even){background:#f6f9fc}.ah-reading-guide blockquote{margin:30px 0;padding:22px 26px;border-left:4px solid #2479ba;background:#f3f8fc;border-radius:0 10px 10px 0}.ah-reading-guide #ez-toc-container{width:100%;margin:32px 0 42px;padding:22px 24px;border:1px solid #cbdfee;border-top:4px solid #2479ba;border-radius:12px;background:#f7fbfe;box-shadow:none}.ah-reading-guide #ez-toc-container .ez-toc-title{margin:0;font-size:20px;font-weight:700;color:#163f65;line-height:1.5}.ah-reading-guide #ez-toc-container .ez-toc-title-container{margin-bottom:14px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{display:block;column-count:2;column-gap:26px;padding:0;margin:0}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1>li{break-inside:avoid;padding:11px 0;margin:0;border-bottom:1px solid #dce7ef;line-height:1.5;font-size:16px}.ah-reading-guide #ez-toc-container ul ul{margin:7px 0 0;padding-left:18px}.ah-reading-guide #ez-toc-container li li{padding:0;margin:5px 0;font-size:14px}.ah-reading-guide #ez-toc-container a{color:#19598d;text-decoration:none}.ah-reading-guide #ez-toc-container a:hover{text-decoration:underline}.ah-reading-guide #ez-toc-container a:focus-visible{outline:3px solid #2479ba;outline-offset:4px;border-radius:3px}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section{position:absolute;top:-100px;left:0}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section-end{position:absolute;top:0;left:0}.ah-reading-guide [id]{scroll-margin-top:100px}.ah-reading-guide .gspb_container{min-width:0}@media(max-width:700px){.ah-reading-guide{font-size:17px}.ah-reading-guide h2{font-size:25px;margin-top:44px}.ah-reading-guide h2.ah-numbered{padding-left:43px}.ah-reading-guide h2.ah-numbered:before{width:30px;height:30px;font-size:13px}.ah-reading-guide h3{font-size:21px}.ah-reading-guide ul.ah-cards{grid-template-columns:1fr}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula,.ah-reading-guide .ah-step-panel{padding:20px}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-formula{font-size:18px}.ah-reading-guide #ez-toc-container{padding:18px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{column-count:1}}@media(prefers-reduced-motion:reduce){.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}}\n\n.ah-reading-guide .ah-process-heading{padding-left:48px;min-height:36px}.ah-reading-guide .ah-process-heading:before{position:absolute;left:0;top:0;width:34px;height:34px;display:flex;align-items:center;justify-content:center;border-radius:9px;background:#eaf4fc;color:#216faf;font-size:15px;font-weight:700}.ah-reading-guide .ah-process-1:before{content:\"01\"}.ah-reading-guide .ah-process-2:before{content:\"02\"}.ah-reading-guide .ah-process-3:before{content:\"03\"}.ah-reading-guide .ah-process-4:before{content:\"04\"}.ah-reading-guide .ah-process-5:before{content:\"05\"}.ah-reading-guide .ah-process-6:before{content:\"06\"}.ah-reading-guide .ah-process-7:before{content:\"07\"}.ah-reading-guide .ah-process-8:before{content:\"08\"}.ah-reading-guide .ah-process-9:before{content:\"09\"}\n.ah-reading-guide .ah-definition{padding:20px 24px;margin:14px 0;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}.ah-reading-guide .ah-definition strong{color:#163f65}\n.ah-reading-guide .ah-long-form-list>li{margin-bottom:28px}.ah-reading-guide .ah-long-form-list>li>strong:first-child{display:block;font-size:22px;line-height:1.4;margin-bottom:16px}.ah-reading-guide .ah-long-form-list li img{display:block;margin:22px auto}.ah-reading-guide .ah-formula-comparison{font-variant-numeric:tabular-nums}\n.ah-reading-guide h5,.ah-reading-guide h6{font-size:18px;line-height:1.5;color:#163f65;margin:26px 0 14px;font-weight:700}\n.ah-reading-guide h2.ah-instruction-heading{font-size:21px;margin:24px 0 18px;padding-top:18px}.ah-reading-guide h2.ah-instruction-heading:before{top:18px}\n.ah-reading-guide ul.ah-stacked-cards{list-style:none;padding:0}.ah-reading-guide .ah-stacked-cards>li{margin:14px 0;padding:20px 24px;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}\n.ah-reading-guide .ah-minor-label{font-weight:700;color:#1e4e64;font-size:18px;margin:20px 0 8px;}\n.ah-reading-guide h3.ah-do,.ah-reading-guide h3.ah-dont{font-size:21px;padding:18px 22px;border-radius:0 10px 10px 0}.ah-reading-guide h3.ah-do{border-left:4px solid #20877e;background:#f0faf8}.ah-reading-guide h3.ah-dont{border-left:4px solid #ae6340;background:#fff7f0}\n.ah-reading-guide p.ah-fact-row{margin:6px 0;padding:12px 18px;background:#f4f8fc;border-left:3px solid #c7dcf0;border-radius:0 8px 8px 0;font-size:17px;line-height:1.65}.ah-reading-guide p.ah-cta a{display:inline-block;padding:12px 20px;border-radius:9px;background:#135faa;color:#fff;text-decoration:none;font-weight:700}.ah-reading-guide p.ah-cta a:hover{background:#104d89}.ah-reading-guide .ah-agency-summary td:first-child{width:38%;color:#184b75}\n.ah-reading-guide details.ah-original-index{padding:16px 20px;border:1px solid #dce7f0;border-radius:10px;margin:24px 0;background:#f8fafc}.ah-reading-guide details.ah-original-index summary{cursor:pointer;font-size:18px;font-weight:700;color:#244f74}.ah-reading-guide details.ah-original-index>ol{margin-top:18px}\n.