{"id":1228,"date":"2020-04-14T07:35:50","date_gmt":"2020-04-14T07:35:50","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1228"},"modified":"2025-09-02T10:34:14","modified_gmt":"2025-09-02T10:34:14","slug":"buying-on-the-internet-is-no-longer-cheaper-than-buying-offline","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/buying-on-the-internet-is-no-longer-cheaper-than-buying-offline\/","title":{"rendered":"Buying on the internet is no longer cheaper than buying offline"},"content":{"rendered":"
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One of the elements that have worked as a key to propping up the birth and take-off of e-commerce and to get consumers to try online shopping<\/a> was the fact that buying products on the net was much cheaper than doing it in a physical store. The big key issue of e-commerce and the element that made it unique and different was the prices: on the internet, it was cheaper to get the products that the costumers wanted to buy and were much easier to find the deals.<\/p>

This has become a basic element, one of those beliefs that we already take for granted and expected in terms of ecommerce. Buying online<\/a> has to be, as a base question, cheaper than doing it in a traditional store, because internet, we take it for granted, allows you to play more with prices by eliminating certain costs<\/a>.<\/p><\/div>

But is this absolutely true?<\/strong><\/h3>

Is the internet still much cheaper than the usual physical stores<\/a>? The truth is that the issue is somewhat questionable and studies are showing that belief begins to become one of those myths set among consumers about buying on the net.<\/p><\/div>

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A study by an MIT economist<\/a> has just shown that products cost the same in stores as online. The percentages of equivalences vary between countries (for example, the United Kingdom was equal on 91% of occasions), but in general one could say that is very common.<\/p><\/div>

Why is this happening? The head of the study points out that behind this trend is the search by the firms to ‘appear fair’. That is, brands do not<\/a> want consumers to think they are more expensive on one stage or another.<\/p><\/div>

Despite this, there are products that have a different price and are slightly more expensive. For example, prices whose immediate purchase is a premium or can not be expected, consumers are willing to pay a little more and buy it by hand. That is, the level of urgency for one product or another is what allows you to pay more in store for it.<\/p><\/div>

Where is the difference now?<\/strong><\/h3>

So, therefore, the big question might actually be where the difference could now be found. If prices are no longer already a determining factor to make a difference, how can one find the separation between one mode of purchase and another, and how can each sector be differentiated?<\/p><\/div>

Right now it could be said that the difference is in customer service<\/a> in after sales<\/a> service. Ecommerce signatures have understood the importance it has and how its consumers have become a crucial element. As a result, most firms have simplified the complaint, and the support process has become a crucial element of maximum quality.<\/p><\/div>

If you would like to get started<\/a> on AiHello click here<\/a> for a free 14 days trial.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div>

 <\/p>","protected":false},"excerpt":{"rendered":"

Is online shopping still cheaper? The myth of lower e-commerce prices is fading. Discover why store and online costs align, and how customer service truly differentiates.<\/p>\n","protected":false},"author":1,"featured_media":1305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,163,85],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-resources","category-tips"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"predecessor-version":[{"id":12371,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1228\/revisions\/12371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/1305"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}