{"id":11379,"date":"2026-05-19T21:42:00","date_gmt":"2026-05-19T21:42:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=11379---67af1a43-dbd1-4b65-8cef-9914861c4db1"},"modified":"2026-07-31T01:03:38","modified_gmt":"2026-07-31T01:03:38","slug":"amazons-brand-tailored-promotions","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazons-brand-tailored-promotions\/","title":{"rendered":"Amazon Brand Tailored Promotions: A Comprehensive Guide for Sellers"},"content":{"rendered":"

If you want more control over who gets your discounts, Amazon\u2019s Brand<\/a> Tailored Promotions is the way to go. Instead of offering the same discount to every shopper, you can now reward loyal buyers, re-engage those who haven\u2019t purchased in a while, and nudge interested shoppers to complete their purchases using exclusive deals.<\/p>

In this guide, you’ll learn exactly how Brand Tailored Promotions work, who can use them, how to set them up, and how to run them in a way that brings in more sales<\/a> and long-term growth for your Amazon brand<\/a>.<\/p>

What Are Amazon Brand Tailored Promotions?<\/strong><\/h2>
\"amazon
Source: Channelkey.com<\/figcaption><\/figure>

Amazon\u2019s Brand Tailored Promotions is a tool inside Seller Central that allows Brand Registered sellers to offer exclusive discounts to specific customer<\/a> segments.

Unlike traditional promotions, which are available to all shoppers, these discounts only appear to shoppers who fit certain criteria, such as those who\u2019ve bought from you before, follow your brand<\/a>, or abandoned a product in their cart. <\/p>

This means you avoid giving away margin to casual browsers who were going to buy anyway and use your marketing<\/a> budget<\/a> to reward your best customers, bring back interested shoppers, or convert warm audiences.<\/p>

Who Is Eligible to Use Brand Tailored Promotions?<\/strong><\/h2>

To be eligible for Brand Tailored Promotions, you must be enrolled in Amazon\u2019s Brand Registry.<\/p>

Once you’re Brand Registered, the feature should appear under the Advertising tab in Seller Central<\/a> as \u201cBrand Tailored Promotions.\u201d<\/p>

\"seller<\/figure>

However, it\u2019s important to note that eligibility just means you can access the feature. It doesn\u2019t mean you\u2019re ready to run a campaign yet. <\/p>

To create and launch a promotion, you\u2019ll also need to meet the size requirement for the audience you\u2019re targeting. We\u2019ll cover this in the next section.<\/p>

How to Set Up a Brand Tailored Promotion<\/strong><\/h2>

Here\u2019s how to<\/a> set up an Amazon<\/a> Brand Tailored Promotion from start to finish:<\/p>

Step 1: Go to Brand Tailored Promotions<\/strong><\/h3>

In Seller Central, hover over the Advertising tab and click on Brand Tailored Promotions.<\/p>

\"seller<\/figure>

Step 2: Click \u201cCreate a tailored promotion\u201d<\/strong><\/h3>
\"seller<\/figure>

<\/p>","protected":false},"excerpt":{"rendered":"

Master Amazon Brand Tailored Promotions! Target specific customer segments with exclusive discounts. Boost sales & growth by rewarding loyalty and re-engaging shoppers.<\/p>\n","protected":false},"author":21,"featured_media":11383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,906,683],"tags":[171,762,1127,51],"class_list":["post-11379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-seller-tips","category-brand","tag-amazon-advertising","tag-amazon-brand","tag-amazon-brand-promotions","tag-amazon-seller-tools"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=11379"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11379\/revisions"}],"predecessor-version":[{"id":12255,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11379\/revisions\/12255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/11383"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=11379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=11379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=11379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}