{"id":10845,"date":"2024-11-27T22:46:05","date_gmt":"2024-11-27T22:46:05","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=10845"},"modified":"2026-09-23T02:18:18","modified_gmt":"2026-09-23T02:18:18","slug":"how-to-boost-your-sales-during-q4-9-strategies-for-a-successful-season","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/how-to-boost-your-sales-during-q4-9-strategies-for-a-successful-season\/","title":{"rendered":"How to Boost Your Sales during Q4: 9 Strategies for a Successful Season"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide 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.ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">Q4 is packed with important events for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a>: Cyber Monday, Thanksgiving, Black Friday, Christmas, and Boxing Day.<\/p><p class=\"wp-block-paragraph\">A big chunk of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> happens around this time of year, so it\u2019s essential to be on top of your game before and during this period. That way, you can make the most of it and finish the year strong.<\/p><p class=\"wp-block-paragraph\">From optimized listings and inventory management to running effective ads, this article will cover 9 essential <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> for successfully navigating Q4, so let\u2019s <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a>!<\/p><h2 id=\"strategy-1-create-festive-listings\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_1_Create_Festive_Listings\"><\/span><strong>Strategy 1: Create Festive Listings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Brick-and-mortar stores set up festive decorations every year to attract customers, so why not do the same for your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Rocket-Launch-300x169.png\"  data-excerpt=\"Master your Amazon product launch! Our comprehensive guide covers 3 key stages: Pre-launch, Launch, and Post-launch, ensuring your business&#039;s success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/a-complete-guide-to-an-epic-product-launch-on-amazon-2026\/\">Amazon listings<\/a>?<\/p><p class=\"wp-block-paragraph\">Festive-themed Amazon listings have been proven to attract more clicks and convert traffic at a higher rate, improving sales and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a>.<\/p><p class=\"wp-block-paragraph\">To do so, you can try to include holiday themes into your listings with festive backgrounds plus references to gifts-worthy packaging as well as deals and discounts.<\/p><p class=\"wp-block-paragraph\">Take a look at the screenshot below; it shows a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> using A+ content with loads of Christmas decorations and colors.<\/p><p class=\"wp-block-paragraph\">More importantly, this brand highlights its giftable products which can quickly grab the eyes of gifts-seeking customers.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"is amazon fba worth it 2021 | how to optimize on walmart seller center | what is a good ctr\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfbPoG0ZTStzTPBfo1dhATydhHIFafANMjrEVemliSEYeszVr-V9mRW0mBnJQRz3KYxROjlRpiCHbyeFemrwNcnfqdCt4gxTJGSbNBMXucbxacThaP1LyiBTPB9NYttPNJ4PdS3SQ?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">Another brand that sells shower steamers includes catchy language such as \u201cA Perfect Holiday Gift\u201d and \u201cStocking Stuffers Christmas Gift\u201d in two of its images.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to sell book amazon | is walmart failing | how to open amazon seller account in saudi arabia\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXchERtAtH_KXsGuqr1EaSMRSaNZXbdyZ0wI-uPxpS-e4libeET52hSMKm2ZGZbcHEXl0bWAZXfDodzp17lREZo1G1p-gUePWeKjqFuNQ_aNIXvaORxeXAqmHvAH1AHWsqQaDjkL?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"does saudi arabia have amazon | how to list products internationally | do they have amazon in europe\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXefvBPO1YtopEKzd7rUqrhfdITat6QmfNROPiBWOXCZvQG1mDOif2OYk_P1--GY-99NnT6Q3Ks4zHz1Mn4NCfPyC-zMqLA61HePo0a4zoifPaIol792tXWzGqj8UF6yBenhrEB0nA?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><h2 id=\"strategy-2-leverage-holiday-and-gift-related-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_2_Leverage_holiday_and_gift-related_Keywords\"><\/span><strong><strong>Strategy 2: Leverage holiday and gift-related Keywords<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Just like with holiday-themed images, you should update your title, bullet points, and backend <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> to include <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> related to holidays and gifts to get a share of the seasonal traffic.