{"id":4078,"date":"2026-05-19T21:38:00","date_gmt":"2026-05-19T21:38:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=4078---bd883d02-9788-4214-92e8-6a93e9d25663"},"modified":"2026-09-22T05:47:22","modified_gmt":"2026-09-22T05:47:22","slug":"unbelievably-simple-amazon-advertising-strategy-that-actually-works","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/unbelievably-simple-amazon-advertising-strategy-that-actually-works\/","title":{"rendered":"Unbelievably Simple Amazon Advertising Strategy that actually works!"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide 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[data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><h2><span class=\"ez-toc-section\" id=\"Why_do_you_need_Amazon_Sponsored_Ads\"><\/span><strong>Why do you need Amazon Sponsored Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-lead\">Being visible to the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> that wants to buy your product is very important if you are going to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/amazon_marketplaces_amazon_listing_agency_amazon_search_optimization_increase_amazon_listing_sales_5116.jpg\"  data-excerpt=\"Boost your sales! Discover how to easily duplicate your product listings across multiple marketplaces with AiHello&#039;s intuitive tools. Expand your reach today!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-copy-your-product-listings-to-new-marketplaces\/\">sell your products<\/a>. There might be many customers who are willing to buy what you\u2019re selling but miss out because of the lack of visibility. Moreover, if the buyers do find the exact product they are looking for on the first page itself, they wouldn&#8217;t bother scrolling through the rest.<\/p><p><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 1111px) 100vw, 1111px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_13647.jpg 1111w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_13647-300x146.jpg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_13647-1024x500.jpg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_13647-768x375.jpg 768w\" title=\"how to access amazon dsp without minimum spend | what keywords are my competitors bidding on | how to do amazon fba from australia\" class=\"aligncenter wp-image-13647 aihello-recovered-image\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_13647.jpg\" alt=\"Effectively Manage Sponsored Product Ads on Amazon | OperationROI\" width=\"685\" height=\"334\" \/><\/p><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Ads<\/a> put up your product\u2019s ad on either top or bottom of the search result page which otherwise might have ended up on the fifth or sixth page. This way, the buyer would first see and click your product. You have to pay <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">amazon<\/a> whenever a visitor clicks and views your product.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"how to sell on amazon usa from uk | how to grow sales on amazon | how to create brand store on amazon india\" class=\"alignnone wp-image-4087 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4087.png\" alt=\"\" width=\"1868\" height=\"510\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4087.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4087-300x82.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4087-768x210.png 768w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/p><p>If you are a seller that has been in this business for a long time, you would know what effect sponsored ads have on your sales. Hence, it is important to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. How Does Amazon PPC Work? Amazon PPC is like&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">optimize your<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> campaign.<\/p><p>Read further to know-how!<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4078-1\" id=\"gspb_container-id-gsbp-f4078-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"ah-steps\"> \t<li>\u00a0Know your break-even point<\/li> \t<li>Set a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a><\/li> \t<li>Check with an automated campaign<\/li> \t<li>Choose the right <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a><\/li> \t<li>Launching the right type of campaign<\/li> \t<li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">Optimize keywords<\/a><\/li> \t<li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">Automate<\/a> campaigns<\/li> \t<li>Get used to the cycle<\/li><\/ol><\/div><h2><span class=\"ez-toc-section\" id=\"KNOW_YOUR_BREAK-EVEN_POINT\"><\/span><strong>KNOW YOUR BREAK-EVEN POINT:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Consider a hypothetical product on Amazon.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"where can you access and manage deals on amazon dsp? | how much do amazon ads cost | how to find out what keywords competitors are using\" class=\"wp-image-4093 size-full aligncenter\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4093.png\" alt=\"\" width=\"683\" height=\"402\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4093.png 683w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_advertising_strategy_advertising_on_amazon_amazon_advertising_services_amazon_advertising_optimization_4093-300x177.png 300w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p><p>Here, the total <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> spent on the product is $50. A Break-even situation is the point at which your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">profit<\/a> margin is zero. This means you are neither gaining profits nor incurring losses.