{"id":1156,"date":"2020-04-12T04:43:54","date_gmt":"2019-08-13T18:07:49","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1156"},"modified":"2026-09-23T13:53:34","modified_gmt":"2026-09-23T13:53:34","slug":"start-selling-on-your-own-ecommerce-store-amazon-fulfillment-vs-woocommerce-in-2019","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/start-selling-on-your-own-ecommerce-store-amazon-fulfillment-vs-woocommerce-in-2019\/","title":{"rendered":"Start Selling On Your Own Ecommerce Store? Amazon Fulfillment vs. WooCommerce in 2019"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid #dce7ef;font-size:29px;line-height:1.35;letter-spacing:-.4px;color:#142d48}.ah-reading-guide h2.ah-numbered{padding-left:54px;counter-increment:ah-section}.ah-reading-guide h2.ah-numbered:before{content:counter(ah-section,decimal-leading-zero);position:absolute;left:0;top:26px;display:flex;align-items:center;justify-content:center;width:38px;height:38px;background:#eaf4fc;color:#216faf;border-radius:10px;font-size:15px;font-weight:700;letter-spacing:0}.ah-reading-guide h3{position:relative;margin:34px 0 16px;font-size:23px;line-height:1.4;color:#163f65}.ah-reading-guide h4{position:relative;margin:28px 0 14px;font-size:20px;line-height:1.45;color:#163f65}.ah-reading-guide .ah-lead{margin:0 0 28px;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#eef6fc;font-size:20px;line-height:1.75}.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula{margin:28px 0;padding:24px 26px;border:1px solid #d7e5f1;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-formula{font-size:20px;font-weight:600;font-variant-numeric:tabular-nums;line-height:1.9;overflow-wrap:anywhere}.ah-reading-guide ul,.ah-reading-guide ol{margin:24px 0 30px;padding-left:28px}.ah-reading-guide li{margin:0 0 12px;padding-left:7px;line-height:1.75}.ah-reading-guide li::marker{color:#2479ba;font-weight:700}.ah-reading-guide ol.ah-steps{list-style:none;counter-reset:ah-step;padding:0;display:grid;gap:14px}.ah-reading-guide ol.ah-steps>li{position:relative;counter-increment:ah-step;margin:0;padding:22px 24px 22px 64px;border:1px solid #dbe7f1;border-radius:12px;background:#f6fafd}.ah-reading-guide ol.ah-steps>li:before{content:counter(ah-step);position:absolute;top:23px;left:20px;display:flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:#2378b9;color:white;font-size:14px;font-weight:700}.ah-reading-guide ul.ah-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;padding:0;list-style:none}.ah-reading-guide ul.ah-cards>li{margin:0;padding:20px 22px;border:1px solid #dbe8f2;background:#f7fbfe;border-radius:12px;font-size:17px;line-height:1.7}.ah-reading-guide ul.ah-cards>li:last-child:nth-child(odd){grid-column:1\/-1}.ah-reading-guide .ah-cards>li>strong:first-child{display:block;margin-bottom:8px;color:#19598d}.ah-reading-guide .ah-step-panel{margin:22px 0;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-step-panel h3{margin-top:0}.ah-reading-guide .ah-step-panel p:last-child{margin-bottom:0}.ah-reading-guide figure{max-width:100%;margin:30px 0}.ah-reading-guide figure.wp-block-image{padding:7px;border:1px solid #e0e8ef;border-radius:12px;background:white;box-shadow:0 5px 18px rgba(20,45,72,.06)}.ah-reading-guide img{max-width:100%;height:auto}.ah-reading-guide figure.wp-block-image img{display:block;border-radius:6px}.ah-reading-guide figcaption{font-size:14px;line-height:1.5;color:#587086;margin-top:10px}.ah-reading-guide figure.wp-block-table{overflow-x:auto;border:1px solid #d8e5ef;border-radius:10px}.ah-reading-guide table{width:100%;border-collapse:collapse;font-size:16px;line-height:1.6}.ah-reading-guide th,.ah-reading-guide td{padding:14px 16px;border:1px solid #d8e5ef;text-align:left;vertical-align:top}.ah-reading-guide th{background:#eaf4fc;color:#163f65;font-weight:700}.ah-reading-guide tbody tr:nth-child(even){background:#f6f9fc}.ah-reading-guide blockquote{margin:30px 0;padding:22px 26px;border-left:4px solid #2479ba;background:#f3f8fc;border-radius:0 10px 10px 0}.ah-reading-guide #ez-toc-container{width:100%;margin:32px 0 42px;padding:22px 24px;border:1px solid #cbdfee;border-top:4px solid #2479ba;border-radius:12px;background:#f7fbfe;box-shadow:none}.ah-reading-guide #ez-toc-container .ez-toc-title{margin:0;font-size:20px;font-weight:700;color:#163f65;line-height:1.5}.ah-reading-guide #ez-toc-container .ez-toc-title-container{margin-bottom:14px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{display:block;column-count:2;column-gap:26px;padding:0;margin:0}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1>li{break-inside:avoid;padding:11px 0;margin:0;border-bottom:1px solid #dce7ef;line-height:1.5;font-size:16px}.ah-reading-guide #ez-toc-container ul ul{margin:7px 0 0;padding-left:18px}.ah-reading-guide #ez-toc-container li li{padding:0;margin:5px 0;font-size:14px}.ah-reading-guide #ez-toc-container a{color:#19598d;text-decoration:none}.ah-reading-guide #ez-toc-container a:hover{text-decoration:underline}.ah-reading-guide #ez-toc-container a:focus-visible{outline:3px solid #2479ba;outline-offset:4px;border-radius:3px}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section{position:absolute;top:-100px;left:0}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section-end{position:absolute;top:0;left:0}.ah-reading-guide [id]{scroll-margin-top:100px}.ah-reading-guide .gspb_container{min-width:0}@media(max-width:700px){.ah-reading-guide{font-size:17px}.ah-reading-guide h2{font-size:25px;margin-top:44px}.ah-reading-guide h2.ah-numbered{padding-left:43px}.ah-reading-guide h2.ah-numbered:before{width:30px;height:30px;font-size:13px}.ah-reading-guide h3{font-size:21px}.ah-reading-guide ul.ah-cards{grid-template-columns:1fr}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula,.ah-reading-guide .ah-step-panel{padding:20px}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-formula{font-size:18px}.ah-reading-guide #ez-toc-container{padding:18px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{column-count:1}}@media(prefers-reduced-motion:reduce){.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}}\n\n.ah-reading-guide .ah-process-heading{padding-left:48px;min-height:36px}.ah-reading-guide .ah-process-heading:before{position:absolute;left:0;top:0;width:34px;height:34px;display:flex;align-items:center;justify-content:center;border-radius:9px;background:#eaf4fc;color:#216faf;font-size:15px;font-weight:700}.ah-reading-guide .ah-process-1:before{content:\"01\"}.ah-reading-guide .ah-process-2:before{content:\"02\"}.ah-reading-guide .ah-process-3:before{content:\"03\"}.ah-reading-guide .ah-process-4:before{content:\"04\"}.ah-reading-guide .ah-process-5:before{content:\"05\"}.ah-reading-guide .ah-process-6:before{content:\"06\"}.ah-reading-guide .ah-process-7:before{content:\"07\"}.ah-reading-guide .ah-process-8:before{content:\"08\"}.ah-reading-guide .ah-process-9:before{content:\"09\"}\n.ah-reading-guide .ah-definition{padding:20px 24px;margin:14px 0;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}.ah-reading-guide .ah-definition strong{color:#163f65}\n.ah-reading-guide .ah-long-form-list>li{margin-bottom:28px}.ah-reading-guide .ah-long-form-list>li>strong:first-child{display:block;font-size:22px;line-height:1.4;margin-bottom:16px}.ah-reading-guide .ah-long-form-list li img{display:block;margin:22px auto}.ah-reading-guide .ah-formula-comparison{font-variant-numeric:tabular-nums}\n.ah-reading-guide h5,.ah-reading-guide h6{font-size:18px;line-height:1.5;color:#163f65;margin:26px 0 14px;font-weight:700}\n.ah-reading-guide h2.ah-instruction-heading{font-size:21px;margin:24px 0 18px;padding-top:18px}.ah-reading-guide h2.ah-instruction-heading:before{top:18px}\n.ah-reading-guide ul.ah-stacked-cards{list-style:none;padding:0}.ah-reading-guide .ah-stacked-cards>li{margin:14px 0;padding:20px 24px;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}\n.ah-reading-guide .ah-minor-label{font-weight:700;color:#1e4e64;font-size:18px;margin:20px 0 8px;}\n.ah-reading-guide h3.ah-do,.ah-reading-guide h3.ah-dont{font-size:21px;padding:18px 22px;border-radius:0 10px 10px 0}.ah-reading-guide h3.ah-do{border-left:4px solid #20877e;background:#f0faf8}.ah-reading-guide h3.ah-dont{border-left:4px solid #ae6340;background:#fff7f0}\n.ah-reading-guide p.ah-fact-row{margin:6px 0;padding:12px 18px;background:#f4f8fc;border-left:3px solid #c7dcf0;border-radius:0 8px 8px 0;font-size:17px;line-height:1.65}.ah-reading-guide p.ah-cta a{display:inline-block;padding:12px 20px;border-radius:9px;background:#135faa;color:#fff;text-decoration:none;font-weight:700}.ah-reading-guide p.ah-cta a:hover{background:#104d89}.ah-reading-guide .ah-agency-summary td:first-child{width:38%;color:#184b75}\n.ah-reading-guide details.ah-original-index{padding:16px 20px;border:1px solid #dce7f0;border-radius:10px;margin:24px 0;background:#f8fafc}.ah-reading-guide details.ah-original-index summary{cursor:pointer;font-size:18px;font-weight:700;color:#244f74}.ah-reading-guide details.ah-original-index>ol{margin-top:18px}\n.