<\/p><ol class=\"wp-block-list ah-steps\"><li>A good place to find such keywords is the \u201cSearch Query Performance\u201d <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">report<\/a>. For those who don\u2019t know, this report lists your top search terms for any period. It can be found under \u201cBrand Analytics\u201d on your \u201cSeller Central\u201d dashboard.<\/li><li>To find Christmas or any seasonal-related keywords, set your \u201cReporting Range\u201d to \u201cMonthly,\u201d and pick November or December of last year as your date.&nbsp;<\/li><li>Go through the search terms that show up to find any high search volume holiday or festive-themed keywords.<\/li><\/ol><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what does best seller rank mean on amazon | how to make money on amazon without selling | what is amazon ppc\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdLAz-gplNKx6ZBXK6NPqvts5tPINGC0Zf9t0koWC7KNdXCtq-Z19M1BvFJbzi6wREs4XvUEMtqAiUJ7bDDcPKwssaWJQ7Kdymw-MDcLKP67gHq1kLq8GxuFW3uzN-Xj5YOj9vqrg?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">The screenshot below shows the title and bullet points featuring keywords like &#8220;Gifts Box,&#8221; &#8220;Gifts for Book Lovers,&#8221; and &#8220;Ideal Gifts for Readers at Christmas,&#8221; making it clear this brand targets gift-seekers.<\/p><p class=\"wp-block-paragraph\">Doing this also allows Amazon to index this brand quicker for those keywords, which translates into higher organic ranks, more traffic, and more sales.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how do you market your merch by amazon store | what is fbm amazon | how to sell in amazon germany\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXccG1c59wLsOiL_Gk_K19i321ZBwP7CR7DWyyBWm5MW15DIqkseaOX7BeMPlECLaHpT94OviYmaP8FkK6XF2NRez4cDiSN_3wmo6qrHOgiJ0n4Y3jr4N1TjHj5tNk8hwHsFD_H4LA?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><h2 id=\"strategy-3-build-a-holiday-ready-storefront\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_3_Build_a_Holiday-Ready_Storefront\"><\/span><strong><strong>Strategy 3: Build a Holiday-Ready Storefront<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Having a storefront on Amazon is already a win <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/09\/image1-300x268.jpg\"  data-excerpt=\"Maximize brand awareness &amp; loyalty! Focus on customer satisfaction, fulfill your brand promise, and leverage feedback to build strong, trusted customer relationships in digital.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/brand-management-for-ecommerce-traders\/\">for your brand<\/a>. But if you want to take it to the next level, it&#8217;s time to give your store some serious holiday vibes.<\/p><p class=\"wp-block-paragraph\">For one, create festive <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/best-amazon-marketing-agency-ppc-ads-se-300x200.jpg\"  data-excerpt=\"Starting an Amazon business is tough. An Amazon marketing agency offers expert strategies to optimize listings, manage ads, and boost sales. Grow your business!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-agencies-and-how-to-choose-one\/\">branding<\/a> where you customize your store\u2019s header, banner, and overall design with holiday-themed elements (for example: winter imagery, festive colors, and holiday-specific messaging).<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to increase sale on amazon | how is acos calculated | how to sell on amazon usa from canada\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2mbG6vGQeSW9we139UCXxIU8Ahm8vDrbiL2BvQ0s-Nf_7Mx1ZzjlYSaWPXcfwI4jW3CDbgWPkn6bwlyuAyQFx3y2ta-3P65bfILK9Ui-gzZbvCDVKUv-Sd0Of3uJAN9hN6QXO0w?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>The homepage of a brand\u2019s storefront highlights a discount of up to 30%<\/em><\/figcaption><\/figure><p class=\"wp-block-paragraph\">You can also highlight seasonal products by featuring your best-selling and holiday-relevant products on the homepage. Moreover, make sure to add holiday deals to grab the attention of deal-seeking customers.<\/p><p class=\"wp-block-paragraph\">Finally, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> want to create a curated gift guide store page to help customers find gifts.