{"id":1255,"date":"2020-04-12T13:03:50","date_gmt":"2017-04-01T02:08:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/keys-to-a-successful-digital-marketing-strategy-part-2\/"},"modified":"2026-09-23T13:17:30","modified_gmt":"2026-09-23T13:17:30","slug":"keys-to-a-successful-digital-marketing-strategy-part-2","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/keys-to-a-successful-digital-marketing-strategy-part-2\/","title":{"rendered":"Keys To A Successful Digital Marketing Strategy (part 2)"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a href=\"http:\/\/3.bp.blogspot.com\/-uvD-lur6luM\/WMtFEeI0HaI\/AAAAAAAAB2w\/ucsJk2tji7MNYs4Fy8UbZm7QXFcy3BVPgCK4B\/s1600\/marketing-resource.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"how does amazon seo work | how to set up fba amazon | what are amazon lightning deals\" src=\"https:\/\/3.bp.blogspot.com\/-uvD-lur6luM\/WMtFEeI0HaI\/AAAAAAAAB2w\/ucsJk2tji7MNYs4Fy8UbZm7QXFcy3BVPgCK4B\/s640\/marketing-resource.jpg\" width=\"640\" height=\"360\" border=\"0\" \/><\/a><\/figure><p class=\"ah-lead wp-block-paragraph\">Let&#8217;s continue with some advice for your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a>!<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1255-1\" id=\"gspb_container-id-gsbp-f1255-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"schedule\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Schedule\"><\/span>&#8211; Schedule:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Place each of the actions of the plan in a calendar where each responsible agent of the campaign is compromised. It will help you locate, evaluate and arrange not only the execution of actions but also budgets.<\/p><h2 id=\"target-your-audience\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Target_your_audience\"><\/span>&#8211; Target your audience:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Define your target audience in a clear and accurate way. Research the pattern references very carefully so you do not waste your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a>. Target your ads to a specific audience group. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">You will<\/a> ensure conversion and you will have quality traffic.<\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1255-2\" id=\"gspb_container-id-gsbp-f1255-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"specialized-metrics\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Specialized_metrics\"><\/span>&#8211; Specialized metrics: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>How will you measure the results? This is one of the most important stages of the process because thanks to the web analytics, you will realize if the actions taken are bearing fruit. I recommend using: <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a> Analytics, Wroopra, GetClicky, W3Counter and ClickHeat.<\/p><h2 id=\"advertising-modes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Advertising_Modes\"><\/span>&#8211; Advertising Modes: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>Identifies the mode under which you want to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a>: CPM (cost per thousand), <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> (cost per click), CPL (cost per lead) or CPA (cost per action). Before opting for any of them, I recommend that you cross these possibilities with the budget you want to invest. Remember that it is very important to optimize the investment to get good results.<\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1255-3\" id=\"gspb_container-id-gsbp-f1255-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"identify-the-channel\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Identify_the_channel\"><\/span>&#8211; Identify the channel: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>If your campaign is targeted to a mass search audience you may need to use SEM (Search Engine Marketing) with Google Adwords and Bing Ads. If you want to invest in graphic advertising Google Adsense, Rich Media (in different affiliate channels) and Double Click will be indicated. If you want to guide in social networks SMM (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/08\/Jii-chiemo-300x168.png\"  data-excerpt=\"Master social media. Brands need to be authentic, not force humor or slang. Connect genuinely with consumers to build trust and show your unique personality online.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/consumers-want-brands-to-be-honest-on-social-networks-not-funny\/\">Social Media<\/a> Marketing) Facebook and \/ or Twitter will offer you very friendly management modules. <\/p><p>Also, Youtube offers us video marketing. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">Do not<\/a> forget that Google&#8217;s local search is booming so do not rule out the possibility of using Google Places.<\/p><h2 id=\"social-networking\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Social_Networking\"><\/span>&#8211; Social Networking: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>Create community and loyalty to your fans or followers with quality content. Use networks as a showcase for your content. A &#8220;like&#8221; or &#8220;share&#8221; can represent a potential <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> or a future consumer of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a>.<\/p><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1255-4\" id=\"gspb_container-id-gsbp-f1255-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"affiliate-plan\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Affiliate_Plan\"><\/span>&#8211; Affiliate Plan:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Formalize a group of allies on the web that help to massify your message and offers commissions (according to the product or leads obtained).<\/p><h2 id=\"content-marketing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>It is one of the most talked about <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> today and has proven to 100% its effectiveness. For <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">SEO<\/a> is a great tool that feeds content searchers fresh and relevant. Take your time and write about the product. Share them with the press and bloggers who generate traffic in your network.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock digital marketing success! Master audience targeting, ad channels, metrics, social media, and content strategy for impactful campaigns.<\/p>\n","protected":false},"author":1,"featured_media":5187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1255-1,.gspb_container-id-gsbp-f1255-2,.gspb_container-id-gsbp-f1255-3,.gspb_container-id-gsbp-f1255-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1255-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1255-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1255-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1255-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1255-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1255-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1255-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1255-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1255-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1255-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1255-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f1255-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1255-1.gspb_container,#gspb_container-id-gsbp-f1255-2.gspb_container,#gspb_container-id-gsbp-f1255-3.gspb_container,#gspb_container-id-gsbp-f1255-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,86],"tags":[464,465,466,520,519,398],"republish_tag":[],"class_list":["post-1255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-product-marketing","tag-about-digital-marketing","tag-advantages-of-digital-marketing","tag-benefits-of-digital-marketing","tag-content-marketing","tag-social-networking","tag-successful-digital-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1255"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1255\/revisions"}],"predecessor-version":[{"id":14440,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1255\/revisions\/14440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5187"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1255"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}