{"id":3184,"date":"2026-05-19T17:06:00","date_gmt":"2026-05-19T17:06:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=3184---f6e3a2ed-da51-4dfa-9252-830d471b3fb6"},"modified":"2026-09-21T22:49:22","modified_gmt":"2026-09-21T22:49:22","slug":"the-art-of-bid-optimization-for-your-ads","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/","title":{"rendered":"Amazon PPC Optimization Playbook: 8 Game-Changing Strategies for Sellers"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In the last 5 years, we\u2019ve worked with over 5,000 <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> sellers, and one key difference between the successful and unsuccessful ones is <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> optimization.&nbsp;<\/p><p class=\"wp-block-paragraph\">This guide cuts through the jargon, showing you how to optimize <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon ads<\/a>, skyrocket your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>, and crush your competition.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#How_Does_Amazon_PPC_Work\" >How Does Amazon PPC Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#How_to_Choose_the_Best_Campaign_Type_to_Increase_Sales\" >How to Choose the Best Campaign Type to Increase Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#8_Amazon_PPC_Optimization_Tactics_to_Increase_Sales\" >8 Amazon PPC Optimization Tactics to Increase Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#1_Target_Expansion\" >1. Target Expansion\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Using_all_Match_Types_and_Targeting_Types\" >Using all Match Types and Targeting Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Finding_and_Adding_New_Keywords\" >Finding and Adding New Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Keyword_Harvesting\" >Keyword Harvesting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Reverse_ASIN_Lookup_Tools\" >Reverse ASIN Lookup Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Top_Search_Terms_Report\" >Top Search Terms Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Search_Query_Performance_Report\" >Search Query Performance Report<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#2_Accurate_Bidding\" >2. Accurate Bidding<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Manual_Bidding\" >Manual Bidding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Automated_Bidding\" >Automated Bidding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#3_Ad_Type_Expansion\" >3. Ad Type Expansion<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Sponsored_Brands\" >Sponsored Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Sponsored_Display\" >Sponsored Display<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#4_Gold_Panning_Campaigns\" >4. Gold Panning Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#5_Catch-All_Campaigns\" >5. Catch-All Campaigns\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#6_Ranking_Campaigns\" >6. Ranking Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#7_Brand_Defense\" >7. Brand Defense<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Keyword_Brand_Defense_Ads\" >Keyword Brand Defense Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#ASIN_Brand_Defense_Ads\" >ASIN Brand Defense Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#8_Asymmetric_ASINs\" >8. Asymmetric ASINs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Amazon_PPC_Work\"><\/span><strong>How Does Amazon PPC Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aihello.com\/resources\/blog\/full-guide-on-amazon-ppc-and-amazon-ppc-metrics\/\">Amazon PPC<\/a> is like an auction where multiple <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> compete for ad space with relevant bids and the winner pays just enough to outbid the closest <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">When shoppers search for products on Amazon, the platform gathers relevant listings based on search <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">Some of these results will be <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a>, marked with the label \u201csponsored\u201d &#8211; these are the result of Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a>.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is sponsored brands in amazon | how to find keywords for amazon | how to report fake reviews on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXew79Ga52WOSXFDT1B6p-XQtRA3WGRAxaW6uGBo_czjIIv5iiHhv-RpW1jEGotRYgLHg7E7XIvt3d63KtAN09bpovhz9l2ZDeAKc0-BJdGoItmPtju1lmPaOEd2Pq01OKs--uu_Ihp2CSmu7dhAUEFrVwY?key=e5jGNdGu37CIE6pnlrY8ig\"><\/p><p class=\"wp-block-paragraph\">Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-10-22-at-10.31.05-PM-300x200.jpeg\"  data-excerpt=\"Struggling with high Amazon ACoS? Optimize your PPC strategy! Learn to fix costly sponsored ad mistakes, improve campaigns, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-amazon-ppc-optimizing-mistakes-and-how-to-fix-them\/\">PPC ads<\/a> can also appear as alternatives to a competitor\u2019s product.