{"id":4508,"date":"2026-05-19T22:43:00","date_gmt":"2026-05-19T22:43:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=4508---770e049d-86e5-41aa-983f-3a6e6ef28972"},"modified":"2026-09-22T05:23:07","modified_gmt":"2026-09-22T05:23:07","slug":"selling-on-amazon-ii-fulfillment-by-merchant-fbm","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/selling-on-amazon-ii-fulfillment-by-merchant-fbm\/","title":{"rendered":"Selling on Amazon &#8211; II : Fulfillment by Merchant (FBM)"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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0;background:#f8fafc}.ah-reading-guide details.ah-original-index summary{cursor:pointer;font-size:18px;font-weight:700;color:#244f74}.ah-reading-guide details.ah-original-index>ol{margin-top:18px}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">Selling on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> requires many important decisions that you\u2019ll have to take at each step. If you\u2019re worried about choosing the right <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amazon-fba-worth-it-2022-make-money-on-amazon-advertising-300x200.jpg\"  data-excerpt=\"Considering Amazon FBA to make money online? Learn how it works, its benefits, drawbacks, and if it&#039;s still a viable option for your e-commerce business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/is-amazon-fba-worth-it\/\">shipping<\/a> method for your products, you\u2019re at the right place.<\/p><p>In this blog, we will walk through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/02\/3pls-300x141.jpg\"  data-excerpt=\"Unlock eCommerce growth with 3PLs! Discover how third-party logistics streamlines fulfillment, shipping, and inventory for your business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-everything-you-need-to-know-about-3pls\/\">everything that you need<\/a> to know about Fulfillment by Merchant, a type of fulfillment method where the seller handles everything from picking, packing, and shipping their products.<\/p><h2><span class=\"ez-toc-section\" id=\"Fulfillment_by_Merchant_FBM\"><\/span><strong>Fulfillment by Merchant (FBM)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/product-scan-300x228.png\"  data-excerpt=\"Understand Amazon&#039;s Refund First Scan (RFS) policy. Learn its impact on sellers, refund eligibility, and concerns regarding potential return fraud.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/refund-at-first-scan-rfs-for-seller-fulfilled-prime\/\">Amazon Fulfilled<\/a> by Merchant or FBM is a fulfillment method in which an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon seller<\/a> is responsible for every step of the fulfillment process including packing and shipping. The seller can choose to deliver products directly or by a third-party delivery service.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"where does amazon advertise | how to do business with amazon | how many amazon marketplaces are there\" class=\"aligncenter wp-image-4493 \" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Selling-on-Amazon-FBA-or-FBM.png\" alt=\"\" width=\"693\" height=\"433\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Selling-on-Amazon-FBA-or-FBM.png 653w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Selling-on-Amazon-FBA-or-FBM-300x187.png 300w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/p><p>As FBA takes time to set up, new amazon merchants can only fulfill their orders via FBM.<\/p><h2><span class=\"ez-toc-section\" id=\"How_to_set_up_FBM_for_your_products\"><\/span><strong>How to set up FBM for your products?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3><span class=\"ez-toc-section\" id=\"1_List_your_products_on_Amazon\"><\/span><strong>1. List your products on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>After creating an amazon seller central account, start listing your products in the catalog with apt images and descriptions to<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-conversion-rate-cvr-complete-guide-to-improving-and-tracking-your-cvr\/\">improve your conversion rates<\/a><\/span>. Make sure to structure your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/structuring-amazon-campaigns-the-right-way\/\"><span style=\"color: #0000ff;\">PPC Campaign the right way<\/span><\/a> to increase <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>.<\/p><h3><span class=\"ez-toc-section\" id=\"2_Choose_where_to_store_your_inventory\"><\/span><strong>2. Choose where to store your inventory<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>When choosing your warehouse location, choose them strategically to avoid redundant shipping <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>. For a small business, you could rent a room or use your house for warehousing temporarily.<\/p><h3><span class=\"ez-toc-section\" id=\"3_Ship_out_orders_on_time\"><\/span><strong>3. Ship out orders on time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Once you receive the order, you must ship the item based on the chosen delivery date by the buyer. Amazon provides an estimated delivery time to customers on the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master Amazon optimization! Learn to increase product page traffic and sales by understanding the search engine, keywords, and conversion rate strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/improving-and-optimizing-your-amazon-product-detail-page\/\">product detail page<\/a> so that customers know when to expect the product they ordered. This includes handling and transit times.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"is amazon exchange rate good | how to be an amazon seller in canada | what companies offer automated ppc optimization?