{"id":2279,"date":"2020-04-14T05:54:28","date_gmt":"2019-10-15T15:40:35","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=2279"},"modified":"2026-09-23T09:21:03","modified_gmt":"2026-09-23T09:21:03","slug":"heres-how-we-helped-jack-establish-his-brand-website-jack-com","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/","title":{"rendered":"Here\u2019s How We Helped Jack Establish His Brand Website- jack.com"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid #dce7ef;font-size:29px;line-height:1.35;letter-spacing:-.4px;color:#142d48}.ah-reading-guide h2.ah-numbered{padding-left:54px;counter-increment:ah-section}.ah-reading-guide h2.ah-numbered:before{content:counter(ah-section,decimal-leading-zero);position:absolute;left:0;top:26px;display:flex;align-items:center;justify-content:center;width:38px;height:38px;background:#eaf4fc;color:#216faf;border-radius:10px;font-size:15px;font-weight:700;letter-spacing:0}.ah-reading-guide h3{position:relative;margin:34px 0 16px;font-size:23px;line-height:1.4;color:#163f65}.ah-reading-guide h4{position:relative;margin:28px 0 14px;font-size:20px;line-height:1.45;color:#163f65}.ah-reading-guide .ah-lead{margin:0 0 28px;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#eef6fc;font-size:20px;line-height:1.75}.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula{margin:28px 0;padding:24px 26px;border:1px solid #d7e5f1;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-formula{font-size:20px;font-weight:600;font-variant-numeric:tabular-nums;line-height:1.9;overflow-wrap:anywhere}.ah-reading-guide ul,.ah-reading-guide ol{margin:24px 0 30px;padding-left:28px}.ah-reading-guide li{margin:0 0 12px;padding-left:7px;line-height:1.75}.ah-reading-guide li::marker{color:#2479ba;font-weight:700}.ah-reading-guide ol.ah-steps{list-style:none;counter-reset:ah-step;padding:0;display:grid;gap:14px}.ah-reading-guide ol.ah-steps>li{position:relative;counter-increment:ah-step;margin:0;padding:22px 24px 22px 64px;border:1px solid #dbe7f1;border-radius:12px;background:#f6fafd}.ah-reading-guide ol.ah-steps>li:before{content:counter(ah-step);position:absolute;top:23px;left:20px;display:flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:#2378b9;color:white;font-size:14px;font-weight:700}.ah-reading-guide ul.ah-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;padding:0;list-style:none}.ah-reading-guide ul.ah-cards>li{margin:0;padding:20px 22px;border:1px solid #dbe8f2;background:#f7fbfe;border-radius:12px;font-size:17px;line-height:1.7}.ah-reading-guide ul.ah-cards>li:last-child:nth-child(odd){grid-column:1\/-1}.ah-reading-guide .ah-cards>li>strong:first-child{display:block;margin-bottom:8px;color:#19598d}.ah-reading-guide .ah-step-panel{margin:22px 0;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-step-panel h3{margin-top:0}.ah-reading-guide .ah-step-panel p:last-child{margin-bottom:0}.ah-reading-guide figure{max-width:100%;margin:30px 0}.ah-reading-guide figure.wp-block-image{padding:7px;border:1px solid #e0e8ef;border-radius:12px;background:white;box-shadow:0 5px 18px rgba(20,45,72,.06)}.ah-reading-guide img{max-width:100%;height:auto}.ah-reading-guide figure.wp-block-image img{display:block;border-radius:6px}.ah-reading-guide figcaption{font-size:14px;line-height:1.5;color:#587086;margin-top:10px}.ah-reading-guide figure.wp-block-table{overflow-x:auto;border:1px solid #d8e5ef;border-radius:10px}.ah-reading-guide table{width:100%;border-collapse:collapse;font-size:16px;line-height:1.6}.ah-reading-guide th,.ah-reading-guide td{padding:14px 16px;border:1px solid #d8e5ef;text-align:left;vertical-align:top}.ah-reading-guide th{background:#eaf4fc;color:#163f65;font-weight:700}.ah-reading-guide tbody tr:nth-child(even){background:#f6f9fc}.ah-reading-guide blockquote{margin:30px 0;padding:22px 26px;border-left:4px solid #2479ba;background:#f3f8fc;border-radius:0 10px 10px 0}.ah-reading-guide #ez-toc-container{width:100%;margin:32px 0 42px;padding:22px 24px;border:1px solid #cbdfee;border-top:4px solid #2479ba;border-radius:12px;background:#f7fbfe;box-shadow:none}.ah-reading-guide #ez-toc-container .ez-toc-title{margin:0;font-size:20px;font-weight:700;color:#163f65;line-height:1.5}.ah-reading-guide #ez-toc-container .ez-toc-title-container{margin-bottom:14px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{display:block;column-count:2;column-gap:26px;padding:0;margin:0}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1>li{break-inside:avoid;padding:11px 0;margin:0;border-bottom:1px solid #dce7ef;line-height:1.5;font-size:16px}.ah-reading-guide #ez-toc-container ul ul{margin:7px 0 0;padding-left:18px}.ah-reading-guide #ez-toc-container li li{padding:0;margin:5px 0;font-size:14px}.ah-reading-guide #ez-toc-container a{color:#19598d;text-decoration:none}.ah-reading-guide #ez-toc-container a:hover{text-decoration:underline}.ah-reading-guide #ez-toc-container a:focus-visible{outline:3px solid #2479ba;outline-offset:4px;border-radius:3px}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section{position:absolute;top:-100px;left:0}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section-end{position:absolute;top:0;left:0}.ah-reading-guide [id]{scroll-margin-top:100px}.ah-reading-guide .gspb_container{min-width:0}@media(max-width:700px){.ah-reading-guide{font-size:17px}.ah-reading-guide h2{font-size:25px;margin-top:44px}.ah-reading-guide h2.ah-numbered{padding-left:43px}.ah-reading-guide h2.ah-numbered:before{width:30px;height:30px;font-size:13px}.ah-reading-guide h3{font-size:21px}.ah-reading-guide ul.ah-cards{grid-template-columns:1fr}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula,.ah-reading-guide .ah-step-panel{padding:20px}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-formula{font-size:18px}.ah-reading-guide #ez-toc-container{padding:18px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{column-count:1}}@media(prefers-reduced-motion:reduce){.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}}\n\n.ah-reading-guide .ah-process-heading{padding-left:48px;min-height:36px}.ah-reading-guide .ah-process-heading:before{position:absolute;left:0;top:0;width:34px;height:34px;display:flex;align-items:center;justify-content:center;border-radius:9px;background:#eaf4fc;color:#216faf;font-size:15px;font-weight:700}.ah-reading-guide .ah-process-1:before{content:\"01\"}.ah-reading-guide .ah-process-2:before{content:\"02\"}.ah-reading-guide .ah-process-3:before{content:\"03\"}.ah-reading-guide .ah-process-4:before{content:\"04\"}.ah-reading-guide .ah-process-5:before{content:\"05\"}.ah-reading-guide .ah-process-6:before{content:\"06\"}.ah-reading-guide .ah-process-7:before{content:\"07\"}.ah-reading-guide .ah-process-8:before{content:\"08\"}.ah-reading-guide .ah-process-9:before{content:\"09\"}\n.ah-reading-guide .ah-definition{padding:20px 24px;margin:14px 0;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}.ah-reading-guide .ah-definition strong{color:#163f65}\n.ah-reading-guide .ah-long-form-list>li{margin-bottom:28px}.ah-reading-guide .ah-long-form-list>li>strong:first-child{display:block;font-size:22px;line-height:1.4;margin-bottom:16px}.ah-reading-guide .ah-long-form-list li img{display:block;margin:22px auto}.ah-reading-guide .ah-formula-comparison{font-variant-numeric:tabular-nums}\n.ah-reading-guide h5,.ah-reading-guide h6{font-size:18px;line-height:1.5;color:#163f65;margin:26px 0 14px;font-weight:700}\n.ah-reading-guide h2.ah-instruction-heading{font-size:21px;margin:24px 0 18px;padding-top:18px}.ah-reading-guide h2.ah-instruction-heading:before{top:18px}\n.ah-reading-guide ul.ah-stacked-cards{list-style:none;padding:0}.ah-reading-guide .ah-stacked-cards>li{margin:14px 0;padding:20px 24px;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}\n.ah-reading-guide .ah-minor-label{font-weight:700;color:#1e4e64;font-size:18px;margin:20px 0 8px;}\n.ah-reading-guide h3.ah-do,.ah-reading-guide h3.ah-dont{font-size:21px;padding:18px 22px;border-radius:0 10px 10px 0}.ah-reading-guide h3.ah-do{border-left:4px solid #20877e;background:#f0faf8}.ah-reading-guide h3.ah-dont{border-left:4px solid #ae6340;background:#fff7f0}\n.ah-reading-guide p.ah-fact-row{margin:6px 0;padding:12px 18px;background:#f4f8fc;border-left:3px solid #c7dcf0;border-radius:0 8px 8px 0;font-size:17px;line-height:1.65}.ah-reading-guide p.ah-cta a{display:inline-block;padding:12px 20px;border-radius:9px;background:#135faa;color:#fff;text-decoration:none;font-weight:700}.ah-reading-guide p.ah-cta a:hover{background:#104d89}.ah-reading-guide .ah-agency-summary td:first-child{width:38%;color:#184b75}\n.ah-reading-guide details.ah-original-index{padding:16px 20px;border:1px solid #dce7f0;border-radius:10px;margin:24px 0;background:#f8fafc}.ah-reading-guide details.ah-original-index summary{cursor:pointer;font-size:18px;font-weight:700;color:#244f74}.ah-reading-guide details.ah-original-index>ol{margin-top:18px}\n.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.ah-reading-guide ul.ah-cycle-cards>li{position:relative;text-align:center;display:flex;align-items:center;justify-content:center;min-height:110px;font-weight:700;color:#20567d}.ah-reading-guide ul.ah-cycle-cards>li:last-child:nth-child(odd){grid-column:auto}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{content:\"\u203a\";position:absolute;right:-19px;top:50%;transform:translateY(-50%);font-size:28px;color:#3785b4}@media(max-width:700px){.