{"id":1262,"date":"2020-04-15T10:29:12","date_gmt":"2019-08-19T18:40:02","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1262"},"modified":"2026-09-23T06:23:34","modified_gmt":"2026-09-23T06:23:34","slug":"a-small-note-on-your-seller-nickname","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/a-small-note-on-your-seller-nickname\/","title":{"rendered":"A Small Note on Your Seller Nickname!"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h2{font-size:24px;line-height:1.45}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure><img loading=\"lazy\" decoding=\"async\" title=\"what is the amazon a9 algorithm? | what is the amazon marketplace | can you send google shopping direct to amazon\" class=\"wp-image-1331 alignnone size-medium\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/Consumer_Goods_Forum_535x306-300x172.jpg\" alt=\"\" width=\"496\" height=\"284\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/Consumer_Goods_Forum_535x306-300x172.jpg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/Consumer_Goods_Forum_535x306.jpg 535w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1262-1\" id=\"gspb_container-id-gsbp-f1262-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"are-you-a-new-seller-who-is-just-starting-out\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_you_a_new_seller_who_is_just_starting_out\"><\/span>Are you a new seller who is just starting out?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-lead\"> Then you are probably wondering what you should keep as your nickname. When you are <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">starting out<\/a> as a seller on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a>, selecting your seller\u2019s nickname is something that is very important but often overlooked. Once you have put in the hardwork and have pleased your customers, it\u2019s difficult for them to find you again among the mass of listings on Amazon. If you choose your name carelessly, it will become even more difficult. <\/p><p>If you choose your name carefully, but don\u2019t consider the realities of searchengines, you\u2019ll still be stuck.<\/p><\/div><p>Another example in this regard would be that of &nbsp;Pulse decor, a seller who is specializing in home furnishings, he also chose a great nickname. Anyone who is satisfied with a purchase from this seller can easily find him again by searching Amazon for his nickname. As you select your nickname, be sure you don\u2019t create one that violates Amazon\u2019s rules. You are prohibited from including anything in your nickname that will divert an Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> to another website. <\/p><p>Specifically, you can\u2019t use domain names, URLs, e-mail symbols, or even words that spell out those symbols. Here\u2019s a brief list, just to give you an idea of what you shouldn\u2019t include in your nickname:When you have registered as a seller, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> be asked by Amazon to supply a nickname that identifies you to your buyers. Choose something that will be easy to remember and representative of the products you plan to sell. <\/p><p>Richard, for example, uses Glasses&amp;Goggles. That not only has a nice alliterative ring to it, it also clearly identifies the type of products he sells. He then purchased a website titled www.jotoglasses.com, in order to easily redirect the people on his website to his Amazon store.<\/p><ul class=\"wp-block-list ah-cards\"><li><strong>1. &amp;<\/strong><\/li><li><strong> 2. Com<\/strong><\/li><li><strong> 3. ca<\/strong><\/li><li><strong> 4. net<\/strong><\/li><li><strong> 5. www<\/strong><\/li><li><strong> 6. @<\/strong><\/li><li><strong> 7. dotcom<\/strong><\/li><li><strong> 8. .com<\/strong><\/li><li><strong> 9. atdotnet<\/strong><\/li><\/ul><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1262-2\" id=\"gspb_container-id-gsbp-f1262-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"so-if-you-stop-and-think-it-over-avoid-prohibited-words-and-phrases-and-carefully-evaluate-how-you-want-to-represent-your-business-how-can-you-still-make-a-mistake\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_if_you_stop_and_think_it_over_avoid_prohibited_words_and_phrases_and_carefully_evaluate_how_you_want_to_represent_your_business_how_can_you_still_make_a_mistake\"><\/span>So, if you stop and think it over, avoid prohibited words and phrases, and carefully evaluate how you want to represent your business, how can you still make a mistake?<span class=\"ez-toc-section-end\"><\/span><\/h2><p> Consider what will happen if you choose a nickname that can easily be applied to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> on the Amazon website. For our example, let\u2019s use Evolution Toys.<\/p><\/div><div class=\"wp-block-group ah-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>Now, you may be thinking you\u2019re planning to carry the latest and coolest toys in your product line, and the name describes those perfectly. But, if customers type Evolution Toys in the search box, they\u2019ll get back more than 1,000 responses. Some of these are for books about the evolution of particular kinds of toys. Some of them are toys that transform from one thing to another. <\/p><p>But, your business name is not likely to be right at the top of the list, which is where you want customers to find it.<\/p><\/div><\/div><!-- Preserved legacy layout tags: [et_pb_row _builder_version=\"3.22.5\"][et_pb_column type=\"4_4\" _builder_version=\"3.22.5\"][et_pb_text _builder_version=\"3.22.5\"] --><p class=\"ah-callout wp-block-paragraph\">If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Optimize your Amazon seller journey! Learn how to choose an SEO-friendly nickname that customers can easily find, ensuring your brand stands out and follows Amazon rules.<\/p>\n","protected":false},"author":1,"featured_media":2466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1262-1,.gspb_container-id-gsbp-f1262-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1262-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1262-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1262-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1262-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1262-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1262-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1262-1.gspb_container,#gspb_container-id-gsbp-f1262-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[89,163,85],"tags":[58,167,273,52,51],"republish_tag":[],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-resources","category-tips","tag-amazon-listing-optimization","tag-amazon-ppc","tag-amazon-sales","tag-amazon-seller-service","tag-amazon-seller-tools"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1262"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1262\/revisions"}],"predecessor-version":[{"id":14317,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1262\/revisions\/14317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1262"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}