{"id":11672,"date":"2026-03-11T14:30:15","date_gmt":"2026-03-11T14:30:15","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=11672---2dbf12ba-b491-4dac-924a-62bdbc8137f2"},"modified":"2026-09-22T20:37:49","modified_gmt":"2026-09-22T20:37:49","slug":"amazon-dsp-vs-sponsored-display","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-dsp-vs-sponsored-display\/","title":{"rendered":"Amazon DSP vs Sponsored Display: Choosing the Right Advertising Tool for Your Business"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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.ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">As an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon seller<\/a> who\u2019s serious about growing their brand, you\u2019ve probably heard of Amazon DSP and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Display<\/a> ads.&nbsp;<\/p><p class=\"wp-block-paragraph\">Both sound similar, but they\u2019re built for different goals, budgets, and stages of growth. This is why many sellers struggle to pick the right one for their business and end up pouring <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> into <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> without seeing the results they expected.<\/p><p class=\"wp-block-paragraph\">In this guide, we\u2019ll break down exactly how each ad type works, when to use them, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> leverage them to drive traffic, retarget shoppers, and expand your reach beyond <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a>.&nbsp;<\/p><h2 id=\"amazon-dsp-vs-sponsored-display-what-they-are-and-how-they-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_vs_Sponsored_Display_What_They_Are_and_How_They_Work\"><\/span><strong>Amazon DSP vs Sponsored Display: What They Are and How They Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Before deciding which tool\u2019s right for your business, you need to understand what thy are and why <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon offers<\/a> both.<\/p><h3 id=\"what-is-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Amazon_DSP\"><\/span><strong>What is Amazon DSP?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure><img loading=\"lazy\" decoding=\"async\" title=\"how much is amazon ppc | what is a good ctr on amazon | how to make sales on amazon\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd32F0tWM44x266RVQm5fE_yj28_Wjq0yQibAYgipzCVE0ryQloA11ukdkvwD64uYqaFVUIxFSDhzZdOL67ct1Vd4lsdI2QmCG1uwGAKwO655QMJgbGUT_75CqfhjYRLcp5B4P5?key=VDop9L0pu0URuFtYiJOW5Q\" width=\"624\" height=\"257\"><\/figure><p class=\"ah-definition wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/04\/amazon-advertising-dsp-seller-tools-canada-300x240.jpg\"  data-excerpt=\"Unlock Amazon DSP&#039;s power in Canada! Discover how this programmatic platform reaches consumers beyond Amazon, boosting your brand&#039;s reach and sales. Is it for you?\" href=\"https:\/\/www.aihello.com\/resources\/blog\/an-in-depth-look-at-amazon-dsp-for-canada\/\">Amazon DSP<\/a> (Demand-Side Platform) is Amazon&#8217;s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amzon-dsp-vs-amazon-sponsored-ads-difference-benefits-300x203.jpg\"  data-excerpt=\"Unlock powerful Amazon advertising. Learn how Amazon DSP and programmatic advertising can extend your reach and find new customers beyond Amazon.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-are-the-benefits-of-using-amazon-dsp-ads\/\">programmatic advertising<\/a> solution. It lets you buy display, video, and audio ads across Amazon-owned properties like Fire TV, IMDb, and Twitch, as well as thousands of third-party websites and apps.<\/p><p class=\"wp-block-paragraph\">With Amazon DSP, you can leverage Amazon&#8217;s exclusive first-party shopper data to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> audiences based on demographics, interests, shopping behaviors, and more. This makes DSP ideal for brands looking to scale, reach new audiences off Amazon, and build long-term <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> awareness.<\/p><h4 id=\"how-to-access-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Access_Amazon_DSP\"><\/span><strong>How to Access Amazon DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f11672-1\" id=\"gspb_container-id-gsbp-f11672-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"wp-block-list ah-cards\"><li><strong>Amazon-Managed DSP:<\/strong> You apply directly through Amazon, but it usually requires a $35,000\/month minimum spend.<\/li><li><strong>Self-Service via Agency:<\/strong> Certified DSP agencies can help you run campaigns with lower minimums and offer more flexibility.<\/li><\/ol><\/div><h4 id=\"pricing-for-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_for_Amazon_DSP\"><\/span><strong>Pricing for Amazon DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"ah-callout wp-block-paragraph\">DSP runs on a CPM (cost per thousand impressions) model. This means you\u2019re paying for ad views, not clicks.