{"id":1290,"date":"2020-04-14T06:08:23","date_gmt":"2017-03-08T16:00:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/creating-a-listing-for-your-product\/"},"modified":"2026-09-23T09:16:55","modified_gmt":"2026-09-23T09:16:55","slug":"creating-a-listing-for-your-product","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/creating-a-listing-for-your-product\/","title":{"rendered":"Creating a Listing for Your Product"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h2{font-size:26px;line-height:1.45}.ah-reading-guide .ah-step-panel h3{font-size:22px;line-height:1.5}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">need to do<\/a> is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. <\/p><p>You don\u2019t need the Pro Merchant account to add your own listing for an existing product page.<\/p><h2 id=\"assuming-you-don-t-have-a-pro-merchant-subscription-here-are-the-steps-to-do-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assuming_you_dont_have_a_Pro_Merchant_subscription_here_are_the_steps_to_do_it\"><\/span>Assuming you don\u2019t have a Pro Merchant subscription, here are the steps to do it.<span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-image\"><a style=\"margin-left: auto; margin-right: auto;\" href=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/amazon_product_ads_amazon_product_analytics_amazon_product_ranking_algorithm_13684.png\"><img class=\"wp-image-13684 aihello-recovered-image\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/amazon_product_ads_amazon_product_analytics_amazon_product_ranking_algorithm_13684.png 500w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/amazon_product_ads_amazon_product_analytics_amazon_product_ranking_algorithm_13684-300x118.png 300w\" title=\"how to publish on amazon | how to advertise products on amazon | is amazon moving to canada from usa\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/amazon_product_ads_amazon_product_analytics_amazon_product_ranking_algorithm_13684.png\" width=\"640\" height=\"250\" border=\"0\" \/><\/a><figcaption>Adding a product in seller central<\/figcaption><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1290-1\" id=\"gspb_container-id-gsbp-f1290-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"1-sign-in-to-your-amazon-seller-central-account\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Sign_in_to_your_Amazon_Seller_Central_account\"><\/span>1)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Sign in to your Amazon Seller Central account.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"2-click-on-the-settings-tab-and-then-click-on-seller-account-information\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Click_on_the_Settings_tab_and_then_click_on_%E2%80%9CSeller_Account_Information%E2%80%9D\"><\/span>2)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Click on the Settings tab and then click on \u201cSeller Account Information\u201d.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"3-click-on-pro-merchant-account\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Click_on_Pro_Merchant_account\"><\/span>3)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Click on Pro Merchant account.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><\/div><figure class=\"wp-block-image\"><a style=\"margin-left: auto; margin-right: auto;\" href=\"http:\/\/kb.kyozou.com\/wp-content\/uploads\/2016\/04\/newasin1.png\"><img loading=\"lazy\" decoding=\"async\" title=\"how to increase book ranking on amazon | how to start amazon business in india | what is organic ranking\" src=\"http:\/\/kb.kyozou.com\/wp-content\/uploads\/2016\/04\/newasin1.png\" width=\"640\" height=\"496\" border=\"0\" \/><\/a><figcaption>Make sure you fill up all categories correctly<\/figcaption><\/figure><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"4-now-click-on-the-inventory-tab-and-select-manage-your-inventory\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Now_click_on_the_Inventory_tab_and_select_%E2%80%9CManage_Your_Inventory%E2%80%9D\"><\/span>4)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Now click on the Inventory tab and select \u201cManage Your Inventory\u201d.<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Click on the \u201cCreate a Product Detail Page\u201d button, which is only visible to subscribers of a Pro Merchant account.<\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"5-you-will-be-prompted-to-pick-a-category-for-your-product-first\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_You_will_be_prompted_to_pick_a_category_for_your_product_first\"><\/span>5)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; You will be prompted to pick a category for your product first.<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Browse the available categories and select one, which you think is appropriate for your product. You can also search for a category by typing in the search box. If there are subcategories, choose the appropriate one.<\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"6-type-in-your-product-s-name-and-enter-a-upc-esbn-or-any-other-identification-code-for-it-if-you-know-it\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Type_in_your_products_name_and_enter_a_UPC_ESBN_or_any_other_identification_code_for_it_if_you_know_it\"><\/span>6)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Type in your product\u2019s name and enter a UPC, ESBN or any other identification code for it if you know it.<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This will identify your product. Fill in all the fields that have an asterisk next to them. Those are mandatory and you can\u2019t proceed further without providing that information.<\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"7-now-write-a-good-description-for-your-product-and-upload-some-high-quality-photos-of-your-product\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Now_write_a_good_description_for_your_product_and_upload_some_high-quality_photos_of_your_product\"><\/span>7)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Now write a good description for your product and upload some high-quality photos of your product.<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1290-2\" id=\"gspb_container-id-gsbp-f1290-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h3 id=\"8-once-you-ve-done-that-you-will-be-asked-to-enter-the-condition-of-your-product-set-a-price-for-it-and-enter-shipping-details\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Once_youve_done_that_you_will_be_asked_to_enter_the_condition_of_your_product_set_a_price_for_it_and_enter_shipping_details\"><\/span>8)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Once you\u2019ve done that, you will be asked to enter the condition of your product, set a price for it, and enter shipping details.