{"id":3260,"date":"2022-12-10T13:04:23","date_gmt":"2022-12-10T13:04:23","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=3260---f45c8f2d-9351-4dff-b4b0-b6c0dd6a8637"},"modified":"2026-09-23T04:05:31","modified_gmt":"2026-09-23T04:05:31","slug":"interview-with-shauna-richmond-who-considered-self-publishing-the-best-alternative","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/interview-with-shauna-richmond-who-considered-self-publishing-the-best-alternative\/","title":{"rendered":"Interview with Shauna Richmond: Who considered Self-publishing the Best Alternative."},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h2.ah-interview-question{font-size:25px;line-height:1.4}.ah-reading-guide .ah-interview-answer{border-left:3px solid #d7e5f1;padding-left:24px;margin:20px 0 40px}@media(max-width:650px){.ah-reading-guide h2.ah-interview-question{font-size:22px}.ah-reading-guide .ah-interview-answer{padding-left:16px}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to boost sales on amazon | how can i earn money from amazon | how to publish on amazon\" class=\"wp-image-3253\" style=\"width: 300px\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/12\/IMG_20201216_111552.jpg\" alt=\"\"><\/p><p class=\"ah-lead\">This digital era is the one where one can explore and pen down their idea; where one can even get paid for their write ups and finally see their dreams getting fulfilled. Through communication we can make people aware of the facts, take them to another fictional world, guide them by making them aware of common mistakes and then provide the solution.&nbsp;<\/p><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-300x125.png\"  data-excerpt=\"Unlock your writing potential! Amazon KDP empowers indie authors with easy self-publishing, great royalties, and print-on-demand. Discover how PPC can skyrocket your book&#039;s visibility.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/all-about-kdp-and-its-essentials\/\">Self-publishing<\/a> has paved the way for these modern world authors, from novelists to poets, from health specialists to a fashion influencer, from finance to cook books. Anyone can literally become a successful author through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> KDP, providing the authors a lucrative way to earn. Today we are here again interviewing a self-published author Shauna Richmond. <\/p><p>In this way I will get to know about her success story with the series of books she has published.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3260-3\" id=\"gspb_container-id-gsbp-f3260-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"1-what-led-you-to-begin-your-journey-as-an-amazon-author\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"1_What_led_you_to_begin_your_journey_as_an_amazon_author\"><\/span>1) What led you to begin your journey as an amazon author?<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">I originally had a publisher for my first book. Due to a lot of communication problems, I eventually left them and opted for KDP. It was the best decision I ever made. I have a lot more say over what happens with my books now and I earn more in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> with amazon than I ever did with my old publisher.<\/p><\/div><\/div><h2 id=\"2-can-you-brief-us-about-how-kdp-works\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"2_Can_you_brief_us_about_how_KDP_works\"><\/span>2) Can you brief us about how KDP works?<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">For every new book of mine coming out; I have to make up a new file for it which is so simple to do with KDP. They pretty much have everything done for you; all you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">need to do<\/a> is enter in the details. I input the name, the genre, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> audience, blurb and cover of the book as well as the manuscript itself when that is finalized.&nbsp;<\/p><p class=\"wp-block-paragraph\">Once all that is set, I can set up pricing, release dates and promotions. All are no more than a button click away with KDP; it is really such a simple system to use. With KDP, I can track my sales and even know how many people are reading my eBooks.<\/p><\/div><\/div><h2 id=\"3-what-were-the-challenges-that-you-faced-during-the-publication-of-your-book\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"3_What_were_the_challenges_that_you_faced_during_the_publication_of_your_book\"><\/span>3) What were the challenges that you faced during the publication of your book?<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Marketing<\/a> is one of the biggest issues every author has to face. There are so many talented authors wanting to get their books noticed. Trying to make yours stand out can be a real chore.<\/p><\/div><\/div><h2 id=\"4-can-you-tell-us-about-your-costing-in-the-whole-process\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"4_Can_you_tell_us_about_your_costing_in_the_whole_process\"><\/span>4) Can you tell us about your costing in the whole process?<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">It&#8217;s actually not that expensive with KDP as everything with them is free to do. They even have a range of covers you can use for free if you cannot afford an artist. I have my own cover artist that I have used since I chose to become an indie author so it works out at about \u20ac250 per cover for me.<\/p><p class=\"wp-block-paragraph\">Editors, if you can afford them, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a> around \u20ac700 minimum. They are out of my price range to use for every book but I know a few authors who have paid that easily. And at least another \u20ac300 for marketing of net galley alone.