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.ah-reading-guide ul.ah-cycle-cards>li{position:relative;text-align:center;display:flex;align-items:center;justify-content:center;min-height:110px;font-weight:700;color:#20567d}.ah-reading-guide ul.ah-cycle-cards>li:last-child:nth-child(odd){grid-column:auto}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{content:\"\u203a\";position:absolute;right:-19px;top:50%;transform:translateY(-50%);font-size:28px;color:#3785b4}@media(max-width:700px){.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:1fr}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{right:50%;top:auto;bottom:-25px;transform:rotate(90deg)}}\n.ah-reading-guide .ah-process-10::before{content:\"10\"}\n.ah-reading-guide pre.wp-block-code{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4}.ah-reading-guide pre.wp-block-code code{background:transparent;color:inherit;padding:0;white-space:pre;font-family:Consolas,Monaco,monospace}.ah-reading-guide p code{background:#edf3fa;color:#204d78;border-radius:4px;padding:2px 5px}\n.ah-reading-guide ol.ah-steps.ah-start-2{counter-reset:ah-step 1}\n.ah-reading-guide ol.ah-steps.ah-start-3{counter-reset:ah-step 2}\n.ah-reading-guide ol.ah-steps.ah-start-4{counter-reset:ah-step 3}\n.ah-reading-guide ol.ah-steps.ah-start-5{counter-reset:ah-step 4}\n.ah-reading-guide ol.ah-steps.ah-start-6{counter-reset:ah-step 5}\n.ah-reading-guide ol.ah-steps.ah-start-7{counter-reset:ah-step 6}\n.ah-reading-guide ol.ah-steps.ah-start-8{counter-reset:ah-step 7}\n.ah-reading-guide ol.ah-steps.ah-start-9{counter-reset:ah-step 8}\n.ah-reading-guide ol.ah-steps.ah-start-10{counter-reset:ah-step 9}\n.ah-reading-guide ol.ah-steps.ah-start-11{counter-reset:ah-step 10}\n.ah-reading-guide ol.ah-steps.ah-start-12{counter-reset:ah-step 11}\n.ah-reading-guide #ez-toc-container nav{max-height:460px;overflow-y:auto;padding-right:8px}.ah-reading-guide figure.ah-comparison-wide{max-height:650px;overflow:auto;border:1px solid #dae4ee;border-radius:12px}.ah-reading-guide .ah-comparison-wide table{min-width:760px;font-size:15px}.ah-reading-guide .ah-comparison-wide thead th{position:sticky;top:0;background:#183f65;color:#fff;z-index:1}.ah-reading-guide figure.ah-agency-summary tbody th{width:30%;background:#edf4fa;color:#244764;font-weight:700}\n.ah-reading-guide #ez-toc-container a.ez-toc-link::before{content:none!important;display:none!important}\n.ah-reading-guide .ah-comparison-wide thead th,.ah-reading-guide .ah-comparison-wide thead th *{color:#fff!important}\n.ah-reading-guide .ah-equation{display:block;margin:16px 0;padding:16px 20px;border-left:4px solid #2378b9;background:#edf4fa;border-radius:8px;font-size:20px;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.ah-reading-guide .ah-feature-comparison thead th:nth-child(1){width:18%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(2){width:12%;white-space:nowrap}.ah-reading-guide .ah-feature-comparison thead th:nth-child(3){width:48%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(4){width:22%}\n.ah-reading-guide.ah-compact-toc #ez-toc-container ul.ez-toc-list>li>ul>li>ul{display:none}.ah-reading-guide h4.ah-do{color:#276044!important}.ah-reading-guide h4.ah-dont{color:#855218!important}.ah-reading-guide p.ah-tool-bullet{margin:.45em 0!important;padding:.6em 1em;border-radius:8px;background:#f4f7fa;line-height:1.65}\n.ah-reading-guide .ah-glossary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:30px 0}.ah-reading-guide .ah-glossary-entry{background:#f7f9fc;border:1px solid #dce5ef;border-radius:12px;padding:22px;height:100%;box-sizing:border-box}.ah-reading-guide .ah-glossary-entry h2{font-size:21px!important;margin:0 0 14px!important;line-height:1.4!important;border:0;padding:0}.ah-reading-guide .ah-glossary-entry p{font-size:16px!important;line-height:1.7!important;margin:0!important}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid{grid-template-columns:1fr}}\n.ah-reading-guide .ah-glossary-grid{display:block}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:stretch}.ah-reading-guide .ah-glossary-entry{height:auto!important;margin:0!important;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container{display:flex;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}\n.ah-reading-guide pre.wp-block-preformatted{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4;font-family:Consolas,Monaco,monospace}.ah-reading-guide pre.wp-block-preformatted code{background:transparent;color:inherit;padding:0;white-space:pre;font:inherit}.ah-reading-guide .ah-output-sample{max-height:360px;overflow:auto;padding:24px;border:1px solid #d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> DSP (Demand-Side Platform) was introduced in 2012 as a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amzon-dsp-vs-amazon-sponsored-ads-difference-benefits-300x203.jpg\"  data-excerpt=\"Unlock powerful Amazon advertising. Learn how Amazon DSP and programmatic advertising can extend your reach and find new customers beyond Amazon.