{"id":3602,"date":"2026-09-24T00:46:42","date_gmt":"2026-09-24T00:46:42","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=3602---5d855213-bb98-4c4e-ab36-13bd93278537"},"modified":"2026-09-24T00:35:21","modified_gmt":"2026-09-24T00:35:21","slug":"star-performer-keywords","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/star-performer-keywords\/","title":{"rendered":"Star Performer Keywords"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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#d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h2{font-size:25px;line-height:1.4}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">We are excited to share with you an upgrade to our <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/the-system-is-being-updated-300x300.jpg\"  data-excerpt=\"Dive into June&#039;s AutoPilot algorithm updates! Uncover Jump Start, Campaign Audit, Keyword Quality Score, and features to boost your campaign success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-for-may\/\">AutoPilot algorithm<\/a>.<\/p><p class=\"ah-definition wp-block-paragraph\">The new changes includes bonus points if your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> has more than average conversion performance of your campaign and penalty points if the keyword is performing worse relative to other campaigns.<\/p><ul class=\"wp-block-list ah-cards\"><li>This means that if a specific keyword has good conversion ratio in the last quarter and it is currently performing poorly, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/the-system-is-being-updated-300x300.jpg\"  data-excerpt=\"Dive into June&#039;s AutoPilot algorithm updates! Uncover Jump Start, Campaign Audit, Keyword Quality Score, and features to boost your campaign success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-for-may\/\">autopilot<\/a> will be more patient and provide more time for it to recover.<\/li><li>Conversely if a keyword has historically poor conversion and also the current conversion performance is poor, it will be double penalized.<\/li><\/ul><p class=\"wp-block-paragraph\">This effectively brings out the best <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> on top and removes the clutter of non-performing keywords.<\/p><p class=\"ah-callout wp-block-paragraph\">Remember that the more keywords you have, the longer AutoPilot will take to fully <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">optimize your<\/a> campaigns.<\/p><p class=\"wp-block-paragraph\">Additionally there are bonus points if the keyword has generated more than average <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> in the last quarter and penalty points if the keyword has generated subpar sales.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3602-5\" id=\"gspb_container-id-gsbp-f3602-5\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"combining-both-conversion-ratio-and-sales-percentage-effectively-helps-you-weed-out-the-better-performing-keywords-from-the-worst-one\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combining_both_Conversion_Ratio_and_Sales_percentage_effectively_helps_you_weed_out_the_better_performing_keywords_from_the_worst_one\"><\/span>Combining both Conversion Ratio and Sales percentage effectively helps you weed out the better performing keywords from the worst one.<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"ah-definition wp-block-paragraph\">Including these two parameters, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Amazon-PPC-Automation-Software-AiHello-AutoPilot-300x169.jpeg\"  data-excerpt=\"AiHello AutoPilot: Your Amazon PPC automation solution. Optimize bids, harvest keywords, and hit target ACoS for Amazon sellers. Increase sales and save time effortlessly.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-aihello-autopilot\/\">AiHello AutoPilot<\/a> now considers 103 total parameters to optimize your bids 24&#215;7.<\/p><p class=\"wp-block-paragraph\">We release new updates &amp; features to our <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/Sponsored_Brands_desktop-300x300.png\"  data-excerpt=\"April brings powerful AutoPilot upgrades! Boost your Amazon PPC automation with enhanced Sponsored Display, new reports, and tools designed for effortless ad management.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-automation-ppc-software-april-update\/\">Automation software<\/a> on the last week of every month.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3602-8\" id=\"gspb_container-id-gsbp-f3602-8\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"feature-updates-for-next-month\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feature_updates_for_next_month\"><\/span>Feature updates for next month.<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><h3 id=\"1-constrain-your-keyword-max-bid-to-a-percentage-of-historical-average-cpc\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Constrain_your_keyword_max_bid_to_a_percentage_of_historical_average_CPC\"><\/span>1) Constrain your keyword max bid to a percentage of historical average CPC.<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">This prevents AutoPilot from over bidding on keywords that historically have low <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a><\/p><h3 id=\"2-fine-tune-autopilot-with-separate-acos-and-max-bid-for-individual-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Fine_tune_AutoPilot_with_separate_ACOS_and_Max_Bid_for_individual_keywords\"><\/span>2) Fine tune AutoPilot with separate ACOS and Max Bid for individual keywords.<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">This would allow you to set higher\/lower <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">acos<\/a> for specific keywords. For eg, you can set higher target ACOS for branded keywords and much <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon-product-expansion-optimization-advertising-strategy-300x145.jpg\"  data-excerpt=\"Anyone may create a campaign for a product, run it for a certain length of time, and hope for sales. Marketers who do business in this manner are simply betting on finding a winner before their finances run out. In order to launch a successful&nbsp;Amazon ad campaign, they\u2019re looking for a miraculous break. To be&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/striking-the-balance-amazon-ppc-expansion-and-ppc-optimization\/\">lower acos<\/a> for competitor keywords.<\/p><h3 id=\"3-bird-s-eye-dashboard\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Birds-eye_dashboard\"><\/span>3) Bird&#8217;s-eye dashboard.<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">A new simple visually pleasing dashboard that shows you how each region and profile is performing in one single chart.<\/p><p class=\"wp-block-paragraph\">With one glance you can find out which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> region\/country is performing the best for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> and which has the worst performance.<\/p><p class=\"wp-block-paragraph\">We are also getting ready to open up <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a> and Video <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> for everyone this coming week. I will be sending an email to update you<\/p><p class=\"wp-block-paragraph\">If you see any drastic changes in your campaigns or even if it&#8217;s performing much better feel free to reach out to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a> and give us your opinion.<\/p><p class=\"wp-block-paragraph\">Critiques and compliments are <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/5770b06cdf39b-300x140.jpeg\"  data-excerpt=\"AiHello: Your AI e-commerce solution to automate Amazon &amp; eBay sales. Leverage machine learning for smart pricing, optimized keywords, and accurate sales forecasts.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/welcome\/\">welcome<\/a>.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Boost Amazon PPC! Our AutoPilot algorithm upgrade optimizes bids, prioritizing high-converting keywords &#038; sales with 103 parameters for peak campaign performance.<\/p>\n","protected":false},"author":1,"featured_media":3603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f3602-5,.gspb_container-id-gsbp-f3602-8{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f3602-5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f3602-8.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f3602-5.gspb_container.aos-animate,#gspb_container-id-gsbp-f3602-5.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f3602-8.gspb_container.aos-animate,#gspb_container-id-gsbp-f3602-8.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f3602-5.gspb_container,#gspb_container-id-gsbp-f3602-8.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,620],"tags":[608,207,496,167,495,220],"republish_tag":[],"class_list":["post-3602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon-ppc-advertising","tag-aihello-autopilot","tag-amazon-autopilot","tag-amazon-keywords","tag-amazon-ppc","tag-amazon-sell","tag-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=3602"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3602\/revisions"}],"predecessor-version":[{"id":14292,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3602\/revisions\/14292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/3603"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=3602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=3602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=3602"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=3602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}