{"id":3610,"date":"2026-05-19T19:57:00","date_gmt":"2026-05-19T19:57:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=3610---a648a4ae-06b0-4f0d-9ce3-a9ec780a9058"},"modified":"2026-07-06T00:40:13","modified_gmt":"2026-07-06T00:40:13","slug":"how-to-get-better-results-from-amazon-advertising","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/how-to-get-better-results-from-amazon-advertising\/","title":{"rendered":"How to Get Better Results from Amazon Advertising"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The competition is heating up with the increased amount of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> users every month. Every hour <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Amazon advertising<\/a> keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy to increase your sales according to the competition lined up. As the Amazon consumer attention intensifies, advertising tips should be followed in order to have a hike in this advertising activity.&nbsp;<\/p><h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-red-color\">Recognize your Target Audience<\/span><\/h3><p class=\"wp-block-paragraph\">In order to see a rise in the outcome of your Amazon advertising, one of the most important aspects is knowing the target audience. Recognizing the target audience for your products and then <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> is the essential step to be taken towards success. Knowing who our target audience is, what their needs and desires are, will help<span class=\"has-inline-color has-vivid-red-color\"> <\/span><a href=\"https:\/\/www.aihello.com\/resources\/improve-amazon-ads-for-authors-a-case-study\/\"><span class=\"has-inline-color has-vivid-red-color\">increase the relevancy<\/span><\/a> to make better <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> ad copy.&nbsp;<\/p><p class=\"wp-block-paragraph\">Shoppers usually look into the benefits of a particular product while shopping. An image So, you should probably be prepared with the solutions that your product provides by identifying its benefits. There are several processes to facilitate these features.&nbsp;<\/p><ul class=\"wp-block-list\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/seo3-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">KEYWORDS<\/a>:<\/strong> <strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-sponsored-display-buyer-conversion-highly-qualified-300x200.jpg\"  data-excerpt=\"Unlock Amazon Sponsored Display Ads for highly-qualified buyers. Boost sales, brand awareness, and master retargeting and ASIN strategies for success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-use-sponsored-display-ads-to-attract-highly-qualified-buyers\/\">Sponsored Product ads<\/a><\/strong> appear on Amazon search results page and help advertisers build brand awareness. Through this you get to know that which search term or keywords helped in generating results. So, focus on these advantageous keywords in use as the online shoppers will find your product through those keywords only. These keywords should definitely be in your title, subtitles or description section.\u00a0<\/li><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">REVIEWS<\/a>:<\/strong> Today, people mostly depend on the reviews of any product they are going to buy. So, this comes as a major hurdle before the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2024\/\">sellers<\/a> as a product without any review is barely considered to be bought. Once they start receiving reviews from the customers, one should probably read and try to solve any impending problem.\u00a0<\/li><li><strong>ANALYTICS:<\/strong> Marketing skills also include clear understanding of our <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">target<\/a> audience through engaging with them. Through Market Basket Analysis, you can have an increase in sales and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-a-ebc-content-listing-enhanced-seo-conversion-300x206.jpg\"  data-excerpt=\"Transform your Amazon product pages! Discover how A+ Content empowers brand-registered sellers and vendors with rich media for higher conversions and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/comprehensive-guide-to-amazon-a-content\/\">attract more customers<\/a>. Market Basket Analysis will let you know What your target audience is shopping? What is there in their cart? After the in depth analysis of your target audience, you will be able to create more connecting and relevant ad copies. Now having known them clearly, you can have a transformed product description, modified product advertisement, and other marketing aspects.\u00a0<\/li><\/ul><h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-red-color\">Modification of your Ad<\/span><\/h3><p class=\"wp-block-paragraph\">One should pay attention to the ad spend while maintaining and modifying it. To reach the highest level of online shoppers, targeting should be refined. One cannot spend the same amount on all the keywords as different keywords gives different results. With a planned and compressed <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a>, you should see the relevancy of the keywords that you are targeting.&nbsp;<\/p><p class=\"wp-block-paragraph\">Higher bids should be proposed during the initial stages of<strong> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/img-2-1-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> campaigns <\/strong>even if the results are not so good in the beginning as anything takes time. During this time budget caps can be used where it will show you to stay within the boundaries of your set budget and be patient while any results are out.