{"id":1284,"date":"2020-04-11T23:55:48","date_gmt":"2019-08-19T15:53:59","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=1284"},"modified":"2025-09-05T07:12:42","modified_gmt":"2025-09-05T07:12:42","slug":"attracting-customers-to-your-online-store","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/attracting-customers-to-your-online-store\/","title":{"rendered":"Attracting Customers to Your Online Store"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22.3&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.0.74&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 1.6875em;\">The Big Traffic Question<\/strong><\/p><div dir=\"ltr\" style=\"text-align: left;\"><div>The key to running any successful business is to have clients that buy products from you. Customer acquisition is the number one priority for any company that is selling online. Suppose you have or are planning on increasing your sales online, then you must make sure that you follow these ways to get traffic to your store, without spending a ton of money doing advertising campaigns.<\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><\/div><div><table style=\"margin-left: auto; margin-right: auto; text-align: center;\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\"><tbody><tr><td style=\"text-align: center;\"><\/td><\/tr><\/tbody><\/table><\/div><div><\/div><div><\/div><div><\/div><\/div><h3><strong>Make Sure Your Store is Beautiful!<\/strong><\/h3><div>Having a beautiful website means that there will be people looking at your store for a longer amount of time. The design of your store is surely going to have a positive impact on future customers if it has a professional looking design. A store\u2019s website represents what the store stands for. If you are selling products that look amazing, then the clients will expect that your website also looks stunning. For example, if you are running a store that sells wedding gowns and dresses, but your site looks like it was last redesigned in the turn of the 21<sup>st<\/sup> century, be prepared to lose a ton of customers. Your customer is spoilt for choice today. They are at liberty to choose from the 100s of stores that exist online today. If your store is well designed, it is considered to be more reliable and trustworthy.<\/div><div><table cellspacing=\"0\" cellpadding=\"0\" align=\"center\"><tbody><tr><td><a href=\"https:\/\/receiptful-blog-staging.s3.amazonaws.com\/2015\/Feb\/responsive_design-1423170962198.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/receiptful-blog-staging.s3.amazonaws.com\/2015\/Feb\/responsive_design-1423170962198.png\" width=\"640\" height=\"386\" border=\"0\"><\/a><\/td><\/tr><tr><td><strong>Your design needs to be cross-platform, and responsive<\/strong><\/td><\/tr><\/tbody><\/table><\/div><h3 data-blogger-escaped-style=\"text-align: left;\"><strong>Nailing Social Media is Key<\/strong><\/h3><p><span style=\"font-size: 18px;\">The advantage <a href=\"https:\/\/www.aihello.com\/resources\/blog\/how-the-media-and-social-networks-impact-on-impulsive-buying\/\">of social media<\/a> is that you can promote your store for free on it. You can run ad campaigns if you want, but having a few posts a day and engaging your customers builds trust in <a href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">your brand<\/a> in the long term. The only way to succeed here is to have content that blows your competition away. You have to be unique and stand out from the crowd. Your audience won\u2019t look at you for more than a few seconds, make them count! The first thing to do is to be regular and post, at least once a day. You must also engage with your users, reply and leave responses that are witty. Try to capture their imagination. Concentrate on Facebook and Pinterest as they drive traffic to online stores more than any other social media. Make sure that you post a lot of images, because they are organically rated higher than just plain text posts.<\/span><\/p><h3><strong>Care for Your Customers Like They Are Your Babies<\/strong><\/h3><p><span style=\"font-size: 18px;\">The more correct term to use here would be a golden egg laying chicken, but since we can\u2019t say that to your customer\u2019s face you have to make sure that your customers know that you are aware of the issues that they are facing and that you empathise with them when they need you the most. Make sure you deal with <a href=\"https:\/\/www.aihello.com\/resources\/blog\/things-you-should-do-to-avoid-negative-feedback\/\">negative feedback<\/a> properly! Also, try to ensure that your customers have a happy and positive experience while shopping with you. Amazon has <a href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-customer-service-for-e-commerce\/\">customer service<\/a> set as it\u2019s number one priority, and the number of sales conducted on amazon is a metric that speaks for itself.<\/span><\/p><h3 data-blogger-escaped-style=\"text-align: left;\"><strong>Discounts Galore!<\/strong><\/h3><p><span style=\"font-size: 18px;\">Oh, don\u2019t you crave for a good deal? That is exactly what a large number of consumers want. The word \u201cfree\u201d has a play on it that entices even the most stringent spender online. However, running promotions or discounts does not mean that you have to bleed. Promotions where you offer <a href=\"https:\/\/www.aihello.com\/resources\/blog\/is-free-shipping-a-big-lie\/\">free shipping<\/a> over a certain order brings in the money without causing financial harm to you. You could also offer shipping costs as cashback or discount vouchers to make sure a customer shops at your store again!<\/span><\/p><p><span style=\"font-size: 18px;\">If you would like to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/schedule.html\">get started<\/a> on AiHello&nbsp;<a href=\"https:\/\/www.aihello.com\/account\/register\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>&nbsp;for a free 14 days trial.<\/span><\/p><p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Boost online sales! Learn how to drive free traffic to your e-commerce store. Optimize design, master social media, prioritize customer care, and offer smart discounts.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,163],"tags":[501,502,503,453,504],"class_list":["post-1284","post","type-post","status-publish","format-standard","hentry","category-product-marketing","category-resources","tag-amazon-online-sales","tag-attract-amazon-online-store","tag-how-to-attract-people-to-online-store","tag-online-store","tag-online-store-setup"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1284"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1284\/revisions"}],"predecessor-version":[{"id":12538,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1284\/revisions\/12538"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}