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to rank high on amazon | how to get your product on the first page of amazon | how much does advertising on amazon cost\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcepTFjVqWIQAycM-UV2U08g2uua5cm6iuXnezRC3mfxCCUGsLKrKXXtZku1S0JVqE4oZNN_-2NYevutC5IHua0c1gwKI3dtmMAFmNzSJhr7EUMWMWcOwSSEAb3vQhwbnKGWZtcMw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>A brand\u2019s storefront offers several types of gift sets<\/em><\/figcaption><\/figure><h2 id=\"strategy-4-removing-slow-moving-excess-inventory\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_4_Removing_Slow-Moving_Excess_Inventory\"><\/span><strong><strong>Strategy 4: Removing Slow-Moving &amp; Excess Inventory<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-callout wp-block-paragraph\">To have a profitable Q4, you don\u2019t want to be overstocked during the holiday season.<\/p><p class=\"wp-block-paragraph\">That\u2019s because if you\u2019re overstocked, you\u2019ll start racking up unnecessary storage fees, which will eat heavily into your profits.<\/p><p class=\"wp-block-paragraph\">So, to solve this, you need to start by figuring out which products are lying around in Amazon\u2019s fulfillment centers and not selling.<\/p><p class=\"ah-step-panel wp-block-paragraph\">To get started, go to your &#8220;Seller Central&#8221; dashboard, then click on &#8220;Manage All <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">Inventory<\/a>.&#8221; Next, select &#8220;Shipments&#8221; and hit the &#8220;Analytics&#8221; tab. This will take you to a page where you can review your inventory age and identify excess stock.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what is amazon&apos;s advertising strategy | how to sell books online amazon | how to write keywords in amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdXba0VnQgcygQnxbUCma6w0sYwaeJaVRijqhvlEICfQQQOdeC6XibUALjKlhtQ8ur-OwUFDfbiGe5GNhMe3GJanwCkg3SZ0jmDNknjG8xEkUbaZkALtoi3Bah-iMkOx9ZL8pVylQ?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"ah-step-panel wp-block-paragraph\">Once you choose the start date, the products, and the date range (weekly or monthly), Amazon will give you a list of recommended actions to reduce your excess inventory for the currently overstocked items.<\/p><p class=\"ah-step-panel wp-block-paragraph\">You can pick which product\u2019s data to view by using the \u201cProducts\u201d filter; otherwise, Amazon will automatically display the data related to all of your products.<\/p><p class=\"wp-block-paragraph\">The recommended actions that Amazon might suggest are to create <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Products<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a>, outlet deals, and sales.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to optimize amazon product listings | how to increase amazon sales | what to sell on amazon to make money\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfGZIZWlySM9zT9j-n0IxmAxAonJvyUisnRw1e7LYw3foL0q04GFifzncgrC9kpy9Z74acBKJ4FlTlsrHSbi-H8XC2VfNhsGnaie5HuYT34DxBaK3f1CH44T4sTK4HfWqeAAgx6Uw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">Now that you have figured out which products are underselling, there are some extra strategies that you can apply to get these products to move faster in Q4.&nbsp;<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10845-1\" id=\"gspb_container-id-gsbp-f10845-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>For example, you can bundle your excess or slow-moving stock with top sellers and offer a discount. This <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> encourages customers to buy more while helping move inventory.<\/li><li>You can also use different promotion types (e.g. Percentage Off, Buy One Get One, and\/or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/08\/Jii-chiemo-300x168.png\"  data-excerpt=\"Master social media. Brands need to be authentic, not force humor or slang. Connect genuinely with consumers to build trust and show your unique personality online.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/consumers-want-brands-to-be-honest-on-social-networks-not-funny\/\">Social Media<\/a> Promo Code) to entice customers with gift promotions and seasonal discounts.<\/li><\/ul><\/div><p class=\"wp-block-paragraph\">However, if such tricks still don\u2019t get your excess inventory selling, don\u2019t lose hope since Amazon allows sellers to sell their excess products on \u201cAmazon Outlet\u201d.&nbsp;<\/p><p class=\"ah-callout wp-block-paragraph\">Although your products will sell for half what they were initially worth, some find it a better scenario than ending up with unselling inventory that piles up storage <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>.<\/p><h2 id=\"strategy-5-forecast-demand\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_5_Forecast_Demand\"><\/span><strong><strong>Strategy 5: Forecast Demand<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The last thing you want as a seller is to miss out on potential sales because you are out of stock during Q4.