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.ah-reading-guide ul.ah-cycle-cards>li{position:relative;text-align:center;display:flex;align-items:center;justify-content:center;min-height:110px;font-weight:700;color:#20567d}.ah-reading-guide ul.ah-cycle-cards>li:last-child:nth-child(odd){grid-column:auto}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{content:\"\u203a\";position:absolute;right:-19px;top:50%;transform:translateY(-50%);font-size:28px;color:#3785b4}@media(max-width:700px){.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:1fr}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{right:50%;top:auto;bottom:-25px;transform:rotate(90deg)}}\n.ah-reading-guide .ah-process-10::before{content:\"10\"}\n.ah-reading-guide pre.wp-block-code{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4}.ah-reading-guide pre.wp-block-code code{background:transparent;color:inherit;padding:0;white-space:pre;font-family:Consolas,Monaco,monospace}.ah-reading-guide p code{background:#edf3fa;color:#204d78;border-radius:4px;padding:2px 5px}\n.ah-reading-guide ol.ah-steps.ah-start-2{counter-reset:ah-step 1}\n.ah-reading-guide ol.ah-steps.ah-start-3{counter-reset:ah-step 2}\n.ah-reading-guide ol.ah-steps.ah-start-4{counter-reset:ah-step 3}\n.ah-reading-guide ol.ah-steps.ah-start-5{counter-reset:ah-step 4}\n.ah-reading-guide ol.ah-steps.ah-start-6{counter-reset:ah-step 5}\n.ah-reading-guide ol.ah-steps.ah-start-7{counter-reset:ah-step 6}\n.ah-reading-guide ol.ah-steps.ah-start-8{counter-reset:ah-step 7}\n.ah-reading-guide ol.ah-steps.ah-start-9{counter-reset:ah-step 8}\n.ah-reading-guide ol.ah-steps.ah-start-10{counter-reset:ah-step 9}\n.ah-reading-guide ol.ah-steps.ah-start-11{counter-reset:ah-step 10}\n.ah-reading-guide ol.ah-steps.ah-start-12{counter-reset:ah-step 11}\n.ah-reading-guide #ez-toc-container nav{max-height:460px;overflow-y:auto;padding-right:8px}.ah-reading-guide figure.ah-comparison-wide{max-height:650px;overflow:auto;border:1px solid #dae4ee;border-radius:12px}.ah-reading-guide .ah-comparison-wide table{min-width:760px;font-size:15px}.ah-reading-guide .ah-comparison-wide thead th{position:sticky;top:0;background:#183f65;color:#fff;z-index:1}.ah-reading-guide figure.ah-agency-summary tbody th{width:30%;background:#edf4fa;color:#244764;font-weight:700}\n.ah-reading-guide #ez-toc-container a.ez-toc-link::before{content:none!important;display:none!important}\n.ah-reading-guide .ah-comparison-wide thead th,.ah-reading-guide .ah-comparison-wide thead th *{color:#fff!important}\n.ah-reading-guide .ah-equation{display:block;margin:16px 0;padding:16px 20px;border-left:4px solid #2378b9;background:#edf4fa;border-radius:8px;font-size:20px;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.ah-reading-guide .ah-feature-comparison thead th:nth-child(1){width:18%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(2){width:12%;white-space:nowrap}.ah-reading-guide .ah-feature-comparison thead th:nth-child(3){width:48%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(4){width:22%}\n.ah-reading-guide.ah-compact-toc #ez-toc-container ul.ez-toc-list>li>ul>li>ul{display:none}.ah-reading-guide h4.ah-do{color:#276044!important}.ah-reading-guide h4.ah-dont{color:#855218!important}.ah-reading-guide p.ah-tool-bullet{margin:.45em 0!important;padding:.6em 1em;border-radius:8px;background:#f4f7fa;line-height:1.65}\n.ah-reading-guide .ah-glossary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:30px 0}.ah-reading-guide .ah-glossary-entry{background:#f7f9fc;border:1px solid #dce5ef;border-radius:12px;padding:22px;height:100%;box-sizing:border-box}.ah-reading-guide .ah-glossary-entry h2{font-size:21px!important;margin:0 0 14px!important;line-height:1.4!important;border:0;padding:0}.ah-reading-guide .ah-glossary-entry