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-are-the-benefits-of-using-amazon-dsp-ads\/\">programmatic advertising<\/a> solution that allows you to reach targeted audiences on Amazon and third-party sites. By tapping into Amazon\u2019s vast first-party data, DSP empowers you to run full-funnel campaigns and retarget potential buyers even after they\u2019ve left Amazon.<\/p><p class=\"wp-block-paragraph\">In this guide, we&#8217;ll break down <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">everything you need to know<\/a> about Amazon DSP\u2014what it is, how it works, and its benefits. By the end, you\u2019ll know if running DSP ads is right for your business, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> start using it, the key metrics to track, and the common mistakes to avoid.<\/p><h2 id=\"dsp-vs-sponsored-display-understanding-the-differences\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DSP_vs_Sponsored_Display_Understanding_the_Differences\"><\/span><strong>DSP vs. Sponsored Display: Understanding the Differences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">While <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/04\/amazon-advertising-dsp-seller-tools-canada-300x240.jpg\"  data-excerpt=\"Unlock Amazon DSP&#039;s power in Canada! Discover how this programmatic platform reaches consumers beyond Amazon, boosting your brand&#039;s reach and sales. Is it for you?\" href=\"https:\/\/www.aihello.com\/resources\/blog\/an-in-depth-look-at-amazon-dsp-for-canada\/\">Amazon DSP<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Display<\/a> both offer display advertising to reach a wider audience, they are not the same.<\/p><h3 id=\"amazon-sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_Sponsored_Display\"><\/span><strong>Amazon Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure><img decoding=\"async\" title=\"what is amazon sponsored products | is amazon in germany | how to file a reimbursement claim on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf_0nEIFzTXsBj6JDTO3f_t8fKD_UX5WejfkjaPKQql8GPusOHUb3c3DeAcT09UJ7jKmbWu2YO-Bph6VfsLi-yUMFv284-RPhWOlyckWJchgMPwUPmU4xKp3z5UcnaUKqmxYv3geg?key=gOsh19GqGC-rfBzYh9F2hQ\"><\/figure><h3 id=\"amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSP\"><\/span><strong>Amazon DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure><img loading=\"lazy\" decoding=\"async\" title=\"how to rank higher on amazon search | where is business analytics in amazon | how to optimize on walmart seller center\" width=\"624\" height=\"124\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsNc4F5Wmif58A5i0uZePx_4yHr7dPj3DbrQ2dPvYg52wNnp6yCRkyesdo2bO-SHnOUZZA2H2CPTqpGonZEx06O-fkHEqTX_1fHPUSSArAMgcWIeLb_F2ryaqLSo3093P4CMQY8w?key=gOsh19GqGC-rfBzYh9F2hQ\"><\/figure><p class=\"wp-block-paragraph\">Here\u2019s a breakdown of their key differences:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10796-1\" id=\"gspb_container-id-gsbp-f10796-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><figure class=\"wp-block-table is-style-stripes\"><table style=\"min-width:760px\"><colgroup><col style=\"width:24%\"><col style=\"width:38%\"><col style=\"width:38%\"><\/colgroup><thead><tr><th><\/th><th>Sponsored Display<\/th><th>DSP<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Audience<\/th><td>Primarily targets shoppers within Amazon\u2019s ecosystem, with some reach on partner sites.<br><\/td><td>Targets a wider audience on and off Amazon, using Amazon\u2019s first-party data.<\/td><\/tr><tr><th scope=\"row\">Ad Types and Placements<\/th><td>Limited to image and video <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> on product detail pages and search result pages, with some placements on third-party sites.<\/td><td>Offers a variety of ad formats, including video, audio, and dynamic display ads, appearing on Amazon and across the web.<br><\/td><\/tr><tr><th scope=\"row\">Cost<\/th><td>More budget-friendly, and accessible to smaller advertisers.<\/td><td>Requires a larger <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a>, typically around $20,000+<br><\/td><\/tr><tr><th scope=\"row\">Control and Customization<\/th><td>Simple setup with less control over targeting and customization.<br><\/td><td>Highly customized campaigns with advanced targeting and creative options.<br><br><br><br><\/td><\/tr><tr><th scope=\"row\">Use Case<\/th><td>Best for small-scale advertisers looking for simple use cases that they can run with lower budgets.<br><\/td><td>Best for large-scale advertisers that want to expand their reach across the entire funnel with high quality placements and targeting.<br><\/td><\/tr><\/tbody><\/table><\/figure><\/div><h2 id=\"who-should-use-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Should_Use_Amazon_DSP\"><\/span><strong>Who Should Use Amazon DSP?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-callout wp-block-paragraph\">Brands that use DSP typically already spend at least $80,000 monthly on ads on and off Amazon.&nbsp;<\/p><p class=\"ah-callout wp-block-paragraph\">You need a $20,000+ monthly DSP ads budget to be able to buy ad placements via Amazon directly. But you can start with a lower budget if you go through an agency.