<\/p><p class=\"wp-block-paragraph\">So, the best strategy to solve this is to forecast <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> demand for your products so that the correct inventory can be sent.<\/p><p class=\"wp-block-paragraph\">One way to do this is by using the \u201cRestock Inventory\u201d <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a> on your \u201cInventory Dashboard\u201d.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what is amazon fbm | how much does it cost to advertise on amazon | what is a good acos on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfaf_muJKYuqbKVExUW-MNzzVALD0SqP8e8RqkunEBEpB5HW-THqAi7x7kg1B88OWgr3a2-IahiY5WVUQXjWhU3btrbWjDME_br2gAotdjHjORgAJZqo8Mmo_y9SvZr9zjU-9ItCA?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">As you can see in the screenshot, this tool shows you how many units were in demand during this period last year and how many units Amazon thinks you\u2019ll sell this year.&nbsp;&nbsp;<\/p><p class=\"wp-block-paragraph\">You can use this data to figure out how many units you\u2019ll sell in the upcoming period to stock the right amount of products.<\/p><p class=\"wp-block-paragraph\">Another way to forecast demand is to use last year\u2019s data to predict this year\u2019s Q4 unit sales for a specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">ASIN<\/a>.<\/p><p class=\"ah-step-panel wp-block-paragraph\">To do so, head to your \u201cSeller Central\u201d dashboard, hover over \u201cReports\u201d, then choose \u201cBusiness Reports\u201d. Next, choose the \u201cDetail Page Sales and Traffic Report\u201d by ASIN.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to rank products on amazon japan | what does notable arrival mean on amazon | how to optimize my amazon listing\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcFrE7bYZbrast3AyXG99ITgpkohQu7ygwNIEBBL7RA8-q6Op-RkCLotO95hHPPd84F0STiwDQ6wXdK-pzD7pYCX09jTCAE8ThX2gU_AoIUlgeO3yX42wUro-QFUmqOE2hzE7O5gQ?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"ah-step-panel wp-block-paragraph\">Select the ASIN for which you\u2019ll forecast the unit sales, then pick a date range that aligns with Q4 from last year.<\/p><p class=\"wp-block-paragraph\">In the screenshots below, we selected the period from October to November, and then from November to December of last year.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to optimize products on amazon | how to increase conversion rate amazon | how to do amazon marketing\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdPyZ8f8RhyN6gRnjPoscGVooG4puHsziwo0nnT3UYJ98hYUdqlNmY-hhQKeckKTmAjjA7YHquB9smPUQWksYWBUAQrizWylMUMNtfqpwGDzzLK-8IIRVN69qSz2rrKfHaCCjl2Lw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"does amazon advertise | how to sell products internationally | what is the number one book on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc9BEbO2jOIiLTClMYi51ThUJVbltUNLwaCpXmTQDIr8mY9MecsXBN2qS_t-IWmZriDNAxGUPSgilzJNpFVryQcow6lqK_iE9IojAwS8e_dOXo-Vd8dLBjcG3i8KewwoK0TmHeHvg?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what is cpc cost amazon | how to find ranking on amazon | what is lightning deal\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfLWogTOd1Ik2aakPGZ9GyfM85LP2wBWBWq0zsYUV5YV3NosZ7QFomWY6UffIXVMEnN6HtrEKyouo2YPLD6b1zE5htjz5K9kDJODmrBza3GTReb7u7D0hCBuImJ79hb5czQpSpFsw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">Based on the report\u2019s data, this ASIN sold:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10845-2\" id=\"gspb_container-id-gsbp-f10845-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li><strong>October 2026: 23 units<\/strong><\/li><li><strong>November 2026: 39 units<\/strong><\/li><li><strong>December 2026: 100 units<\/strong><\/li><\/ul><\/div><p class=\"wp-block-paragraph\">So, it recorded:<\/p><ul class=\"wp-block-list ah-cards\"><li><strong>69.5% growth from October to November 2026<\/strong><\/li><li><strong>156.4% growth from November to December 2026<\/strong><\/li><li><strong>334.8% growth from October to December 2026<\/strong><\/li><\/ul><p class=\"wp-block-paragraph\">Now, to estimate this year\u2019s unit sales for November and December 2026, apply the growth percentages just calculated to the units sold in October 2026.