![\"Marketing](\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/Email_Marketing_eCommerce_Retail-750x375-1-300x150.png\")
<\/h3><\/h3>The dictionary defines <\/span>automation<\/span><\/i> as the method to make an apparatus or a system to work automatically. In this modern world the unsung value of Automation has been recognized by many industries of diverse fields . So, the experts define automation with more clarity as \u201cthe creation and application of technologies to produce and deliver goods and services with minimal human intervention\u201d. Automation in today\u2019s era plays a key role as it comprises vital elements, processes and job functions. We can apply automation from scratch up to making the final product. Automation has its major influences also on marketing<\/a> and sales management.<\/span><\/p> There goes a saying, \u201cIF CONTENT IS THE KING, MARKETING IS THE QUEEN\u201d. Let\u2019s face the reality, it becomes utmost difficult for business owners especially small ones who have just kept their foot in the market, to do tasks related to business and also contemporarily work on the brand<\/a> growth and awareness. A study by the consulting company The Alternative Board found that <\/span>72% of small business owners feel overwhelmed<\/span><\/a> and that 60% of business owners stated that \u201cthey would like to have more time over less work.\u201d Well, fortunately there is a solution for the problem- MARKETING AUTOMATION. Yes, after seeing this term, you guessed it right, it\u2019s the role of automation in marketing one\u2019s business. But shall we discuss \u201cthe technical\u201d definition of it as per Wikipedia, here it goes- \u201cMarketing Automation is a subset of customer relationship management (CRM) or customer experience management (CXM) that focuses on the definition, segmentation<\/a>, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.\u201d We can all agree that Time Management is a pretty big deal and no one wants to spend their precious time without gaining anything out of it.\u00a0<\/span><\/p> The omnipresence of the benefits we can gain from Marketing Automation Software<\/a> tools has made it very loud and clear that many industries are going to leverage this softwares with greater fervor. According to<\/span> Forrester\u2019s 2018 \u201cMarketing Automation Technology Forecast, 2017 to 2023 (Global)\u201d<\/span><\/a>, spending for marketing automation tools will grow vigorously over the next few years, reaching $25.1 billion annually by 2023 from $11.4 billion in 2017.It\u2019s no surprise that a large percent of marketing automation adopters are B2C(Business-to-Consumer) businesses. One of the best examples where Marketing Automation Softwares are thriving is- <\/span>E-commerce<\/a><\/b>. By adding ecommerce with marketing automation, you have achieved all the benefits of an effective shopping experience with the potential to create marketing campaigns that are customer personalized to your audience. This means you can boost up traffic to your site, increase the number of and amount spent on orders, and bring back more returning customers with just some initial setup and occasional modifying and monitoring.<\/span><\/p> What\u2019s the ultimate goal of your business apart from customer satisfaction? Making Profits, increasing revenue,in a nutshell making money, Right ? But did you ever consider if one of the most important Ecommerce<\/a> metrics that is AOV is helping your business grow? Ok, let me slow it down for you. AOV is the average amount each customer spends per transaction with your store. In mathematical terms,<\/span><\/p> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Average Order Value = Total Revenue \/ Number of Orders<\/span><\/p> For instance, consider your Cost Per Order(including shipping costs etc) is $1 and your AOV is $10 making your profit $9 per order, you can simply increase your AOV to $11, that is increase by 10% and hence gaining an additional profit of $1. Now, the question arises here is that, how will a business owner have time for tracking the AOV? Relax, this is where the magic of Marketing Automation works. Through Marketing Automation you can identify key insights, taking factors such as demographics, also segment your audience and draw a conclusion how a certain group is reacting to the change in price of the product. One can perform split testing, raising prices for certain products and comparing orders over time. No matter what you\u2019re selling, this tactic is worth a shot. There are various ways through which we can boost up AOV via Marketing Automation Softwares :\u00a0<\/span><\/p> Content builds relationships, Relationships build trust and Trust drives Revenue. Many businesses try to bring more and more customers, when they should really focus on someone who has already proved their interest in the product, well someone within the bounds. Customer retention is paramount in today\u2019s digital economy, with<\/span> 50% of consumers<\/span><\/a> suggesting that they would interact with a company again after only one positive experience. Marketing Automation can help the business to nurture the customers and bring delightful experience while shopping your product. This will make it possible to generate more revenue from existing customers. Fostering customer life cycle is a great way to establish success in ecommerce or any business for a long duration of time. How? Let\u2019s have a look at it:\u00a0<\/span><\/p> Don\u2019t we all just like it so much when someone does something for us keeping in mind our choice of interests. Well, then how hard can it be to put this simple idea in our business so customers also feel special and buy our products. The most effective way to implement this is by sending personalized emails to customers that will take care of their needs and also get exactly what they want. You have to understand what they like and what they\u2019d have an interest in, then deliver emails that basically interest them. You will personalize anything from the photographs they see, to the text they read, to the offers they get and thus the time of day they hit the inbox. <\/span>An <\/span>Experian Marketing Services study found that personalized emails generate six times higher transaction rates<\/b><\/a>, and this can\u2019t be ignored. Does this mean one has to hire a special person to draft emails for specific groups of customers? No, even if you had money to hire someone it would be a waste of time. Hence, to overcome such challenges CRM (Customer Relationship Management) tracks all your interactions so you can create automated personalized emails. CRM is a vital tool in marketing and sales tasks. Don\u2019t believe so? You can check out <\/span>Aihello\u2019s blog<\/span><\/a> to know about it. Everyone is unique in their own ways, but there can be a bunch of similar unique people too. Using this insight one can make different lists through segmentation. Once you have got the information based on background, purchasing habits, shared interests, behavior towards