p{font-size:16px!important;line-height:1.7!important;margin:0!important}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid{grid-template-columns:1fr}}\n.ah-reading-guide .ah-glossary-grid{display:block}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:stretch}.ah-reading-guide .ah-glossary-entry{height:auto!important;margin:0!important;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container{display:flex;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}\n.ah-reading-guide pre.wp-block-preformatted{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4;font-family:Consolas,Monaco,monospace}.ah-reading-guide pre.wp-block-preformatted code{background:transparent;color:inherit;padding:0;white-space:pre;font:inherit}.ah-reading-guide .ah-output-sample{max-height:360px;overflow:auto;padding:24px;border:1px solid #d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">One piece of advice that\u2019s thrown around most in entrepreneurship communities is that before you can succeed, you need to start &#8211; and you need to start today. But that\u2019s not so easy, is it? At least, traditionally, if you wanted to sell something you would need to build your own store, spend <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> on marketing and advertising, manage logistics of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amazon-fba-worth-it-2022-make-money-on-amazon-advertising-300x200.jpg\"  data-excerpt=\"Considering Amazon FBA to make money online? Learn how it works, its benefits, drawbacks, and if it&#039;s still a viable option for your e-commerce business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/is-amazon-fba-worth-it\/\">shipping<\/a> and handling orders, and very slowly, build a reputation. <\/p><p>But all of that work was cut-short with online marketplaces like Craigslist, eBay, and most importantly, with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a>.&nbsp;<\/p><p>Seeing it\u2019s been <a href=\"https:\/\/www.wired.com\/2014\/08\/the-next-big-thing-you-missed-thanks-to-amazon-tiny-sellers-can-now-reach-across-the-globe\/\">13 years<\/a> since Amazon launched its revolutionary <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Fulfilled by Amazon<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">program<\/a>, we thought it\u2019d be useful for our readers to know if the FBA program is still as viable as it was in a decade ago. Or is there a better alternative &#8211; your own eCommerce store?&nbsp;<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1156-1\" id=\"gspb_container-id-gsbp-f1156-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"benefits-of-amazon-fba\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Amazon_FBA\"><\/span>Benefits of Amazon FBA<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Working with the world\u2019s largest internet company by revenue has its benefits.&nbsp;<\/p><h3 id=\"300-million-active-customers-and-prime-users\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"300_million_active_customers_and_Prime_users\"><\/span>300 million active customers (and Prime users)<span class=\"ez-toc-section-end\"><\/span><\/h3><p>You can\u2019t ignore the fact that Amazon is the biggest online marketplace on the planet and by signing up for the FBA program, you\u2019re putting your product in front of millions of active users &#8211; something that a new manufacturer\/brand isn\u2019t typically able to.&nbsp;<\/p><p>You also unlock the perk of being able to sell to the 90 million <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Prime<\/a> users by utilizing <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/fba-calculator.html\">Amazon FBA<\/a>. Fun fact: Prime users spend more than double the amount of money <a href=\"https:\/\/fortune.com\/2017\/10\/18\/amazon-prime-customer-spending\/\">($1,300<\/a>) compared to non-Prime users.<\/p><h3 id=\"start-to-end-logistics\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Start-to-end_logistics\"><\/span>Start-to-end logistics<span class=\"ez-toc-section-end\"><\/span><\/h3><p>After dropping your products at the nearest fulfillment center, Amazon takes care of everything from packaging, shipping, and processing returns. If you\u2019ve shipping products yourself, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> know that timely shipping and delivery is a huge burden and source of stress among retailers.