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how does amazon marketplace work | how to check competitors keywords | how does amazon marketing work\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfnhhyWENOzhgHVgjTUfXcY3jZiYrB2owlmvJRSrImH7inEoHR6aLOWJxClDlgPJTuzRFPfc9zghzIgMRLMlYA9AbVyd5ALOPvt1lVNg1e4p-yQsWXo1jx9hwcZA8DA_qSlvxMq8Z6Q5A_57bxdIiPeCTmB?key=e5jGNdGu37CIE6pnlrY8ig\"><\/p><p class=\"wp-block-paragraph\">However, unlike traditional auctions, the highest bidder doesn&#8217;t automatically win on Amazon. Instead, Amazon considers your bid and your listing quality score.&nbsp;<\/p><p class=\"wp-block-paragraph\">Your listing quality score reflects how relevant your ad is to the shopper\u2019s search. This is measured by how often shoppers click your ad when it pops up and how many of those shoppers buy.<\/p><p class=\"wp-block-paragraph\">A high listing quality score can help you win placements even with a lower bid than your competitors but having a competitive bid and a strong listing quality score increases your chances of winning.<\/p><p class=\"wp-block-paragraph\">Additionally, aiming for the average <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> in your category helps you bid competitively while negating irrelevant <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> from your ad campaigns, and creating exact-match campaigns targeting relevant keywords can boost your listing quality score.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Best_Campaign_Type_to_Increase_Sales\"><\/span><strong>How to Choose the Best Campaign Type to Increase Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon offers<\/a> diverse ad formats to suit your specific goals. Here are the main ones:<\/p><ol class=\"wp-block-list\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Products<\/a><br><\/strong>SP ads display your product listings in search results and product detail pages. They are perfect for driving targeted traffic to your products.<br><br>Here are some examples:<br><br><img decoding=\"async\" title=\"where can audio ads purchased with amazon dsp run? | what is ebc amazon | how to source items to sell on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXePKF1Uul4sg3nxmqclyzo_4LBZhq5Q3CAHNB0ku6qhly2DWZ5Yw2yAlZRmM0rLSlKkL_n23-3WuG0NQwG_AVsNFm3eaYUsWcsSn9EpW1z84Kxe_d2c3ZmBnqH71h54THR74dhB24znlYVFfbrsHqHyaQo?key=e5jGNdGu37CIE6pnlrY8ig\"><br><br><img decoding=\"async\" title=\"how to increase organic keywords | what do you mean by organic keywords | what is a good conversion rate on amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdk-dnuJrV2MiS4ZsIKg-vLFgyr7Y0xrNT5adz5IJxGHkAQCD1CfRTCFukYQbZN3V7_Yu-2dTpHUp4lQpVKTCqqzf0bsFxD0SsrW_zS8uttJsHFXdoF-BW47K6ALfLiE7eDkiQNNGrWidHEE9Tsp_8bWZQb?key=e5jGNdGu37CIE6pnlrY8ig\"><br><br>You should allocate around 80% of your total budget to SP because it offers the highest ROI and can be easily scaled compared to other ad types.<br><br>Additionally, it offers new sellers the lowest barrier to entry by not requiring <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> registry for access.<\/li><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a><\/strong><br>SB ads are banner-style ads that showcase your logo, a custom headline, and multiple products.\u00a0<br><br>You can grab attention and build brand awareness with them.<br><br>With sponsored brand ads, you can also display videos of your products, enticing customers to explore your offerings.<br><br><img decoding=\"async\" title=\"what is a good conversion rate for amazon associates | how to get paid from amazon | what is a good acos percentage amazon\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc0HMCk9H8DCDEhfDVmK5fWaBnxs2dPBXUc9bYmkcbQ5JNMjflnZ0gvPhxPO3y_RrVr0sjNoT1RgQNS3vPyVJWbahoNPCSmpTVNDyObcntV4Ghd75vexDOembPJIAGb25MVwrpEjH642k2GGz_1m54-dKwQ?key=e5jGNdGu37CIE6pnlrY8ig\"><br><br>For example, this baseball hat seller is using SB ads to drive traffic to their entire catalog instead of advertising only one product.<br><br>Customers who click on their ad will likely buy more products, increasing their AOV and brand loyalty.<br><br>Unlike SP ads, sellers only spend a small fraction of their ad budget on SB, usually 13% because they are more expensive and yield a lower <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ROAS<\/a>.<br><br>You should begin using SB ads after seeing reasonable ROI from SP ads.<\/li><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Display<\/a><\/strong><br><br>SD ads share similarities with both SP and SB ads. They feature only one product like SP but you can customize the image displayed and add a custom headline like SB.<br><br>Here\u2019s an example:<br><br><img decoding=\"async\" title=\"how is ai used in advertising | how to track keyword ranking in amazon | what is vine voice\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdXfTGRic8KJ8x4zuuBzEtwUfMe44AQUlz82_vL9_9opY5r_RB3hDIjYtyqMvbA1Vjt_ferfgbJKeCK55PPSP0t5_gdPNHpLcguKBoWwCWJrfeqNeVBp8g1-pUPuuap69E4dP6CXIOVUs1J3Tl_JDgQN1YN?key=e5jGNdGu37CIE6pnlrY8ig\"><br><br>One unique feature of SD ads is that they allow you to reach potential customers who have previously interacted with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> or similar products on Amazon or other websites.\u00a0<br><br>For example<strong>, <\/strong>you can<strong> <\/strong>remind window shoppers about a product they browsed with an SD ad, rekindling their interest and driving them back to your listing.