{"id":1286,"date":"2020-04-14T10:01:07","date_gmt":"2017-03-11T04:00:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/what-can-we-do-about-the-high-dropout-rate-of-the-online-shopping-cart\/"},"modified":"2026-09-23T08:30:49","modified_gmt":"2026-09-23T08:30:49","slug":"what-can-we-do-about-the-high-dropout-rate-of-the-online-shopping-cart","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/what-can-we-do-about-the-high-dropout-rate-of-the-online-shopping-cart\/","title":{"rendered":"What can we do about the high dropout rate of the online shopping cart?"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><figure><a href=\"http:\/\/4.bp.blogspot.com\/-jeOEIwYHOn4\/WL9ETs1MdMI\/AAAAAAAAB1s\/rCkBLZ6s6bEnQxMiavR0bw726yvzKStCgCK4B\/s1600\/Abandoned_Shopping_Cart_1c16d065-d9c6-4bfb-a99e-60f3eb38a865.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"how to make your listing active in france on amazon | how to market your product on amazon | what agencies drive profitable sales in amazon\u2019s ecosystem?\" src=\"https:\/\/4.bp.blogspot.com\/-jeOEIwYHOn4\/WL9ETs1MdMI\/AAAAAAAAB1s\/rCkBLZ6s6bEnQxMiavR0bw726yvzKStCgCK4B\/s640\/Abandoned_Shopping_Cart_1c16d065-d9c6-4bfb-a99e-60f3eb38a865.jpg\" width=\"640\" height=\"264\" border=\"0\"><\/a><\/figure><p class=\"ah-lead\">E-commerce is a habit and way of buying more and more frequent among consumers. It is the means of purchase that the future will occupy the future, so it makes us augur the potential of the present that we know. This is causing many companies to be created and incorporated to this channel, as well as that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-11.jpg\"  data-excerpt=\"Master your online campaigns! Discover strategies for gamification, SEO, mobile design, alternative channels, and analytics to boost engagement, traffic, and conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/keys-to-a-successful-digital-marketing-strategy-part-3\/\">online marketing<\/a> is a priority and dedicates a lot of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> and effort. <\/p><p>When this marketing is successful and we have the customer with the products in the shopping cart on our website, surprisingly leaves the order, the reason ?.<\/p><div class=\"wp-block-group ah-definition\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>The customer leaves the shopping cart for the shipping cost factor. Notice that most of the time, when a customer is interested in certain products is because the offer we make is attractive for their conditions, likes the product, seems to have a suitable price, has all the conditions to be bought, however, when they update the order and observe what is added to the price for the reason of the shipment, something jumps in your mind that decides, in many cases, to abandon that purchase.<\/p><\/div><\/div><p>This causes a serious problem and something we must do to improve the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> conversion ratio. I think it is mandatory to use some strategy that does not cause that exodus of customers and confirm that purchase. And believe me, it is not easy to decide what to do, what we must do is <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-13.jpg\"  data-excerpt=\"Boost your Amazon sales! Learn to craft perfect product descriptions with our expert checklist. Optimize content, highlight benefits, and impress buyers for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">keep in mind<\/a> the obligation to make decisions on this aspect to improve the results. <\/p><p>What can we do?:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1286-3\" id=\"gspb_container-id-gsbp-f1286-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"1-do-not-charge-for-shipping\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Do_not_charge_for_shipping\"><\/span>1) Do not charge for shipping.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>This would be ideal and include the cost of shipping to reduce the gross margin of the product. This is possible on many occasions, however in certain products the shipping cost would virtually eliminate the profitability of the product, which we can not do. For the vast majority of consumer products, where margin allows, the increase in sales will offset the reduction in the product margin. <\/p><p>Whenever possible, this option is recommended. In online stores that go to price this option encourages many sales, where it goes to value, increases the perception of value of the customer and may even have a comparative advantage with competitors that cause sales.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1286-5\" id=\"gspb_container-id-gsbp-f1286-5\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"2-award-a-common-shipping-cost-for-all-products\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Award_a_common_shipping_cost_for_all_products\"><\/span>2) Award a common shipping cost for all products.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>This option is interesting from the perspective that beforehand the customer knows the price of the product buy what you buy. We do not guarantee stable sales revenue, although sometimes we lose money because shipping is more expensive than what we collect, but we can compensate with more sales and other products than if you ship.<\/p><h2 id=\"3-inciting-by-volume-of-purchase-a-reduction-of-costs-of-shipments\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Inciting_by_volume_of_purchase_a_reduction_of_costs_of_shipments\"><\/span>3) Inciting by volume of purchase a reduction of costs of shipments.<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Depending on the volume of purchase you make, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> pay less shipping. Here we must look for alternatives in packaging for the shipment of the products that allow to group it so that it supposes a smaller cost to us. We will compensate the increase in sales with the cost of shipping expenses. Be clear what volume we have to reach in order not to lose money<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1286-9\" id=\"gspb_container-id-gsbp-f1286-9\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"4-convert-the-shipping-expense-into-sales-promotions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Convert_the_shipping_expense_into_sales_promotions\"><\/span>4) Convert the shipping expense into sales promotions.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>Depending on the product you buy the shipping cost will have a different value, arriving in some cases to be free. This will cause the products that interest us most to be sold and, therefore, those that can take the reduction in the margin of the cost of the shipping expense<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1286-11\" id=\"gspb_container-id-gsbp-f1286-11\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"5-include-in-the-prices-directly-the-shipping-cost\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Include_in_the_prices_directly_the_shipping_cost\"><\/span>5) Include in the prices directly the shipping cost.<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>This way the customer will not be surprised when he updates his order, but will include that cost within the price and will not perceive it as a surcharge.<\/p><p>In short are some of the actions that we can carry out with the shipping cost. What does seem to be true is that doing nothing, can become a problem for our sales when we do not have a clear strategy regarding this. By properly solving the issue of the expenses of shipments to the customer, we increase the sales, what we must worry about is that solution that we adopt, allow a profitability according to the plans of the company and generate a value for the client, and yes, one of these two aspect is not enhanced or both, may be an inadequate solution.<\/p><p class=\"ah-callout\">The cost of shipping, has a cost in sales, how are you going to solve it?<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-commerce growth is high, but shipping costs cause cart abandonment. Discover 5 ways to fix this, boost sales, and improve your online store&#8217;s conversion rate.<\/p>\n","protected":false},"author":1,"featured_media":5073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1286-11,.gspb_container-id-gsbp-f1286-3,.gspb_container-id-gsbp-f1286-5,.gspb_container-id-gsbp-f1286-9{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1286-11.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1286-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1286-5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1286-9.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1286-11.gspb_container.aos-animate,#gspb_container-id-gsbp-f1286-11.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1286-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1286-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1286-5.gspb_container.aos-animate,#gspb_container-id-gsbp-f1286-5.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1286-9.gspb_container.aos-animate,#gspb_container-id-gsbp-f1286-9.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1286-11.gspb_container,#gspb_container-id-gsbp-f1286-3.gspb_container,#gspb_container-id-gsbp-f1286-5.gspb_container,#gspb_container-id-gsbp-f1286-9.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[906,38,39,85],"tags":[381,377,378,380,379],"republish_tag":[],"class_list":["post-1286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-seller-tips","category-e-commerce-logistics","category-e-commerce-trends","category-tips","tag-amazon-cart-dropout","tag-online-shopping-cart","tag-online-shopping-dropout","tag-shopping-dropout","tag-shopping-easy"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1286"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1286\/revisions"}],"predecessor-version":[{"id":14354,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1286\/revisions\/14354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5073"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1286"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}