{"id":2279,"date":"2020-04-14T05:54:28","date_gmt":"2019-10-15T15:40:35","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=2279"},"modified":"2025-09-02T10:36:27","modified_gmt":"2025-09-02T10:36:27","slug":"heres-how-we-helped-jack-establish-his-brand-website-jack-com","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/","title":{"rendered":"Here\u2019s How We Helped Jack Establish His Brand Website- jack.com"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">For many businesses, branding stands as one of the most important aspects; large or small, retail, or B2B. Having a good brand strategy gives you a significant cutting edge in the ever-increasingly competitive markets. Wondering how? Not so fast, let\u2019s first understand what exactly \u201cbranding\u201d refers to. And how does it affect a small business like yours?&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <\/span><\/p><h3><span style=\"color: #3366ff;\"><b>What is branding?<\/b><\/span><\/h3><p><span style=\"font-weight: 400; color: #000000;\">In a nutshell, a brand is a promise to customers. Brands tell customers what to expect from your products and services. It also distinguishes what you are offering from your competitors. How you define yourself, who you want to be, and who people perceive you to be is what defines a brand.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">A successful brand can get you customers, and enable you to keep them at the same time. Also, by keeping your buyers satisfied with your products or services, they will remain loyal. Telling them what <a href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">your brand<\/a> is all about is the first thing you should <a href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">keep in mind<\/a>.&nbsp;<\/span><\/p><h3><span style=\"font-weight: 400; color: #000000;\">&nbsp;<\/span><span style=\"color: #3366ff;\"><b>Jack\u2019s story:<\/b><\/span><\/h3><p><span style=\"font-weight: 400; color: #000000;\">Jack is a merchant who has been selling coffee on <a href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-search-term-isolation-and-how-does-it-work\/\">Amazon<\/a>.com for quite some time. For a long time, it had been his dream to expand his own brand website-jack.com.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">The logistics seemed to outweigh his dreams at first. It was until we came to his aid, that he realized that building a brand doesn\u2019t have to be rocket science.<\/span><\/p><h3><span style=\"font-weight: 400; color: #000000;\">&nbsp;<\/span><span style=\"color: #3366ff;\"><b>Jack\u2019s Challenges:&nbsp;<\/b><\/span><\/h3><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">As a seller, Jack\u2019s main challenge was that when customers buy on <\/span><b><i>jack.com<\/i><\/b><span style=\"font-weight: 400;\">, he had to ship the orders to their customers\u2019 preferred location by himself. Some of his customers shied away from buying from his site, worrying about how their purchases would reach their doorstep were they to buy on Jack.com<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Second, to the list of Jack\u2019s worries was how he would ship orders that are placed on his brand website immediately.&nbsp;<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"color: #993300;\"><i><span style=\"font-weight: 400;\">\u201cCustomers are usually skeptical about the arrival of their orders,\u201d<\/span><\/i><\/span><span style=\"font-weight: 400;\"> he confessed to us.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Another issue that seemed to rack his mind was how to allow customers from multiple supported countries to buy his products. His worries kept increasing as the sales ramped up.&nbsp;<\/span><\/p><h3><span style=\"color: #3366ff;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><b>Jack\u2019s Solution:<\/b><\/span><\/h3><p><span style=\"font-weight: 400; color: #000000;\">Jack was quick to approach us at <a href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-algorithm-update\/\">AiHello<\/a> with his challenges of becoming a 9-figure eCommerce company through his brand. We recommended to Jack to host his brand <a href=\"https:\/\/www.aihello.com\/resources\/blog\/adding-aihello-as-a-private-app-on-shopify\/\">on Shopify<\/a> or Woocommerce to which he gladly obliged.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">We then advised him to use AiHello.com to copy <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a> from Amazon to their marketplace. After an in-depth discussion and illustration of AiHello\u2019s functionalities with Jack, he was moved to believe it would be a great idea.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">One fact about AiHello that excited Jack was the auto-fulfillment of orders feature with rules set for stock-keeping units and country.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Jack settled for Woocommerce after a discussion with their internal team members. With this selection, AiHello was able to help them copy their inventory from Amazon to Woocommerce.<\/span><\/p><h4><span style=\"color: #3366ff;\"><b>Results:<\/b><\/span><\/h4><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">With just a few clicks, jack.com enabled customers from all their supported countries to buy their products from their websites. In no time, Jack was already selling on Amazon in the US, Canada, and European Countries, including the UK, Germany, France, and Spain.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">With AiHello fulfillment rules, customers in these countries could start placing orders and buying within an hour from the website.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Order status was automatically synced between the brand website and Amazon.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Orders that were canceled by customers on the website were also canceled on Amazon automatically.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">The pilot phase was two weeks to achieve 95% of fulfilling all orders within 4 hours. It exceeded the expectation of the customers.