<\/li><\/ol><figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Ad Type<\/td><td>ROAS<\/td><td>Suggested Spend<\/td><\/tr><tr><td>Sponsored Products<\/td><td>High<\/td><td>85% of total <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a><\/td><\/tr><tr><td>Sponsored Brands<\/td><td>Medium<\/td><td>13% of total budget<\/td><\/tr><tr><td>Sponsored Display<\/td><td>Low<\/td><td>2% of total budget<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"wp-block-paragraph\">In conclusion, the best campaign type depends on your goals.&nbsp;<\/p><p class=\"wp-block-paragraph\">Sponsored Products are ideal for both new and established sellers looking to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon-product-listing-optimization-search-a10-algorithm-ecommerce-300x200.jpg\"  data-excerpt=\"Enhance your Amazon visibility! Master product listing optimization &amp; the A10 algorithm to rank higher, drive clicks, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/guide-to-making-better-amazon-product-listings\/\">boost sales<\/a>, while Sponsored Brands excel at brand building. Sponsored Display excels at re-engaging interested customers and driving <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">conversions<\/a>.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Amazon_PPC_Optimization_Tactics_to_Increase_Sales\"><\/span><strong>8 Amazon PPC Optimization Tactics to Increase Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Before we show you the <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">Amazon PPC optimization<\/a> tactics we use, we thought it would be better to help you visualize their effect with a before and after <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/landing\/amazon_ppc_success\/autopilot-ppc-case-study.html\">case study<\/a>.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to improve amazon sales rank | how to sell to amazon warehouse | what is acos on amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcnt28Pty1SMefTdG2I3t6mTxcavr6nikmJKbhuH8mzghQQj4_91Voo4Py4qb7xXnrXqgvU6eKH3dKho01OeTkL6I8lv5ziOLQpZYuqDyK63d4bw4GTRRgojmESzwZWGWhag_OjHniXDdb5piZmbxNNiGk?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">This is one of the 5000 accounts we\u2019ve worked with. In August of 2022, they had very little sales because of poorly set up <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">PPC campaigns<\/a>.<\/p><p class=\"wp-block-paragraph\">Exactly one year later, they were doing over $53,000\/mo in sales.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"should amazon stock every product it sells | which is the most significant benefit of using amazon dsp for brands that do not sell their products in the amazon store? | how to sell on amazon canada for beginners\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeqWkzrh4NqhSNjyaKX6P934U0X-xdrt_UnXA48_za7hQnIZ0Pd5wfohLX4itFW1_mWUY1dqmQt72bI2jDBWzi-6i8CoZ2gu6eEHp6QUyWQX3lUbweIWXAYO2CoYsEHvmhMGZiFgGeOOLACSFw9mtwNArU?key=e5jGNdGu37CIE6pnlrY8ig\"><\/p><p class=\"wp-block-paragraph\">Here are the 8 <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">Amazon ad optimization<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> we used to get there:<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Target_Expansion\"><\/span><strong>1. Target Expansion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">One year ago, there were exactly 291 active targets in this account. Today there are 6494.&nbsp;<\/p><p class=\"wp-block-paragraph\">To understand how big of a difference that is, we have to look at the clicks we drove.<\/p><figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>August 2022<\/td><td>840 clicks<\/td><\/tr><tr><td>August 2026<\/td><td>24,499<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"wp-block-paragraph\">With almost 30x the previous visibility, ad sales exploded and organic traffic also blew up.<\/p><p class=\"wp-block-paragraph\">Here\u2019s how we achieved this:<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_all_Match_Types_and_Targeting_Types\"><\/span><strong>Using all Match Types and Targeting Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">6494 targets don\u2019t equal 6494 unique targets. 1 <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> used in broad, phrase, and exact are technically 3 different targets.<\/p><p class=\"wp-block-paragraph\">Is that cheating the system? Not exactly.<\/p><p class=\"wp-block-paragraph\">Going from targeting a keyword in only 1 <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> to targeting it in all 3 can increase clicks and impressions by 30-80%, so the first step in target <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon is expanding into Sweden, its first Nordic market. Explore Sweden&#039;s thriving eCommerce, online shoppers, and the Swedish Krona for successful selling.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-start-selling-on-amazon-sweden\/\">expansion<\/a> is duplicating all keywords in all match types.<\/p><p class=\"wp-block-paragraph\">Next, make sure you\u2019re using all targeting types.&nbsp;<\/p><p class=\"wp-block-paragraph\">Before we got involved, this seller was only using keyword targeting for his campaigns.