<\/p><h2 id=\"how-to-get-access-to-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Access_to_Amazon_DSP\"><\/span><strong>How to Get Access to Amazon DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">There are two ways to access Amazon DSP: working directly with Amazon or partnering with a third-party DSP provider.<\/p><h3 id=\"direct-access-through-amazon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Access_through_Amazon\"><\/span>Direct Access through Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Amazon provides two options for managing DSP campaigns: a managed service and a self-service option.<\/p><p>Amazon\u2019s managed service is for advertisers without an in-house team with experience running programmatic ads. It requires a minimum ad spend of $50,000 per month, and Amazon\u2019s team will handle your DSP account setup and management.<\/p><p>Alternatively, if you have the expertise and prefer more control over your campaigns, you can opt for the self-managed DSP service. This option allows advertisers to handle all aspects of campaign setup, targeting, and optimization directly.<\/p><p>To <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> with either option, visit the Amazon DSP page and complete the registration process, which includes submitting details about your business and advertising goals.<\/p><p>A <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> representative will get in touch and guide you on the next step to take.<br><\/p><h3 id=\"working-with-a-dsp-provider\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Working_with_a_DSP_Provider\"><\/span>Working with a DSP Provider<span class=\"ez-toc-section-end\"><\/span><\/h3><p>If you prefer more direct control without needing a high monthly spend, you can go through an agency with a DSP seat with Amazon.<\/p><p>This option does not have a minimum ad spend requirement, making it accessible to smaller advertisers.<\/p><p>Plus, the DSP partner can assist you with account setup and management at a fee.<\/p><h2 id=\"amazon-dsp-ad-types-and-placements\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_Ad_Types_and_Placements\"><\/span><strong>Amazon DSP Ad Types and Placements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Amazon DSP offers several ad types that let you reach potential customers in different ways and at various points in their online journey.<br><\/p><h3 id=\"video-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span>Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Video ads allow you to engage your audience with dynamic and visually rich content. These ads can appear on Amazon-owned sites, like IMDb and Fire TV, as well as on other apps and websites.<\/p><p><img decoding=\"async\" title=\"where is amazon marketplace | how to find competitors adwords keywords | what is amazon sponsored ads\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcJh2HgJsfCE52leVjxX-dduJJXpgs_gKvMIPZlAF8OWNRyWz4QdVrgSLyIcZPMdTttSm8Ljf5w2GgvZnGBHL82TH6pR5mvPAXc9OF0IXyQWKXKrDgiAjQeyTKXKhKXfUx0Krem1A?key=gOsh19GqGC-rfBzYh9F2hQ\"><\/p><p>Video ads can quickly capture attention and communicate <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> message in a more memorable way than static images would.&nbsp;<\/p><p>You can also use them to showcase how your product works and its key benefits, making them effective for top-of-funnel campaigns, where your goal is to introduce potential customers to your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> or product.<br><\/p><h3 id=\"display-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Ads\"><\/span>Display Ads<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Display ads on DSP come in various formats, including static images and interactive banners, and they can be used to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> shoppers at different stages of the purchase process.<\/p><p><img decoding=\"async\" title=\"how to optimize your amazon listing | how to do amazon seo | how to do ppc on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeilng0vRzG-bKvuh24aTR0MAGjju48dr0xs7DSd5SzuPvVHn1SXuqkhe1WIBjQrXSI-v5K8i0CWrVIHHteQEHk1JsurZPdcmJuA0ETdWM8LZJ55RqmnvBWcZKmzyomiNzL-y-bxA?key=gOsh19GqGC-rfBzYh9F2hQ\"><\/p><p>They are usually seen on Amazon\u2019s search results and product detail pages, and across third-party websites and mobile apps.<\/p><p>They work well for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amzon-dsp-vs-amazon-sponsored-ads-difference-benefits-300x203.jpg\"  data-excerpt=\"Unlock powerful Amazon advertising. Learn how Amazon DSP and programmatic advertising can extend your reach and find new customers beyond Amazon.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-are-the-benefits-of-using-amazon-dsp-ads\/\">retargeting<\/a>, especially engaging people who have visited your product page but haven\u2019t yet purchased\u200b.<br><\/p><h3 id=\"audio-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audio_Ads\"><\/span>Audio Ads<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Audio ads on Amazon DSP allow brands to reach listeners on Amazon Music and other audio platforms.