{"id":1278,"date":"2020-04-13T01:20:17","date_gmt":"2017-03-18T01:58:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/crm-an-increasingly-vital-and-important-tool-in-marketing-and-sales-tasks\/"},"modified":"2026-09-23T12:13:17","modified_gmt":"2026-09-23T12:13:17","slug":"crm-an-increasingly-vital-and-important-tool-in-marketing-and-sales-tasks","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/crm-an-increasingly-vital-and-important-tool-in-marketing-and-sales-tasks\/","title":{"rendered":"CRM, an increasingly vital and important tool in marketing and sales tasks"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h2{font-size:25px;line-height:1.45}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a href=\"http:\/\/4.bp.blogspot.com\/-EK-qWkkgaUE\/WMtCsW9hNAI\/AAAAAAAAB2Y\/jyLqeLlySkwcoBZZ8knVLZEg_yYU7Ln2gCK4B\/s1600\/CRM_Globe.png\"><img loading=\"lazy\" decoding=\"async\" title=\"what is amazon a9 algorithm | how to optimize amazon product listing | how amazon increase sales\" src=\"https:\/\/4.bp.blogspot.com\/-EK-qWkkgaUE\/WMtCsW9hNAI\/AAAAAAAAB2Y\/jyLqeLlySkwcoBZZ8knVLZEg_yYU7Ln2gCK4B\/s640\/CRM_Globe.png\" width=\"640\" height=\"264\" border=\"0\"><\/a><\/figure><p class=\"ah-lead wp-block-paragraph\">According to a study conducted by Softdoit, 77% of companies use email in their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> strategy, being the most used marketing technique, followed by social networks, event attendance and advertising on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a>.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1278-1\" id=\"gspb_container-id-gsbp-f1278-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"this-study-seeks-to-investigate-the-use-of-marketing-tools-and-techniques-in-companies-and-its-integration-with-customer-relationship-management-or-crm\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"This_study_seeks_to_investigate_the_use_of_marketing_tools_and_techniques_in_companies_and_its_integration_with_Customer_Relationship_Management_or_CRM\"><\/span>This study seeks to investigate the use of marketing tools and techniques in companies and its integration with Customer Relationship Management or CRM.<span class=\"ez-toc-section-end\"><\/span><\/h2><p> Thus, the study concludes that 56% of respondents use a CRM in their marketing and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> tasks. Likewise, the study adds 29% of the same proposes to implant it in its processes in the near future. This survey also aimed to see the evolution of software in the cloud of the companies. In this regard, Softdoit shows data demonstrating the growth in the use of software in the cloud:<\/p><div class=\"wp-block-group ah-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>Of all the respondents, around 50.5% use a CRM in the cloud, while the remaining 49.5% still use systems hosted on their own servers. However, the study concludes that 11.7% of traditional CRM users are planning to migrate to cloud-hosted solutions for mobility, price, learning, and simplicity.<\/p><\/div><\/div><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1278-2\" id=\"gspb_container-id-gsbp-f1278-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"these-data-explain-the-new-golden-era-of-email-marketing-but-not-because-it-is-done-more-than-before-but-because-it-is-made-better\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"These_data_explain_the_new_golden_era_of_email_marketing_but_not_because_it_is_done_more_than_before_but_because_it_is_made_better\"><\/span>These data explain the new golden era of email marketing, but not because it is done more than before, but because it is made better.<span class=\"ez-toc-section-end\"><\/span><\/h2><p> And is that today, companies have more tools at their fingertips for a better job and filtering their databases. CRMs, customizable and friendly email tools, departments or people in charge of content are just some of the causes that are causing this trend.<\/p><p>Because the study shows once again, as was its objective, the strong link between techniques such as e-mail marketing, where segmentation is crucial, with CRM. Despite the fact that there are still professionals who still see CRM as a purely commercial <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a>, the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-4-1.png\"  data-excerpt=\"Master digital marketing! Discover key steps to drive traffic, conversions, and high ROI. Optimize your strategy for business growth and measurable impact.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/keys-to-a-successful-digital-marketing-strategy-part-1\/\">digital marketing<\/a> revolution puts in value the intelligent use of data that a CRM provides both at the level of customers and leads, being able to personalize more and more The dialogue with leads and clients.<\/p><p>And is that when it is time to perform a marketing based on data and not on lucubrations, CRM should be understood as something more than software. It can and should be understood as a business model that brings value to different parts of the company. Today more than ever, marketing and data go hand in hand and this explains the rebirth of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/Ecommerce-CRM-software-archiz-solutions-300x187.jpg\"  data-excerpt=\"Tired of manual marketing? Explore Marketing Automation&#039;s role in business growth, from defining it to boosting sales and AOV, vital for e-commerce success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/marketing-automation-in-e-commerce-the-light-at-the-end-of-tunnel\/\">email marketing<\/a> as a technique that brings value and not as a machine to generate SPAM. <\/p><p>Because, although much remains to be done, companies are increasingly rigorous in segmenting both their niche markets and the information they send to their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> audience.<\/p><p>This study also provides interesting data such as the importance of social networks within marketing in Spanish agencies, as it is used by 76% of the companies consulted.. The podium in terms of marketing techniques are closed by the traditional fairs and events that in B2B are as fundamental as necessary.<\/p><p>For these reasons, it is not surprising that some of the more modern CRMs like Teamleader focus on meeting the current needs of companies, paying special attention to their integration with the most famous e-mail marketing tools or professional social networks Most used, as they strive to provide quick solutions to data collection and analysis.<\/p><p class=\"ah-definition wp-block-paragraph\">And, today, CRMs are no longer understood as a mere sales tool, but as a bussiness intelligence unit that places <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> information in the center of the company, articulating actions and promoting their better understanding for all the integrated parts.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1278-1,.gspb_container-id-gsbp-f1278-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1278-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1278-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1278-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1278-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1278-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1278-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1278-1.gspb_container,#gspb_container-id-gsbp-f1278-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,906,86],"tags":[51,220],"republish_tag":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-seller-tips","category-product-marketing","tag-amazon-seller-tools","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1278\/revisions"}],"predecessor-version":[{"id":14417,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1278\/revisions\/14417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5094"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1278"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}