{"id":1254,"date":"2020-04-13T02:29:53","date_gmt":"2019-08-19T19:03:50","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1254"},"modified":"2025-09-04T15:18:21","modified_gmt":"2025-09-04T15:18:21","slug":"fixing-up-your-amazon-title","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/fixing-up-your-amazon-title\/","title":{"rendered":"Fixing Up Your Amazon Title"},"content":{"rendered":"<p>It is well known that the main source of traffic on to your listing is going to be through search. Thus, it becomes important to manage your <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/landing\/amazon_ppc_success\/autopilot-ppc-case-study.html\">Amazon SEO<\/a> to keep it effective, fast, and relevant. Being relevant helps shoppers find what they are looking for. For example, an accurate title, product description and proper photos are sure to convert your traffic to revenue. Also, you should rank your products based on profitability. You want to make sure your products sell, but you also want to make sure that your revenue per product sold is maximum. Things that affect this are sales history, <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a> levels, price, conversion rate, feedback score, and product reviews.<\/p><div dir=\"ltr\" style=\"text-align: left;\"><div><p>&nbsp;<\/p><\/div><div><p><b>Importance of following the template<\/b><\/p><p>&nbsp;<\/p><\/div><div>All the words that are present in your title are searchable! Thus, you have to make sure that your title is just perfect. It should not be too bloated, or contain very few <a href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-on-single-keyword-ad-group\/\">keywords<\/a>. This is hard. Which is why <a href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-amazon-editorial-recommendations-and-how-to-get-them\/\">amazon<\/a> is providing you with a template that you should follow in order to make sure that your title is properly parsed by the search algorithms at amazon. The template is as follows:<\/div><div><strong>Example<\/strong>:<\/div><div><a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Brand<\/a> &#8211; Laura Ashley<\/div><div>Product line &#8211; Sophia Collection<\/div><div>Material or key feature &#8211; 300-Thread-Count<\/div><div>Product Type \u2013 Pillow Cases<\/div><div>Color &#8211; Blue<\/div><div>Size &#8211; Queen<\/div><div><p>Packaging\/Quantity &#8211; Set of 2<\/p><table style=\"margin-left: auto; margin-right: auto; text-align: center;\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\"><tbody><tr><td style=\"text-align: center;\"><a style=\"margin-left: auto; margin-right: auto;\" href=\"http:\/\/blog.bqool.com\/wp-content\/uploads\/product-page-example-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.bqool.com\/wp-content\/uploads\/product-page-example-1.png\" width=\"640\" height=\"320\" border=\"0\"><\/a><\/td><\/tr><tr><td style=\"text-align: center;\">A good product listing<\/td><\/tr><\/tbody><\/table><p><!-- [if !supportLineBreakNewLine]--><br \/><!--[endif]--><\/p><\/div><div>A few more things that you should remember:<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->1.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span>Do remember that titles can vary depending on the category you are selling in. Thus, make sure that you look up the guidelines before naming.<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->2.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Don\u2019t provide inaccurate, misleading, or irrelevant information<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->3.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Don\u2019t include statements that are only temporarily true<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->4.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Use a single space to separate keywords<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->5.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Don\u2019t include common misspellings<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->6.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Don\u2019t provide variants of spacing, punctuation, capitalization, and pluralization (\u201c80GB\u201d and \u201c80 GB\u201d)<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->7.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Don\u2019t include terms that are abusive or offensive in nature.<\/div><div style=\"mso-list: l0 level1 lfo1; text-indent: -18.0pt;\"><!-- [if !supportLists]-->8.<span style=\"font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/span><!--[endif]-->Don\u2019t provide excessively long content<\/div><\/div><p>If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p>","protected":false},"excerpt":{"rendered":"<p>Master Amazon SEO to drive traffic and boost sales. Discover key strategies for optimizing your product listings, crafting effective titles, and improving ranking for higher conversions.<\/p>\n","protected":false},"author":1,"featured_media":2464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,99],"tags":[180,58,51,220],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-product-listing","tag-amazon","tag-amazon-listing-optimization","tag-amazon-seller-tools","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":12502,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1254\/revisions\/12502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/2464"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}