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:1fr}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{right:50%;top:auto;bottom:-25px;transform:rotate(90deg)}}\n.ah-reading-guide .ah-process-10::before{content:\"10\"}\n.ah-reading-guide pre.wp-block-code{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4}.ah-reading-guide pre.wp-block-code code{background:transparent;color:inherit;padding:0;white-space:pre;font-family:Consolas,Monaco,monospace}.ah-reading-guide p code{background:#edf3fa;color:#204d78;border-radius:4px;padding:2px 5px}\n.ah-reading-guide ol.ah-steps.ah-start-2{counter-reset:ah-step 1}\n.ah-reading-guide ol.ah-steps.ah-start-3{counter-reset:ah-step 2}\n.ah-reading-guide ol.ah-steps.ah-start-4{counter-reset:ah-step 3}\n.ah-reading-guide ol.ah-steps.ah-start-5{counter-reset:ah-step 4}\n.ah-reading-guide ol.ah-steps.ah-start-6{counter-reset:ah-step 5}\n.ah-reading-guide ol.ah-steps.ah-start-7{counter-reset:ah-step 6}\n.ah-reading-guide ol.ah-steps.ah-start-8{counter-reset:ah-step 7}\n.ah-reading-guide ol.ah-steps.ah-start-9{counter-reset:ah-step 8}\n.ah-reading-guide ol.ah-steps.ah-start-10{counter-reset:ah-step 9}\n.ah-reading-guide ol.ah-steps.ah-start-11{counter-reset:ah-step 10}\n.ah-reading-guide ol.ah-steps.ah-start-12{counter-reset:ah-step 11}\n.ah-reading-guide #ez-toc-container nav{max-height:460px;overflow-y:auto;padding-right:8px}.ah-reading-guide figure.ah-comparison-wide{max-height:650px;overflow:auto;border:1px solid #dae4ee;border-radius:12px}.ah-reading-guide .ah-comparison-wide table{min-width:760px;font-size:15px}.ah-reading-guide .ah-comparison-wide thead th{position:sticky;top:0;background:#183f65;color:#fff;z-index:1}.ah-reading-guide figure.ah-agency-summary tbody th{width:30%;background:#edf4fa;color:#244764;font-weight:700}\n.ah-reading-guide #ez-toc-container a.ez-toc-link::before{content:none!important;display:none!important}\n.ah-reading-guide .ah-comparison-wide thead th,.ah-reading-guide .ah-comparison-wide thead th *{color:#fff!important}\n.ah-reading-guide .ah-equation{display:block;margin:16px 0;padding:16px 20px;border-left:4px solid #2378b9;background:#edf4fa;border-radius:8px;font-size:20px;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.ah-reading-guide .ah-feature-comparison thead th:nth-child(1){width:18%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(2){width:12%;white-space:nowrap}.ah-reading-guide .ah-feature-comparison thead th:nth-child(3){width:48%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(4){width:22%}\n.ah-reading-guide.ah-compact-toc #ez-toc-container ul.ez-toc-list>li>ul>li>ul{display:none}.ah-reading-guide h4.ah-do{color:#276044!important}.ah-reading-guide h4.ah-dont{color:#855218!important}.ah-reading-guide p.ah-tool-bullet{margin:.45em 0!important;padding:.6em 1em;border-radius:8px;background:#f4f7fa;line-height:1.65}\n.ah-reading-guide .ah-glossary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:30px 0}.ah-reading-guide .ah-glossary-entry{background:#f7f9fc;border:1px solid #dce5ef;border-radius:12px;padding:22px;height:100%;box-sizing:border-box}.ah-reading-guide .ah-glossary-entry h2{font-size:21px!important;margin:0 0 14px!important;line-height:1.4!important;border:0;padding:0}.ah-reading-guide .ah-glossary-entry p{font-size:16px!important;line-height:1.7!important;margin:0!important}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid{grid-template-columns:1fr}}\n.ah-reading-guide .ah-glossary-grid{display:block}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:stretch}.ah-reading-guide .ah-glossary-entry{height:auto!important;margin:0!important;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container{display:flex;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}\n.ah-reading-guide pre.wp-block-preformatted{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4;font-family:Consolas,Monaco,monospace}.ah-reading-guide pre.wp-block-preformatted code{background:transparent;color:inherit;padding:0;white-space:pre;font:inherit}.ah-reading-guide .ah-output-sample{max-height:360px;overflow:auto;padding:24px;border:1px solid #d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">For many businesses, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/best-amazon-marketing-agency-ppc-ads-se-300x200.jpg\"  data-excerpt=\"Starting an Amazon business is tough. An Amazon marketing agency offers expert strategies to optimize listings, manage ads, and boost sales. Grow your business!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-agencies-and-how-to-choose-one\/\">branding<\/a> stands as one of the most important aspects; large or small, retail, or B2B. Having a good <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> strategy gives you a significant cutting edge in the ever-increasingly competitive markets. Wondering how? Not so fast, let\u2019s first understand what exactly \u201cbranding\u201d refers to. And how does it affect a small business like yours?&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p><h2 id=\"what-is-branding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_branding\"><\/span>What is branding?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-definition\">In a nutshell, a brand is a promise to customers. Brands tell customers what to expect from your products and services. It also distinguishes what you are offering from your competitors. How you define yourself, who you want to be, and who people perceive you to be is what defines a brand.