\" class=\"aligncenter wp-image-4519 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/delivery.png\" alt=\"\" width=\"470\" height=\"462\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/delivery.png 470w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/delivery-300x295.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p><p>You can set your shipping, handling, and transit time to meet your customers\u2019 expectations. You must also provide order tracking for the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a>. Make sure to update your Amazon seller account with valid instructions for all your Fulfilled by Merchant orders. When you approve a customer\u2019s return request for a product, Amazon sends the customer a return label along with your default return address, which must be valid.<\/p><h2><span class=\"ez-toc-section\" id=\"How_much_does_Amazon_FBM_cost\"><\/span><strong>How much does Amazon FBM cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>The fee structure of Amazon FBM includes three types of fees: Referral Fee, Monthly Subscription Fee, and Per Item Selling Fee.<\/p><h4><span class=\"ez-toc-section\" id=\"Referral_Fee\"><\/span><strong>Referral Fee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>Your products are being sold on Amazon and not your own site. Hence, each sale you make will be considered a referral. The total referral fee to be paid depends on the type of product you sell. It can range anywhere between 6% to 45%. You can check the referral fee table out on the Amazon website<\/p><h4><span class=\"ez-toc-section\" id=\"Monthly_subscription_fee\"><\/span><strong>Monthly subscription fee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon offers<\/a> a subscription fee for the Pro FBM service that costs $39.99 per month. By subscribing to this plan, you can waive additional fees when a product is sold.<\/p><h4><span class=\"ez-toc-section\" id=\"Per-item_selling_fee\"><\/span><strong>Per-item selling fee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>The per-item selling fee is $0.99 for each item you sell. This fee can be waived off if you sign up for the Pro FBM plan.<\/p><h2><span class=\"ez-toc-section\" id=\"What_are_the_pros_and_cons_of_FBM\"><\/span><strong>What are<\/strong>\u00a0<strong>the pros and cons of FBM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Let\u2019s look at the merits and demerits of Amazon FBM to help you decide if you should consider choosing FBM for your business.<\/p><h3><span class=\"ez-toc-section\" id=\"Advantages_of_FBM\"><\/span><strong>Advantages of FBM:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h4><span class=\"ez-toc-section\" id=\"Evade_Amazons_strict_FBA_product_requirements\"><\/span><strong>Evade Amazon\u2019s strict FBA product requirements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>Amazon often changes its requirements for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Fulfillment-by-amazon-FBA-300x94.png\"  data-excerpt=\"Unlock Amazon selling success with FBA! Explore Fulfillment by Amazon&#039;s features, benefits, costs, and how it streamlines your shipping logistics.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/selling-on-amazon-i-fulfillment-by-amazon-fba\/\">FBA products<\/a> without giving sellers enough time to get used to the changes. With FBM, there are fewer rules. The penalties for failing to meet their strict standards for each <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Amazon Prime<\/a> order are also lower than FBA.<\/p><h4><span class=\"ez-toc-section\" id=\"Branding\"><\/span><strong>Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>With FBA, the packaging box contains Amazon\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> logo and not yours. Choosing FBM gives you the freedom to show off <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> to the buyers.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"what is dsp advertising | how do you automate orders on shopify | what are the top 10 best selling books right now\" class=\"aligncenter wp-image-4491 \" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fast-delivery-1.png\" alt=\"\" width=\"764\" height=\"506\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fast-delivery-1.png 980w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fast-delivery-1-300x199.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fast-delivery-1-768x509.png 768w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/p><h4><span class=\"ez-toc-section\" id=\"Take_control\"><\/span><strong>Take control<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>All the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-customer-review-handle-tool-software-300x200.jpg\"  data-excerpt=\"Frustrated by negative Amazon reviews? Discover Amazon&#039;s new &quot;Contact Customer&quot; tool. Sellers can now directly address 1-3 star feedback, boosting trust and improving service.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/using-customer-review-tools-to-remove-negative-amazon-reviews\/\">customer feedback<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a> will not reach you as they will be handled by Amazon Customer Support. By choosing FBM, you can directly handle customer feedback and do a better job at giving them a better experience.<\/p><h4><span class=\"ez-toc-section\" id=\"Access_customers_with_relatively_fewer_fees\"><\/span><strong>Access customers with relatively fewer fees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>Amazon\u2019s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/04\/aihello-lower-your-fba-300x116.png\"  data-excerpt=\"Facing high Amazon FBA fees and IPI penalties? Optimize your FBA strategy! Uncover four proven methods to reduce costs and boost your bottom line.