&nbsp;<\/p><p>Amazon is renowned for its efficient logistics and timely delivery schedule. Though <a href=\"https:\/\/www.theguardian.com\/technology\/2019\/jan\/01\/amazon-fulfillment-center-warehouse-employees-union-new-york-minnesota\">warehouse workers <\/a>seem to be paying for that efficiency.<\/p><h3 id=\"after-sales-service\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"After-sales_service\"><\/span>After-sales service<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Like everything before the sale, Amazon FBA will help you with the after-sales service. Providing 24\/7 <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-9.jpg\"  data-excerpt=\"E-commerce success isn&#039;t just pre-sale. Excellent post-purchase customer service, from delivery to satisfaction, is vital for brand loyalty and repeat business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-customer-service-for-e-commerce\/\">customer service<\/a>, easy and free returns for customers, and of course, a sense of safety during checkout.<\/p><p>After-sales service is arguably the hardest to garner organically, especially if you just started and also why Amazon works well with small retailers.&nbsp;<\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1156-2\" id=\"gspb_container-id-gsbp-f1156-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"cost-of-amazon-fba\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_of_Amazon_FBA\"><\/span>Cost of Amazon FBA<span class=\"ez-toc-section-end\"><\/span><\/h2><p>For some, Amazon\u2019s FBA ticks all of the right boxes. But if you\u2019re like me, you\u2019re always on the lookout for something better. Something more solid and more long-term. And FBA isn\u2019t long-term.<\/p><p>For one, storage fees and fulfillment fees will rack up over time, making you question if it\u2019s actually worth it. There are other costs as well. If your product sits in the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5-1.jpg\"  data-excerpt=\"Automate your order fulfillment with AiHello! Learn how to set up marketplace and warehouse settings, including custom rules for efficient, hands-free shipping.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-enable-order-fulfillment-using-aihello\/\">FBA warehouse<\/a> for too long, you\u2019ll get billed. A lot. Since Amazon makes returns free and easy, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> see a sudden rise in the number of returns despite having made no changes to your product.&nbsp;<\/p><p>You\u2019re also putting all of your eggs in one basket by relying on Amazon alone. Not saying that Amazon is going anywhere, but Amazon CAN ban you and if Amazon\u2019s the only place you sell your goods &#8211; you\u2019re out of business, just like that.&nbsp;<\/p><p>Amazon\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6042-300x129.png\"  data-excerpt=\"Artificial Intelligence (AI) is transforming advertising. Discover how AI revolutionizes ad creation, targeting, and campaign optimization with data.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/role-of-ai-in-advertising\/\">AI can<\/a> also force you to lower your prices and not raise them if it thinks <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a> websites have the same product priced much lower &#8211; leaving you little to no control in certain cases.&nbsp;<\/p><p class=\"ah-callout wp-block-paragraph\">In a nutshell, listing your goods only on Amazon means you\u2019re taking a lot of <a href=\"https:\/\/mywifequitherjob.com\/the-dangers-of-selling-on-amazon\/\">unnecessary risk.&nbsp;<\/a><\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1156-3\" id=\"gspb_container-id-gsbp-f1156-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"your-own-ecommerce-store-a-viable-alternative\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Own_eCommerce_Store_A_Viable_Alternative\"><\/span>Your Own eCommerce Store: A Viable Alternative?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>What makes your own <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/CONTENT-IMAGE-300x200.jpg\"  data-excerpt=\"Competition is tough in the eCommerce landscape, especially given that brick and mortar stores turned to eCommerce for more sales during the pandemic. The global health crisis led to a surge in eCommerce as more brands, and traditional businesses went digital.