<\/p><p>A successful brand can get you customers, and enable you to keep them at the same time. Also, by keeping your buyers satisfied with your products or services, they will remain loyal. Telling them what <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">your brand<\/a> is all about is the first thing you should <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-13.jpg\"  data-excerpt=\"Boost your Amazon sales! Learn to craft perfect product descriptions with our expert checklist. Optimize content, highlight benefits, and impress buyers for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">keep in mind<\/a>.&nbsp;<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f2279-1\" id=\"gspb_container-id-gsbp-f2279-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"jack-s-story\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Jacks_story\"><\/span>&nbsp;Jack\u2019s story:<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>Jack is a merchant who has been selling coffee on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a>.com for quite some time. For a long time, it had been his dream to expand his own brand website-jack.com.&nbsp;<\/p><p>The logistics seemed to outweigh his dreams at first. It was until we came to his aid, that he realized that building a brand doesn\u2019t have to be rocket science.<\/p><h2 id=\"jack-s-challenges\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Jacks_Challenges\"><\/span>&nbsp;Jack\u2019s Challenges:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><p>As a seller, Jack\u2019s main challenge was that when customers buy on <strong><i>jack.com<\/i><\/strong>, he had to ship the orders to their customers\u2019 preferred location by himself. Some of his customers shied away from buying from his site, worrying about how their purchases would reach their doorstep were they to buy on Jack.com<\/p><p>Second, to the list of Jack\u2019s worries was how he would ship orders that are placed on his brand website immediately.&nbsp;<\/p><blockquote><p><i>\u201cCustomers are usually skeptical about the arrival of their orders,\u201d<\/i> he confessed to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a>.<\/p><\/blockquote><p>Another issue that seemed to rack his mind was <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> allow customers from multiple supported countries to buy his products. His worries kept increasing as the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> ramped up.&nbsp;<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f2279-2\" id=\"gspb_container-id-gsbp-f2279-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"jack-s-solution\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Jacks_Solution\"><\/span>&nbsp;Jack\u2019s Solution:<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>Jack was quick to approach us at <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a> with his challenges of becoming a 9-figure eCommerce company through his brand. We recommended to Jack to host his brand <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-2-1.jpg\"  data-excerpt=\"Unlock AiHello&#039;s power on Shopify! Set up your private app, granting API permissions for automated fulfillment, inventory, and global product expansion.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/adding-aihello-as-a-private-app-on-shopify\/\">on Shopify<\/a> or Woocommerce to which he gladly obliged.&nbsp;<\/p><p>We then advised him to use AiHello.com to copy <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a> from Amazon to their marketplace. After an in-depth discussion and illustration of AiHello\u2019s functionalities with Jack, he was moved to believe it would be a great idea.<\/p><p>One fact about AiHello that excited Jack was the auto-fulfillment of orders feature with rules set for stock-keeping units and country.<\/p><p>Jack settled for Woocommerce after a discussion with their internal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/image-300x135.png\"  data-excerpt=\"New! AiHello Autopilot rolls out its team member feature. Simplify Amazon account management, collaborate with your team, and boost your ecommerce business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/product-update-team-members-and-adding-virtual-assistants\/\">team members<\/a>. With this selection, AiHello was able to help them copy their inventory from Amazon to Woocommerce.<\/p><h3 id=\"results\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results:<span class=\"ez-toc-section-end\"><\/span><\/h3><ul class=\"ah-cards\"><li><p>With just a few clicks, jack.com enabled customers from all their supported countries to buy their products from their websites. In no time, Jack was already <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">selling on Amazon<\/a> in the US, Canada, and European Countries, including the UK, Germany, France, and Spain.