your products via CRM, why delay to set up your Automated Personalized Email Marketing Campaign. Though there are various ways of segmentation like Content downloaded, pages viewed, previous interaction, referral traffic channels, etc. We will be\u00a0 mainly discussing two ways :\u00a0<\/span><\/p> There was once a woman named Victoria, who loved to bake. She was an expert in it and wanted to make a business out of it. She tried many ways to grow her list of customers, answered all their queries, taking follow ups, and so many things that soon she got overwhelmed and unmotivated because most of her time was spent on doing anything but baking. Instead, the bulk of her time was spent on managing behind-the- scene processes. Luckily, she took a wise decision to focus on Local SEO by which she got plenty of leads and did not struggle to get traffic on her website. But the problem didn\u2019t stop over here. According to analysis of her workday it was revealed that much of her time was eaten up by \u201cdead-end leads\u201d. Why was she drafting thoughtful emails to people who never responded? If they did reply, they were often only tire kickers who either didn\u2019t have solid plans to follow through or were only interested in finding the cheapest baker. Most other freelancers like photographers, graphic designers, and many others face the same challenges. Most aren\u2019t bringing in enough revenue to hire an employee<\/a> to handle it. Victoria needed these things to tackle this problem:\u00a0<\/span><\/p> She needed to know people who were actually interested in hiring her, were willing to pay her fees and were interested in her style. If the dead end leads are removed, communicating with her leads would take only a fraction of the time.\u00a0<\/span><\/p> She came to know about Marketing Automation tools which she found very beneficial so she started using it and voila! Four Steps were taken and her passion for baking and determination to make a living out of it was made easy.\u00a0<\/span><\/p> 1.Collect Leads\u00a0 \u00a0 2.Follow leads\u00a0 \u00a0 3. Identify Top leads \u00a0 \u00a0 4. Closing\u00a0<\/span><\/p> Victoria knew pricing was vital to many people so she generated leads by using pricing information as an opt-in incentive. A visitor had to fill out a brief form(name and email) and in return they could download a PDF listing her ranges of products and their prices. This is smart as uninterested probably wouldn\u2019t even bother so she\u2019s eliminating some of the noise while generating leads she can follow up with. The next step\u00a0 was to nurture the \u201clive\u201d leads by sending them personalized emails and attending to their needs. Victoria was able to create an automated follow up sequence that included her warmth and personality. By not doing this manually she saved lot\u2019s of time and could focus on her business. The personalized emails included types of product, why she was best in her work and justifying why her business would be worth for customer\u2019s money and time both. Throughout the sequence, she invites the contact to reply with any questions which could further showcase buyer\u2019s interest in her products. Now, the next step was to identify top leads, so she can be sure of who\u2019s worth investing her time on. If the customer\u2019s are still engaged with her after hearing all the important details then well they are the hot leads. After this Victoria could personally interact with them so that the client\u2019s any other questions could be answered and they can get reassurance that Victoria\u2019s attitude would be compatible with theirs. She asked people to book time to speak with her by phone using a scheduling service. It\u2019s completely automated, so these invitations don\u2019t take up any of her time. If someone isn\u2019t interested and ignores the invitation, it has little to no impact on her. This way she can move ahead or close the lead. As a result, her customer conversion rate has increased and her business has flourished due to Marketing Automation.\u00a0 Victoria\u2019s business is not completely stress-free or running 100% on autopilot. But, she\u2019s spending far less of her time communicating with dead end leads and more of her time focused on what she enjoys.\u00a0<\/span><\/p> HAPPY ENDING!<\/span><\/p> The usual old school method of optimizing ads was to hire an ad agencies and let them handle all these bid optimizations. However with new technologies like AI and Automation<\/a> you can set and forget your campaigns and let AutoPilot handle these daily mundane tasks. The automation works 24×7 to ensure that you are always having the lowest ACoS possible with the highest revenues. If you would like to try AiHello AutoPilot<\/a>, then head over to our registration page<\/a> and give it a try. There is 14 days free trial with no payment information required.<\/p>","protected":false},"excerpt":{"rendered":" Tired of manual marketing? Explore Marketing Automation’s role in business growth, from defining it to boosting sales and AOV, vital for e-commerce success.<\/p>\n","protected":false},"author":9,"featured_media":2870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[620,41,86],"tags":[176,58,168,51,175,174],"class_list":["post-2857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ppc-advertising","category-marketing-and-branding","category-product-marketing","tag-amazon-increase-revenues","tag-amazon-listing-optimization","tag-amazon-ppc-automation","tag-amazon-seller-tools","tag-amazzon-reduce-acos","tag-ppc-automation"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=2857"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2857\/revisions"}],"predecessor-version":[{"id":12419,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/2857\/revisions\/12419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/2870"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=2857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=2857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Influence of Automation on Marketing, want to know more? Keep on reading.<\/b><\/h3>
So, Which are the companies that use Marketing Automation?\u00a0<\/b><\/h3>
Strategies in Marketing Automation where your efforts will make the most difference right away!<\/b><\/h3>
Increase in Average Order Value (AOV)<\/strong><\/h4><\/li><\/ul>
![\"AOV\"](\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/average-order-value-formula-300x170.png\")
<\/p>Increase in Customer Retention<\/strong><\/h4><\/li><\/ul>
![\"Customer](\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/https___blogs-customer-retention-1200x861-1-300x215.jpg\")
<\/p>\u00a0CRM And Automation For Personalized Email Marketing Campaigns\u00a0<\/strong><\/span><\/h4><\/li><\/ul>
![\"CRM\"](\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/Ecommerce-CRM-software-archiz-solutions-300x187.jpg\")
<\/p>Let\u2019s wrap this all up with a Storytime!<\/b><\/h3>
![\"Baker\"](\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/istockphoto-629554126-170667a-300x200.jpg\")
<\/p>