{"id":1254,"date":"2020-04-13T02:29:53","date_gmt":"2019-08-19T19:03:50","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1254"},"modified":"2026-09-23T12:07:32","modified_gmt":"2026-09-23T12:07:32","slug":"fixing-up-your-amazon-title","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/fixing-up-your-amazon-title\/","title":{"rendered":"Fixing Up Your Amazon Title"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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ol.ah-literal-flow>li>div>p:last-child{margin-bottom:0}@media(max-width:650px){.ah-reading-guide ol.ah-literal-flow>li{padding:18px;gap:12px;grid-template-columns:32px minmax(0,1fr)}.ah-reading-guide .ah-literal-number{width:30px;height:30px}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">It is well known that the main source of traffic on to your listing is going to be through search. Thus, it becomes important to manage your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon-ppc-seo-optimization-software-300x200.jpg\"  data-excerpt=\"Master Amazon marketing! We compare Amazon SEO vs. PPC, revealing their distinct approaches and why both are essential for boosting sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/combining-amazon-ppc-and-amazon-seo\/\">Amazon SEO<\/a> to keep it effective, fast, and relevant. Being relevant helps shoppers find what they are looking for. For example, an accurate title, product description and proper photos are sure to convert your traffic to revenue. <\/p><p>Also, you should rank your products based on profitability. You want to make sure your products sell, but you also want to make sure that your revenue per product sold is maximum. Things that affect this are sales history, inventory levels, price, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a>, feedback score, and product <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a>.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1254-1\" id=\"gspb_container-id-gsbp-f1254-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"importance-of-following-the-template\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_following_the_template\"><\/span>Importance of following the template<span class=\"ez-toc-section-end\"><\/span><\/h2><p>All the words that are present in your title are searchable! Thus, you have to make sure that your title is just perfect. It should not be too bloated, or contain very few <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a>. This is hard. Which is why <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">amazon<\/a> is providing you with a template that you should follow in order to make sure that your title is properly parsed by the search algorithms at amazon. <\/p><p>The template is as follows:<\/p><h3 id=\"example\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example\"><\/span>Example:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"ah-cards\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Brand<\/a><\/strong> &#8211; Laura Ashley<\/li><li><strong>Product line<\/strong> &#8211; Sophia Collection<\/li><li><strong>Material or key feature<\/strong> &#8211; 300-Thread-Count<\/li><li><strong>Product Type<\/strong> \u2013 Pillow Cases<\/li><li><strong>Color<\/strong> &#8211; Blue<\/li><li><strong>Size<\/strong> &#8211; Queen<\/li><li><strong>Packaging\/Quantity<\/strong> &#8211; Set of 2<\/li><\/ul><figure class=\"wp-block-image\"><a style=\"margin-left: auto; margin-right: auto;\" href=\"http:\/\/blog.bqool.com\/wp-content\/uploads\/product-page-example-1.png\"><img loading=\"lazy\" decoding=\"async\" title=\"how to find conversion rate on amazon | what are the top 10 best selling books right now | how amazon uses business analytics\" src=\"http:\/\/blog.bqool.com\/wp-content\/uploads\/product-page-example-1.png\" width=\"640\" height=\"320\" border=\"0\"><\/a><figcaption>A good <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">product listing<\/a><\/figcaption><\/figure><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1254-2\" id=\"gspb_container-id-gsbp-f1254-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"a-few-more-things-that-you-should-remember\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_few_more_things_that_you_should_remember\"><\/span>A few more things that you should remember:<span class=\"ez-toc-section-end\"><\/span><\/h2><ol class=\"ah-literal-flow\"><li><span class=\"ah-literal-number\">1.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Do remember that titles can vary depending on the category you are selling in. Thus, make sure that you look up the guidelines before naming.<\/p><\/div><\/li><li><span class=\"ah-literal-number\">2.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t provide inaccurate, misleading, or irrelevant information<\/p><\/div><\/li><li><span class=\"ah-literal-number\">3.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t include statements that are only temporarily true<\/p><\/div><\/li><li><span class=\"ah-literal-number\">4.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Use a single space to separate keywords<\/p><\/div><\/li><li><span class=\"ah-literal-number\">5.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t include common misspellings<\/p><\/div><\/li><li><span class=\"ah-literal-number\">6.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t provide variants of spacing, punctuation, capitalization, and pluralization (\u201c80GB\u201d and \u201c80 GB\u201d)<\/p><\/div><\/li><li><span class=\"ah-literal-number\">7.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t include terms that are abusive or offensive in nature.<\/p><\/div><\/li><li><span class=\"ah-literal-number\">8.<\/span><div><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t provide excessively long content<\/p><\/div><\/li><\/ol><p class=\"ah-callout wp-block-paragraph\">If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master Amazon SEO to drive traffic and boost sales. Discover key strategies for optimizing your product listings, crafting effective titles, and improving ranking for higher conversions.<\/p>\n","protected":false},"author":1,"featured_media":2464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1254-1,.gspb_container-id-gsbp-f1254-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1254-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1254-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1254-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1254-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1254-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1254-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1254-1.gspb_container,#gspb_container-id-gsbp-f1254-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[89,99],"tags":[180,58,51,220],"republish_tag":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-product-listing","tag-amazon","tag-amazon-listing-optimization","tag-amazon-seller-tools","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":14416,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1254\/revisions\/14416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/2464"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1254"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}