<\/p><p><img decoding=\"async\" title=\"how to optimize product listings | how to create super url for amazon | what is acos\" style=\"width: 800px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXclFYdCU4afrbqUrGOkRA03bB7fn5v-gXkffM7AneYInaNU8YTDtxfcPUH61QtVZgfVjkFvFj5jyJwArDGas9K16LB5FPzwSqKeQtGeKPu1kzOFccML1axMV9oAMhSiYJHEBNiiww?key=gOsh19GqGC-rfBzYh9F2hQ\"><\/p><p>These ads play while people listen to music or podcasts, delivering your brand message to users who may not be actively shopping but are still receptive to ads. <\/p><p>They are useful for reinforcing brand identity and awareness outside of visual platforms\u200b.<\/p><h2 id=\"amazon-dsp-targeting-capabilities\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_Targeting_Capabilities\"><\/span><strong>Amazon DSP Targeting Capabilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is a+ content on amazon | what is a9 | how to get organic sales on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcLh-CyFuB1JZ1YYlctooC2ohuKp1mgWWMAelQz7UuiuOMhNPT1fstCQAfdqw5ifdS4F1F6GS33f3y6nmr-1s50Z5Anl75j9QKeT9s1c6QmHZiRISDkvSzh576NWaAwIv7blOWmFg?key=gOsh19GqGC-rfBzYh9F2hQ\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Amazon DSP uses Amazon\u2019s first-party data and external data sources to help you target specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> groups with high precision. Here\u2019s a breakdown of its different targeting options:<br><\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10796-2\" id=\"gspb_container-id-gsbp-f10796-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h3 id=\"demographic-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demographic_Targeting\"><\/span>Demographic Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This option allows you to target Amazon shoppers based on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">demographic<\/a> information such as age, location, gender, and income level, ensuring that your ads are shown to customers who match your brand\u2019s ideal customer profile.<\/p><p>For example, a brand selling luxury items can target high-income households to improve the chances of their ads reaching people who can afford these products.<br><\/p><h3 id=\"behavioral-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Behavioral_Targeting\"><\/span>Behavioral Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>With behavioral targeting, you can reach shoppers based on past actions such as browsing specific categories, clicking on particular product listings, or viewing product videos. This allows you to target shoppers already interested in similar products, increasing the chances of a purchase.<\/p><p>For example, if you sell organic skincare products, you can target shoppers who have frequently browsed natural beauty products in the past 30 days.<br><\/p><\/div><h3 id=\"interest-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interest_Targeting\"><\/span>Interest Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Interest targeting allows you to reach customers based on the shows, movies, or even music they\u2019re interested in. This is especially useful for introducing your products to people with relevant interests who may not yet know your brand.<\/p><p>For example, a fitness equipment brand can target people who listen to \u201cThe Well Balanced Podcast\u201d or other health and wellness podcasts on Amazon Music.<br><\/p><h3 id=\"contextual-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contextual_Targeting\"><\/span>Contextual Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Contextual targeting displays your ads on websites, product pages, and apps related to your product, making them more relevant to viewers and increasing the likelihood of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">conversions<\/a>.<\/p><p>For example, displaying an ad for noise-canceling headphones on tech blogs and gadget review sites increases the relevance of your ads and the likelihood of a conversion.<br><\/p><h3 id=\"in-market-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In-Market_Targeting\"><\/span>In-Market Targeting <span class=\"ez-toc-section-end\"><\/span><\/h3><p>In-market targeting focuses on shoppers who are actively searching for, or have recently purchased products similar to yours. This ensures your ads reach potential buyers at the moment when their purchase intent is strongest.<\/p><p>For example, if you sell pet supplies, you can target users who have viewed or bought items in the pet supply category within the past 7 days.<br><\/p><h3 id=\"retargeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting\"><\/span>Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This option allows you to re-engage customers who have interacted with your brand\u2014whether by visiting your product page, adding items to their cart without checking out, or even purchasing your product.<\/p><p>Retargeting keeps your brand top-of-mind and encourages these high-intent shoppers to complete their purchase or return for more.