&nbsp;<\/p><p class=\"wp-block-paragraph\">After we started working on the account, we introduced <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">ASIN targeting<\/a>, auto-targeting, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">category targeting<\/a> which increased the total number of targets in the account by 876.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_and_Adding_New_Keywords\"><\/span><strong>Finding and Adding New Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">The second way we increased targets was by adding new keywords to the account.<\/p><p class=\"wp-block-paragraph\">Here are some of the ways we found those keywords:<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Harvesting\"><\/span><strong>Keyword Harvesting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Amazon has an incredibly efficient <a href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">keyword research<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a> called the auto campaign.<\/p><p class=\"wp-block-paragraph\">Using <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a>, you can automatically harvest search terms from the auto campaigns you have set up and insert them directly in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">manual campaigns<\/a> to increase the number of targets you have.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what does dsp mean amazon | how much should i spend on amazon advertising | how to calculate cvr\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdPF_PJlp-9OLmfn0eWc1kzQS2NlBT6Gb65VJGvHgfk-fjugkAd1UIH3riu-KjWHgQRRCcgaBgxIrVuXKeaZbqogWZO2JqUvtSMHtZYi07obnwzuHgjRPZcebC3xSWq9HFZz_NccxNbiICHkzDE3gkkI2tk?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">All you have to do is connect your auto campaigns to the relevant exact, broad, phrase, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">ASIN<\/a> targeting campaigns and determine how many conversions a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master Amazon PPC! Discover why effective bidding is vital for success. Learn search term isolation to boost profitability and distinguish between keywords vs. search terms.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-search-term-isolation-and-how-does-it-work\/\">search term<\/a> needs to be transferred.&nbsp;<\/p><p class=\"wp-block-paragraph\">From there, the system will add dozens, or hundreds of new keywords automatically each month.<\/p><p class=\"wp-block-paragraph\">This alone increased the number of targets we had by 1521.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reverse_ASIN_Lookup_Tools\"><\/span><strong>Reverse ASIN Lookup Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">A reverse ASIN lookup tool allows you to see what keywords your competitors index for, making it very useful for <a href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">keyword research<\/a>.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to sell on amazon uk from usa | how to optimize my listing on amazon | how much does ppc cost amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfzb3vennk2EzHjkfht0HBStBMf-cSDoG3dvo5Ry2j-oLkApaTpkunoMhZbS-d-YEmF7qiLFJV_Ow3QUD2OTrG0DwPKynKk2IqMXkqeEY6HvpqLSgKb3zNV2Svx_MynsWE6wcCNtOWyvx2Y_M01cn9scth3?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">All you have to do is input a competitor ASIN, we recommend using at least 5, and the tool will show you between 1000 to 10,000 keywords that they\u2019re ranking for.<\/p><p class=\"wp-block-paragraph\">Of course, not all of these keywords will be relevant, so we recommend adding filters like \u201conly keywords within a certain <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> range\u201d or \u201conly keywords that include this phrase\u201d and then manually verifying the accuracy of the remaining keywords.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Search_Terms_Report\"><\/span><strong>Top Search Terms Report<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Amazon provides a list of the top 2.4 million search terms by volume in brand <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">analytics<\/a> for sellers to look through.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"what is acos on amazon | how to become an amazon ip accelerator law firm | what is cvr in amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe-P5v1r0iatwLP48bHsTnFQIP6Q7LIKUNh3d-ymIN0dphCth9WOeaERYfXuyyQsmXuGImax3IsVJDK4kXxHfhYexd6G0ptlKPww5ZpygLJxFUEVS7pb8Kz021nYVqdBYYVlbMVGDGyknwSXpR35fZvJlmI?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">You can put your keyword in, like \u201cCastor\u201d in the example above, and see all the search terms that are similar to it and use them for your campaigns.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Query_Performance_Report\"><\/span><strong>Search Query Performance Report<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">The search query performance <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">report<\/a> shows you the top-performing search terms for your ASINs or brand.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to rank products on amazon japan | how to ship merchant fulfilled amazon | do they have amazon in europe\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXciXMB1KhsHeG1r_kGd_jqsldApekErJqswdJIkD4GqdfRNLFxsRu24fW04pp8ebWA8Sv_VG0ZvHzVOWnihOOMiO_EY7pw_QtlfMLt1rDDwjBRRcOMMGW0ERh7QzGojBumR4l9zi3_ZyGygubPtjPKNh-At?