<\/p><p>In the above hypothetical situation, the profit margin is 50%. This means you can spend up to 50% of your income on advertising. This is called <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a>.<\/p><p>In terms of dollars, you can spend up to $50 per t sale without letting go of your profits. Hence, this should be your very first step before you decide on how much to spend on advertising.<\/p><h2><span class=\"ez-toc-section\" id=\"SET_A_TARGET\"><\/span><strong>SET A TARGET<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>After figuring out your break-even point, you now need to decipher what you want your target ACOS to be.<\/p><blockquote>Why ACoS?<\/blockquote><p><b>ACoS<\/b> is the amount you spend on advertising for every dollar of revenue you make. ACoS can be calculated with this formula:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4078-2\" id=\"gspb_container-id-gsbp-f4078-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-formula\" style=\"text-align: center;\"><strong>ACoS = Total Ad Cost\/ Total <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Sales<\/a>.<\/strong><\/p><\/div><p><img loading=\"lazy\" decoding=\"async\" title=\"how to be best seller on amazon | how much does ppc cost amazon | what is qozimdozhoz ltd\" class=\"wp-image-3946 aligncenter\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3946.png\" alt=\"\" width=\"811\" height=\"211\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3946.png 974w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3946-300x78.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3946-768x200.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/p><p>Now, this payment comes from your profit margin. Though you\u2019re increasing your sales, you are paying for them. There is a second way in which you can get your product to the top and that is Organic Ranking. Organic ranked products are those that appear at the top because amazon\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-algorithms-a9-10-seo-keyword-product-ranking-300x185.jpg\"  data-excerpt=\"Boost Amazon sales! Understand the difference between organic rank &amp; BSR. Master Amazon SEO, A9 algorithm, and keyword strategies to rank higher.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-ranking-and-increasing-sales-organically\/\">A9 algorithm<\/a> has decided to put them there.<\/p><p>Both sponsored <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> and organic ranking work together to increase your sales.<\/p><p>Suppose you\u2019re product is somewhere in the later pages of the search results and then you use sponsored ads to get to the top and make sales. As your sales increase, your product will gradually move to the top organically.<\/p><p>If your product is listed first due to both PPC and organic ranking, you\u2019ll be able to increase your sales drastically and have higher profit margins.<\/p><p>And once you boost your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> organically, you should switch your ad metrics to ACOOS.<\/p><h3><span class=\"ez-toc-section\" id=\"What_is_ACOOS\"><\/span><strong>What is ACOOS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>ACOOS stands for <strong>A<\/strong><strong>dvertising Cost Of Overall Sales<\/strong> and is calculated by taking the ratio of your ad spend to your total sales as opposed to just your sales attributed to advertising.<\/p><blockquote><em>Why ACOOS?<\/em><\/blockquote><p>As far as <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">selling on Amazon<\/a> is concerned, sales produce sales. Thus, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. How Does Amazon PPC Work? Amazon PPC is like&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> efforts will always result in a boost of organic rankings and bring more traffic.<\/p><p>Despite reaching your ACOS targets, you could be leaving out a lot of money if you don\u2019t consider the effects of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> on your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">organic sales<\/a>.Using ACOOS instead of ACOS will get a more accurate idea of your advertising effectiveness.<\/p><h2><span class=\"ez-toc-section\" id=\"CHECK_WITH_AN_AUTOMATED_CAMPAIGN\"><\/span><strong>CHECK WITH AN AUTOMATED CAMPAIGN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>If you are a beginner and haven\u2019t figured out which keywords give you the best results, an automatic campaign is the one for you. In the automatic campaign, you let amazon suggest you the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/01\/istockphoto-1199543835-170667a-300x178.jpg\"  data-excerpt=\"For any activity you do online, keywords are one of the vital factors for the success of the visibility and performance of that activity. Keyword optimization is one of the fundamental acts of researching and finding the best keywords to drive the traffic of your website or ads. For the success of your activity online,&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/ppc-keywords-optimization\/\">best keywords<\/a> based on your product, title, and your budget. This way you wouldn\u2019t have to be an expert to set your PPC and it also saves your time. Amazon even suggests long-tail keywords that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> not have guessed which can bring out the best results.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"how do you make money with amazon | how much should i spend on amazon ppc | how to make money thru amazon\" class=\"alignnone wp-image-3084 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/automatic-targeting.png\" alt=\"automatic-targeting\" width=\"836\" height=\"420\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/automatic-targeting.png 836w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/automatic-targeting-300x151.