<\/p><\/div><\/div><h2 id=\"5-is-there-anything-inadequate-that-you-found-in-their-services-like-many-authors-have-this-issue-of-hardbacks-and-pre-order-sales\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"5_Is_there_anything_inadequate_that_you_found_in_their_services_Like_many_authors_have_this_issue_of_hardbacks_and_pre_order_sales%E2%80%A6\"><\/span>5) Is there anything inadequate that you found in their services? Like many authors have this issue of hardbacks and pre order sales&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">I haven&#8217;t uploaded anything to go to hardback. Although I noticed on a few of my books that when I upload the manuscript and go to preview it on the screen, the formatting can be off on some things which makes it really annoying. But in general it&#8217;s an easy fix. Pre order sales for me again would be all down to marketing not KDP itself.<\/p><\/div><\/div><h2 id=\"6-have-you-opted-for-any-kdp-integrated-automation\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"6_Have_you_opted_for_any_KDP_integrated_automation\"><\/span>6) Have you opted for any KDP integrated automation?<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">No, I haven&#8217;t just yet. I am actually working on audiobooks at the moment with ace. It\u2019s on my to do list though and I would love to experience and actually gain something out of it.&nbsp;<\/p><\/div><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3260-17\" id=\"gspb_container-id-gsbp-f3260-17\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"7-can-you-interest-the-audience-in-brief-about-the-content-of-your-book-and-will-there-be-a-sequel\" class=\"wp-block-heading ah-interview-question\"><span class=\"ez-toc-section\" id=\"7_Can_you_interest_the_audience_in_brief_about_the_content_of_your_book_and_will_there_be_a_sequel\"><\/span>7) Can you interest the audience in brief about the content of your book and will there be a sequel?<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><div class=\"wp-block-group ah-interview-answer\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">I have two series based in the same world. The \u201cRaghnall Series\u201d is about a family of cursed Vikings trying to find out the truth about their family&#8217;s massacres. The prequel to that series is the \u201cOlden Chronicles\u201d which follows Catherine, a young berserker on her journey that starts the wars off that we see in the Raghnall series.<\/p><p class=\"wp-block-paragraph\">&nbsp;There will be a coven sequel as requested by my readers. The world itself keeps growing. It&#8217;s full of magic and mythical creatures, romance and gore&#8230;depending on the book. I try to put a bit of everything for everyone and listen to what my readers would like to see.<\/p><p class=\"wp-block-paragraph\"><img decoding=\"async\" title=\"how to sell on amazon ksa | does saudi arabia have amazon | how to start business in amazon india\" class=\"wp-image-3254\" style=\"width: 300px\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/12\/IMG_20201216_113627.jpg\" alt=\"\"><\/p><p class=\"wp-block-paragraph\">The prequel \u201cShattered Steel: The Olden Chronicles Part 2\u201d will be coming in 2021.<\/p><\/div><\/div><p>So, this was Shauna Richmond; author of four books delivering her experiences as a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/09\/amazon-kdp-sell-author-300x200.jpg\"  data-excerpt=\"Struggling to sell your Amazon book? Learn how to effectively promote your KDP book on Amazon using powerful KDP Advertising strategies, including Sponsored Product Ads.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-kdp-advertising-2022-guide\/\">KDP author<\/a>. The journey from a traditional publishing to that of self-publishing was quite fast and her best decision. All her efforts to be an acknowledged Indie author is commendable. She even chose to try AiHello&#8217;s Amazon integrated <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> automation in order to boost up her book sales.&nbsp;<\/p><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/11\/amazon-kdp-author-writing-up-300x300.png\"  data-excerpt=\"Self-publishers: make Amazon KDP keywords work for you! Boost book discoverability, drive sales, and attract more readers effectively.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/keyword-strategy-guide-by-kdp-authors-for-book-sales-on-amazon\/\">Amazon KDP<\/a> comes forth as the best platform to be a recognized self-published author. As I have earlier hypothesized about the digital world where there is an increasing demand for eBooks apart from hardbacks and paperbacks; the need for marketing your book also increases. Being a new writer, there are many who are not aware of these technical terms or can\u2019t spend that much. <\/p><p>So, don\u2019t cast down yourself with all these technical terms as all these can be operated by one platform. From engaging your target audience to that of bidding, all can be done in an automated way by <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a>.&nbsp;<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Shauna Richmond shares her Amazon KDP self-publishing success story. Learn about her author journey, KDP process, challenges, and earnings insights.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f3260-17,.gspb_container-id-gsbp-f3260-3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f3260-17.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f3260-3.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f3260-17.gspb_container.aos-animate,#gspb_container-id-gsbp-f3260-17.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f3260-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f3260-3.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f3260-17.gspb_container,#gspb_container-id-gsbp-f3260-3.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620],"tags":[169,168],"republish_tag":[],"class_list":["post-3260","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","tag-amazon-ads-optimization","tag-amazon-ppc-automation"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=3260"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3260\/revisions"}],"predecessor-version":[{"id":14275,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3260\/revisions\/14275"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=3260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=3260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=3260"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=3260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}