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">This report is particularly useful because it gives you specific data about your performance on each search term. You can quickly see which search terms you\u2019re doing better or worse than average on and decide what to use accordingly.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Accurate_Bidding\"><\/span><strong>2. Accurate Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Another thing that we improved on the account was its bidding.&nbsp;<\/p><p class=\"wp-block-paragraph\">Previously, the account owner was too busy to make regular bid changes or choose good <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon bidding<\/a> strategies.&nbsp;<\/p><p class=\"wp-block-paragraph\">This caused many poor-performing keywords to continue spending a lot of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> and left many good keywords with much lower bids than they needed.<\/p><p class=\"wp-block-paragraph\">The way we solved this was to implement a regular bidding system that would handle this for them. You can do this either manually or automatically.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding\"><\/span><strong>Manual Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Manual bidding, as the name suggests, is the process of increasing or decreasing your bids manually on either the ad console or bulk sheets.&nbsp;&nbsp;<\/p><p class=\"wp-block-paragraph\">There are multiple ways of doing this but the most common strategies are RPC (revenue per click) and rule-based bidding.<\/p><p class=\"wp-block-paragraph\">To do either effectively, you need to have an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> in mind, we usually suggest either using your current ACoS as your target if you\u2019re trying to grow sales, or targeting 5% under what you\u2019re currently getting if you\u2019re trying to decrease ad costs.<\/p><p class=\"wp-block-paragraph\">Once you have an ACoS target in mind, you can implement one of these two strategies:<\/p><p class=\"wp-block-paragraph\"><strong>RPC Bidding:<\/strong> This is where you multiply your ACoS target with your RPC to find out what your ideal CPC would be.&nbsp;<\/p><p class=\"wp-block-paragraph\">For example, let\u2019s say your target is 30% ACoS and you earn $5\/click on a keyword. You should be getting a $1.5 CPC to hit your target (0.3 * 5.0).&nbsp;<\/p><p class=\"wp-block-paragraph\"><strong>Rule-Based Bidding:<\/strong> This is where you set certain rules for your bids. For example, if ACoS is above X amount, decrease bids by Y amount, and so on.&nbsp;<\/p><p class=\"wp-block-paragraph\">This is more difficult to master, especially for beginner sellers, but can be worth it if RPC bidding doesn\u2019t work for you.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automated_Bidding\"><\/span><strong>Automated Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">With <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"High ACoS hurting your Amazon ads? Learn why it happens &amp; how AiHello&#039;s PPC automation helps reduce wasted spend, boost conversions, &amp; optimize campaigns.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-reducing-bad-acos-using-aihello-amazon-ppc-automation\/\">automated bidding<\/a>, you\u2019re still adjusting bids to hit a predetermined ACoS target. The only difference is that it doesn\u2019t involve you making changes or coming up with your own bidding rules.<\/p><p class=\"wp-block-paragraph\">The main idea behind automated bidding is that the seller inputs their ACoS target and the algorithm adjusts bids every day to get them there.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how does amazon marketing work | how to make money on amazon | what is amazon conversion rate\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcT-vyGZZAwHAzeaEpYbITQOxozUCsu51jF3FDP-xFQhFOSxVXot1sMWzRDDIYAVqINkxBbJonmVUl9MLUwDy21cQ9nOT_7MbZGAie28H3UvlA3anCItS2OqYJ94ZoW-5hOmFBILCezw63u-zONeOOTKcB4?key=e5jGNdGu37CIE6pnlrY8ig\"><\/p><p class=\"wp-block-paragraph\">Behind the scenes, the AI develops its own set of rules for each account based on historical data. This makes it more accurate than RPC bidding and more straightforward than rule-based bidding.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to sell on amazon uk | how automatic bids and ai are changing ppc | how to find competitors adwords keywords\" style=\"width: 800px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXez_3cGZuND4T5QggxkrOJs5ROG-VVe3STVZC9McbblfURUpUKrqZ5WKtsykIF8hjuTlsjuGjI1IZjLU8lNZTBq4Ewsdr8ChBn2XRMBXpTiEijKVEFtGA-M_ZDO8cOEK1A6uKMce20Cma3vc6xlOcunIoEe?key=e5jGNdGu37CIE6pnlrY8ig\"><\/p><p class=\"wp-block-paragraph\">This is what it looks like inside AiHello. The bid changes above were for a poor-performing keyword and you can see the logic the software used to make these changes at the bottom.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ad_Type_Expansion\"><\/span><strong>3. Ad Type Expansion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">As a general rule, you should aim to have only 85-90% of your ad spend on sponsored products, anything above that signals that you haven\u2019t used the other ad types sufficiently.