{"id":1264,"date":"2020-04-14T16:41:41","date_gmt":"2019-08-19T18:36:12","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1264"},"modified":"2026-09-23T08:10:48","modified_gmt":"2026-09-23T08:10:48","slug":"pricing-your-products-correctly","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/pricing-your-products-correctly\/","title":{"rendered":"Pricing Your Products Correctly"},"content":{"rendered":"\n<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript>\n\n\n\n<figure><img loading=\"lazy\" decoding=\"async\" title=\"how to optimize amazon ads | what is sponsored brands in amazon | how to rank on first page of amazon\" class=\"wp-image-1318 alignnone size-medium\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\" alt=\"\" width=\"426\" height=\"298\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-768x538.jpg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1.jpg 1024w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/><\/figure>\n\n\n\n<p class=\"ah-lead\">The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon isn\u2019t quite the gamble that it can be on other sites. Your item will be offered at a fixed price rather than being up for auction, so there\u2019s really no point in setting a price that will put you way ahead of your competition. <\/p>\n<p>As a matter of fact, lowballing is something Amazon sellers complain a lot about on the Seller Boards. Amazon seller Treebeard, who specializes in books, told us that on Amazon his prices can actually be higher than on eBay, because his item will stay up on the site for sale until the right buyer comes along. He has no need to try to time his sale in order to \u201ccatch \u201cthe right buyer. <\/p>\n<p>Experienced sellers agree that competing on price alone is not the way to build profits on Amazon.<\/p>\n\n\n\n\n\n\n<figure><a style=\"margin-left: auto;margin-right: auto\" href=\"http:\/\/www.sellingup.com\/wp-content\/uploads\/2015\/12\/should_I_sell.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"what is amazon seo | how to do digital marketing for amazon | what does best seller rank mean on amazon\" src=\"http:\/\/www.sellingup.com\/wp-content\/uploads\/2015\/12\/should_I_sell.jpg\" width=\"320\" height=\"277\" border=\"0\"><\/a><figcaption><strong>Finding the best price to sell at can be&#8230;difficult.<\/strong><\/figcaption><\/figure>\n\n\n\n<p>As in any large marketplace, sellers come and go on Amazon. Inexperienced sellers sometimes just assume that if they regularly price their products below the competition, they\u2019ll build a sustainable business. They feel that, as one seller told us, \u201cOn Amazon, it\u2019s all about price.\u201d But we feel that depends largely on the category. Obviously, the media categories are the most competitive. <\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1264-1\" id=\"gspb_container-id-gsbp-f1264-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\">\n<h2 id=\"but-what-strategy-should-you-bring-to-other-categories-such-as-jewellery-or-house-and-garden-supplies\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_what_strategy_should_you_bring_to_other_categories_such_as_jewellery_or_house_and_garden_supplies\"><\/span>But what strategy should you bring to other categories such as jewellery or house and garden supplies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<p> In those cases, some experienced sellers like Andy Mowery of dobro believe you should just wait out these lowball sellers. Although initially these sellers may get sales because of their lower prices, you shouldn\u2019t then \u201cfollow them down to the lowest sustainable level. Who blinks first, when you can\u2019t even cover costs? \u201che asks.<\/p>\n\n\n\n<p>Again, other sellers feel that pricing is an area where you can gain a competitive edge, and some even use automated programs that adjust the price of their products automatically as the competition dictates. John Klassen of Music more sells some limited-edition records, exclusively vinyl. \u201cI check the prices every time I upload a new listing to see if certain items are within reach of allowing me to be the lowest-priced seller, \u201che told us. <\/p>\n<p>The middle ground is best exemplified by Kathy of Element Jewellery &amp; Accessories, who says you should price competitively\u2014 overpriced products will not sell.<\/p>\n\n\n\n<div class=\"wp-block-group ah-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Competition is ruthless\u2014just take a look at all the booksellers pricing some books at $.01. Sellers who take this approach often use other aspects of their businesses to gain the competitive advantage. Eric of Vision decor recommends that you focus on doing what it is that you do better than your competition. \u201cWe focus on shipping faster and getting good customer feedback, \u201che told us. <\/p>\n<p>Eric reasons, \u201cIf we do that, the customers are smart enough to figure out and choose us over our competitors.\u201d<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1264-2\" id=\"gspb_container-id-gsbp-f1264-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\">\n<h2 id=\"aim-for-the-bell-curve-in-prices\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aim_for_the_bell_curve_in_prices\"><\/span>Aim for the bell curve in prices.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n\n\n\n<p class=\"ah-definition wp-block-paragraph\">If a book is clustered on $9.99, and you come in at $8.99, just a tad under the median price, you will sell.<\/p>\n\n\n\n<p> Some prices are never going to be matched out. One cent or $99 books are outliers statistically. You cannot compete with that; don\u2019t even try. Most of those are caused by automated selling programs, and are usually run by people who suffer quality issues when it comes to customer service. Usually, you will find you have only four or five real competitors in the same price range. <\/p>\n<p>Get to know them, check their inventory, read their comments and responses, read their websites if they have one, keep them in mind when pricing.<\/p>\n\n\n\n<p>If you would like to get started on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t guess Amazon prices. Learn proven strategies for setting competitive, profitable prices on Amazon. Go beyond lowballing to maximize your sales!<\/p>\n","protected":false},"author":1,"featured_media":5062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1264-1,.gspb_container-id-gsbp-f1264-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1264-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1264-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1264-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1264-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1264-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1264-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1264-1.gspb_container,#gspb_container-id-gsbp-f1264-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[89,99,86,85],"tags":[364,366,262,362,365,363],"republish_tag":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-product-listing","category-product-marketing","category-tips","tag-amazon-booksellers","tag-amazon-product-pricing","tag-amazon-products","tag-amazon-seller-boards","tag-amazon-seller-treebeard","tag-way-to-build-profits-on-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":14347,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1264\/revisions\/14347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5062"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1264"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}