<\/p><p>For example, if a customer viewed a product but didn\u2019t buy, you can retarget them with ads featuring customer <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a>, promotions, or product benefits to bring them back.<br><\/p><h3 id=\"lookalike-audience-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lookalike_Audience_Targeting\"><\/span>Lookalike Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Lookalike targeting helps you reach new shoppers who share characteristics with your existing DSP audience, making them more likely to be interested in your products.<\/p><p>For example, if your current customers are parents of young children, you can use lookalike targeting to reach other parents with similar profiles.<\/p><h3 id=\"combining-targeting-strategies-for-maximum-impact\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combining_Targeting_Strategies_for_Maximum_Impact\"><\/span><strong>Combining Targeting Strategies for Maximum Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The true power of DSP targeting lies in your ability to combine multiple targeting <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a>. By layering demographic, behavioral, and contextual targeting with retargeting and lookalike audiences, you can create highly specific and effective campaigns that speak directly to the needs of your audience.<br><\/p><p>For example, you can maximize the chances of conversion by using demographic targeting to reach high-income households and in-market targeting to ensure your ads are shown to those actively shopping for luxury items.<\/p><p>After the initial exposure, you can then implement retargeting to re-engage visitors who viewed your product but didn\u2019t purchase.<\/p><p class=\"wp-block-paragraph\">By strategically using these targeting capabilities, you can ensure that your Amazon DSP campaigns reach the most relevant audiences and deliver better results.<\/p><h2 id=\"how-to-set-up-campaigns-with-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Campaigns_with_Amazon_DSP\"><\/span><strong>How to Set Up Campaigns with Amazon DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>To launch an Amazon DSP campaign, you need to set up three core components: Orders, Line Items, and Creatives.<\/p><h3 id=\"step-1-create-an-order\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_an_Order\"><\/span>Step 1: Create an Order<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Start by defining your campaign\u2019s objective. You can choose one of three objectives:<\/p><ul class=\"wp-block-list ah-cards\"><li>Brand Awareness (to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">increase visibility<\/a>),<\/li><li>Consideration (to drive engagement), or<\/li><li>Conversions (to get sales).<\/li><\/ul><p class=\"wp-block-paragraph\">Next, define your key performance indicator (KPI) based on your campaign objective.&nbsp;<\/p><p class=\"ah-callout wp-block-paragraph\">For example, Impressions and Reach are great for measuring the success of your brand awareness campaigns, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">CTR<\/a> is an ideal KPI for a consideration order, while CVR or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ROAS<\/a> is perfect for measuring the effectiveness of your conversion campaigns.<\/p><p>Once your KPI is defined, set your campaign\u2019s budget and flight duration (schedule).<\/p><p>Finally, set a frequency cap to limit how often viewers see your ad, ensuring your budget is used effectively without over-showing ads to the same audience.<\/p><h3 id=\"step-2-add-line-items\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Add_Line_Items\"><\/span>Step 2: Add Line Items<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-definition wp-block-paragraph\">A line item in Amazon DSP acts like an ad group within an order and determines how and where your ads will be shown. Within each order, you can add multiple line items to target different audience segments or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a>.<\/p><p class=\"wp-block-paragraph\">Inventory refers to the platforms where your ads will appear, e.g Amazon-owned sites, third-party websites, and mobile apps. When setting up your line items, choose the type of inventory that matches your campaign goals.<\/p><p class=\"wp-block-paragraph\">After selecting the appropriate inventory, select the audience segments you want to target\u2014these can be based on demographics, interests, or behaviors that align with your campaign <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a>.&nbsp;<\/p><p class=\"ah-callout wp-block-paragraph\">Also, for each line item, set a CPM (cost per thousand impressions) bid, which determines how much you are willing to pay for your ads to be shown 1,000 times.<\/p><h3 id=\"step-3-set-up-creatives\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_Creatives\"><\/span><strong>Step 3: Set Up Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Creatives are the visual content your audience will see. You can upload your own creatives or use content directly from your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">Amazon listing<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">Amazon also allows you to rotate creatives automatically, based on where the ad is shown and Amazon\u2019s data on the viewer.