{"id":1228,"date":"2020-04-14T07:35:50","date_gmt":"2020-04-14T07:35:50","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1228"},"modified":"2026-09-23T09:04:15","modified_gmt":"2026-09-23T09:04:15","slug":"buying-on-the-internet-is-no-longer-cheaper-than-buying-offline","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/buying-on-the-internet-is-no-longer-cheaper-than-buying-offline\/","title":{"rendered":"Buying on the internet is no longer cheaper than buying offline"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a href=\"http:\/\/4.bp.blogspot.com\/-lYsEVudmeAw\/WYRJ0T0osRI\/AAAAAAAACMg\/UJTvLsvA16YnYH1ttmJKLryDvgJ5TV8xgCK4BGAYYCw\/s1600\/47216277_ml-e1481059863746.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"how to make more sales on amazon | what report can help you identify opportunities to improve your keywords and ads? | can i make money on amazon\" src=\"https:\/\/4.bp.blogspot.com\/-lYsEVudmeAw\/WYRJ0T0osRI\/AAAAAAAACMg\/UJTvLsvA16YnYH1ttmJKLryDvgJ5TV8xgCK4BGAYYCw\/s640\/47216277_ml-e1481059863746.jpg\" width=\"640\" height=\"344\" border=\"0\"><\/a><\/figure><p class=\"ah-lead\">One of the elements that have worked as a key to propping up the birth and take-off of e-commerce and to get consumers to try <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/image1-1-300x119.jpg\"  data-excerpt=\"E-commerce redefined shopping. Explore why consumers choose online: unparalleled comfort, growing trust, faster deliveries, and essential product information.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/why-do-consumers-buy-more-and-more-online\/\">online shopping<\/a> was the fact that buying products on the net was much cheaper than doing it in a physical store. The big key issue of e-commerce and the element that made it unique and different was the prices: on the internet, it was cheaper to get the products that the costumers wanted to buy and were much easier to find the deals.<\/p><p>This has become a basic element, one of those beliefs that we already take for granted and expected in terms of ecommerce. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Consumers demand detailed product info! A Salsify report highlights its crucial role in online purchases, surpassing price and reviews as the top buying factor.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/clear-and-detailed-product-information-crucial-for-consumers-when-it-comes-to-buying-online\/\">Buying online<\/a> has to be, as a base question, cheaper than doing it in a traditional store, because internet, we take it for granted, allows you to play more with prices by eliminating certain <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1228-1\" id=\"gspb_container-id-gsbp-f1228-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"but-is-this-absolutely-true\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_is_this_absolutely_true\"><\/span>But is this absolutely true?<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>Is the internet still much cheaper than the usual <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">physical stores<\/a>? The truth is that the issue is somewhat questionable and studies are showing that belief begins to become one of those myths set among consumers about buying on the net.<\/p><p class=\"ah-definition\"><a href=\"https:\/\/phys.org\/news\/2017-01-online-retail-prices-pricesand.html\" rel=\"noopener noreferrer\" data-blogger-escaped-target=\"_blank\">A study by an MIT economist<\/a>&nbsp;has just shown that products cost the same in stores as online. The percentages of equivalences vary between countries (for example, the United Kingdom was equal on 91% of occasions), but in general one could say that is very common.<\/p><h3 id=\"why-is-this-happening\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_happening\"><\/span>Why is this happening?<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The head of the study points out that behind this trend is the search by the firms to &#8216;appear fair&#8217;. That is, brands <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> want consumers to think they are more expensive on one stage or another.<\/p><p>Despite this, there are products that have a different price and are slightly more expensive. For example, prices whose immediate purchase is a premium or can not be expected, consumers are willing to pay a little more and buy it by hand. That is, the level of urgency for one product or another is what allows you to pay more in store for it.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1228-2\" id=\"gspb_container-id-gsbp-f1228-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"where-is-the-difference-now\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_is_the_difference_now\"><\/span>Where is the difference now?<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>So, therefore, the big question might actually be where the difference could now be found. If prices are no longer already a determining factor to make a difference, how can one find the separation between one mode of purchase and another, and how can each sector be differentiated?<\/p><p>Right now it could be said that the difference is in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-9.jpg\"  data-excerpt=\"E-commerce success isn&#039;t just pre-sale. Excellent post-purchase customer service, from delivery to satisfaction, is vital for brand loyalty and repeat business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-customer-service-for-e-commerce\/\">customer service<\/a> in after <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> service. Ecommerce signatures have understood the importance it has and how its consumers have become a crucial element. As a result, most firms have simplified the complaint, and the support process has become a crucial element of maximum quality.<\/p><p class=\"ah-callout\">If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Is online shopping still cheaper? The myth of lower e-commerce prices is fading. Discover why store and online costs align, and how customer service truly differentiates.<\/p>\n","protected":false},"author":1,"featured_media":1305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1228-1,.gspb_container-id-gsbp-f1228-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1228-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1228-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1228-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1228-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1228-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1228-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1228-1.gspb_container,#gspb_container-id-gsbp-f1228-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,163,85],"tags":[],"republish_tag":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-resources","category-tips"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"predecessor-version":[{"id":14364,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1228\/revisions\/14364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/1305"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1228"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}