{"id":1208,"date":"2020-04-14T07:30:02","date_gmt":"2018-03-10T04:35:00","guid":{"rendered":""},"modified":"2026-09-23T09:07:40","modified_gmt":"2026-09-23T09:07:40","slug":"why-do-consumers-buy-more-and-more-online","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/why-do-consumers-buy-more-and-more-online\/","title":{"rendered":"Why do consumers buy more and more online?"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/image1-1.jpg\"><img decoding=\"async\" title=\"how to start marketing with amazon | how amazon advertising works | how do you sell books to amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/image1-1.jpg\" border=\"0\" data-original-height=\"298\" data-original-width=\"750\" \/><\/a><\/figure><p class=\"ah-lead\">In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> are created for them. Stores have to play with new rules and brands have to move in a scenario that is completely different from what they had in the beginning. Things have become something very different, something that brands and consumers have to keep in mind.<\/p><p>What has pushed consumers into the arms of e-commerce? Everyone has their own story of why and how they started buying online, but the truth is that, if you analyze all those stories and all those testimonies, you can find some guidelines that explain this boom in e-commerce.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1208-1\" id=\"gspb_container-id-gsbp-f1208-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"consumers-value-comfort\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Consumers_value_comfort\"><\/span>Consumers value comfort<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>One of the great tricks of e-commerce and one of the reasons that lead many buyers to make their purchases through it is in the ease of buying. One can simply have what it wants and search with a few clicks and sometimes (thanks to easier purchase systems) with a single click. The consumer can do it without leaving home and at any time he wants, which adds an extra comfort.<\/p><h2 id=\"you-have-lost-your-fear-of-buying-online\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"You_have_lost_your_fear_of_buying_online\"><\/span>You have lost your fear of buying online<span class=\"ez-toc-section-end\"><\/span><\/h2><p>One of the main barriers to entry for e-commerce was in the fear that consumers had to buy online. There was some logic to it and it was not difficult to understand why this was happening. Consumers could not see the products in a tangible way, they had to wait for them and they had to give the seller sensitive banking information. Buying online had a bit of risk and forced buyers not only to leave their comfort zone but also to change their habits and try something completely new.<\/p><p>However, this has changed and has underpinned the success of e-commerce. Consumers are becoming more comfortable buying online and have normalized the process. Perhaps this can be explained because consumers rely more and more on e-commerce.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1208-3\" id=\"gspb_container-id-gsbp-f1208-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"companies-have-entered-a-race-to-be-the-fastest\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Companies_have_entered_a_race_to_be_the_fastest\"><\/span>Companies have entered a race to be the fastest<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>In addition to being able to gain the confidence of consumers more and more, the truth is that the online stores are playing with other tricks to majors to position themselves before the buyers. One of the problems that e-commerce had was that it could not beat the speed of buying in store. When purchased in a physical store, the product is received at the exact time of purchase. <\/p><p>One takes the product home, something that does not happen in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/a63d144c816c33afe61304bc27dc6ca5-300x200.jpg\"  data-excerpt=\"E-commerce isn&#039;t truly borderless or fair. A new study reveals how geographic location and marketplace structures significantly impact online buyer decisions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/e-commerce-has-no-borders-myth-or-reality\/\">electronic commerce<\/a>, where you have to wait for that purchase to arrive.<\/p><p>This has become a much less relevant issue in recent times because e-commerce companies have been involved in a race to reduce times. Things happen more and more rapidly in e-commerce, which makes everything so much faster and, therefore, consumers have slower waiting times when receiving their purchases. In fact, in some markets and in some scenarios, the time is already only one hour, which makes things go much faster and the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-8-300x150.png\"  data-excerpt=\"The lack of information or provide contradictory documentation on shipping costs or exceptions that are not admissible to the right of withdrawal are just some of the most common faults that can be found when buying online. [ez-toc initial_view=&quot;show&quot;] Information not available or contradictory about the shipping costs. Often online retailers are missing information on&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/capital-sins-in-the-information-of-the-online-stores-and-how-to-solve-them\/\">online shopping<\/a> experience is much more positive.<\/p><h2 id=\"the-reign-of-information-benefits-the-e-commerce\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"The_reign_of_information_benefits_the_e-commerce\"><\/span>The reign of information benefits the e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2><p>To all this must be added that, in these times, consumers are looking for more and more information while they consume. They want to know about the products they buy and want to be able to access a lot of data. Consumers today want to compare prices, want to read opinions of other consumers or want to see what many stores offer in a short time. This is something that e-commerce gets and that physical stores do not manage to match easily.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-commerce redefined shopping. Explore why consumers choose online: unparalleled comfort, growing trust, faster deliveries, and essential product information.<\/p>\n","protected":false},"author":1,"featured_media":1309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1208-1,.gspb_container-id-gsbp-f1208-3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1208-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1208-3.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1208-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1208-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1208-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1208-3.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1208-1.gspb_container,#gspb_container-id-gsbp-f1208-3.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[86,163,85],"tags":[407,406,389,303,408,309],"republish_tag":[],"class_list":["post-1208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","category-resources","category-tips","tag-amazon-online-stores","tag-e-commerce","tag-online-business","tag-online-stores","tag-why-to-buy-online","tag-why-to-sell-online"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1208"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1208\/revisions"}],"predecessor-version":[{"id":14365,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1208\/revisions\/14365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/1309"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1208"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}