&nbsp; In a statement from former Deputy Secretary-General of the United Nations Conference on Trade&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/ecommerce-pricing-strategies\/\">eCommerce<\/a> store a viable alternative? Well, here\u2019s a list.<\/p><ul class=\"ah-cards\"><li style=\"font-weight: 400;\">You get <b>more control <\/b>over what you sell when you sell, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images.jpg\"  data-excerpt=\"Challenge the myth that online selling must mean low prices. Discover how quality, unique products, fast service, and value drive consumer purchasing decisions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/can-you-survive-and-sell-on-the-internet-without-being-the-cheapest\/\">how you sell<\/a>. Amazon, on the other hand, may not allow you to sell at all.<\/li><li style=\"font-weight: 400;\">You also get <b>better <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">profit<\/a> margins<\/b> and if you play your cards, the profit margins can be a lot better. You get to experiment with ads, write more convincing copy, and generally have more space and freedom to get creative with your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> strategy.<\/li><li style=\"font-weight: 400;\">You can also better cater to the needs of <b>B2B customers.<\/b> B2B companies don\u2019t like buying through Amazon, instead, they prefer dealing directly with the vendor and buying in bulk. If you\u2019re only selling on Amazon, you\u2019re leaving a lot of money on the table.&nbsp;<\/li><\/ul><p>There is no question about it &#8211; building your own <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">brand<\/a> is the better long-term approach to selling. But despite the benefits, moving from a known and established platform to your own is a big move and requires long-term planning for it to work and become viable. However, contrary to popular belief, you don\u2019t need a whole lot to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> with your own eCommerce store &#8211; in fact, you don\u2019t even have to cut all ties with Amazon FBA. <\/p><p>Amazon has an extremely large customer base that you can always benefit from. All you need to do is slowly move a part of your inventory away from Amazon. We recommend <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/woocommerce-amazon-fba-shopify-integration-300x200.jpg\"  data-excerpt=\"Maximize ecommerce sales &amp; profit! Diversify beyond Amazon using Shopify\/Woocommerce, linking to Amazon FBA for seamless fulfillment.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/integrating-woocommerce-with-fba\/\">using WooCommerce<\/a>, more precisely, WooCommerce\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_3868-300x128.jpeg\"  data-excerpt=\"AiHello offers smart fulfillment for Shopify, Woocommerce, &amp; Amazon sellers. Automate global orders, streamline shipping, and boost sales efficiency.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/fast-and-affordable-fulfillment-with-aihello\/\">Amazon Fulfillment<\/a> Extension.&nbsp;<\/p><p>WooCommerce already has an <a href=\"https:\/\/www.aihello.com\">Amazon Fulfillment extension<\/a> and we found it the most user-friendly and easiest to recommend for the following reasons:&nbsp;<\/p><ul class=\"ah-cards\"><li style=\"font-weight: 400;\"><strong>Easy integration<\/strong>: You can use the extension to integrate your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Rocket-Launch-300x169.png\"  data-excerpt=\"Master your Amazon product launch! Our comprehensive guide covers 3 key stages: Pre-launch, Launch, and Post-launch, ensuring your business&#039;s success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/a-complete-guide-to-an-epic-product-launch-on-amazon-2026\/\">Amazon listings<\/a> into your own eCommerce store.<\/li><li style=\"font-weight: 400;\"><strong>Store management<\/strong>: Easily manage Amazon orders and stock directly from your store.