<\/p><h3 id=\"what-is-sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Sponsored_Display\"><\/span><strong>What is Sponsored Display?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure><img loading=\"lazy\" decoding=\"async\" title=\"how to remove negative reviews on amazon | how to increase traffic to your amazon store | what is amazon agency\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdudD-01CD1Dcd8de9xR04MYgfwsAPrg8ayu-nNX8FmC3mYXg38QgvdVo_KAH5_6gpg8Hfr4o_u5n1-_zf4tEonjfV-jQobURhpFNVFVxtLBVB34nL4PoYhIqmdHAz_S0d12Y15WQ?key=VDop9L0pu0URuFtYiJOW5Q\" width=\"624\" height=\"173\"><\/figure><p class=\"ah-definition wp-block-paragraph\">Sponsored Display is Amazon\u2019s built-in ad tool, available directly in Seller Central. It\u2019s designed for brand-registered <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> to run ads that appear on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/international-300x170.png\"  data-excerpt=\"According to Oberlo, there are approximately 2.64 billion people who shop online worldwide.&nbsp; Since Amazon is the biggest online store in the world, this means Amazon sellers can easily reach millions of people around the globe through Amazon marketplaces without leaving the comfort of their homes. Exciting, right?&nbsp; Unfortunately for many sellers, the dream of&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketplaces-where-should-you-start-selling\/\">Amazon product<\/a> detail pages, search results, and off-Amazon platforms, like Twitch and IMDb.<\/p><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/sponsored-display-audience-view-ads-300x300.png\"  data-excerpt=\"Elevate Amazon advertising! Explore 4 new Sponsored Display audiences for sophisticated targeting, unlocking advanced brand awareness and customer acquisition.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazons-new-sponsored-display-audiences-an-overview\/\">Sponsored Display ads<\/a> are great for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amzon-dsp-vs-amazon-sponsored-ads-difference-benefits-300x203.jpg\"  data-excerpt=\"Unlock powerful Amazon advertising. Learn how Amazon DSP and programmatic advertising can extend your reach and find new customers beyond Amazon.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-are-the-benefits-of-using-amazon-dsp-ads\/\">retargeting<\/a> shoppers who visited your listing and for promoting your products so they show up on competitors\u2019 listings.<\/p><h4 id=\"how-to-access-amazon-sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Access_Amazon_Sponsored_Display\"><\/span><strong>How to Access Amazon Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Unlike DSP, which requires working through an agency or Amazon rep, Sponsored Display campaigns can be launched in minutes. You choose your targeting, set your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a>, and your ads can start appearing in high-traffic placements.<\/p><h4 id=\"pricing-for-amazon-sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_for_Amazon_Sponsored_Display\"><\/span><strong>Pricing for Amazon Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"ah-callout wp-block-paragraph\">Sponsored Display works on a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> (cost-per-click) model, so you only pay when someone clicks your ad, not just for impressions.<\/p><h2 id=\"amazon-dsp-vs-sponsored-display-side-by-side-comparison\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSP_vs_Sponsored_Display_Side-by-Side_Comparison\"><\/span><strong>Amazon DSP vs Sponsored Display: Side-by-Side Comparison<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Now that you know what each platform is and how it works, let\u2019s break down the differences that actually matter when deciding which one to use.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f11672-2\" id=\"gspb_container-id-gsbp-f11672-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><figure class=\"wp-block-table ah-comparison-wide\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature<\/strong><\/th><th><strong>Amazon DSP<\/strong><strong><\/strong><\/th><th><strong>Sponsored Display<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Access<\/td><td>Requires Amazon-managed service ($35K\/month) or agency access<\/td><td>Available to brand-registered sellers inside Seller Central<\/td><\/tr><tr><td>Ad Formats<\/td><td>Display, video, and audio ads<\/td><td>Display ads<\/td><\/tr><tr><td>Pricing Model<\/td><td>CPM (cost per thousand impressions)<\/td><td>CPC (cost per click)<\/td><\/tr><tr><td>Targeting<\/td><td>Advanced: demographics, lifestyle, interests, behavior, lookalikes, and more.