{"id":1258,"date":"2020-04-13T19:41:53","date_gmt":"2017-03-30T02:08:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/keys-to-a-successful-digital-marketing-strategy-part-1\/"},"modified":"2026-09-23T10:24:57","modified_gmt":"2026-09-23T10:24:57","slug":"keys-to-a-successful-digital-marketing-strategy-part-1","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/keys-to-a-successful-digital-marketing-strategy-part-1\/","title":{"rendered":"Keys to a Successful Digital Marketing Strategy (part 1)"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide 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#d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a href=\"http:\/\/4.bp.blogspot.com\/-6ItgfntlgQA\/WMtFEtjcrbI\/AAAAAAAAB24\/mZtmlZuFhxMKN3lu121KaR2BeN4NV7E2QCK4B\/s1600\/Digital-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"how to find out competitors keywords | how to find keywords for amazon | where is amazon marketplace\" src=\"https:\/\/4.bp.blogspot.com\/-6ItgfntlgQA\/WMtFEtjcrbI\/AAAAAAAAB24\/mZtmlZuFhxMKN3lu121KaR2BeN4NV7E2QCK4B\/s640\/Digital-Marketing.jpg\" width=\"640\" height=\"484\" border=\"0\" \/><\/a><\/figure><p class=\"ah-lead\">At present, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images.png\"  data-excerpt=\"Unlock digital marketing success! Master audience targeting, ad channels, metrics, social media, and content strategy for impactful campaigns.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/keys-to-a-successful-digital-marketing-strategy-part-2\/\">digital marketing<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands more investment every day and is the fastest growing sector thanks to the high commercialization of desktop computers and mobile devices worldwide.<\/p><p class=\"ah-definition\">Its main advantages are: Measurable results, Viral power, Low production costs and Flexible budgets.<\/p><p>If you are a marketer, business administrator, project manager, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">SEO<\/a>, entrepreneur and you need some steps to carry out a strategy guided by the results, these are some steps or tips to be focused on converting new users for your business, get traffic Quality and have good ROI (return on investment) results. They are in an order of execution (which I recommend) but you are free to make variations according to what you need:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1258-1\" id=\"gspb_container-id-gsbp-f1258-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"analyze-the-product-introduction-or-diagnosis\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Analyze_the_product_introduction_or_diagnosis\"><\/span>&#8211; Analyze the product (introduction or diagnosis):<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>List each of the variables of the product in the market: why your audience will select this product or service ?, solve a specific problem ?, how does it perform ?, offers a Value added ?, what is its price unlike others? Analyzing these variables will help define a concept on which you can start the strategy.<\/p><h2 id=\"make-a-creative-solution-the-concept\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Make_a_creative_solution_the_concept\"><\/span>&#8211; Make a creative solution (the concept):<span class=\"ez-toc-section-end\"><\/span><\/h2><p>From the variables that have been defined, you can design the message with which the product, its advantages and its added value will be made known.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1258-3\" id=\"gspb_container-id-gsbp-f1258-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"deepen-the-differentiating-elements\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Deepen_the_differentiating_elements\"><\/span>&#8211; Deepen the differentiating elements: <span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>Remember that there will always be elements in your product that stand out above others. Before making decisions, Benchmarking (actions that study different processes of the competition); Will show you different alternatives and you will know important elements of your competition.<\/p><h2 id=\"analyze-the-scope\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Analyze_the_scope\"><\/span>&#8211; Analyze the scope: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>What do you want to achieve with the campaign? <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-13.jpg\"  data-excerpt=\"Boost your Amazon sales! Learn to craft perfect product descriptions with our expert checklist. Optimize content, highlight benefits, and impress buyers for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">Keep in mind<\/a> that if you want your campaign to work, you must provide enough tools to generate a high impact on your target.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1258-5\" id=\"gspb_container-id-gsbp-f1258-5\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"set-goals-general-and-specific\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Set_goals_general_and_specific\"><\/span>&#8211; Set goals (general and specific):<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>plan measurable objectives (traffic, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>). When you set a goal, there will be a horizon or a way to go forward but be realistic and do not promise heaven. The more consistent you are, the better your results will be.<\/p><h2 id=\"set-actions\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Set_actions\"><\/span>&#8211; Set actions: <span class=\"ez-toc-section-end\"><\/span><\/h2><p>How are you going to do it? What steps should be followed? Specify them one by one so you will not have bumps in the process. This will help you evaluate the results of each action without losing sight of their reactions and what impact it generated. Additionally,\u00a0<a href=\"https:\/\/www.softwareforpm.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.softwareforpm.com\/&amp;source=gmail&amp;ust=1693534473138000&amp;usg=AOvVaw2hi79QdC8pKmrObwRllU8x\">project management software<\/a>\u00a0can be instrumental in streamlining this process. With an array of features designed to organize tasks, set milestones, and monitor progress, these tools can greatly assist in keeping your project on track. <\/p><p>It&#8217;s essential to research and select a tool that best suits your needs and complements the specific nature of your project.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1258-7\" id=\"gspb_container-id-gsbp-f1258-7\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"requirements\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Requirements\"><\/span>&#8211; Requirements:<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>What do you need to do? Specifies, relates the actions of each and names the entities responsible for each.<\/p><h2 id=\"budgeting\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"%E2%80%93_Budgeting\"><\/span>&#8211; Budgeting:<span class=\"ez-toc-section-end\"><\/span><\/h2><p>For a digital <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> campaign, it is important to evaluate the performance of the numbers invested. It calculates a total for the global investment, then divides the investment corresponding to each of the different means. I advise you to use a table where you propose an emergency budget in case of serving as a bid to achieve the objectives.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master digital marketing! Discover key steps to drive traffic, conversions, and high ROI. Optimize your strategy for business growth and measurable impact.<\/p>\n","protected":false},"author":1,"featured_media":5080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1258-1,.gspb_container-id-gsbp-f1258-3,.gspb_container-id-gsbp-f1258-5,.gspb_container-id-gsbp-f1258-7{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1258-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1258-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1258-5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1258-7.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1258-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1258-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1258-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1258-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1258-5.gspb_container.aos-animate,#gspb_container-id-gsbp-f1258-5.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1258-7.gspb_container.aos-animate,#gspb_container-id-gsbp-f1258-7.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1258-1.gspb_container,#gspb_container-id-gsbp-f1258-3.gspb_container,#gspb_container-id-gsbp-f1258-5.gspb_container,#gspb_container-id-gsbp-f1258-7.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,86,85],"tags":[464,465,466,467,395,396],"republish_tag":[],"class_list":["post-1258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-product-marketing","category-tips","tag-about-digital-marketing","tag-advantages-of-digital-marketing","tag-benefits-of-digital-marketing","tag-companies-for-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":14387,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1258\/revisions\/14387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5080"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1258"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}