<\/p><p class=\"wp-block-paragraph\">When we first started working on the account, exactly $0 per month went into sponsored brands or sponsored display.<\/p><p class=\"wp-block-paragraph\">Today, we have around 10-11% in sponsored <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">brand ads<\/a> and another 3% in sponsored display.<\/p><p class=\"wp-block-paragraph\">Here\u2019s a quick guide on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> use both:<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Brands\"><\/span><strong>Sponsored Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">The beauty of sponsored brands is that you can reuse the keyword and ASIN targets that are working in SP and get increased visibility on them.<\/p><p class=\"wp-block-paragraph\">To implement this, start by downloading your search term report and filter for any term that has produced at least 1 order.<\/p><p class=\"wp-block-paragraph\">Then, sort the targets by ASIN, and create at least 7 sponsored brand ads for each ASIN you have. 3 for regular SB (one in each match type), 3 for SB video (also one in each match type), and one for a product targeting campaign.<\/p><p class=\"wp-block-paragraph\">From there, just watch the performance and adjust your bids accordingly.&nbsp;<\/p><p class=\"wp-block-paragraph\">You may also have to add negative keywords because SB tends to show up for broad search terms.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Display\"><\/span><strong>Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Sponsored display usually represents only 0-4% of ad spend for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master your Amazon advertising with Amazon Marketing Cloud (AMC). Unify data, optimize campaigns, and drive growth for your business. Discover how top sellers succeed with AMC.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-cloud-amc\/\">Amazon sellers<\/a>, and around \u2154 of sellers don\u2019t use it.&nbsp;<\/p><p class=\"wp-block-paragraph\">It\u2019s generally not that big of a deal if you don\u2019t utilize it, but it can be useful for remarketing to shoppers who have interacted with your listings before.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to identify trends in sales conversations | how does amazon ppc work | what is the amazon a9 algorithm?\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcUKBYGvxJeuCHF7hfkkpQZbGT7Q_nEgZ8i-3n5JI72mdSzsOKA9H9t7JfX92UnUYd2WzeIH2YA0pgwHvEVPSIEb3pHSbfCi6YmYyCLH4nX1IOqoELyWFFMT_1WTokbz7mjjLp7EGCjKcGTCQs0BBmon_-N?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">As you can see in the screenshot above, you have two options for remarketing \u2013 view remarketing and purchase remarketing.<\/p><p class=\"wp-block-paragraph\">View remarketing can be useful for capturing shoppers who visited your product listings but didn\u2019t buy and then try to convert them into customers.<\/p><p class=\"wp-block-paragraph\">Purchase remarketing can be used to target existing customers to either upsell them, cross-sell them, or get repeat orders for products you\u2019ve already sold them.<\/p><p class=\"wp-block-paragraph\">You can select your look-back window for remarketing and it can generally be 7-90 days, with 30 days being the standard.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Gold_Panning_Campaigns\"><\/span><strong>4. Gold Panning Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A gold panning campaign is an ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> where you put a large number of loosely relevant keywords in a broad match campaign and keep them all at very low bids.<\/p><p class=\"wp-block-paragraph\">The main idea behind it is that you\u2019re casting a very wide net for visibility. So even if the search terms you get for it aren\u2019t super relevant, and you don\u2019t show up that often because of your low bids, you\u2019ll still get enough traffic to make some sales \u2013 and oftentimes, it will happen at a very low ACoS.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how many adwords keywords should i use | how much to advertise on amazon | how to use amazon marketing services\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcenh_L00rzxFj4B5Vu590hNr4jjuC0XU4IVTYVGM1qmIJRI654floDq6eTVYFVvmiidNw0mnfAGyC6Yw3nNNkNRMgFirJPotiQOJJ7YokP0d1ANqU3enkvpT81VKAm0hrVey913cxEFR-z7tunk5hvOyr-?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">The only downside is that it\u2019s very hard to gain significant volume using gold panning.&nbsp;<\/p><p class=\"wp-block-paragraph\">In the screenshot above, you can see that we only did about $35,000 in sales between January and September.<\/p><p class=\"wp-block-paragraph\">It happened at a 14.42% ACoS though, which means that at the 30% gross margin we had, we technically netted $4750 in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">profit<\/a> from this strategy.