<span class=\"ez-toc-section-end\"><\/span><\/h3><p>It\u2019s the same even if you\u2019re creating a listing for an existing product. Most products are already available on Amazon and have a dedicated product page, so remember that and try to look for the product page first. Check under \u201cFind it on Amazon\u201d and if you find a page, simply click on \u201cSell Yours\u201d to create your own listing for it.<\/p><\/div><\/div><\/div><figure class=\"wp-block-image\"><a style=\"margin-left: auto; margin-right: auto;\" href=\"http:\/\/www.linnworks.com\/assets\/Uploads\/AmazonCatalog\/AC-SingleItem-Lookup.PNG\"><img loading=\"lazy\" decoding=\"async\" title=\"what is dv360 | how to grow amazon sales | does amazon ship to mexico\" src=\"http:\/\/www.linnworks.com\/assets\/Uploads\/AmazonCatalog\/AC-SingleItem-Lookup.PNG\" width=\"640\" height=\"404\" border=\"0\" \/><\/a><figcaption>A large catalog is already at your disposal<\/figcaption><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f1290-3\" id=\"gspb_container-id-gsbp-f1290-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"the-next-step-write-a-captivating-sales-description\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Next_Step_Write_a_Captivating_Sales_Description\"><\/span>The Next Step: Write a Captivating Sales Description<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>To make a sale, you first have to sell the idea of your product. That\u2019s right; the first thing that needs to happen is the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> getting interested in the idea of the product. There needs to be a desire in the mind of the buyer. Once it\u2019s there, you need to convince them that your product is the best there is. That\u2019s how a sale happens. With Amazon, the best way you can do this is by writing a great product description. <\/p><p>This is a tried and tested way to convince potential buyers that your product is what they need. It\u2019s very difficult for a potential customer to ignore your product if you have a product description that appeals to their psychology. So, it\u2019s important for you to write a powerful product bio that gives your customers the right mental push and make them buy the product. <\/p><p>Let\u2019s take a look at some things which make the product description compelling.<\/p><h3 id=\"tip-address-the-customer\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_Address_the_customer\"><\/span>Tip: Address the customer<span class=\"ez-toc-section-end\"><\/span><\/h3><p>We\u2019ve already discussed that you need to pick a product that targets a niche. The thing about niche audiences is that they are easier to appeal to. You have some idea about what they like and what they don\u2019t. Knowing your primary customers is the most important thing for you. If you want to sell toys for infants or very young kids, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> women between the ages of 25-40. <\/p><p>They\u2019re going to be your primary customers typically, so you have to write a product bio keeping them in mind. You need to directly address them in your product description. To make it appealing to your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">demographic<\/a>, you can do a few things. Try and make the description conversational, for a start. This makes your reader feel like they\u2019re talking to you and that you\u2019re answering their questions instead of reading a monologue. <\/p><p>Also, you should use the word \u201cyou\u201d often in your description to address the buyer.<\/p><h3 id=\"mention-the-benefits-not-the-features\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mention_the_benefits_not_the_features\"><\/span>Mention the benefits, not the features<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This is an elementary rule of selling anything. Don\u2019t concentrate on the features of your product, concentrate on the benefits. The buyer is not interested in knowing what the product can do; she only wants to know how the product will benefit her. This is basic knowledge, and while it\u2019s important to do this, you need to be careful about how you do it, too. <\/p><p>Start with writing down everything you know about the product. Try and be interesting; be creative and witty. It\u2019s okay to write anything good about your product, even things like the colour, the material, special features, or ergonomic comfort. Once you\u2019ve done this, pick the best ones and rewrite them, this time focusing on the user and how it will benefit her.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn to add new products or listings to Amazon Seller Central. Discover how to create detailed product pages and write compelling descriptions to boost sales.<\/p>\n","protected":false},"author":1,"featured_media":5091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f1290-1,.gspb_container-id-gsbp-f1290-2,.gspb_container-id-gsbp-f1290-3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f1290-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1290-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f1290-3.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f1290-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f1290-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1290-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f1290-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f1290-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f1290-3.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f1290-1.gspb_container,#gspb_container-id-gsbp-f1290-2.gspb_container,#gspb_container-id-gsbp-f1290-3.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[89,99],"tags":[366,262,415,414],"republish_tag":[],"class_list":["post-1290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-product-listing","tag-amazon-product-pricing","tag-amazon-products","tag-amazon-seller-central","tag-product-listing-on-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":3,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1290\/revisions"}],"predecessor-version":[{"id":14367,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/1290\/revisions\/14367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5091"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=1290"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}