<\/p><\/li><li><p>With AiHello fulfillment rules, customers in these countries could start placing orders and buying within an hour from the website.<\/p><\/li><li><p>Order status was automatically synced between the brand website and Amazon.<\/p><\/li><li><p>Orders that were canceled by customers on the website were also canceled on Amazon automatically.<\/p><\/li><li><p>The pilot phase was two weeks to achieve <strong>95%<\/strong> of fulfilling all orders within <strong>4 hours<\/strong>. It exceeded the expectation of the customers.&nbsp;&nbsp;<\/p><\/li><\/ul><h2 id=\"importance-of-having-your-own-brand-website\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_having_your_own_brand_website\"><\/span>Importance of having your own brand website&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Opening your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Boost online sales! Learn how to drive free traffic to your e-commerce store. Optimize design, master social media, prioritize customer care, and offer smart discounts.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/attracting-customers-to-your-online-store\/\">online store<\/a> comes with many benefits such as growing your business beyond the realms of Amazon. Reality is that Amazon is great to sell products, but it\u2019s difficult to expand your brand using a platform like this. The whole operation promotes the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-brand-registry-store-storefront-hijacker-asin-conversion-300x198.jpg\"  data-excerpt=\"Facing Amazon FBA challenges? Amazon Brand Registry offers vital control, boosts sales, and protects your brand. Learn its key benefits for sellers.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-registry-why-you-need-it-and-how-it-helps-your-brand\/\">Amazon brand<\/a>, rather than that of the seller.<\/p><ul class=\"ah-cards\"><li><p><strong>Personal branding&nbsp;\u2013<\/strong> your entire customizable branding as a seller on Amazon is lost behind <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">the Amazon brand<\/a>. You have full control over your brand to distinguish your company from other <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/CONTENT-IMAGE-300x200.jpg\"  data-excerpt=\"Competition is tough in the eCommerce landscape, especially given that brick and mortar stores turned to eCommerce for more sales during the pandemic. The global health crisis led to a surge in eCommerce as more brands, and traditional businesses went digital.&nbsp; In a statement from former Deputy Secretary-General of the United Nations Conference on Trade&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/ecommerce-pricing-strategies\/\">eCommerce<\/a> stores when you open your website.<\/p><\/li><li><p><strong>Analytics&nbsp;\u2013<\/strong> With your eCommerce, you can access insight into your customers\u2019 behavior on your site and use this information to make improvements.<\/p><\/li><li><p><strong>Great UX&nbsp;(user experience) \u2013<\/strong> you completely control your customers UX on your website. You can change a page if it isn\u2019t right for your customers, to increase conversion rates, and make more sales.<\/p><\/li><\/ul><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f2279-3\" id=\"gspb_container-id-gsbp-f2279-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"remember-it-s-a-simple-process\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remember_its_a_simple_process\"><\/span>Remember, it\u2019s a simple process:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><h3 id=\"leverage-your-amazon-experience\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Leverage_your_Amazon_experience\"><\/span>Leverage your Amazon experience<span class=\"ez-toc-section-end\"><\/span><\/h3><p>You can utilize the knowledge you have gained from selling online for your online store. Make use of what you\u2019ve learned to make a successful business model for your company.<\/p><h3 id=\"design-your-online-store\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Design_your_online_store\"><\/span>Design your online store<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Creating the perfect online store doesn\u2019t necessarily mean sales, but it gives a hand. To enable your customers to navigate quickly, you need to design a user-friendly website. Several options exist for creating your site.<\/p><h3 id=\"establish-your-brand\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"Establish_your_brand\"><\/span>Establish your brand<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Considering the size of your business, you can either choose to create a whole new one or build upon your existing brand. This is the ideal chance to work out any kinks in your brand and set your company apart from all others. An essential part of growing your business involves making the transition from being a faceless <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon seller<\/a> to having your personalized brand.