&nbsp;&nbsp;<\/span><\/li><\/ul><h3><span style=\"color: #3366ff;\"><b>Importance of having your own brand website<\/b><b>&nbsp;<\/b><\/span><\/h3><p><span style=\"font-weight: 400; color: #000000;\">Opening your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/attracting-customers-to-your-online-store\/\">online store<\/a> comes with many benefits such as growing your business beyond the realms of Amazon. Reality is that Amazon is great to sell products, but it\u2019s difficult to expand your brand using a platform like this. The whole operation promotes the Amazon brand, rather than that of the seller.<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Personal branding&nbsp;\u2013 your entire customizable branding as a seller on Amazon is lost behind the Amazon brand. You have full control over your brand to distinguish your company from other eCommerce stores when you open your website.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Analytics&nbsp;\u2013 With your eCommerce, you can access insight into your customers\u2019 behavior on your site and use this information to make improvements.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Great UX&nbsp;(user experience) \u2013 you completely control your customers UX on your website. You can change a page if it isn\u2019t right for your customers, to increase conversion rates, and make more sales.<\/span><\/li><\/ul><h3><span style=\"color: #000000;\"><b><span style=\"color: #3366ff;\">Remember, it\u2019s a simple process:&nbsp; &nbsp;<\/span> &nbsp; &nbsp; &nbsp;<\/b><\/span><\/h3><p>&nbsp;<\/p><ul><li><span style=\"color: #000000;\"><b>Leverage your Amazon experience<\/b><\/span><\/li><\/ul><p>&nbsp;<\/p><p><span style=\"font-weight: 400; color: #000000;\">You can utilize the knowledge you have gained from selling online for your online store. Make use of what you\u2019ve learned to make a successful business model for your company.<\/span><\/p><p>&nbsp;<\/p><ul><li><span style=\"color: #000000;\"><b>Design your online store<\/b><\/span><\/li><\/ul><p>&nbsp;<\/p><p><span style=\"font-weight: 400; color: #000000;\">Creating the perfect online store doesn\u2019t necessarily mean sales, but it gives a hand. To enable your customers to navigate quickly, you need to design a user-friendly website. Several options exist for creating your site.<\/span><\/p><p>&nbsp;<\/p><ul><li><span style=\"color: #000000;\"><b>Establish your brand<\/b><\/span><\/li><\/ul><p>&nbsp;<\/p><p><span style=\"font-weight: 400; color: #000000;\">Considering the size of your business, you can either choose to create a whole new one or build upon your existing brand. This is the ideal chance to work out any kinks in your brand and set your company apart from all others. An essential part of growing your business involves making the transition from being a faceless Amazon seller to having your personalized brand.<\/span><\/p><p>&nbsp;<\/p><ul><li><span style=\"color: #000000;\"><b>Market your store<\/b><\/span><\/li><\/ul><p>&nbsp;<\/p><p><span style=\"font-weight: 400; color: #000000;\">An SEO strategy will need to be adopted just like with Amazon to optimize your online store and boost rankings on search engines. Fierce competition is at hand even though Amazon increases the visibility of its products. In the same way, you have dealt with the competition, and you need to bring this sales knowledge into your eCommerce store to boost sales effectively.<\/span><\/p><h3><span style=\"color: #3366ff;\"><span style=\"font-weight: 400;\">&nbsp;<\/span><b>Jack\u2019s End result:<\/b><b>&nbsp;<\/b><\/span><\/h3><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Jack had his own successful brand website.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Jack\u2019s site ramped up sales by 30%. Amazing! Isn\u2019t it?&nbsp;<\/span><\/li><\/ul><p><span style=\"font-weight: 400; color: #000000;\">Just like we helped Jack, AiHello can similarly connect your website to your Amazon account seamlessly. If a customer buys a product on your website, the order is automatically placed on Amazon behind the scenes and the product is shipped to the customer by Amazon (although the customer bought it on one of your sites website)&nbsp;<\/span><\/p><h3><span style=\"color: #3366ff;\"><b>Conclusion<\/b><\/span><\/h3><p><span style=\"font-weight: 400; color: #000000;\">Most people that I frequently come across understand the need to have their own branded website. The common worry is that they get scared by the mere thought of having to generate traffic on their own.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">The reality is that launching your brand website is a longer-term project than selling on Amazon, but the reward is far greater. I strongly recommend you start thinking along such line if you haven\u2019t. AiHello is here to lead you every step of the way.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Changing from Amazon to having your eCommerce store is the next big thing. Besides, you can apply the experience you have gained in selling on Amazon to sell on your website as they are not that different. Though there are some slight differences, using a multichannel approach will put your sales through the roof.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Amazon is like a drug that gives you instant sales, but it can be taken away at any time. In the long run, you need to think about building up your brand and creating an eCommerce business that is built to last.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">&nbsp;<\/span><\/p><p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.<\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,620,683],"tags":[413,410,412,411],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-brand","tag-how-jack-ma-established-new-brand","tag-jack-ma","tag-jack-ma-branding","tag-jack-ma-story"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=2279"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2279\/revisions"}],"predecessor-version":[{"id":12375,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2279\/revisions\/12375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=2279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}