{"id":1267,"date":"2020-04-13T19:12:14","date_gmt":"2019-08-19T18:15:23","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1267"},"modified":"2026-09-23T10:36:52","modified_gmt":"2026-09-23T10:36:52","slug":"playing-by-the-book-trying-to-win-the-buy-box","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/playing-by-the-book-trying-to-win-the-buy-box\/","title":{"rendered":"Playing By The Book: Trying To Win The Buy Box"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px 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#d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">The bottom line is, it is really hard to the buy box if you are just <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">starting out<\/a> as a seller. So what is this buy box? When browsing on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a>, customers who navigate to a product\u2019s main page and click on the \u201coffers\u201d links below the product description (as indicated by the red circle on the screenshot below) will be able to have a look at the total number of sellers who are offering a certain product. <\/p><p>The thing is that since multiple sellers are allowed to sell the same product, you are all competing for the buy box as well. And, if there are more sellers for a particular product then you are going to have a tough time getting that sweet, sweet spot. Nearly 70% of the total business on Amazon happens on the buy box, so you should pay attention to this.Here are a few things that Amazon wants you to know if you want that revered box:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1267-1\" id=\"gspb_container-id-gsbp-f1267-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"pricing\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Pricing\"><\/span>Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><ul class=\"ah-cards\"><li><p>You need to price your products competitively. Customers tend to buy prodcuts which have a low price.<\/p><\/li><li><p>Watch your competition to stay competitive. View the price of the offer that is currently winning the Buy Box. On the Manage Inventory page, you can click on Preferences button, and select Show when available for the current Buy Box winning price. Buy Box winning prices are displayed for &#8220;New&#8221; condition listings only.<\/p><\/li><\/ul><h2 id=\"availability\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Availability\"><\/span>Availability<span class=\"ez-toc-section-end\"><\/span><\/h2><ul class=\"ah-cards\"><li><p>Keep stock available. If you have no current stock for a product, you cannot win the Buy Box. Use inventory planning best practices to keep your popular products in stock.<\/p><\/li><li><p>Update your inventory. Customers who submit orders for products that are not in stock are likely to leave <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-5.jpg\"  data-excerpt=\"Negative feedback hurts online sales. Learn effective strategies to turn negative reviews into positive customer experiences and boost your marketplace ranking.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/things-you-should-do-to-avoid-negative-feedback\/\">negative feedback<\/a>, especially around the holidays. To ensure that buyers cannot place orders for out-of-stock items, keep your inventory updated.<\/p><\/li><li><p>Plan vacations. If you are going on vacation, make sure that customers are not left waiting for orders to arrive. See <strong>Listings Status <\/strong>for more information.<\/p><\/li><\/ul><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1267-3\" id=\"gspb_container-id-gsbp-f1267-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"fulfillment\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Fulfillment\"><\/span>Fulfillment<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><div class=\"wp-block-group ah-definition\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>Offer multiple shipping options on your products, including <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5057-300x60.jpg\"  data-excerpt=\"E-commerce free shipping: Is it a marketing myth or a hidden cost? Uncover why consumers expect it &amp; how online businesses, big &amp; small, absorb the real expense.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/is-free-shipping-a-big-lie\/\">free shipping<\/a>. You can manage your available shipping options in <strong>Shipping Settings<\/strong>.<\/p><\/div><\/div><h2 id=\"customer-service\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Customer_service\"><\/span>Customer service<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-definition\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>Customer service is measured in numerous ways. Excelling in all areas can help you succeed on Amazon. The <strong>Account Health <\/strong>page on the Performance link can help you track your customer metrics.<\/p><\/div><\/div><p class=\"ah-callout\">If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Struggling to win the Amazon Buy Box? Uncover vital strategies for sellers to secure this prime selling spot, focusing on pricing, stock, fulfillment, and customer service.<\/p>\n","protected":false},"author":1,"featured_media":5112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1267-1,.gspb_container-id-gsbp-f1267-3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1267-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1267-3.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1267-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1267-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1267-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1267-3.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1267-1.gspb_container,#gspb_container-id-gsbp-f1267-3.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[89,99,163],"tags":[202,480,479,281,478],"republish_tag":[],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-product-listing","category-resources","tag-amazon-fba","tag-amazon-pricing","tag-amazon-seller-buy-box","tag-amazon-shipping","tag-buy-box"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1267"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1267\/revisions"}],"predecessor-version":[{"id":14391,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1267\/revisions\/14391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5112"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1267"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}