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/four-secrets-to-lower-your-fba-fees\/\">FBA fees<\/a> are higher than FBM. With FBM, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> can choose their suitable service that has a monthly subscription and fewer fees.<\/p><h4><span class=\"ez-toc-section\" id=\"Your_choice_of_Marketing_material\"><\/span><strong>Your choice of Marketing material<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>Through FBM, you can include whatever <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> material suits to promote your brand and amazon will have no say in this. This is not possible through FBA as Amazon has very strict rules pertaining to marketing and customer communication.<\/p><h3><span class=\"ez-toc-section\" id=\"7_things_you_MUST_KNOW_before_you_start_selling_on_Amazon\"><\/span>7 things you MUST KNOW before you start selling on Amazon:-<span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"7 things you MUST KNOW before you start selling on amazon\" width=\"1250\" height=\"703\" src=\"https:\/\/www.youtube.com\/embed\/tq31WMYFfVM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/figure><h3><span class=\"ez-toc-section\" id=\"Disadvantages_of_FBM\"><\/span><strong>Disadvantages of FBM:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><h4><span class=\"ez-toc-section\" id=\"No_Amazon_Prime_badge\"><\/span><strong>No Amazon Prime badge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>One of the main drawbacks of using Amazon FBM over FBA is not having access to Prime-eligible products.\u00a0 Amazon sellers that want to switch from FBA to FBM must be prepared to drive organic traffic without the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Prime<\/a> designation to help them succeed on the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/ppc-ads-seasonality-dayparting-timezone-keywords-300x200.jpg\"  data-excerpt=\"Unlock Amazon sales growth! Learn to master product seasonality with smart ad campaigns &amp; budgeting strategies for peak, off-season, and shoulder periods.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/timeseries-and-seasonality-on-amazon-marketplace-and-how-to-deal-with-them\/\">Amazon marketplace<\/a>.<\/p><p>Amazon Prime intends to deliver orders in at most two days. Customers would prefer choosing the products that get delivered to them as soon as possible. Therefore, the sellers that are planning to choose FBM as their fulfillment option, must arrange such that they can be on par with the delivery speed of Prime designated products.<\/p><h4><span class=\"ez-toc-section\" id=\"Most_of_the_time_goes_into_fulfillment\"><\/span><strong>Most of the time goes into fulfillment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>In the case of self-fulfilling sellers, most of the time is spent packing, shipping, and tracking the orders. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">You might<\/a> not have enough time to pay attention to other crucial things related to business such as optimizing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> Campaigns, Advertising, bidding, etc.<\/p><h4><span class=\"ez-toc-section\" id=\"Delivery_Speed\"><\/span><strong>Delivery Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/fba-calculator.html\">Amazon FBA<\/a> offers prime customers one-day delivery which is why they prefer orders <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">fulfilled by Amazon<\/a> over FBM. To be on par with the products through FBA, you must keep up with the speed of the delivery process. You can do this by strategically splitting the warehouse locations for faster deliveries. This strategy also saves delivery costs.<\/p><h4><span class=\"ez-toc-section\" id=\"Customer_Feedback\"><\/span><strong>Customer Feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>With FBM, you will have to make sure that you respond to every <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-5.jpg\"  data-excerpt=\"Negative feedback hurts online sales. Learn effective strategies to turn negative reviews into positive customer experiences and boost your marketplace ranking.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/things-you-should-do-to-avoid-negative-feedback\/\">negative feedback<\/a> and review. On the other hand, with FBA, Amazon takes care of everything like customer feedback and handles <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/get-reviews-for-amazon-with-vine-program-amazon-reviews-300x203.jpg\"  data-excerpt=\"Boost Amazon sales &amp; rankings with reviews! Learn how the Amazon Vine program helps sellers get honest feedback and improve product visibility. Discover eligibility.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/guide-to-the-new-and-improved-amazon-vine-experience\/\">negative reviews<\/a>.<\/p><p>Amazon is undeniably the best at <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_3868-300x128.jpeg\"  data-excerpt=\"AiHello offers smart fulfillment for Shopify, Woocommerce, &amp; Amazon sellers. Automate global orders, streamline shipping, and boost sales efficiency.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/fast-and-affordable-fulfillment-with-aihello\/\">fulfilling Amazon orders<\/a>, so giving up their perfected process might be quite a tough choice. Moreover, Amazon FBA sales are not always equivalent to FBM sales.<\/p><h4><span class=\"ez-toc-section\" id=\"Less_likely_to_win_the_buy_box\"><\/span><strong>Less likely to win the buy box<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/packing-300x207.png\"  data-excerpt=\"Amazon&#039;s latest return policy shifts affect third-party sellers. Discover key changes impacting FBA, international returns, and how to tackle potential fraud.