{"id":11379,"date":"2026-05-19T21:42:00","date_gmt":"2026-05-19T21:42:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=11379---67af1a43-dbd1-4b65-8cef-9914861c4db1"},"modified":"2026-09-22T05:40:39","modified_gmt":"2026-09-22T05:40:39","slug":"amazons-brand-tailored-promotions","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazons-brand-tailored-promotions\/","title":{"rendered":"Amazon Brand Tailored Promotions: A Comprehensive Guide for Sellers"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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[data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">If you want more control over who gets your discounts, Amazon\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Brand<\/a> Tailored Promotions is the way to go. Instead of offering the same discount to every shopper, you can now reward loyal buyers, re-engage those who haven\u2019t purchased in a while, and nudge interested shoppers to complete their purchases using exclusive deals.<\/p><p class=\"wp-block-paragraph\">In this guide, you&#8217;ll learn exactly how Brand Tailored Promotions work, who can use them, how to set them up, and how to run them in a way that brings in more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> and long-term growth for your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">Amazon brand<\/a>.<\/p><h2 id=\"what-are-amazon-brand-tailored-promotions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Amazon_Brand_Tailored_Promotions\"><\/span><strong>What Are Amazon Brand Tailored Promotions?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to ask customer to remove negative review | what does amazon marketplace mean | how does amazon get their products\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeIxoEDb8wSPg1wEL67GOBkyj3XTNKiL8Jn4rhtHBRzQubfOlPYxAWMrnyW2k1pRZ2pcKxUyfu6RBuUpUEL1VSXOeypJRgz9ofF8Sm7SyngZL1YaSwKHCALw2U48utuRe84uAQKVQ?key=gaVJEaJv3W8Mzc0Fn1D8LXq0\" alt=\"amazon promotional page\"\/><figcaption class=\"wp-element-caption\">Source: Channelkey.com<\/figcaption><\/figure><p class=\"wp-block-paragraph\">Amazon\u2019s Brand Tailored Promotions is a tool inside Seller Central that allows Brand Registered sellers to offer exclusive discounts to specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> segments.<br><br>Unlike traditional promotions, which are available to all shoppers, these discounts only appear to shoppers who fit certain criteria, such as those who\u2019ve bought from you before, follow <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a>, or abandoned a product in their cart.&nbsp;<\/p><p class=\"wp-block-paragraph\">This means you avoid giving away margin to casual browsers who were going to buy anyway and use your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> to reward your best customers, bring back interested shoppers, or convert warm audiences.<\/p><h2 id=\"who-is-eligible-to-use-brand-tailored-promotions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Is_Eligible_to_Use_Brand_Tailored_Promotions\"><\/span><strong>Who Is Eligible to Use Brand Tailored Promotions?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f11379-1\" id=\"gspb_container-id-gsbp-f11379-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-definition wp-block-paragraph\">To be eligible for Brand Tailored Promotions, you must be enrolled in Amazon\u2019s Brand Registry.<\/p><\/div><p class=\"wp-block-paragraph\">Once you&#8217;re Brand Registered, the feature should appear under the Advertising tab in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.\u00a0Whether you are new to Amazon or just looking to get more eyeballs on your products, you need an optimized Amazon listing to get traction. This guide will show&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-product-listing-optimization-the-practical-seller-guide\/\">Seller Central<\/a> as \u201cBrand Tailored Promotions.\u201d<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"what is amazon market | what is a good ctr for amazon ads | what does sponsored on amazon mean\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXez9fT2N6S1WaMGO5s_XnqCE-S8nqTpuWOxJLPzW_1q32IaeQNA-BIxtsNZEJypH48K57OWoZ-2yXorpWzhjNSjj4lRA-jVpYs7Oky9B2AcuoWSmoFvEFiApli2E7BS-G1G58Zb?key=gaVJEaJv3W8Mzc0Fn1D8LXq0\" alt=\"seller central brand tailored promotions \"\/><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f11379-2\" id=\"gspb_container-id-gsbp-f11379-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-callout wp-block-paragraph\">However, it\u2019s important to note that eligibility just means you can access the feature. It doesn\u2019t mean you\u2019re ready to run a campaign yet.&nbsp;<\/p><\/div><p class=\"wp-block-paragraph\">To create and launch a promotion, you\u2019ll also need to meet the size requirement for the audience you\u2019re targeting. We\u2019ll cover this in the next section.<\/p><h2 id=\"how-to-set-up-a-brand-tailored-promotion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_a_Brand_Tailored_Promotion\"><\/span><strong>How to Set Up a Brand Tailored Promotion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Here\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> set up an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> Brand Tailored Promotion from start to finish:<\/p><h3 id=\"step-1-go-to-brand-tailored-promotions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Go_to_Brand_Tailored_Promotions\"><\/span><strong>Step 1: Go to Brand Tailored Promotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">In Seller Central, hover over the Advertising tab and click on Brand Tailored Promotions.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to start an amazon business | how do i edit the cost per click bid in amazon advertising | how to optimize amazon sponsored ads\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXez9fT2N6S1WaMGO5s_XnqCE-S8nqTpuWOxJLPzW_1q32IaeQNA-BIxtsNZEJypH48K57OWoZ-2yXorpWzhjNSjj4lRA-jVpYs7Oky9B2AcuoWSmoFvEFiApli2E7BS-G1G58Zb?key=gaVJEaJv3W8Mzc0Fn1D8LXq0\" alt=\"seller central brand tailored promotions \"\/><\/figure><h3 id=\"step-2-click-create-a-tailored-promotion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Click_%E2%80%9CCreate_a_tailored_promotion%E2%80%9D\"><\/span><strong>Step 2: Click \u201cCreate a tailored promotion\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img decoding=\"async\" title=\"how to improve amazon advertising | what does a9 mean | what is vine voice on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjvCnrNtFAKhYvpJcNDbqtxd-zirCkG4VsUp7Iuooko5TJWNcuuTUU5hKaxZHjT7_A5kziOVXKQJSqfp9drF1Zlwybj780zm6koelac_uY-5m_Kw0WZMt9Mkz6sP0wY4C1a_eKQQ?key=gaVJEaJv3W8Mzc0Fn1D8LXq0\" alt=\"seller central brand tailored promotions creation\"\/><\/figure><p class=\"wp-block-paragraph\"><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master Amazon Brand Tailored Promotions! Target specific customer segments with exclusive discounts. Boost sales &#038; growth by rewarding loyalty and re-engaging shoppers.<\/p>\n","protected":false},"author":21,"featured_media":11383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f11379-1,.gspb_container-id-gsbp-f11379-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f11379-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f11379-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f11379-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f11379-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f11379-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f11379-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f11379-1.gspb_container,#gspb_container-id-gsbp-f11379-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,906,683],"tags":[171,762,1127,51],"republish_tag":[],"class_list":["post-11379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-seller-tips","category-brand","tag-amazon-advertising","tag-amazon-brand","tag-amazon-brand-promotions","tag-amazon-seller-tools"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=11379"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11379\/revisions"}],"predecessor-version":[{"id":13980,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11379\/revisions\/13980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/11383"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=11379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=11379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=11379"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=11379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}