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to stop selling on amazon germany | which product analytics software has the best user reviews | how to sell in amazon europe\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcgEEREY0OM8kKlKgfF8GdvCb9fs-yPyYeIp4sTEaUC0qvDQuyWXGviA1msRPZUDsZkS3Ks-FncmsITylBDvfZoglJMkRcEhTEFeSrMqgJ33r4GOEZY-vFNOp1oUsF1ZZwmD00Hjw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">This brand sold 29 units in October 2026, so to estimate its sales in November and December 2026:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10845-3\" id=\"gspb_container-id-gsbp-f10845-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-formula wp-block-paragraph\"><strong>Estimated units to be sold in November 2026:<br>29 units * 169.5%= 49 units<\/strong><\/p><\/div><p class=\"ah-formula wp-block-paragraph\"><strong>Estimated units to be sold in December 2026:<br>29 units * 434.8%= 126 units<\/strong><\/p><p class=\"wp-block-paragraph\">Another way to forecast demand is by using your competitor\u2019s data.<\/p><p class=\"wp-block-paragraph\">This can be done easily using a third-party tool such as the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Dominate Amazon! Master keyword research with top tools and expert strategies. Attract more buyers, boost sales, and lower ACoS in the competitive marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-research-top-10-tools-strategies\/\">Helium 10<\/a> X-ray Chrome extension.<\/p><p class=\"wp-block-paragraph\">Let\u2019s say, for example, you are selling scented candles, and you want to know the sales lift your competitors experienced at the same time of the year.<\/p><ol class=\"ah-steps\"><li><p>All you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">need to do<\/a> is head to any of your competitors\u2019 <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Consumers demand detailed product info! A Salsify report highlights its crucial role in online purchases, surpassing price and reviews as the top buying factor.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/clear-and-detailed-product-information-crucial-for-consumers-when-it-comes-to-buying-online\/\">product details<\/a> pages and click on the \u201c30-Day Revenue\u201d option that Helium10 has.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to become amazon prime vendor | how much is amazon sponsored ads | how to improve amazon sales\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcgDGmBA1rtRvnQVUWdNEqgChmdCCtFXiA7EtB99oNI7RaQcmr_IOUpoUw2dFWiJBKIJOoG9FQ9uGhOCwrJfOmicZaCGsXeGYNTmVVeOY3lwDYWDuR_K60NsGG0j3eMWMcBTbe8dg?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><\/li><li><p>Use the graph to find how many candles were sold on average during the run-up to Christmas last year.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to make money on amazon australia | how to deal with fake amazon reviews | what is qozimdozhoz ltd\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcznZj1ud5dXl2yn2e1LR2LDtMKEzIUHqlEatdeNNQ8fx8666jxzB-qGXe1RCxzYrjX9m0T6U_t_QfFNp4s3IOsjQf8aWey4-ainHU2yVjXkU5MpPHU8t4nuBZVgmOpuZxly3IHSw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><\/li><li><p>Then, choose a couple of months before December to see, on average, how many units were sold. This should allow you to see the percentage by which the competitors\u2019 sales went up.<\/p><\/li><li><p>Let\u2019s say you calculated a 5x increase in your competitor\u2019s sales in December of last year.<\/p><p>Multiply this increase by your sales for the same period to forecast the units you&#8217;ll need.<\/p><\/li><\/ol><h2 id=\"strategy-6-organic-ranking\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_6_Organic_Ranking\"><\/span><strong><strong>Strategy 6: Organic Ranking<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Competition over ad space during Q4 is fierce. So, to stay profitable, you need to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> organically and not rely on ads and promotions alone to boost your sales.<\/p><p class=\"wp-block-paragraph\">And, of course, the sooner you start, the better your chances of dominating the search results when customers are ready to buy.<\/p><p class=\"wp-block-paragraph\">There are several tools you can use to identify the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/01\/istockphoto-1199543835-170667a-300x178.jpg\"  data-excerpt=\"For any activity you do online, keywords are one of the vital factors for the success of the visibility and performance of that activity. Keyword optimization is one of the fundamental acts of researching and finding the best keywords to drive the traffic of your website or ads. For the success of your activity online,&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/ppc-keywords-optimization\/\">best keywords<\/a> to rank for, so here they are:<\/p><h3 id=\"research-tools\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_Tools\"><\/span>Research Tools:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Third-party tools from Helium 10 can help you look for medium-rank keywords. These keywords are ranked high enough to be visible but aren\u2019t within the top 10. These keywords are easier to take to the top 10 than keywords that you aren\u2019t showing up for at all.