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/seller-fulfilled-return-update-effective-august-16-2021\/\">Fulfillment by Amazon<\/a> and Seller Fulfilled Prime Sellers will be prioritized over Fulfilled by Merchant Sellers because of the faster and cheaper delivery process.<\/p><p><img loading=\"lazy\" decoding=\"async\" title=\"how to make your listing active in france on amazon | how well do i rank on amazon | how to create lightning deals on amazon\" class=\"aligncenter wp-image-4526 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fbm-pros-and-cons-1.png\" alt=\"\" width=\"848\" height=\"567\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fbm-pros-and-cons-1.png 848w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fbm-pros-and-cons-1-300x201.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/fbm-pros-and-cons-1-768x514.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p><h2><span class=\"ez-toc-section\" id=\"Can_Amazon_sellers_use_more_than_one_fulfillment_method\"><\/span><strong>Can Amazon sellers use more than one fulfillment method?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>With a few conditions, yes. You can use both FBA and FBM for your products under certain conditions.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4508-3\" id=\"gspb_container-id-gsbp-f4508-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-step-panel\">1. An Amazon Seller can sell products through both FBA and FBM but not for the same product in the same country at the same time.<\/p><p class=\"ah-step-panel\">2. In case your FBA stock runs out in the Amazon warehouse, then you can switch to FBM and fulfill orders.<\/p><p class=\"ah-step-panel\">3. You can sell through FBA in one country and FBM in the other.<\/p><\/div><h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_FBM_sales\"><\/span><strong>Best Practices for FBM sales:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h4><span class=\"ez-toc-section\" id=\"Use_the_%E2%80%98Buy_Shipping_feature\"><\/span><strong> Use the \u2018Buy Shipping\u2019 feature:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>One of the simplest ways to make sure that your orders are delivered on time and have tracking numbers is to purchase your shipping using Amazon\u2019s \u2018Buy Shipping Feature\u2019 When one of your products is ordered, you have the option to purchase shipping directly through Amazon.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4508-1\" id=\"gspb_container-id-gsbp-f4508-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"ah-cards ah-stacked-cards\"> \t<li>Click on &#8216;Orders&#8217; and navigate to &#8216;Manage Orders&#8217;.<\/li> \t<li>Click on &#8216;Buy Shipping&#8217; corresponding to the order you want to ship.<\/li> \t<li>Verify and confirm the information and click &#8216;Print Label&#8217;<\/li><\/ul><\/div><p><img loading=\"lazy\" decoding=\"async\" title=\"how to remove reviews from amazon | how to remove a review on amazon | how to make money on kindle\" class=\"aligncenter wp-image-4545 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Amazon-buy-shippment.png\" alt=\"\" width=\"764\" height=\"206\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Amazon-buy-shippment.png 764w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Amazon-buy-shippment-300x81.png 300w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/p><p>Once you buy Amazon\u2019s, it automatically confirms the order and sends the tracking number to the customer.<\/p><h4><span class=\"ez-toc-section\" id=\"Provide_Tracking_Numbers\"><\/span><strong>Provide Tracking Numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>All amazon orders necessarily require tracking numbers. Make sure to provide one once the order is confirmed. If you purchase Amazon&#8217;s shipping, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> automatically get a tracking number.<\/p><h4><span class=\"ez-toc-section\" id=\"Manage_Delivery_Timeframes\"><\/span><strong>Manage Delivery Timeframes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>It is important to confirm, pack, ship and deliver your products on time. It needs to arrive on or before the promised date.<\/p><h4><span class=\"ez-toc-section\" id=\"Return_Policy\"><\/span><strong>Return Policy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>Make sure you have clearly specified return instructions included in your packaging, as well as a return address that is valid. As an FBM seller, you will have to process and handle your own return requests. If a customer requests a return, you have to accept it as it is not optional.<\/p><h2><span class=\"ez-toc-section\" id=\"Seller-Fulfilled_Prime\"><\/span>Seller-Fulfilled Prime<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The Seller Fulfilled Prime (SFP) option is an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_3868-300x128.jpeg\"  data-excerpt=\"AiHello offers smart fulfillment for Shopify, Woocommerce, &amp; Amazon sellers. Automate global orders, streamline shipping, and boost sales efficiency.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/fast-and-affordable-fulfillment-with-aihello\/\">Amazon fulfillment<\/a> option that allows you to store, pack, and ship your own products while allowing your products to be listed as \u201cPrime\u201d. For those who want access to new prime customers and want to exercise control over the shipping process, customer feedback, etc., Seller-Fulfilled Prime is the best option to go for.