{"id":1281,"date":"2020-04-13T20:39:18","date_gmt":"2017-03-15T17:30:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/trends-in-e-commerce-so-far\/"},"modified":"2026-09-23T10:12:10","modified_gmt":"2026-09-23T10:12:10","slug":"trends-in-e-commerce-so-far","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/trends-in-e-commerce-so-far\/","title":{"rendered":"Trends in E-commerce So Far"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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minmax(0,1fr)}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure class=\"wp-block-image\"><a style=\"margin-left: auto;margin-right: auto\" href=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe.png\"><img class=\"wp-image-13685 aihello-recovered-image\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe.png 1680w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe-300x188.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe-1024x640.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe-768x480.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe-1536x960.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe-1250x781.png 1250w\" title=\"what is amazon ams | can i make money selling books on amazon | what is a good acos percentage on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-42a3ab20ebbceebe.png\" width=\"640\" height=\"400\" border=\"0\"><\/a><figcaption>Is e-commerce dominating the market?<\/figcaption><\/figure><p class=\"ah-lead wp-block-paragraph\">The growth of e-commerce is huge. Large enough, that it is killing brick and mortar stores faster than ever.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1281-1\" id=\"gspb_container-id-gsbp-f1281-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"here-is-a-summary-of-the-key-takeaways-in-this-industry-in-the-last-year\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_is_a_summary_of_the_key_takeaways_in_this_industry_in_the_last_year\"><\/span>Here is a summary of the key takeaways in this industry in the last year.<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">What is interesting is that the industry continues to grow at a rate far exceeding all expectations that investors have had.<\/p><div role=\"list\" class=\"ah-trend-list\"><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">1.<\/span><span> Retail mobile e-commerce is exploding, increasing in the United Kingdom, for example, from around $14.2 billion In 2014 to an expected $18.6 billion in 2015.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">2.<\/span><span> Social networks such as Facebook, Twitter, Pinterest, and Instagram, together with online retailers, continue to try to understand how best to facilitate social e-commerce, with the introduction of Buy buttons on Facebook, Twitter, and Pinterest.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">3.<\/span><span> Local e-commerce, headlined by new local on-demand service companies such as Uber, skyrocketed to an estimated $25 billion in the United States.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">4.<\/span><span> The number of online buyers continues to increase to over 1.4 billion worldwide in 2015.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">5.<\/span><span> Online retailers remain generally profitable by focusing on revenue growth, increasing the size of average purchase amounts, and improving efficiency of operations.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">6.<\/span><span> Online retail remains the fastest growing retail channel.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">7.<\/span><span> Buying online has become a normal, mainstream, everyday experience. Almost half of all Internet users worldwide are now online buyers.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">8.<\/span><span> The selection of goods for purchase online continues to increase to include luxury goods, such as jewellery, gourmet groceries, furniture, and wine, as customer trust and experience increase.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">9.<\/span><span> Informational shopping for big-ticket items such as cars and appliances continues to expand rapidly to include nearly all retail goods (both durables and non-durables).<\/span><\/span><\/div><figure class=\"wp-block-image\"><a style=\"margin-left: auto;margin-right: auto\" href=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-f6e96b3871f86e5b.png\"><img class=\"wp-image-13686 aihello-recovered-image\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-f6e96b3871f86e5b.png 650w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-f6e96b3871f86e5b-300x162.png 300w\" title=\"does amazon fba increase sales | how is advertising cost of sales (acos) calculated? | what does notable arrival mean on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/recovered-f6e96b3871f86e5b.png\" width=\"640\" height=\"346\" border=\"0\"><\/a><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1281-2\" id=\"gspb_container-id-gsbp-f1281-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"largest-growth-has-been-seen-in-mobile-ecommerce\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Largest_growth_has_been_seen_in_mobile_ecommerce\"><\/span>Largest growth has been seen in mobile ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><div role=\"list\" class=\"ah-trend-list\"><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">10.<\/span><span> Specialty retail sites show rapid growth in online retail as they develop customized retail goods and customer online configuration of goods.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">11.<\/span><span> Online retailers place an increased emphasis on providing an improved \u201cshopping experience,\u201d including ease of navigation and use, online inventory updates, interactive tools, customer feedback and ratings, and social shopping opportunities.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">12.<\/span><span> Online retailers increase the use of interactive <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> technologies and techniques such as blogs, user-generated content, and video that exploit the dominance of broadband connections and offer features such as zoom, colour switch, product configuration, and virtual simulations of households and businesses.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">13.<\/span><span> Retailers are increasingly becoming omni-channel retailers, integrating the multiple retail channels provided by <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">physical stores<\/a>, the Web, and the mobile platform. New virtual merchants such as Birchbox, Naturebox, and others emerge that are using a new subscription-based revenue model for retail.<\/span><\/span><span role=\"listitem\" class=\"ah-trend-item\"><span class=\"ah-literal-number\">14.<\/span><span> Big Data and powerful analytic programs begin to be used for predictive marketing by both large and small retailers.<\/span><\/span><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-commerce is exploding! Discover why online retail is killing brick and mortar, exceeding expectations, and dominating the market with key trends and growth insights.<\/p>\n","protected":false},"author":1,"featured_media":5097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1281-1,.gspb_container-id-gsbp-f1281-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1281-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1281-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1281-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1281-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1281-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1281-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1281-1.gspb_container,#gspb_container-id-gsbp-f1281-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,906],"tags":[258,457,458],"republish_tag":[],"class_list":["post-1281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-seller-tips","tag-ecommerce-business","tag-ecommerce-business-trends","tag-trends-in-ecommerce-business"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1281"}],"version-history":[{"count":3,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1281\/revisions"}],"predecessor-version":[{"id":14383,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1281\/revisions\/14383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5097"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1281"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}