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Catch-All_Campaigns\"><\/span><strong>5. Catch-All Campaigns\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The catch-all campaign strategy is similar to gold panning. Only this time, instead of stuffing broad match keywords in a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/forecasts-300x180.png\"  data-excerpt=\"Maximize Amazon ad performance with AiHello AutoPilot! Our new Auto Campaign harvesting &amp; negation links campaigns, migrating search terms to boost sales and cut costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/auto-campaign-harvesting-and-negation-feature\/\">manual campaign<\/a>, you\u2019re stuffing all of your ASINs in an auto campaign with low bids.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"is adding too many keywords bad for google ads | how to start business on amazon | how to run an amazon marketing campaigns\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXccP9USwXBxo55tF-GsPfQOK-W2EZ5M_RlHB8ePvq13o2MUnlpxFxFI7r1njTE4kts3j_Xj_dWHhVn-7_j_hZWc5IP7J5Ga8Z3VOTU7731fSLUVO8OZJp5w7_wn7NPFh8rCT4Axn-d8oHkPBCfZLlaAbYWv?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Catch-all campaigns tend to have an even <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-acos-improvement-for-selling-and-advertising-300x200.jpg\"  data-excerpt=\"Optimize your Amazon advertising with ACoS! Discover what Advertising Cost of Sales is, how to calculate break-even, and strategize for Amazon PPC success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-amazon-acos-and-how-can-sellers-improve-it\/\">lower ACoS<\/a> than gold panning (usually less than 10%) but it\u2019s more difficult to get a decent sales volume with them.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Ranking_Campaigns\"><\/span><strong>6. Ranking Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">While having an ACoS target for every campaign is good, it can hold you back sometimes.<\/p><p class=\"wp-block-paragraph\">Sustaining a low ACoS generally means foregoing a high sales volume. And when you decrease your sales volume on a keyword it becomes more difficult to rank for it.<\/p><p class=\"wp-block-paragraph\">This means having a high ACoS on certain keywords can lower your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">TACoS<\/a> overall by bringing in more organic traffic.&nbsp;<\/p><p class=\"wp-block-paragraph\">Which is why ranking campaigns exist.<\/p><p class=\"wp-block-paragraph\">Ranking campaigns are essentially single-keyword, exact-match sponsored product campaigns with higher-than-average bids.<\/p><p class=\"wp-block-paragraph\">Their main objective is to drive a high amount of traffic to exact search terms that are either already important to you organically, have a conversion advantage, or are almost ranked top 10, but not quite there yet.<\/p><p class=\"wp-block-paragraph\">This excess ad traffic usually results in a larger sales volume, which signals to Amazon that you\u2019re highly relevant for this keyword and allows you to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">rank higher<\/a>.<\/p><p class=\"wp-block-paragraph\">Pro tip: the best way to check if your rank campaigns are working is to see if your organic sessions are increasing for the ASINs you\u2019re advertising over 3 months.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Brand_Defense\"><\/span><strong>7. Brand Defense<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">According to Amazon, up to 30% of customers searching for a specific brand end up buying from a competitor instead.&nbsp;<\/p><p class=\"wp-block-paragraph\">And even if someone makes it to your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master Amazon optimization! Learn to increase product page traffic and sales by understanding the search engine, keywords, and conversion rate strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/improving-and-optimizing-your-amazon-product-detail-page\/\">product detail page<\/a>, they might be won over by a competing sponsored product ad at the bottom of your listing.<\/p><p class=\"wp-block-paragraph\">In short, everyone is out to get your customers. Which is why it\u2019s important to run brand defense ads.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Brand_Defense_Ads\"><\/span><strong>Keyword Brand Defense Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Keyword brand defense is essentially targeting your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/04\/brand-logos-thumbs-up-300x200.jpg\"  data-excerpt=\"Ever wonder why you favor known brands? Explore the psychology behind brand trust, its impact on buying decisions, and strategies for new brands to gain recognition.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-the-name-why-we-prefer-the-well-known-brand\/\">brand name<\/a> to prevent any of your competitors from showing up for it.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to lower acos on amazon | how to start selling on amazon canada | how amazon increase sales\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcjNC6_D3PGDzllmE-vI5t6RaZsMbHyrEojtz4BrPSGp9RbX54JXOLrg4XN7R7_Lc9Hk02Cg5vCxC9OZwJXhV48fg7gXJHBwsNFcAmI1RrqnHgiINmQELjsSt06ah4PiJY1jKF2-FwtGlkf7dOh5oiVMAFQ?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Here\u2019s an example of when it\u2019s done well. You can see that pretty much all of the top spots are secured by the brand itself.