{"id":3640,"date":"2026-09-24T00:37:42","date_gmt":"2026-09-24T00:37:42","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=3640---0ee5882a-4196-4cd9-aeda-0692c4076aeb"},"modified":"2026-09-24T00:35:36","modified_gmt":"2026-09-24T00:35:36","slug":"create-auto-campaigns-on-amazon-with-group-targeting","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/create-auto-campaigns-on-amazon-with-group-targeting\/","title":{"rendered":"Create Auto campaigns on Amazon with group targeting"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}.ah-reading-guide h2{font-size:24px;line-height:1.45}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">This is an important and critical step while setting up your auto-campaigns on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Amazon Advertising<\/a> console\/ <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon seller<\/a> central.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3640-1\" id=\"gspb_container-id-gsbp-f3640-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"while-creating-sponsored-products-auto-campaigns-ensure-that-you-set-your-auto-campaigns-to-target-groups-by-selecting-set-bids-by-targeting-group\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"While_creating_sponsored_products_auto-campaigns_ensure_that_you_set_your_auto_campaigns_to_target_groups_by_selecting_%E2%80%9CSet_bids_by_targeting_group%E2%80%9D\"><\/span>While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting &#8220;Set bids by targeting group&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p>See screenshot below.<\/p><figure><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/autobidtarget.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/autobidtarget-300x140.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/autobidtarget-768x359.png 768w\" title=\"how to lower acos | what is a good roas | how to increase book ranking on amazon\" class=\"alignnone size-large wp-image-3642 aihello-recovered-image\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/autobidtarget.png\" alt=\"amazon ppc auto campaigns bid by target\" width=\"1024\" height=\"478\"><\/figure><p>This ensures that you are not overpaying for placing your products on substitutes and complements both of which usually have lower <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">conversions<\/a>, higher click throughs and lower sales ultimately resulting in very high <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">acos<\/a>.<\/p><p class=\"ah-step-panel wp-block-paragraph\">Select &#8220;Set bids by targeting group&#8221; and then change the bids for lower performing group and set it to low bids.<\/p><p>Unfortunately this highly optimal setting is neither the default option of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> and to top it off, it&#8217;s well hidden. This used to be the default option in 2019-20 and now the default option is the same bid across the group which results in extra expenditure for displaying <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> which won&#8217;t deliver optimal results.<\/p><p>This was a very disappointing (but expected) move from Amazon as it&#8217;s doubling down on ads and trying to increase it&#8217;s revenues.<\/p><div class=\"wp-block-group ah-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p>You can also not change the bidding type (as of Mar 2021) from the default bid to targeting by group once you have created the campaigns. Default bids are highly profitable for Amazon and heavily expensive for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a>.<\/p><p>Currently the only way is to stop, archive your auto campaigns and create it the right way with targets by individual groups.<\/p><\/div><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3640-2\" id=\"gspb_container-id-gsbp-f3640-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"when-you-are-done-creating-the-campaigns-the-right-way-the-campaign-should-look-like-the-screenshot-below-in-your-amazon-advertising-console\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_you_are_done_creating_the_campaigns_the_right_way_the_campaign_should_look_like_the_screenshot_below_in_your_Amazon_Advertising_console\"><\/span>When you are done creating the campaigns the right way, the campaign should look like the screenshot below in your Amazon Advertising console.<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><figure><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/auto-targetingcamps.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/auto-targetingcamps-300x105.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/auto-targetingcamps-768x269.png 768w\" title=\"how much does amazon ppc cost | how to choose an amazon analytics tool | how can you make money on amazon\" class=\"alignnone size-large wp-image-3643 aihello-recovered-image\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/auto-targetingcamps.png\" alt=\"amazon auto campaigns targeting\" width=\"1024\" height=\"359\"><\/figure><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Amazon-PPC-Automation-Software-AiHello-AutoPilot-300x169.jpeg\"  data-excerpt=\"AiHello AutoPilot: Your Amazon PPC automation solution. Optimize bids, harvest keywords, and hit target ACoS for Amazon sellers. Increase sales and save time effortlessly.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-aihello-autopilot\/\">AiHello autopilot<\/a> can now adjust the individual bids much more precisely and you can also control\/switch off ads from appearing on places you don&#8217;t want to appear.<\/p><p>In some cases, some products perform well when run as a complement\/substitute and in other cases close match gets the best result. Whatever the situation you can either manually tweak the bids or just put the campaign on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/the-system-is-being-updated-300x300.jpg\"  data-excerpt=\"Dive into June&#039;s AutoPilot algorithm updates! Uncover Jump Start, Campaign Audit, Keyword Quality Score, and features to boost your campaign success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-for-may\/\">AutoPilot<\/a> and let it automatically optimize the bids.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Avoid costly Amazon auto campaign mistakes. Uncover the secret to setting bids by targeting group, boosting ROI, and slashing ACOS effectively.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f3640-1,.gspb_container-id-gsbp-f3640-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f3640-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f3640-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f3640-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f3640-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f3640-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f3640-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f3640-1.gspb_container,#gspb_container-id-gsbp-f3640-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,193],"tags":[494,493,207,167,241],"republish_tag":[],"class_list":["post-3640","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-howto","tag-amazon-autocampaign","tag-amazon-automation","tag-amazon-autopilot","tag-amazon-ppc","tag-amazon-ppc-advertising-profile"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=3640"}],"version-history":[{"count":3,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3640\/revisions"}],"predecessor-version":[{"id":14306,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/3640\/revisions\/14306"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=3640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=3640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=3640"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=3640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}