{"id":1216,"date":"2020-04-15T01:21:08","date_gmt":"2019-08-15T17:27:23","guid":{"rendered":""},"modified":"2026-09-23T07:18:54","modified_gmt":"2026-09-23T07:18:54","slug":"is-consumer-loyalty-lost-through-e-commerce","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/is-consumer-loyalty-lost-through-e-commerce\/","title":{"rendered":"Is consumer loyalty lost through e-commerce?"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/a63d144c816c33afe61304bc27dc6ca5-300x200.jpg\"  data-excerpt=\"E-commerce isn&#039;t truly borderless or fair. A new study reveals how geographic location and marketplace structures significantly impact online buyer decisions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/e-commerce-has-no-borders-myth-or-reality\/\">Electronic commerce<\/a> has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">physical stores<\/a>, but, in fact, increasingly do more and more in their online stores. As the weight of e-commerce within the overall trade is greater, more and more interested are brand managers and marketers in understanding how they consume and what is most interesting to buyers in the internet age. <\/p><p>That is, brands wonder how these buyers are and what it will take them to consume. And, above all, they wonder how the relationships they will establish with these consumers once they pass that first moment of purchase.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1216-1\" id=\"gspb_container-id-gsbp-f1216-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"the-future-situation-is-complex\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_future_situation_is_complex\"><\/span><strong>The future situation is complex<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>Consumers buying more and more online and spending more and more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> on their purchases in the network does not necessarily imply that they are establishing a loyal relationship with those places in which they buy. In fact, online shoppers are far less loyal and loyal to the brand than offline shoppers.<\/p><p>Consumers are looking for many things on the internet, but not a stable relationship with their store. The network becomes the stage to find products that are less easily available, to find good prices, to buy from the living room in a very comfortable way or to simply buy products away from home, but not to buy in that particular store.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1216-2\" id=\"gspb_container-id-gsbp-f1216-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"not-everything-is-lost\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_everything_is_lost\"><\/span><strong>Not everything is lost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>But, despite these and even though consumers do not seem to be committed to loyalty when they buy online, not everything is absolutely lost in what online consumption refers to. Brands and retailers should not be resigned to having consumers come and go and disappear after the first purchase because the truth is that it is possible to establish much more complex relationships with buyers and make them become a continuum. <\/p><p>Achieving customer loyalty in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/image1-2-300x110.jpg\"  data-excerpt=\"Silver Internet users (65+) now lead e-commerce, not Millennials. Learn why these older consumers are key and how to adapt your online strategy for their needs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/those-over-50-the-new-opportunity-for-electronic-commerce\/\">electronic commerce is<\/a> not easy, true, but neither is it impossible.<\/p><p class=\"ah-callout\">In those consumers who have had a good <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-9.jpg\"  data-excerpt=\"E-commerce success isn&#039;t just pre-sale. Excellent post-purchase customer service, from delivery to satisfaction, is vital for brand loyalty and repeat business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-customer-service-for-e-commerce\/\">customer service<\/a> experience, things change. These consumers are much more &#8216;seductive&#8217; on the part of the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Boost online sales! Learn how to drive free traffic to your e-commerce store. Optimize design, master social media, prioritize customer care, and offer smart discounts.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/attracting-customers-to-your-online-store\/\">online store<\/a>: in this case, they are much more likely to buy again with that seller or renew their relationship with them.<\/p><p>If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a title=\"Register\" href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>As e-commerce grows, attracting and retaining online customers is key. Uncover why digital loyalty is tough but achievable for modern brands.<\/p>\n","protected":false},"author":1,"featured_media":1323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1216-1,.gspb_container-id-gsbp-f1216-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1216-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1216-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1216-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1216-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1216-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1216-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1216-1.gspb_container,#gspb_container-id-gsbp-f1216-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[89,163,85],"tags":[320,319,258],"republish_tag":[],"class_list":["post-1216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-resources","category-tips","tag-buy-online","tag-consumer-loyalty","tag-ecommerce-business"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"predecessor-version":[{"id":14333,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1216\/revisions\/14333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/1323"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1216"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}