<\/p><h3 id=\"market-your-store\" class=\"wp-block-heading ah-process-heading ah-process-4\"><span class=\"ez-toc-section\" id=\"Market_your_store\"><\/span>Market your store<span class=\"ez-toc-section-end\"><\/span><\/h3><p>An <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">SEO<\/a> strategy will need to be adopted just like with Amazon to optimize your online store and boost rankings on search engines. Fierce competition is at hand even though Amazon increases the visibility of its products. In the same way, you have dealt with the competition, and you need to bring this sales knowledge into your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Considering Amazon FBA? We weigh its viability against building your own eCommerce store, exploring pros, cons, and long-term success for sellers.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/start-selling-on-your-own-ecommerce-store-amazon-fulfillment-vs-woocommerce-in-2019\/\">eCommerce store<\/a> to boost sales effectively.<\/p><h2 id=\"jack-s-end-result\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Jacks_End_result\"><\/span>&nbsp;Jack\u2019s End result:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2><ul class=\"ah-cards\"><li><p>Jack had his own successful brand website.<\/p><\/li><li><p>Jack\u2019s site ramped up sales by <strong>30%<\/strong>. Amazing! Isn\u2019t it?&nbsp;<\/p><\/li><\/ul><p>Just like we helped Jack, AiHello can similarly connect your website to your Amazon account seamlessly. If a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> buys a product on your website, the order is automatically placed on Amazon behind the scenes and the product is shipped to the customer by Amazon (although the customer bought it on one of your sites website)&nbsp;<\/p><h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Most people that I frequently come across understand the need to have their own branded website. The common worry is that they get scared by the mere thought of having to generate traffic on their own.<\/p><p>The reality is that launching your brand website is a longer-term project than selling on Amazon, but the reward is far greater. I strongly recommend you start thinking along such line if you haven\u2019t. AiHello is here to lead you every step of the way.&nbsp;<\/p><p>Changing from Amazon to having your eCommerce store is the next big thing. Besides, you can apply the experience you have gained in selling on Amazon to sell on your website as they are not that different. Though there are some slight differences, using a multichannel approach will put your sales through the roof.<\/p><p class=\"ah-callout\">Amazon is like a drug that gives you instant sales, but it can be taken away at any time. In the long run, you need to think about building up your brand and creating an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/09\/cover-image-300x147.png\"  data-excerpt=\"Unlock eCommerce growth with AI. Master customer acquisition, product reviews, and smart inventory planning to boost sales and build a 9-figure business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/make-the-giant-steps-and-become-a-9-figure-ecommerce-company\/\">eCommerce business<\/a> that is built to last.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.<\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f2279-1,.gspb_container-id-gsbp-f2279-2,.gspb_container-id-gsbp-f2279-3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f2279-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f2279-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f2279-3.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f2279-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f2279-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f2279-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f2279-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f2279-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f2279-3.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f2279-1.gspb_container,#gspb_container-id-gsbp-f2279-2.gspb_container,#gspb_container-id-gsbp-f2279-3.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,683],"tags":[413,410,412,411],"republish_tag":[],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-brand","tag-how-jack-ma-established-new-brand","tag-jack-ma","tag-jack-ma-branding","tag-jack-ma-story"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=2279"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2279\/revisions"}],"predecessor-version":[{"id":14369,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2279\/revisions\/14369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=2279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=2279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=2279"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=2279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}