&nbsp;<\/p><p class=\"wp-block-paragraph\">Once your creatives are ready, assign them to your relevant line items to finalize your campaign setup.<\/p><h2 id=\"metrics-to-track-success-in-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metrics_to_Track_Success_in_Amazon_DSP\"><\/span><strong>Metrics to Track Success in Amazon DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" title=\"what does a9 mean | how much inventory to send to amazon fba | what is amazon marketplace\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXenRSEjQ8Dpl93LmAr7gAg8-ivUegsMUT90I_ifgOd1VEPAnDweomvw0nhG80OwsWdgrDM1aR4EU1xLS_MhkR_ipDBgRptwy94g4RB17nmZ_egokyNb9temKZfgsvDPc3ej65xBPA?key=gOsh19GqGC-rfBzYh9F2hQ\" width=\"624\" height=\"832\"><\/p><p class=\"wp-block-paragraph\">Since DSP ads often focus on brand awareness and retargeting, you\u2019ll need to track more performance metrics than you\u2019d track for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Ads<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">Here\u2019s a breakdown of the key metrics to monitor:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10796-3\" id=\"gspb_container-id-gsbp-f10796-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h3 id=\"impressions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impressions\"><\/span>Impressions<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Impressions show how many times your ad was displayed.<\/p><h3 id=\"viewability\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viewability\"><\/span>Viewability<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Viewability measures the percentage of your ads seen by users instead of just being served.<\/p><h3 id=\"reach\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach\"><\/span>Reach&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Reach is the number of unique users who see your ad within a specific period.<\/p><\/div><h3 id=\"frequency\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequency\"><\/span>Frequency<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Frequency tracks the average number of times a user sees your ad within a given period.<\/p><h3 id=\"click-through-rate-ctr\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click-Through_Rate_CTR\"><\/span>Click-Through Rate (CTR)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>CTR shows the percentage of people who clicked on your ad after seeing it.&nbsp;<\/p><p class=\"ah-formula\">CTR = Clicks \/ Impressions<\/p><h3 id=\"conversion-rate-cvr\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_CVR\"><\/span>Conversion Rate (CVR)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>CVR measures the percentage of clicks that resulted in a purchase.<\/p><p class=\"ah-formula\">CVR = Number of Conversions \/ Number of Clicks<\/p><h3 id=\"return-on-ad-spend-roas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Return_on_Ad_Spend_ROAS\"><\/span>Return on Ad Spend (ROAS)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>ROAS calculates the revenue generated for every dollar spent on ads.&nbsp;<\/p><p class=\"ah-formula\">ROAS = Total Revenue Attributed to Ads\/Total Ad Spend<\/p><h3 id=\"cost-per-thousand-impressions-cpm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Thousand_Impressions_CPM\"><\/span>Cost-Per-Thousand Impressions (CPM)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>CPM measures the cost to deliver 1,000 impressions of your ad.&nbsp;<\/p><p class=\"ah-formula\">CPM = (Total Ad Spend\/Total Impressions) x 1000<\/p><h3 id=\"cost-per-acquisition-cpa\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Per-Acquisition_CPA\"><\/span>Cost-Per-Acquisition (CPA)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>CPA calculates the cost to acquire each conversion.<\/p><p class=\"ah-formula\">CPA = Total Ad Spend\/Total Conversions<\/p><h3 id=\"view-through-conversions-vtc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"View-Through_Conversions_VTC\"><\/span>View-Through Conversions (VTC)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>VTC tracks conversions from shoppers who saw your ad but didn\u2019t immediately click on it, completing a purchase later.<\/p><p>To track this data, you need to set up an attribution window (usually between 7-14 days).<\/p><h2 id=\"common-amazon-dsp-pitfalls-to-avoid\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Amazon_DSP_Pitfalls_to_Avoid\"><\/span><strong>Common Amazon DSP Pitfalls to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>While Amazon DSP offers powerful tools for advanced advertising and audience targeting, it also comes with challenges that can impact performance if not properly managed.