{"id":4667,"date":"2026-05-19T23:48:00","date_gmt":"2026-05-19T23:48:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=4667---a6a36fa9-957f-48ba-9265-8c34394a8331"},"modified":"2026-09-22T04:53:53","modified_gmt":"2026-09-22T04:53:53","slug":"complete-guide-to-amazon-product-listing","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/","title":{"rendered":"Amazon Product Listing Optimization &#8211; The Practical Seller Guide"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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[data-aos]{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}}\n\n.ah-reading-guide .ah-process-heading{padding-left:48px;min-height:36px}.ah-reading-guide .ah-process-heading:before{position:absolute;left:0;top:0;width:34px;height:34px;display:flex;align-items:center;justify-content:center;border-radius:9px;background:#eaf4fc;color:#216faf;font-size:15px;font-weight:700}.ah-reading-guide .ah-process-1:before{content:\"01\"}.ah-reading-guide .ah-process-2:before{content:\"02\"}.ah-reading-guide .ah-process-3:before{content:\"03\"}.ah-reading-guide .ah-process-4:before{content:\"04\"}.ah-reading-guide .ah-process-5:before{content:\"05\"}.ah-reading-guide .ah-process-6:before{content:\"06\"}.ah-reading-guide .ah-process-7:before{content:\"07\"}.ah-reading-guide .ah-process-8:before{content:\"08\"}.ah-reading-guide .ah-process-9:before{content:\"09\"}\n.ah-reading-guide .ah-definition{padding:20px 24px;margin:14px 0;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}.ah-reading-guide .ah-definition strong{color:#163f65}\n.ah-reading-guide .ah-long-form-list>li{margin-bottom:28px}.ah-reading-guide .ah-long-form-list>li>strong:first-child{display:block;font-size:22px;line-height:1.4;margin-bottom:16px}.ah-reading-guide .ah-long-form-list li img{display:block;margin:22px auto}.ah-reading-guide .ah-formula-comparison{font-variant-numeric:tabular-nums}\n.ah-reading-guide h5,.ah-reading-guide h6{font-size:18px;line-height:1.5;color:#163f65;margin:26px 0 14px;font-weight:700}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.&nbsp;<br><br>Whether you are new to Amazon or just looking to get more eyeballs on your products, you need an optimized Amazon listing to get traction. This guide will show you how to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">optimize your<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Rocket-Launch-300x169.png\"  data-excerpt=\"Master your Amazon product launch! Our comprehensive guide covers 3 key stages: Pre-launch, Launch, and Post-launch, ensuring your business&#039;s success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/a-complete-guide-to-an-epic-product-launch-on-amazon-2026\/\">Amazon product listing<\/a> and increase your sales faster.&nbsp;<\/p><h2 id=\"what-is-an-amazon-product-listing\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_is_an_Amazon_product_listing\"><\/span><strong>What is an Amazon product listing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">An <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/international-300x170.png\"  data-excerpt=\"According to Oberlo, there are approximately 2.64 billion people who shop online worldwide.&nbsp; Since Amazon is the biggest online store in the world, this means Amazon sellers can easily reach millions of people around the globe through Amazon marketplaces without leaving the comfort of their homes. Exciting, right?&nbsp; Unfortunately for many sellers, the dream of&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketplaces-where-should-you-start-selling\/\">Amazon product<\/a> listing is a page on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> where sellers describe the product they have for sale.<\/p><p class=\"wp-block-paragraph\">Just as a popular boutique in a bustling shopping district carefully displays its finest products in the storefront window to draw in passersby, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> also curate their Amazon product listings with enticing titles, bullet points, A+ content, captivating images, and other features to catch the attention of online shoppers.<\/p><p class=\"wp-block-paragraph\">Here\u2019s an example of a product listing:<\/p><p><img title=\"how to optimize amazon ppc | how to boost sales on amazon | what is the most bought item on amazon\" class=\"wp-image-13641 aihello-recovered-image\" decoding=\"async\" height=\"525\" loading=\"lazy\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01.png 845w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01-300x186.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01-768x477.png 768w\" width=\"845\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01.png\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Now that you\u2019re familiar with what an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.\u00a0Whether you are new to Amazon or just looking to get more eyeballs on your products, you need an optimized Amazon listing to get traction. This guide will show&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-product-listing-optimization-the-practical-seller-guide\/\">Amazon listing<\/a> is, let\u2019s discuss how sellers can make them <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> and use them to get more customers.<\/p><h2 id=\"factors-that-influence-amazon-ranking-sales\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Factors_that_Influence_Amazon_Ranking_Sales\"><\/span><strong>Factors that Influence Amazon Ranking &amp; Sales&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">When it comes to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">selling on Amazon<\/a>, it all boils down to getting your listing in front of your prospective customers and getting them to buy from you.