<\/li><li style=\"font-weight: 400;\"><strong>Automation:<\/strong> Once you install WooCommerce on your eCommerce store, you can use the Amazon Fulfilment extension to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">automate<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_3868-300x128.jpeg\"  data-excerpt=\"AiHello offers smart fulfillment for Shopify, Woocommerce, &amp; Amazon sellers. Automate global orders, streamline shipping, and boost sales efficiency.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/fast-and-affordable-fulfillment-with-aihello\/\">order fulfillment<\/a> through FBA.&nbsp;<\/li><li style=\"font-weight: 400;\"><strong>Manual control<\/strong>: You can also manually ship special items if you\u2019d like.<\/li><li style=\"font-weight: 400;\"><strong>Verification &amp; Safety:<\/strong> Before shipping out the order, the extensions verifies the payment so add an extra layer of security.&nbsp;<\/li><\/ul><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1156-4\" id=\"gspb_container-id-gsbp-f1156-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_up%E2%80%A6\"><\/span>Wrapping up\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>Amazon has helped millions of users get started in the world of eCommerce. However, eCommerce is much bigger than Amazon and you shouldn\u2019t limit yourself to one platform. Instead, if you\u2019ve got a steady income from Amazon, it might be time to explore your own eCommerce store to increase <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>, decrease dependency, and most importantly, build a brand. There are plenty of tools already available <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-13.jpg\"  data-excerpt=\"Boost your Amazon sales! Learn to craft perfect product descriptions with our expert checklist. Optimize content, highlight benefits, and impress buyers for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">out there<\/a> that can help you do this. <\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Considering Amazon FBA? We weigh its viability against building your own eCommerce store, exploring pros, cons, and long-term success for sellers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1156-1,.gspb_container-id-gsbp-f1156-2,.gspb_container-id-gsbp-f1156-3,.gspb_container-id-gsbp-f1156-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1156-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1156-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1156-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1156-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1156-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1156-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1156-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1156-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1156-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1156-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1156-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f1156-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1156-1.gspb_container,#gspb_container-id-gsbp-f1156-2.gspb_container,#gspb_container-id-gsbp-f1156-3.gspb_container,#gspb_container-id-gsbp-f1156-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,110,163,185],"tags":[47,60,56,58,57,59,81,48,49,55,80,74,70,79],"republish_tag":[],"class_list":["post-1156","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-brand_website","category-resources","category-woocommerce","tag-amazon-fba-restocking","tag-amazon-inventory-forecasting","tag-amazon-inventory-management","tag-amazon-listing-optimization","tag-cloud-based-inventory-management","tag-fba-restocking-automation","tag-forecast-to-fulfill","tag-inventory-planning","tag-inventory-restocking","tag-restocking-with-ai","tag-woocommerce-fulfillment-by-amazon","tag-woocommerce-fulfillment-by-amazon-shopify-fulfillment-by-amazon-ebay-fulfillment-by-amazon","tag-woocommerce-inventory-forecasting","tag-woocommerce-to-amazon-woocommerce-integrate-amazon-woocommerce-fba-integration-amazon-demand-forecasting-woocommerce-3pl"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"predecessor-version":[{"id":14449,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1156\/revisions\/14449"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1156"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}