<\/p><p>Here are some common pitfalls to watch out for when running Amazon DSP campaigns:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10796-4\" id=\"gspb_container-id-gsbp-f10796-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h3 id=\"attribution-issues\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attribution_Issues\"><\/span>Attribution Issues<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Amazon DSP uses a view-through attribution model with a two-week window, so conversions within this period can be credited to DSP ads that a user merely viewed without clicking on.<\/p><p>To test effectiveness, pause your DSP campaigns temporarily to see if sales drop; if they remain the same, you may need to cut down on your DSP ad spend or review your strategy.<br><\/p><h3 id=\"expecting-instant-returns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expecting_Instant_Returns\"><\/span>Expecting Instant Returns<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Unlike Sponsored Ads, which can deliver immediate results, DSP campaigns often target customers at various points in the buying journey, so results are typically slower.<\/p><p>If you\u2019re looking to see quick ROI, we recommend that you start with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">DSP retargeting<\/a> campaigns that target users who have already shown interest, before scaling to broader brand awareness campaigns.<br><\/p><h3 id=\"ad-fatigue\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Fatigue\"><\/span>Ad Fatigue<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Repeated exposure to the same ads can wear customers out, causing engagement to drop. This is especially common in retargeting campaigns, where customers might see the same product ad across various sites.<\/p><p>To combat this, regularly refresh your ad creatives, messaging, and calls to action. Additionally, use frequency caps to limit how often the same person sees an ad.<br><\/p><h3 id=\"complexity-in-campaign-management\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Complexity_in_Campaign_Management\"><\/span>Complexity in Campaign Management<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Amazon DSP offers extensive control over targeting, bidding, and creative customization, which can be overwhelming for new users. Without experience, it\u2019s easy to mismanage settings, leading to overspending or ineffective targeting.&nbsp;<\/p><p>If you are new to DSP, consider working with an experienced DSP partner or start with basic settings before moving on to advanced options like granular targeting or custom audiences.<\/p><\/div><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">While DSP requires a larger budget and is more complex to manage than other <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">Amazon ad types<\/a>, its potential to drive long-term brand growth and acquire new customers makes it an attractive choice for established businesses aiming to scale.<\/p><p class=\"wp-block-paragraph\">By carefully tracking performance metrics and avoiding common pitfalls, DSP can significantly enhance <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> strategy and deliver strong, measurable results over time.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock the power of Amazon DSP! Reach targeted audiences on and off Amazon with programmatic ads. Run full-funnel campaigns and retarget potential buyers effectively.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f10796-1,.gspb_container-id-gsbp-f10796-2,.gspb_container-id-gsbp-f10796-3,.gspb_container-id-gsbp-f10796-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f10796-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10796-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10796-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10796-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f10796-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f10796-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10796-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f10796-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10796-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f10796-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10796-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f10796-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f10796-1.gspb_container,#gspb_container-id-gsbp-f10796-2.gspb_container,#gspb_container-id-gsbp-f10796-3.gspb_container,#gspb_container-id-gsbp-f10796-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,86,34],"tags":[171,51,220],"republish_tag":[],"class_list":["post-10796","post","type-post","status-publish","format-standard","hentry","category-advertising","category-product-marketing","category-tutorials","tag-amazon-advertising","tag-amazon-seller-tools","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=10796"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10796\/revisions"}],"predecessor-version":[{"id":14252,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10796\/revisions\/14252"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=10796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=10796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=10796"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=10796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}