{"id":1234,"date":"2020-04-12T20:59:44","date_gmt":"2019-08-19T20:33:02","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1234"},"modified":"2026-09-23T12:32:40","modified_gmt":"2026-09-23T12:32:40","slug":"consumers-want-brands-to-be-honest-on-social-networks-not-funny","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/consumers-want-brands-to-be-honest-on-social-networks-not-funny\/","title":{"rendered":"Consumers want brands to be honest on social networks, not funny"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a href=\"http:\/\/1.bp.blogspot.com\/-_sA5NYDYve0\/WVC5jEcWCZI\/AAAAAAAACH4\/J0aWrdaEId88H0Pwdgh2rZyfI-MYFGUuQCK4BGAYYCw\/s1600\/maxresdefault%2B%25281%2529.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"how to optimize your amazon product title | how to make profit on amazon | how can i sell on amazon\" src=\"https:\/\/1.bp.blogspot.com\/-_sA5NYDYve0\/WVC5jEcWCZI\/AAAAAAAACH4\/J0aWrdaEId88H0Pwdgh2rZyfI-MYFGUuQCK4BGAYYCw\/s640\/maxresdefault%2B%25281%2529.jpg\" width=\"640\" height=\"360\" border=\"0\"><\/a><\/figure><p class=\"ah-lead\">Brands and companies have to be as close as a friend to consumers in the different profiles they have in social networks. It is one of those lessons on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> operate in social media that everyone has come to assume. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/image1-300x158.jpg\"  data-excerpt=\"Explore how social networks revolutionized real-time communication and redefined consumer buying habits. Uncover the power of social proof and recommendations in shaping purchasing decisions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-the-media-and-social-networks-impact-on-impulsive-buying\/\">Social networks are<\/a> an informal environment, which means that companies can not get stuck in their dry corporate language. They have to be close, nice and friendly with their consumers.<\/p><p class=\"wp-block-paragraph\">In the end, in fact, they <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> have to do anything they have not done before. They have to be as they are supposed to be the dependents of the stores with their consumers and as is often expected to be the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-9.jpg\"  data-excerpt=\"E-commerce success isn&#039;t just pre-sale. Excellent post-purchase customer service, from delivery to satisfaction, is vital for brand loyalty and repeat business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-customer-service-for-e-commerce\/\">customer service<\/a>. They have to work in a close, near and pleasant way.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1234-1\" id=\"gspb_container-id-gsbp-f1234-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"be-authentic\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_authentic\"><\/span>Be authentic.<span class=\"ez-toc-section-end\"><\/span><\/h2><p>But, although in reality if you think about it is nothing new, brands and companies have created a kind of new language for social networks. They have assumed that they have to be different. And this is where failure often occurs. Companies have realized that they have to be close, but in that capacity to be forthcoming they have assumed that all the consumer wants is to be ultrasimetric and fun.<\/p><p>All this has forced things to be done, to make them unnatural and, what is worse, to make them end up looking often exactly the same as the typical guy who at family gatherings &#8216;wants to go as a young man&#8217;.<\/p><p class=\"ah-callout wp-block-paragraph\">And no: none of that is what consumers want in social networks. It is not necessary to be funny, it is not necessary to force the language. It is necessary to leave your own personality to triumph in the universe of the social media.<\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1234-2\" id=\"gspb_container-id-gsbp-f1234-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"stop-using-the-latest-buzz-word\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stop_using_the_latest_buzz_word\"><\/span>Stop using the latest buzz word<span class=\"ez-toc-section-end\"><\/span><\/h2><p>In fact, what consumers expect from brands in this context is that they are friendly and, above all, honest and not modern and graceful.<\/p><p>In the end, all this can be summed up in that they are authentic. Brands have to show that they are unique and different. A great part of consumers recognize that they feel comfortable seeing how brands show their unique personality on Facebook.<\/p><p class=\"ah-definition wp-block-paragraph\">Consumers want brands to talk, respond to questions and join in conversations, but not to use too casual language and therefore fall into slang, talk politics or laugh at their consumers. Two-thirds of respondents say they find it annoying.<\/p><p class=\"ah-callout wp-block-paragraph\">If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master social media. Brands need to be authentic, not force humor or slang. Connect genuinely with consumers to build trust and show your unique personality online.<\/p>\n","protected":false},"author":1,"featured_media":2459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1234-1,.gspb_container-id-gsbp-f1234-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1234-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1234-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1234-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1234-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1234-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1234-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1234-1.gspb_container,#gspb_container-id-gsbp-f1234-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[86,163],"tags":[488,52,51,1189],"republish_tag":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-marketing","category-resources","tag-aihello","tag-amazon-seller-service","tag-amazon-seller-tools","tag-customer"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":14424,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1234\/revisions\/14424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/2459"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1234"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}