<\/p><p class=\"ah-step-panel wp-block-paragraph\">To find medium-rank keywords for an ASIN, use \u201cCerebro\u201d to filter for keywords where you rank 10 (minimum) to 30 (maximum). Then, enter a minimum of 100 in the \u201cSearch Volume\u201d field, and finally, exclude any keywords with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> name.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to reduce amazon acos | does amazon hold inventory | is amazon in sweden\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfcQsW5NWkszkIXGOOQ46BWSPGBuKCekcf297ZPwhskKiX4xAv-F5iCPcwDQj-Xec4OGIIK6qdCKdunfsvWFjZXLSwrbKwDGJA7Po4yKbLSenaGvInDWIR0L134VZi8501Ehib5GQ?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><h3 id=\"top-search-terms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Search_Terms\"><\/span>Top Search Terms: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>To find high-volume search keywords that are relevant to your product, head over to \u201cBrand Analytics\u201d on your seller dashboard and choose the \u201cTop Search Terms\u201d report.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what is amazon&apos;s most popular product | how to report fake amazon reviews | how to sell on german amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyvB5TKbQYP3oviWNiSaMjXsldZhZht89fEhPqylpx3f1X80dAvVofpFjod_KAvCLAEoiEZ_cidD2Gonrg-1COfXB5TZYnmfKCY5yXvwLADR47IwXpp4-9XMAt-qPa8Hk0jvRo4A?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">It works by filtering the search terms that include the word or phrase you entered. So, in the example above, we entered &#8220;castor oil&#8221; to uncover the search terms that include that phrase.<\/p><h3 id=\"search-query-performance-report\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Query_Performance_Report\"><\/span>Search Query Performance Report:&nbsp; <span class=\"ez-toc-section-end\"><\/span><\/h3><p>Using SQPR will help you find the most important search terms for your products and how you perform on them in terms of click-through and conversion rates.<\/p><p class=\"wp-block-paragraph\">With this data available, you can find the list of keywords that you perform better than average on in terms of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a> which means they\u2019ll be easier to rank for.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"where is business analytics in amazon | how to improve acos on amazon | how to increase sales in amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd2CapzXLCUwzJtswhj7qUWJFAIf3wGQMWcK2ZR8WjWdPYUUs1Kro6_KwEGG0t1NmD0n7F2QZR8GsjM3rZV1Bt_s6Mgym9j4-Sm2NPtuifI8v_xaNbdHKI5oRasO7Eiegho413hHw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"ah-callout wp-block-paragraph\">Now that you know where to find the best keywords to rank for, incorporate them in your Sponsored Products exact-match campaigns. Make sure to pair them with a strong &#8220;Top of Search&#8221; boost and increase your bids to maximize visibility.<\/p><h2 id=\"strategy-7-leverage-dayparting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_7_Leverage_Dayparting\"><\/span><strong><strong>Strategy 7: Leverage Dayparting<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f10845-4\" id=\"gspb_container-id-gsbp-f10845-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-definition wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/how-to-reduce-acos-on-amazon-the-ultimate-guide-300x169.jpg\"  data-excerpt=\"Amazon PPC costs soaring? Learn expert strategies to reduce your ACoS. Discover prioritization, segmentation, dayparting, and ad analysis tips.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/lower-acos-amazon\/\">Dayparting<\/a> is a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> strategy that consists of identifying peak and off-peak periods when your performance varies and then increasing or decreasing your ad spend accordingly.<\/p><\/div><p class=\"wp-block-paragraph\">This helps you allocate the maximum amount of ad spend possible to your peak hours and lower spending on your off-peak hours.&nbsp;<\/p><p class=\"wp-block-paragraph\">This is particularly useful during Q4 because search volumes and ad spend are very high and it can be very expensive to advertise; so this allows you to keep your costs down by cutting ad spend on non-profitable hours.<\/p><p class=\"wp-block-paragraph\">As you can see in the screenshot below, this product\u2019s ACoS (green line) increases on weekends while its sales (orange line) decrease. This is when dayparting comes in handy to help reduce costs and boost the ads\u2019 efficiency.