{"id":1250,"date":"2020-04-14T08:00:25","date_gmt":"2017-04-04T02:09:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/keys-to-a-successful-digital-marketing-strategy-part-3\/"},"modified":"2026-09-23T08:53:42","modified_gmt":"2026-09-23T08:53:42","slug":"keys-to-a-successful-digital-marketing-strategy-part-3","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/keys-to-a-successful-digital-marketing-strategy-part-3\/","title":{"rendered":"Keys To A Successful Digital Marketing Strategy (part 3)"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure><a href=\"http:\/\/2.bp.blogspot.com\/-qN0t8d3I6dc\/WMtFHEXk6gI\/AAAAAAAAB3A\/iu9-yNzIwhEpkv89c17ZkRrShaBZMkr4gCK4B\/s1600\/future-of-digital-marketing-illustration-Feature_1290x688_KL.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"what is amazon fbm | how to earn money on amazon | what report can help you identify opportunities to improve your keywords and ads\" src=\"https:\/\/2.bp.blogspot.com\/-qN0t8d3I6dc\/WMtFHEXk6gI\/AAAAAAAAB3A\/iu9-yNzIwhEpkv89c17ZkRrShaBZMkr4gCK4B\/s640\/future-of-digital-marketing-illustration-Feature_1290x688_KL.jpg\" width=\"640\" height=\"334\" border=\"0\" \/><\/a><\/figure><p class=\"ah-lead wp-block-paragraph\">Final part of this series! Hope you aren&#8217;t missing anything!<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1250-1\" id=\"gspb_container-id-gsbp-f1250-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"gamification\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Gamification\"><\/span>&#8211; Gamification:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Create web applications that massify your message with &#8220;entertaining games or apps&#8221; that will give your customers a long stay, offer them &#8220;prizes&#8221; and virtual credits that motivate them to stay in your site longer and recommend your product.<\/p><\/div><h2 id=\"seo-search-engine-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_SEO_Search_Engine_Optimization\"><\/span>&#8211; SEO: (Search Engine Optimization):&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><p>It is a process that seeks to position your websites in certain phrases or search criteria in engines like <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a>, Bing and Yahoo. Investigate new phrases or words that make a trend with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">Keyword research<\/a> with Google Keywords Tools and optimize all your landing pages with keywords that describe 100% your product and offers direct contact forms (it will streamline the sales process -conversion and will serve as a meeting point for new visitors).<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1250-3\" id=\"gspb_container-id-gsbp-f1250-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"alternative-channels\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Alternative_channels\"><\/span>&#8211; Alternative channels:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Guidance in web directories or specialized groups. It also uses extra <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> such as: Purchase Coupons, exchange purchase bonuses for virtual money (as Google Adwords does), use light box on your partners websites promoting your product, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/Ecommerce-CRM-software-archiz-solutions-300x187.jpg\"  data-excerpt=\"Tired of manual marketing? Explore Marketing Automation&#039;s role in business growth, from defining it to boosting sales and AOV, vital for e-commerce success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/marketing-automation-in-e-commerce-the-light-at-the-end-of-tunnel\/\">email marketing<\/a> with anti spam standards, QR codes, reality Augmented, collection of BBDD (Data bases), etc.<\/p><\/div><h2 id=\"mobile-design\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Mobile_design\"><\/span>&#8211; Mobile design:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Make each of the sites that will make reception of your new customers compatible with mobile platforms.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1250-5\" id=\"gspb_container-id-gsbp-f1250-5\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"unify-with-physical-channels\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Unify_with_physical_channels\"><\/span>&#8211; Unify with physical channels: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>Show the URL of your website in your company&#8217;s printed advertising. It will help with traffic and gives an excellent corporate touch to your Branding.<\/p><\/div><h2 id=\"make-variations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Make_variations\"><\/span>&#8211; Make variations: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>Use different means of meeting as landing pages with variations of title, forms, reduction of fields. Google Analytics has very good web experiments that will help inform you which one gets better conversion of users.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1250-7\" id=\"gspb_container-id-gsbp-f1250-7\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"beware-of-spam\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Beware_of_spam\"><\/span>&#8211; Beware of spam:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Do not use captchas (lower your conversion rates). Use another validation mode such as addition, subtraction, recognition of a simple image to avoid mass mailing of spam in your data reception trays. In SEO, do not use search criteria that do NOT have to do with your product (keyword stuffing) or strange redirects. Search engines could penalize you.<\/p><\/div><h2 id=\"analyze-the-results\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Analyze_the_results\"><\/span>&#8211; Analyze the results:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Use the metrics to draw conclusions. Number of visits, new visitors, recurring visitors, rebound percentages, exit percentages, etc. You can standardize your reports based on your key performance indicators (KPIs) and Balance Scorecard (graphs that translate your online business strategy into a set of indicators).<\/p><p class=\"ah-callout wp-block-paragraph\">I hope this list is useful for the realization and conceptualization of your online campaigns; and serve you as a basis for a quality assessment of your projects.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master your online campaigns! Discover strategies for gamification, SEO, mobile design, alternative channels, and analytics to boost engagement, traffic, and conversions.<\/p>\n","protected":false},"author":1,"featured_media":5081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1250-1,.gspb_container-id-gsbp-f1250-3,.gspb_container-id-gsbp-f1250-5,.gspb_container-id-gsbp-f1250-7{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1250-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1250-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1250-5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1250-7.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1250-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1250-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1250-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1250-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1250-5.gspb_container.aos-animate,#gspb_container-id-gsbp-f1250-5.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1250-7.gspb_container.aos-animate,#gspb_container-id-gsbp-f1250-7.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1250-1.gspb_container,#gspb_container-id-gsbp-f1250-3.gspb_container,#gspb_container-id-gsbp-f1250-5.gspb_container,#gspb_container-id-gsbp-f1250-7.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,86,85],"tags":[395,396,397,398],"republish_tag":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-product-marketing","category-tips","tag-digital-marketing","tag-digital-marketing-strategy","tag-search-engine-optimization","tag-successful-digital-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":14360,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1250\/revisions\/14360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5081"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1250"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}