<\/td><td>Basic: prebuilt and audience-based, not customizable like DSP<\/td><\/tr><tr><td>Ad Placements<\/td><td>On and off Amazon, including premium third-party sites and apps<\/td><td>Primarily on Amazon with some external placements<\/td><\/tr><tr><td>Creative Options<\/td><td>Custom creatives, messaging, and formats<\/td><td>Custom headlines, brand logos, and lifestyle images, but the layout and format are fixed.<\/td><\/tr><tr><td>Reporting &amp; Insights<\/td><td>Advanced: deep audience data, impressions, frequency, funnel metrics<\/td><td>Standard: clicks, impressions, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a><\/td><\/tr><tr><td>Ease of Use<\/td><td>Requires experience or agency support<\/td><td>Beginner-friendly, launched directly in Seller Central<\/td><\/tr><tr><td>Minimum Spend<\/td><td>Typically $35K for managed service or agency-dependent<\/td><td>No minimum spend required<\/td><\/tr><\/tbody><\/table><\/figure><\/div><h2 id=\"which-one-is-best-for-your-business\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_One_Is_Best_for_Your_Business\"><\/span><strong>Which One Is Best for Your Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Now that you know how Amazon DSP and Sponsored Display compare, the real question is: Which one fits your business today?&nbsp;<\/p><p class=\"wp-block-paragraph\">The right choice depends on your goals, your budget, and how advanced <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> is.&nbsp;<\/p><h3 id=\"use-amazon-dsp-if\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Amazon_DSP_if\"><\/span>Use Amazon DSP if:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"ah-stacked-cards\"><li>You\u2019re ready to scale <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> beyond Amazon<\/li><li>You want to run retargeting campaigns off Amazon (on third-party sites and apps)<\/li><li>You have the budget to test CPM-based campaigns and work with an agency<\/li><\/ul><h3 id=\"use-sponsored-display-if\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Sponsored_Display_if\"><\/span>Use Sponsored Display if:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"wp-block-list ah-cards\"><li>You\u2019re already brand-registered and want to improve your ad strategy beyond Sponsored product and sponsored <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">brand ads<\/a><\/li><li>You need to retarget shoppers who viewed your product or a competitor\u2019s on Amazon<\/li><\/ul><h2 id=\"how-to-build-a-full-funnel-strategy-with-dsp-and-sponsored-display-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_a_Full_Funnel_Strategy_with_DSP_and_Sponsored_Display_Ads\"><\/span><strong>How to Build a Full Funnel Strategy with DSP and Sponsored Display Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">While they serve different purposes, the most successful brands on Amazon know how to leverage both&nbsp; DSP and Sponsored Display ads to cover the entire <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> journey.&nbsp;<\/p><p class=\"wp-block-paragraph\">Here\u2019s how that can look in a simple <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">funnel<\/a>:<\/p><h3 id=\"top-of-funnel-awareness-amazon-dsp-only\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Top_of_Funnel_Awareness_%E2%80%93_Amazon_DSP_Only\"><\/span><strong>Top of Funnel (Awareness) &#8211; Amazon DSP Only<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"430\" title=\"how much do amazon sponsored ads cost | how to rank for a keyword | how do i self publish on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g.png\" alt=\"\" class=\"wp-image-11677\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g.png 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g-300x81.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g-1024x275.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g-768x206.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g-1536x413.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/ad_4nxdayr2mkh_yhgxagm0dsf_douj68uq9_f2amf0-puc1xxbshrz3itxjmga6o3culgyqv8vinkliamukjy4j5fvsj9quat8meowa_v3aiux5zwbkfucvlsfp8n5u6syegijc7bbj-g-1250x336.png 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"wp-block-paragraph\">Target new audiences who don\u2019t know your brand yet using:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f11672-3\" id=\"gspb_container-id-gsbp-f11672-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>Lifestyle and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">demographic<\/a> segments<\/li><li>Lookalike audiences<\/li><li>Contextual targeting on third-party websites<\/li><\/ul><\/div><h3 id=\"mid-funnel-consideration-dsp-sponsored-display\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Mid_Funnel_Consideration_%E2%80%93_DSP_Sponsored_Display\"><\/span><strong>Mid Funnel (Consideration) &#8211; DSP &amp; Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"480\" title=\"how to reduce acos amazon ppc | how do i improve my amazon ctr? | how to be a prime seller on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business.png\" alt=\"\" class=\"wp-image-11678\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business.png 1561w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business-300x92.