&nbsp;<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what are the best selling products on amazon | how dsps use ai | which is the most significant benefit of using amazon dsp for brands that do not sell their products in the amazon store?\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd5QpFy95hHzKCJYhSl6JopNwB111S4SeUfh0nvnIvMqY-31J8Ru3QS55n8akg4YX4gdLR5PNAwiEqXiy8HDdMyn9rw2UFnEpM4qp4AMy7G-BGv7wAG8BwnQIARJvz6kaaUAZec?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"ah-step-panel wp-block-paragraph\">But, before you implement dayparting, you need to know when your ads perform best. This means you need to analyze your ad spend, ACoS, sales, and conversion rates through \u201cAmazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Marketing<\/a> Stream\u201d.<\/p><p class=\"ah-callout wp-block-paragraph\">Make sure to collect your data consistently for 4-6 weeks for more accurate results.<\/p><p class=\"ah-step-panel wp-block-paragraph\">To identify peak periods, focus on hours with a higher CVR or a lower-than-average <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a>. These indicate times when ACoS is lower, and sales are higher than usual.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what is organic ranking | which of these is an important factor in the paid search auction system? | how much amazon ppc cost\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcKbObCyLo0LP2-O5gQVHL200VVAWrofSV-oY2g5u3J27MOct6tP1iu-slcn--HAG90hD0-eI4jlDDvLG9Clw94tpJVJtg4ENi5neXaDyLWWy9Z-sx-xr8-KBQO_dICVlslBSfNXw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">Highlighted in red are the off-peak hours, while the peak hours are those in green where sales and CVR are higher and ACoS is lower.<\/p><p class=\"ah-step-panel wp-block-paragraph\">For the green hours, you can increase your bids and budgets and then decrease them or pause the campaigns altogether for the red hours to stop them from spending.<\/p><h2 id=\"strategy-8-brand-defence-campaigns\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_8_Brand_Defence_Campaigns\"><\/span><strong><strong>Strategy 8: Brand Defence Campaigns<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Many of the customers searching for your products will end up seeing ads and organic listings from your competitors, and a reasonable percentage will buy from your competition instead.<\/p><p class=\"wp-block-paragraph\">Brand defense ads ensure that you take up all of these placements on Amazon when someone is searching for your brand\u2019s products directly; this helps you secure all of these sales to yourself.<\/p><p class=\"wp-block-paragraph\">This can be done by targeting your brand\u2019s ASINs or keywords.<\/p><p class=\"wp-block-paragraph\">In the screenshot below, you can see a Christmas tree topper <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">product listing<\/a> where competitors are directly advertising a cheaper topper to try snatching away customers.&nbsp;<\/p><p class=\"wp-block-paragraph\">This shows that the brand isn&#8217;t effectively defending its listing and is likely to lose customers to competitors.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"will amazon be a representative in germany | is fulfillment by amazon worth it | what does cvr stand for in marketing\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcgyQM4OICmFbZ3UNR7Z_8txcccDp0pk3fK4bO5YuS5u2-gVg6jyfjShMxIgdhEJpc3a6FZDC7JwoERtSmTjmJLVrdiCD0n4BbRNuqksbMX-oXChU4Rem8Wo47RE6XyB4TsIMeYSA?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">However, this lip balm brand below is carrying out effective brand defense ads as it leaves no room for competing brands to advertise on its listings.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what are sales trends | how to do seo on amazon | how to start amazon fba canada\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdJa6eTAkBNSgKojbpUzcdDHQ1_GbpUNf1DizjrTCI5a5QSDb49OQf3NiZbnDo0XPt3LVNVY6SzXUlbHW8eZ6_SoqYGTdgXiJ-OrEjdVrqC3akdpYuaAs9b9E0u3Li0UftNcG6iDQ?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\">Brand defense campaigns come in two forms:<\/p><h3 id=\"asin-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIN_Targeting\"><\/span><strong>ASIN Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">These are campaigns where you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> your ASINs in an exact match to make sure you cover all the placements that show up under your listings; this prevents competitors from advertising on them.<\/p><h3 id=\"keyword-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Targeting\"><\/span><strong>Keyword Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">These are Sponsored Products and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a> campaigns with broad, phrase, and exact match types. You can use these to target your brand\u2019s keywords and defend the search results from competitor\u2019s ads.