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/automatic-targeting-768x386.png 768w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/p><p>Even if you know the keywords that you want to use, it is always better to start with Amazon&#8217;s automated <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> campaign. Amazon does a decent job of bidding on keywords based on the data in your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">product listing<\/a>. Your ads will also show up within your competitor\u2019s listings.<\/p><p>To launch an automatic campaign,<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4078-3\" id=\"gspb_container-id-gsbp-f4078-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"ah-cards ah-stacked-cards\"> \t<li>Go to the campaign manager in the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">amazon seller<\/a> central and click on create a campaign.<\/li> \t<li>To create an automatic campaign, click on automatic.<\/li> \t<li>It is always best to put an apt name for your campaign to avoid confusion.<\/li> \t<li>Enter the start date, end date, daily <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> and finally input a default bid and Amazon will take care of the rest.<\/li> \t<li>Click launch campaign to launch it.<\/li><\/ul><\/div><h2><span class=\"ez-toc-section\" id=\"CHOOSE_THE_RIGHT_KEYWORDS\"><\/span><strong>CHOOSE THE RIGHT KEYWORDS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>It is important to give keywords enough time to give you the desired results. But few keywords <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> bring in sales despite giving them the time needed. You might end up wasting many dollars on such keywords.<\/p><p>Find whether there is actually demand for your product and if there is demand then what are the keywords that you\u2019re going to implement in your title or description. Finally, choose a keyword with a decent search volume and a relatively less number of competing products.<\/p><p>Check the search term report and remove the keywords with a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a> of less than five percent. The <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms report<\/a> includes the number of clicks, the money spent, and the ACoS column.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"where will a customer be directed after clicking on a product featured in a sponsored brands ad? | what are the top tools for amazon fbm shipping management? | what is vine voice on amazon\" class=\"alignnone wp-image-3651 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/2021-03-15_12-39.png\" alt=\"bid for special branded keyrods\" width=\"3002\" height=\"1527\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/2021-03-15_12-39.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/2021-03-15_12-39-300x153.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/03\/2021-03-15_12-39-768x391.png 768w\" sizes=\"auto, (max-width: 3002px) 100vw, 3002px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"LAUNCHING_THE_RIGHT_TYPE_OF_CAMPAIGN\"><\/span><strong>LAUNCHING THE RIGHT TYPE OF CAMPAIGN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>You can also launch a manual broad match campaign to analyze the highest targeting keywords. The broad keyword <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> is the least restrictive of all the match types. Since it matches a broader range of keywords, it should be used to expand the campaign\u2019s reach.<\/p><p>Everyone has their combination of match types that works for them depending on the product and target customers. There is no right or wrong combination. It is all about experimenting and learning from the results.<\/p><h2><span class=\"ez-toc-section\" id=\"OPTIMIZE_THE_KEYWORDS\"><\/span><strong>OPTIMIZE THE KEYWORDS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>After running the campaign for a week, check the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">report<\/a> and select the keywords that have the highest conversion rate. Choose the most converting keywords and add them to exact match the \u201cwinners\u201d campaign.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"where to buy products to sell on amazon | how to optimize amazon listings | how to choose keywords for amazon\" class=\"alignnone wp-image-3890 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/Pasted-into-AutoPilot-Mid-April-Updates-Keyword-weeder-integrated-charts-and-more.png\" alt=\"\" width=\"1230\" height=\"531\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/Pasted-into-AutoPilot-Mid-April-Updates-Keyword-weeder-integrated-charts-and-more.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/Pasted-into-AutoPilot-Mid-April-Updates-Keyword-weeder-integrated-charts-and-more-300x129.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/Pasted-into-AutoPilot-Mid-April-Updates-Keyword-weeder-integrated-charts-and-more-768x332.png 768w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/p><p>You can also check which keywords help achieve your target ACoS and take the ones which are not bringing enough sales off your list. If you are using <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Amazon-PPC-Automation-Software-AiHello-AutoPilot-300x169.jpeg\"  data-excerpt=\"AiHello AutoPilot: Your Amazon PPC automation solution. Optimize bids, harvest keywords, and hit target ACoS for Amazon sellers. Increase sales and save time effortlessly.