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business-1024x315.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business-768x236.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business-1536x472.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2025\/06\/amazon-dsp-vs-sponsored-display-choosing-the-right-advertising-tool-for-your-business-1250x384.png 1250w\" sizes=\"auto, (max-width: 1561px) 100vw, 1561px\" \/><\/figure><p class=\"wp-block-paragraph\">Now that shoppers have seen your brand:<\/p><ul class=\"wp-block-list ah-cards\"><li>Retarget them with DSP as they browse other sites<\/li><li>Keep your brand top of mind (on Amazon search results and detail pages) with Sponsored Display<\/li><\/ul><h3 id=\"bottom-of-funnel-conversion-use-sponsored-display\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"Bottom_of_Funnel_Conversion_%E2%80%93_Use_Sponsored_Display\"><\/span><strong>Bottom of Funnel (Conversion) &#8211; Use Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">This is for when the shopper is looking to buy. Here\u2019s what to do:<\/p><ul class=\"wp-block-list ah-cards\"><li>Defend your product pages from <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a> ads by running yours<\/li><li>Run product\/category targeting to appear on similar listings<\/li><li>Re-engage cart abandoners<\/li><\/ul><p class=\"ah-callout wp-block-paragraph\">By combining DSP\u2019s reach and targeting power with Sponsored Display\u2019s in-Amazon presence, you\u2019re building an advertising strategy that meets shoppers wherever they are.<\/p><h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Amazon DSP and Sponsored Display are strategic tools built for different stages, goals, and budgets.<\/p><p class=\"wp-block-paragraph\">While Amazon DSP is great for reaching audiences off-Amazon and building stronger brand awareness, Sponsored Display is ideal for defending your listings and retargeting shoppers within the Amazon ecosystem.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f11672-4\" id=\"gspb_container-id-gsbp-f11672-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-callout wp-block-paragraph\">Either way, the key is to use the right <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a> for the right job. That\u2019s how you increase your ROI, grow faster, and build a household brand.<\/p><\/div><p class=\"wp-block-paragraph\"><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon DSP vs. Sponsored Display: Struggling to choose? This guide helps Amazon sellers pick the right ad platform for their goals, budget, and brand growth.<\/p>\n","protected":false},"author":21,"featured_media":11676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f11672-1,.gspb_container-id-gsbp-f11672-2,.gspb_container-id-gsbp-f11672-3,.gspb_container-id-gsbp-f11672-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f11672-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f11672-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f11672-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f11672-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f11672-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f11672-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f11672-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f11672-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f11672-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f11672-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f11672-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f11672-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f11672-1.gspb_container,#gspb_container-id-gsbp-f11672-2.gspb_container,#gspb_container-id-gsbp-f11672-3.gspb_container,#gspb_container-id-gsbp-f11672-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,85],"tags":[946,173,171,947,167,168,51,945],"republish_tag":[],"class_list":["post-11672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-tips","tag-amazon-ad-placements","tag-amazon-ads","tag-amazon-advertising","tag-amazon-dsp-vs-sponsored-display","tag-amazon-ppc","tag-amazon-ppc-automation","tag-amazon-seller-tools","tag-sponsored-display-guide"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=11672"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11672\/revisions"}],"predecessor-version":[{"id":14152,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/11672\/revisions\/14152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/11676"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=11672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=11672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=11672"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=11672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}