<\/p><h2 id=\"strategy-9-sponsored-display-retargeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategy_9_Sponsored_Display_Retargeting\"><\/span><strong><strong>Strategy 9: Sponsored Display Retargeting<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Many customers browse through different listings during Q4 and often forget your product, although they initially planned to buy it. That\u2019s why you need to implement \u201cRetargeting\u201d.<\/p><p class=\"ah-definition wp-block-paragraph\">Simply put, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amzon-dsp-vs-amazon-sponsored-ads-difference-benefits-300x203.jpg\"  data-excerpt=\"Unlock powerful Amazon advertising. Learn how Amazon DSP and programmatic advertising can extend your reach and find new customers beyond Amazon.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-are-the-benefits-of-using-amazon-dsp-ads\/\">retargeting<\/a> is a strategy that allows you to follow these customers with ads after they view your listing.<\/p><p class=\"wp-block-paragraph\">These customers are known as \u201chigh-intent customers\u201d given that they are on the verge of buying your product and can potentially be swayed again to buy it.&nbsp;<\/p><p class=\"ah-step-panel wp-block-paragraph\">All you need to do is set up a \u201cSponsored Display\u201d ad campaign and choose \u201cViews Remarketing\u201d just like the screenshot below shows.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to make money with amazon | how to remove an amazon review | what is fbm on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc8t7gwQGmbxaWBa-ntlBnS77gdF2sbSqkN3bHDYyRm_2n32nJMUBxP-0jVF83Z6Fcxp13MfzmJhejJvNvwp5J67LtS53kExoI-yUZ4aaIf9TPSxlCQ-IEiTD2vcG6xJwkH7DVuuw?key=34-8mMF93Ktc3L3bwZgIbkdN\" alt=\"\"\/><\/figure><p class=\"wp-block-paragraph\"><\/p><p class=\"wp-block-paragraph\">You can retarget customers who viewed your listing in the past 30 or 90 days\u2014typically during the holiday shopping run-up\u2014when they were exploring gift options and are now ready to purchase as Q4 ramps up.<\/p><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong><strong>Wrapping Up<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">In conclusion, Q4 is your golden opportunity to turn the year into a big win, so implement these strategies now to not just survive the holiday rush, but to thrive\u2014and end the year on a high note!<\/p><p class=\"wp-block-paragraph\"><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock massive Q4 sales on Amazon! Discover 9 essential strategies to dominate Cyber Monday, Black Friday, and Christmas. Optimize listings, manage inventory, and run effective ads.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f10845-1,.gspb_container-id-gsbp-f10845-2,.gspb_container-id-gsbp-f10845-3,.gspb_container-id-gsbp-f10845-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f10845-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10845-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10845-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f10845-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f10845-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f10845-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10845-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f10845-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10845-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f10845-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f10845-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f10845-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f10845-1.gspb_container,#gspb_container-id-gsbp-f10845-2.gspb_container,#gspb_container-id-gsbp-f10845-3.gspb_container,#gspb_container-id-gsbp-f10845-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,906,683],"tags":[171,167,1220,51,220,1221],"republish_tag":[],"class_list":["post-10845","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-amazon-seller-tips","category-brand","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-sales-strategies","tag-amazon-seller-tools","tag-amazon-selling","tag-q4-strategies"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=10845"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10845\/revisions"}],"predecessor-version":[{"id":14249,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/10845\/revisions\/14249"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=10845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=10845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=10845"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=10845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}