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/what-is-aihello-autopilot\/\">AiHello AutoPilot<\/a> all these tasks are handled automatically. You have to just select the &#8220;Winner&#8221; campaign in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/the-system-is-being-updated-300x300.jpg\"  data-excerpt=\"Dive into June&#039;s AutoPilot algorithm updates! Uncover Jump Start, Campaign Audit, Keyword Quality Score, and features to boost your campaign success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/autopilot-update-for-may\/\">AutoPilot<\/a> settings and AutoPilot will continuously monitor your campaigns and transfer high performing keywords.<\/p><h2><span class=\"ez-toc-section\" id=\"AUTOMATE_YOUR_PPC_CAMPAIGN\"><\/span><strong>AUTOMATE YOUR PPC CAMPAIGN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>It is a tedious job to give most of your time in analyzing your campaigns. You can <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/aihello-autopilot-1-300x185.png\"  data-excerpt=\"Boost Amazon sales &amp; traffic with AI-powered PPC automation. Learn how it saves time, reduces ACoS, and helps you win the Buy Box for ultimate success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-need-to-know-about-amazon-ppc-automation\/\">automate your PPC<\/a> Campaign to save both your time and effort.<img loading=\"lazy\" decoding=\"async\" title=\"how to get traffic to amazon listing | how to track amazon rankings | how to do dayparting on linkedin ad\" class=\"size-full wp-image-4047 alignright\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4047.png\" alt=\"\" width=\"209\" height=\"134\" \/><\/p><p>Sometimes, though you might be pretty good at PPC\u00a0 advertising, there might be some tweaks that you can make to your campaigns that can enhance them.<\/p><p>This fact-oriented approach to making decisions gets the best out of your Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-10-22-at-10.31.05-PM-300x200.jpeg\"  data-excerpt=\"Struggling with high Amazon ACoS? Optimize your PPC strategy! Learn to fix costly sponsored ad mistakes, improve campaigns, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-amazon-ppc-optimizing-mistakes-and-how-to-fix-them\/\">PPC campaign<\/a>, thus, increasing your profit margin.<\/p><h2><span class=\"ez-toc-section\" id=\"GET_USED_TO_THE_CYCLE\"><\/span><strong>GET USED TO THE CYCLE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>You need to be cautious and keep observing the report every week or every two weeks to understand <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> proceed further.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4078-4\" id=\"gspb_container-id-gsbp-f4078-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"ah-cards ah-stacked-cards\"> \t<li>Begin with a broad match keyword campaign based on keyword report<\/li> \t<li>Find out which keywords have low conversion rates and add them to your negatives.<\/li> \t<li>Add profitable keywords, create a manual exact match \u201cwinners\u201d campaign, and bid higher on these keywords.<\/li> \t<li>Change your keyword bids to meet your ACOS goals<\/li> \t<li>Keep repeating!<\/li><\/ul><\/div><p>If you keep doing this, over time you\u2019ll be able to achieve the goal that you\u2019ve been dreaming of.<\/p><h2><span class=\"ez-toc-section\" id=\"Automation_of_Amazon_PPC_with_AiHello_AutoPilot\"><\/span>Automation of Amazon PPC with AiHello AutoPilot<span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"Automation of Amazon PPC with AiHello AutoPilot\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/ayUHAkH9SVE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/figure><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Struggling with Amazon visibility? Unlock sales with Sponsored Ads! Learn to optimize your PPC campaigns for maximum profit and organic ranking.<\/p>\n","protected":false},"author":14,"featured_media":4086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f4078-1,.gspb_container-id-gsbp-f4078-2,.gspb_container-id-gsbp-f4078-3,.gspb_container-id-gsbp-f4078-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f4078-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4078-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4078-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4078-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f4078-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f4078-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4078-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f4078-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4078-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f4078-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4078-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f4078-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f4078-1.gspb_container,#gspb_container-id-gsbp-f4078-2.gspb_container,#gspb_container-id-gsbp-f4078-3.gspb_container,#gspb_container-id-gsbp-f4078-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620],"tags":[1106,608,171,1035,167,168,51,740],"class_list":["post-4078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","tag-acos","tag-aihello-autopilot","tag-amazon-advertising","tag-amazon-advertising-strategy","tag-amazon-ppc","tag-amazon-ppc-automation","tag-amazon-seller-tools","tag-keywords"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=4078"}],"version-history":[{"count":3,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4078\/revisions"}],"predecessor-version":[{"id":13985,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4078\/revisions\/13985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/4086"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=4078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=4078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=4078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}