{"id":11076,"date":"2026-03-25T23:45:03","date_gmt":"2026-03-25T23:45:03","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=11076---0f03d3e4-3171-49a9-8d1d-5d8b01e8d2e0"},"modified":"2026-05-15T03:45:40","modified_gmt":"2026-05-15T03:45:40","slug":"amazon-a-content","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-a-content\/","title":{"rendered":"How to Create Amazon A+ Content: A Step-by-Step Guide"},"content":{"rendered":"

According to Amazon<\/a>, basic A+ Content can boost your sales<\/a> by up to 8% while premium A+ content can increase it by 20%, yet, many sellers fail to unlock its full potential.<\/p>

By the end of this guide, you\u2019ll know exactly how to create engaging Amazon A+ Content that converts browsers into buyers. We\u2019ll cover what A+ Content is, how to set it up, strategies<\/a> that drive conversions<\/a>, and common pitfalls to avoid.<\/p>

What is Amazon A+ Content?<\/h2>

Amazon A+ Content is a feature in Seller Central<\/a> that allows brand-registered sellers<\/a> to enhance their product detail pages with rich visuals and structured text. <\/p>

It complements the standard text-only product descriptions with modules that highlight features, benefits, and your brand<\/a> story in a more engaging way.<\/p>

Types of A+ Content<\/strong><\/h3>
  1. Basic A+ Content<\/strong>

    <\/strong>

    Basic A+ Content is available to all brand-registered     Amazon sellers<\/a> and serves as the foundation for upgrading your product detail pages. It includes standard modules such as:

    A. Comparison Charts:<\/strong> Highlight how your product compares to other items in your catalog.



    B. Image and Text Overlays:<\/strong> Combine visuals with short text directly on the image to highlight key features.



    C. Rich Descriptive Sections:<\/strong> Place text and images side by side or in a stacked format to answer     customer<\/a> questions and present product benefits in depth.



    D. Videos:<\/strong> Showcase your product in action to highlight key benefits and create a more engaging experience.<\/li>
  2. Premium A+ Content (A++)

    <\/strong>

    <\/strong>Premium A+ Content, often referred to as A++ offers advanced features to sellers who have published an A+     Brand<\/a> Story across all brand-owned ASINs and have at least five approved A+ Content submissions in the past 12 months.

    This premium option includes additional modules like:

    A. Interactive Hotspots:<\/strong> Allow customers to click on specific areas of an image for more detailed information.



    B. Carousels:<\/strong> Enable customers to scroll through multiple images in a single module, showing them a variety of features or product use cases.

    <\/li><\/ol>

    Differences Between Basic and Premium A+ Content<\/strong><\/h3>
    Feature<\/td>Basic A+ Content<\/td>Premium A+ Content (A++)<\/td><\/tr>
    Eligibility<\/td>Available to all brand-registered sellers.<\/td>Invitation-only.<\/td><\/tr>
    Width<\/td>970 x 300<\/td>1464 x 600<\/td><\/tr>
    No of Modules<\/td>5<\/td>7<\/td><\/tr>
    Visuals<\/td>Static images and text-based layouts.<\/td>Dynamic visuals.<\/td><\/tr>
    Interactivity<\/td>None.<\/td>Interactive features like clickable hotspots.<\/td><\/tr><\/tbody><\/table><\/figure>

    Benefits of Amazon A+ Content<\/strong><\/h2>

    By presenting your product in a visually rich and detailed manner, A+ Content helps bridge the gap between what customers see online and the experience they\u2019d have in a physical store. <\/p>

    Here are some ways it can benefit your business:<\/p>

    1. Increased Cross-Selling Opportunities
      <\/strong>
      A+ Content helps you introduce customers to other items in your catalog using comparison charts.

      For example, if you sell kitchen appliances, you can use a comparison chart to highlight the unique features of each model, helping customers find the product that best suits their needs. 



      Additionally, the Brand Story module can guide customers to your Amazon Brand<\/a> Store, where they can explore complementary products.

      <\/li>
    2. Higher Conversion Rates<\/strong>

      <\/strong>Sellers using A+ Content have seen conversion rates increase by up to 10% because shoppers are more likely to buy when they fully understand the value of your product.

      A+ Content lets you use rich visuals and detailed explanations to remove confusion and showcase why your product is the best choice.

      For example, a skincare product seller can use A+ content to highlight key ingredients, include usage instructions, and show before-and-after images that make the product feel irresistible.<\/li>
    3. Increased Cross-Selling Opportunities<\/strong>

      <\/strong>A+ Content helps you introduce customers to other items in your catalog using comparison charts.

      For example, if you sell kitchen appliances, you can use a comparison chart to highlight the unique features of each model, helping customers find the product that best suits their needs.



      Additionally, the Brand Story module can guide customers to your Amazon Brand Store, where they can explore complementary products.


      <\/li>
    4. Higher Conversion Rates<\/strong>

      <\/strong>Sellers using A+ Content have seen conversion rates increase by up to 10% because shoppers are more likely to buy when they fully understand the value of your product.

      A+ Content lets you use rich visuals and detailed explanations to remove confusion and showcase why your product is the best choice.

      For example, a skincare product seller can use A+ content to highlight key ingredients, include usage instructions, and show before-and-after images that make the product feel irresistible.<\/li>
    5. Stronger Branding<\/a><\/strong>

      <\/strong>If you\u2019re in a crowded category, the story behind your brand can be the deciding factor for a customer.

      A+ Content allows you to go beyond the product and connect on a deeper level by showcasing your values, mission, and unique selling points.

      For instance, if you sell bamboo hoodies, you can highlight how your products differ from regular hoodies using images and text. 

      <\/li>
    6. Reduced Returns<\/strong>

      Returns hurt your profits and your reputation, but many happen because customers feel misled or confused. A+ Content helps you eliminate that risk by providing crystal-clear information upfront.

      If you sell furniture, for example, you can use A+ Content to show dimensions, highlight materials, and demonstrate assembly steps, ensuring customers know exactly what they\u2019re getting.

      <\/li><\/ol>

      Step-by-Step Guide to Creating Amazon A+ Content<\/strong><\/h2>

      Creating Amazon A+ Content can feel overwhelming, but with the right steps, it becomes a streamlined process that enhances your listings and boosts your sales.<\/p>

      Here’s a step-by-step guide to help you craft compelling A+ Content that engages shoppers and drives conversions:<\/p>

      Step 1: Go to the A+ Content Manager<\/strong><\/p>

      Once you\u2019re enrolled in Amazon\u2019s Brand Registry, log in to your Seller Central account, navigate to the Advertising tab, and select A+ Content Manager.
      <\/p>

      \"\"<\/figure>

      This tool<\/a> allows you to create, manage, and publish A+ Content for your ASINs.<\/p>

      Step 2: Choose the Content Type<\/strong><\/p>

      Within the A+ Content Manager, click on “Start creating A+ content.”<\/strong><\/p>

      \"\"<\/figure>

      You’ll have options to create:<\/p>