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to delete a amazon review | what is ams amazon marketing services | how to use advertising reports in amazon to improve\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcYTQf5eGZCpz2jNNMRDKLLcWIedSdAoMRPwZrm9bXeZDn6CLr8Uc803d9tY99cqjLpkeosR3x7us7o90ZFkB_J92ibUX1NqbK4h4BW0S9SSPwnWog1vzmCYHUvfZ_Tiu5QNG9oqENFWlyMZgRl9fdLLdU?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Here\u2019s an example of it not being done well. The two top positions are taken by competing brands and a video placement that\u2019s right below these two rows has been taken by a competitor.<\/p><h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ASIN_Brand_Defense_Ads\"><\/span><strong>ASIN Brand Defense Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">ASIN brand defense is simply setting up sponsored product ASIN targeting campaigns and putting your ASINs as the targets.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to sell on amazon india | how to rank products on amazon | what keywords competitors bidding on\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcpeKJrMHI6yVmHFcnBO137c0agmu0TCsTbQsZFlmtfM-iafH_O-1ST1wqJ0CgG7g9DthOzrnaOdj6fDyLh17-5_nvdJvn_lGSWiLZXJ7xJQYKHA6ynZ3qqHpznlgmTsjQOE27d55zLpxWtcVt-rzuIcXQ?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">This is another example of the same brand doing a good job at it, you can see that none of the sponsored product placements is occupied by a competitor.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"which lets you change keywords campaigns ads ad groups and product groups | is amazon a marketplace | what is acos amazon\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfATkGqzM0Fue1D9Yjp7K0zTnmpBKM_B943qQj7EJKpXnaPw8xqUuduXDwX-InqA_Azl5eKtBUlxGRgOZAci0oV0tVjK7Ua-woSlWs-yHIVquEa8PMT6AYR2BgSJNPFUNq951_Yoh04WhqG_tE3JEPBaTxE?key=e5jGNdGu37CIE6pnlrY8ig\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">And this is an example of a brand doing a bad job at it. None of the ASINs shown are sold by the brand itself.<\/p><p class=\"wp-block-paragraph\">Running brand defense ads can increase your sales without costing you a lot of money.&nbsp;<\/p><p class=\"wp-block-paragraph\">The CPC you get on them will often be lower, and your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a> will be higher, making them cost-effective.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Asymmetric_ASINs\"><\/span><strong>8. Asymmetric ASINs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Asymmetric ASINs are the first thing we look for in any account.&nbsp;<\/p><p class=\"wp-block-paragraph\">If you\u2019re wondering what they are, they\u2019re high-revenue ASINs that contribute a larger % of total sales than total spend.<\/p><p class=\"wp-block-paragraph\">This means two things:<\/p><p class=\"wp-block-paragraph\">1. They have a much higher ad efficiency, so they produce more revenue per dollar invested than normal.<\/p><p class=\"wp-block-paragraph\">2. If there\u2019s enough search volume, and the margin is good, I can a significant portion of my ad spend into them.<\/p><p class=\"wp-block-paragraph\">In the case of this account, 70% of our ad budget goes into only 2 SKUs (their account has 50 SKUs) because the ad efficiency on those 2 is higher than average.<\/p><p class=\"wp-block-paragraph\">These SKUs\u2019 sales have grown more than 4x over the past year which helped lift the entire account.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">These are the 8 strategies we used to 15x both sales and spend for over a year without increasing ACoS.<\/p><p class=\"wp-block-paragraph\">If you still feel a bit lost with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Sponsored-Video-Ads-for-Amazon-All-you-need-to-know-300x224.png\"  data-excerpt=\"Boost Amazon sales and visibility with Sponsored Ads! Discover how PPC campaigns work and why Amazon Sponsored Video Ads are crucial for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/sponsored-video-ads-for-amazon-all-you-need-to-know\/\">Amazon PPC optimization<\/a> and you\u2019re not sure what the best way to increase your sales is, <a href=\"https:\/\/www.aihello.com\/schedule.html\">book a free 20-minute consultation with me<\/a>. I\u2019ll help you figure out what to do next.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp;This guide cuts through the&#8230;<\/p>\n","protected":false},"author":8,"featured_media":3162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1,620],"tags":[229,226,211,227,189,225,228],"class_list":["post-3184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon-ppc-advertising","tag-amazon-bidboptimization","tag-amazon-bidding","tag-amazon-bidding-boost","tag-amazon-bids","tag-amazon-ppc-optimization","tag-bid-optimization","tag-bids"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=3184"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3184\/revisions"}],"predecessor-version":[{"id":13889,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3184\/revisions\/13889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/3162"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=3184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=3184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=3184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}