{"id":1217,"date":"2020-04-12T18:41:31","date_gmt":"2019-08-15T17:36:37","guid":{"rendered":""},"modified":"2026-09-23T12:50:25","modified_gmt":"2026-09-23T12:50:25","slug":"consumers-do-not-want-fast-shipments-in-e-commerce-they-want-them-for-free","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/consumers-do-not-want-fast-shipments-in-e-commerce-they-want-them-for-free\/","title":{"rendered":"Consumers do not want fast shipments in e-commerce, they want them for free"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><!-- Preserved legacy layout metadata: [et_pb_section fb_built=\"1\" admin_label=\"section\" _builder_version=\"3.22.3\"][et_pb_row admin_label=\"row\" _builder_version=\"3.22.3\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"][et_pb_column type=\"4_4\" _builder_version=\"3.0.47\"][et_pb_text admin_label=\"Text\" _builder_version=\"3.0.74\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\"][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section] --><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" title=\"how to make money on kindle | how to sell amazon prime | how to become more visible on amazon\" style=\"border: none\" src=\"https:\/\/lh3.googleusercontent.com\/K5rt65-qJO7WFb7qRhinQru3mmWSmuk-iB5ZvdswWm23yW1_wN3Zdrx5pLQoiBQYCpvcnFWUBDiOMHTV7klVseapLwLLjoH7_ypmle2vAb7wXGP7_o_g_WBpbC0JHyaG4YcGguyvhcqxRLiGew\" alt=\"Resultado de imagen para compras online\" width=\"640\" height=\"330\"><\/figure><p class=\"ah-lead wp-block-paragraph\">As <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">e-commerce<\/a> has become an increasingly important element of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/best-amazon-marketing-agency-ppc-ads-se-300x200.jpg\"  data-excerpt=\"Starting an Amazon business is tough. An Amazon marketing agency offers expert strategies to optimize listings, manage ads, and boost sales. Grow your business!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-agencies-and-how-to-choose-one\/\">branding<\/a> and business strategy, a number of elements have been added to the list of things businesses have to worry about and in which they have to focus if they want to connect with your potential buyers in the new times. One of those elements is delivery.<\/p><p>Unlike traditional commerce, where consumers have things at the same time they buy them, in e-commerce one has to wait for purchases to arrive home. For companies in this sector, this is one of their most crucial issues and one, moreover, that they have to leave in the hands of a third party. They can not control the deliveries, but they have to contract them to third parties, which implies a new expense that is transferred to the consumer and that has become one of those elements of the eternal debate.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1217-1\" id=\"gspb_container-id-gsbp-f1217-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"because-what-do-consumers-prefer\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Because%E2%80%A6_what_do_consumers_prefer\"><\/span>Because&#8230; what do consumers prefer?<span class=\"ez-toc-section-end\"><\/span><\/h2><p> Do you want to have your purchases right now and therefore are willing to do anything to have things as soon as possible? Or, on the other hand, do you feel like is bad to pay for the delivery of something you&#8217;ve bought? Actually, if you ask the consumers they would say that they want both. They want to have their purchases at home as fast as possible and they also want this delivery to be free. <\/p><p>After all, they have already paid for the things they are getting.<\/p><p class=\"ah-callout wp-block-paragraph\">But you can\u2019t have everything and, above all, companies can not offer everything. If delivering a purchase made online is, by the way, already something expensive, is more expensive to do it in record time. And if consumers have to stay with one thing or another, they will decide for the free option.<\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1217-2\" id=\"gspb_container-id-gsbp-f1217-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"consumers-want-free-delivery-and-sellers-do-not-know\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumers_want_free_delivery_and_sellers_do_not_know\"><\/span>Consumers want free delivery and sellers do not know<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> are convinced that the most important thing for their consumers is that the deliveries are fast and some people believe that the most important thing is free deliveries. For consumers, receiving their shipments without a cost is a very important element in the purchase.<\/p><p>Despite the disparity of opinions, this has a very important impact on the decisions made by e-commerce companies. Since they believe that fast is more valuable than free, consumers also recognize that they would be open to expanding the content of their shopping cart if they offered free local deliveries (e.g, &#8220;we will take your product home within an hour&#8221;).<\/p><p class=\"ah-definition wp-block-paragraph\">If you would like to get started on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a><a title=\"Register\" href=\"https:\/\/www.aihello.com\/account\/register\">&nbsp;click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-commerce delivery poses a dilemma: consumers demand both fast and free shipping. Discover how online businesses navigate these conflicting expectations.<\/p>\n","protected":false},"author":1,"featured_media":4981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1217-1,.gspb_container-id-gsbp-f1217-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1217-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1217-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1217-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1217-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1217-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1217-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1217-1.gspb_container,#gspb_container-id-gsbp-f1217-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,163,85],"tags":[555,554,556],"republish_tag":[],"class_list":["post-1217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-resources","category-tips","tag-ecommerce-shipments","tag-fast-shipments","tag-free-shipment-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":14429,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1217\/revisions\/14429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/4981"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1217"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}