{"id":1121,"date":"2020-04-13T15:12:47","date_gmt":"2019-08-09T21:01:41","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1121"},"modified":"2025-09-04T15:10:44","modified_gmt":"2025-09-04T15:10:44","slug":"what-to-stock-how-much-to-stock-and-where-to-stock","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/what-to-stock-how-much-to-stock-and-where-to-stock\/","title":{"rendered":"What to stock, how much to stock and where to stock"},"content":{"rendered":"<p>A major reason why many <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-8-1.jpg\"  data-excerpt=\"Navigate the online retail landscape. Discover the four primary e-commerce business models: Omni-channel, Virtual, Catalog, and Manufacturer-Direct merchants, and their unique characteristics.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/a-short-guide-on-the-various-e-tailing-business-models\/\">ecommerce businesses<\/a> thrive and do well is optimizing their inventory management. In layman\u2019s terms, knowing exactly how many and where to restock an item. What to stock, how much to stock and where to stock are the three pillars of a successful <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/09\/cover-image-300x147.png\"  data-excerpt=\"Unlock eCommerce growth with AI. Master customer acquisition, product reviews, and smart inventory planning to boost sales and build a 9-figure business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/make-the-giant-steps-and-become-a-9-figure-ecommerce-company\/\">ecommerce business<\/a> and if one of those pillars are disturbed it will affect the business\u2019 profit margins and revenue. Knowing how much to stock lays the foundation and the rest and do what a human does best \u2013 running a business. You let the <a href=\"https:\/\/www.aihello.com\/\">AI<\/a> do the heavy lifting of how much to restock, where to restock etc.<\/p><p>Here I will show you how the AI informs you how much to restock during the holidays. The holidays are generally a period in which an ecommerce seller will either makes a killing with a high <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">profit<\/a> margin or does not sell well and get bombarded by extremely high warehouse fees. You need to be prepared months in advance because there is are lead times, shipping times, and the closure (or backlog) of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> warehouses during the holiday periods to receive inventory. This is where we help you do just that.<\/p><p>You can choose which product to focus on. Personally, I look at <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> velocity the most, the average amount of product sold per day, and the sales trend. So for this product, we can see the forecast for the next year and we can see any changes or anomalies in its sales which could be a holiday. What I\u2019m interested in is October 1st to around January 15th and what anomalies that might be present. As you can see, the worst days are Christmas day and new years day. With this information, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> know the total amount of sales for this particular SKU during these 3 months. You can also put in the shipping time, lead time and cycle time.<\/p><p>Another tip is almost always choose <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amazon-fba-worth-it-2022-make-money-on-amazon-advertising-300x200.jpg\"  data-excerpt=\"Considering Amazon FBA to make money online? Learn how it works, its benefits, drawbacks, and if it&#039;s still a viable option for your e-commerce business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/is-amazon-fba-worth-it\/\">shipping<\/a> across the ocean rather than through the air as there are higher profit margins however it takes more time. You can see that this product is well stocked. We can see there are products that aren\u2019t so well stocked. Since this product is a variation of the previous item, the forecast also shows that the worst days are Christmas and new years. This product needs a more immediate restock than the previous one and the AI provides a date for you to do so. To recap, holidays need to be planned really well in advance how much to stock. And don\u2019t over or understock because if you understock, customers won\u2019t be able to buy your item and Amazon will penalize your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-7-1.jpg\"  data-excerpt=\"Don&#039;t guess Amazon prices. Learn proven strategies for setting competitive, profitable prices on Amazon. Go beyond lowballing to maximize your sales!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/pricing-your-products-correctly\/\">best selling<\/a> rank which is hard to recover after that. If you have Amazon\u2019s choice label you will lose that as well if you understock.<\/p><p>Overstocking will result in those monstrous warehouse stocking fees we talked about in other videos. The best solution is to predict well in advance what is going to happen so you can prepare as early as possible. Christmas is coming up. Load up your Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a>. But how much? It&#8217;s well know that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/CONTENT-IMAGE-300x200.jpg\"  data-excerpt=\"Competition is tough in the eCommerce landscape, especially given that brick and mortar stores turned to eCommerce for more sales during the pandemic. The global health crisis led to a surge in eCommerce as more brands, and traditional businesses went digital.&nbsp; In a statement from former Deputy Secretary-General of the United Nations Conference on Trade&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/ecommerce-pricing-strategies\/\">ecommerce<\/a> sales go through the roof How to plan your <a href=\"https:\/\/www.aihello.com\/pages\/inventory-forecast\">inventory<\/a> around holidays. Send more during holidays but how much? Holidays also has higher warehouse fees so you must be very precise. Gut feeling: you will either be lucky or wrong. Business should be run as science not art. Which holidays matter? does it matter to your product? How much it matter for each sku? Complicated questions which machine learning can easily help<\/p><p>If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on Inventory management&nbsp;<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.aihello.com\/account\/register\">click here<\/a><\/span>&nbsp;for a free 14 days trial.<\/p><p>Enhance your eCommerce sales by&nbsp;expanding to new marketplace and countries right now.<\/p><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Boost holiday ecommerce profits! Learn how AI-driven inventory management prevents over\/understocking, cutting fees &#038; boosting sales during peak demand.<\/p>\n","protected":false},"author":1,"featured_media":2487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,164],"tags":[47,60,56,58,57,59,48,49,55],"class_list":["post-1121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-video-tutorials","tag-amazon-fba-restocking","tag-amazon-inventory-forecasting","tag-amazon-inventory-management","tag-amazon-listing-optimization","tag-cloud-based-inventory-management","tag-fba-restocking-automation","tag-inventory-planning","tag-inventory-restocking","tag-restocking-with-ai","has-post-video"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1121\/revisions"}],"predecessor-version":[{"id":12490,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1121\/revisions\/12490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/2487"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}