&nbsp;<\/p><ul class=\"wp-block-list\"><li><strong>Broad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/keyword-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">Match type<\/a> <\/strong>targeting is least used but can be helpful in the starting while collecting useful keywords. In this words can be added in the front, middle and end of the proposed keywords. It is used to determine which search terms are eligible to match against your ad campaign. It tries to match the widest range of keywords possible which is why it is known as \u2018Broad.\u2019\u00a0\u00a0<\/li><\/ul><ul class=\"wp-block-list\"><li><strong>Negative <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">Keyword<\/a> Match<\/strong> helps improve the PPC campaigns by refining the keywords with relevant targeted audiences. It is done excluding some words from the larger <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/bulk-300x200.jpg\"  data-excerpt=\"Master Amazon Ads with advanced bulk editing tools. Optimize campaigns, manage keywords &amp; bids effortlessly for Q4 success. Streamline your ad strategy!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/bulk-keyword-editing\/\">keyword search<\/a> in order to avoid irrelevant traffic in the listing. In this the sellers ad spends are reduced and improve the performance of the keywords in use.\u00a0<\/li><\/ul><p class=\"wp-block-paragraph\">Negative Phrase restricts the search terms which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> help in increasing the sales by breaking it into two categories: <strong>profitable search terms<\/strong> and <strong>high <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a><\/strong>. So, leveraging Negative keywords eliminates a great amount of wasteful ad spend and prevents your ad from those search terms which do not yield good results.&nbsp;<\/p><h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-red-color\">Optimization of Amazon Campaigns<\/span><\/h3><p class=\"wp-block-paragraph\">An ad should usually be optimised on a weekly basis and look for any improvement to be made while reviewing it. The reviewing should be divided into a weekly process and all these points should be performed:&nbsp;<\/p><ol class=\"wp-block-list\"><li><strong>Budget sales<\/strong> should be adjusted by managing those campaigns that are doing well and investing more money into it.\u00a0<\/li><li><strong>Keywords<\/strong> with zero impressions should be optimized.\u00a0<\/li><li>Those keywords which are getting clicks but there are zero sales should also be optimized.<\/li><li><strong>Negative Phrase Matching<\/strong> should be done where it will restrict complete phrase type in the search results.\u00a0<\/li><li>In <strong>Manual product targeting<\/strong>, negative ASINs should be used for\u00a0 category targeting. If an Amazon Standard Identification Number reaches a predetermined number of clicks without any conversion then it makes it negative.\u00a0<\/li><li><strong>Lower the bids <\/strong>of those keywords which have low converting values. This will lower the potential loss of ad spends for those keywords not resulting in conversion.\u00a0<\/li><li>\u00a0As already discussed above, <strong>Negative Exact Match<\/strong> is useful when you have to add a full <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a>. It will help in blocking between the search term as added and who you target.\u00a0<\/li><\/ol><p class=\"wp-block-paragraph\">There should be a continuous change for new ASINs and categories which suits best for the ad campaigns. In order to enhance the Amazon advertising results, you should probably look for categories which tends to be best for the ad.&nbsp;<br>As already discussed, do <strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2024\/\">brand<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2024\/\">analytics<\/a><\/strong>, search for new ASINs and use keyword software tools like <a href=\"https:\/\/www.aihello.com\/\"><span class=\"has-inline-color has-vivid-red-color\">Aihello<\/span><\/a>. Apart from Sponsored ads, there are other ad types like that of product display ads and video ads. But it is not always advisable to spend such a lot in ad spends and does not see profitable results. You can make money with certain<a href=\"https:\/\/www.aihello.com\/resources\/tips-and-tricks-how-to-sell-books-on-amazon\/\"><span class=\"has-inline-color has-vivid-red-color\"> tips and tricks by selling on Amazon <\/span><\/a>without so much of ad spend and yield good results.<\/p><figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"&quot;Increasing sales by AutoPilot&quot;\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/tjh9lo4M5aI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Amid surging Amazon competition, elevate your sales! Discover key advertising strategies: target audience, keyword optimization, reviews, and smart ad modification.<\/p>\n","protected":false},"author":11,"featured_media":5867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,620,193],"tags":[173,169,171,58,189,199],"class_list":["post-3610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-howto","tag-amazon-ads","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-listing-optimization","tag-amazon-ppc-optimization","tag-keyword-harvesting"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=3610"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3610\/revisions"}],"predecessor-version":[{"id":12455,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3610\/revisions\/12455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5867"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=3610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=3610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=3610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}