<\/p><p>Basically, you get to use the Amazon Prime label and have to follow shipping guidelines, but you get to do all of the picking, packing, and shipping of your products. You also have to manage all of the returns and cover all of the shipping costs. Since the customers see the prime label, they expect Prime treatment. So you have to meet their standards no matter how you fulfill the item. So basically, SFP is a lot of work.<\/p><p>However, if you are selling low-cost items, large and oversized products that would cost you high storage fees with Amazon, SFP is a great way to get the \u201cPrime\u201d label while keeping your costs down.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4508-2\" id=\"gspb_container-id-gsbp-f4508-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-callout\">In short, depending on the products, SFP can either be the best of both worlds or too much work done.<\/p><\/div><h2><span class=\"ez-toc-section\" id=\"Fulfillment_by_Merchant_FBM_vs_Seller-Fulfilled_Prime_SFP\"><\/span>Fulfillment by Merchant (FBM) vs Seller-Fulfilled Prime (SFP)<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Both FBM and SFP are fulfilled by the seller, both of them are similar yet different in their own ways.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4508-4\" id=\"gspb_container-id-gsbp-f4508-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-step-panel\">1.\u00a0 Using Seller Fulfilled Prime, you can get access to new prime customers and your products will have a prime label. Since prime customers shop twice as much as regular customers, you are definitely hitting the bull&#8217;s eye here.<\/p><p class=\"ah-step-panel\">2. If you choose FBM, you will not have to comply with the strict regulations set up by Amazon. Meanwhile, since you will have a prime label for SFP, the customers expect prime treatment and you must abide by the strict instructions given by Amazon for your products.<\/p><p class=\"ah-step-panel\">3. Using Seller Fulfilled Prime, you have total control of the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a>. You can also respond to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/amazon-competitor-analysis-keyword-research-business-intelligence-300x232.jpg\"  data-excerpt=\"Dominate Amazon! Discover why competitor analysis is crucial for seller success. Identify rivals, optimize strategy, and stay ahead in the competitive marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/in-depth-look-at-amazon-competitor-analysis-and-how-it-helps-your-business\/\">customer reviews<\/a> and improve your product accordingly. Despite this, you will still have the &#8220;Prime&#8221; label for your products.<\/p><\/div><h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><strong>Summing Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Every Amazon Seller is unique so is the sale. There are several ways in which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master your Amazon advertising with Amazon Marketing Cloud (AMC). Unify data, optimize campaigns, and drive growth for your business. Discover how top sellers succeed with AMC.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-cloud-amc\/\">Amazon sellers<\/a> can successfully achieve what they&#8217;ve dreamt of. This blog aims to help you decide if choosing FBM as the fulfillment method is one of the decisions that you can make in the journey of becoming a successful Amazon Seller.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Choosing an Amazon shipping method? Explore Fulfillment by Merchant (FBM): setup, fees, and whether this seller-fulfilled option is right for you.<\/p>\n","protected":false},"author":14,"featured_media":4554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f4508-1,.gspb_container-id-gsbp-f4508-2,.gspb_container-id-gsbp-f4508-3,.gspb_container-id-gsbp-f4508-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f4508-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4508-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4508-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4508-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f4508-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f4508-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4508-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f4508-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4508-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f4508-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4508-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f4508-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f4508-1.gspb_container,#gspb_container-id-gsbp-f4508-2.gspb_container,#gspb_container-id-gsbp-f4508-3.gspb_container,#gspb_container-id-gsbp-f4508-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,906,134],"tags":[171,300,202,60,52,51,220,289,222],"republish_tag":[],"class_list":["post-4508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-getting-started","tag-amazon-advertising","tag-amazon-branding","tag-amazon-fba","tag-amazon-inventory-forecasting","tag-amazon-seller-service","tag-amazon-seller-tools","tag-amazon-selling","tag-how-to-sell-more-on-amazon","tag-how-to-sell-on-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=4508"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4508\/revisions"}],"predecessor-version":[{"id":13965,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4508\/revisions\/13965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/4554"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=4508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=4508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=4508"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=4508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}