<\/p><p class=\"wp-block-paragraph\">There are only two ways to get your product listing in front of Amazon shoppers.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4667-1\" id=\"gspb_container-id-gsbp-f4667-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"wp-block-list ah-steps\"><li><strong>Advertising<\/strong>: To ensure potential customers see your product on Amazon, you can pay Amazon to show it to them. It&#8217;s like putting up a billboard in a busy area so everyone notices <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a>.&nbsp;<\/li><li><strong>Search Engine Optimization (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">SEO<\/a>)<\/strong>: This involves making your product more relevant for <a href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">Amazon&#8217;s search algorithm<\/a> by using specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> and details that make your listing show up when someone searches for your product.<\/li><\/ol><\/div><p class=\"ah-callout wp-block-paragraph\">The best <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> for growing your Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> is a combination of <a href=\"https:\/\/www.aihello.com\/resources\/blog\/increase-sales-on-amazon\/\">SEO and advertising<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">SEO helps your product show up in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/how_to_increase_sales_on_amazon_boost_amazon_sales_grow_amazon_sales_6855-300x131.jpg\"  data-excerpt=\"Are Amazon Ads worth it? Yes! Explore how Amazon Sponsored Products supercharge visibility &amp; organic sales. Paid and organic strategies are crucial for marketplace success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/does-amazon-advertising-help-organic-sales\/\">organic search<\/a> results, making it a cost-effective way to reach potential customers while advertising helps you reach more people faster.<\/p><p class=\"wp-block-paragraph\">It\u2019s like a superstar team where each player can not excel without the other.<\/p><p class=\"wp-block-paragraph\">Below is an example of one of a seller who\u2019s harnessing the power of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">Amazon SEO<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a>.<\/p><p><img title=\"how automatic bids and ai are changing ppc | how can i sell on amazon | what is organic keyword\" class=\"wp-image-13594 aihello-recovered-image\" decoding=\"async\" height=\"295\" loading=\"lazy\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-02.png 689w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-02-300x128.png 300w\" width=\"689\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-02.png\"><br>Image Source: <a href=\"http:\/\/smartview.aihello.com\">AiHello Smartview dashboard<\/a>&nbsp;<\/p><p class=\"wp-block-paragraph\">But beyond SEO and advertising, Amazon wants to only show shoppers product listings that are relevant to what they are searching for.<\/p><p class=\"wp-block-paragraph\">This next section shows how Amazon&#8217;s A9 search algorithm decides which products are relevant and assigns them their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-algorithms-a9-10-seo-keyword-product-ranking-300x185.jpg\"  data-excerpt=\"Boost Amazon sales! Understand the difference between organic rank &amp; BSR. Master Amazon SEO, A9 algorithm, and keyword strategies to rank higher.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-ranking-and-increasing-sales-organically\/\">organic rank<\/a>.<\/p><h2 id=\"how-amazon-s-search-algorithm-works\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_Amazons_Search_Algorithm_Works\"><\/span><strong>How Amazon\u2019s Search Algorithm Works&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Think of Amazon as a giant library with millions of books. When shoppers want to find a specific book, they go to the librarian and tell them what they&#8217;re looking for. Amazon&#8217;s search algorithm is essentially a super-smart librarian for finding products.<\/p><p class=\"wp-block-paragraph\">For example, when you type \u201cblue sneakers\u201d in Amazon\u2019s search bar, the algorithm looks at all the products on the website and identifies the ones that match what you asked for.<\/p><p><img title=\"how do tariffs affect amazon | how to optimize ppc amazon | how to roas\" class=\"wp-image-13595 aihello-recovered-image\" decoding=\"async\" height=\"631\" loading=\"lazy\" sizes=\"auto, (max-width: 1343px) 100vw, 1343px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03.png 1343w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-300x141.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-1024x481.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-768x361.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-1250x587.png 1250w\" width=\"1343\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03.png\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Next, the algorithm makes an ordered list of the best-matching products and shows them to shoppers based on these factors:<\/p><ol class=\"wp-block-list ah-definition\"><li><strong>Sales Velocity:<\/strong> This is simply how fast a product is selling. If it&#8217;s selling quickly, Amazon\u2019s algorithm will often rank it higher.<\/li><\/ol><ol start=\"2\" class=\"wp-block-list ah-definition\"><li><strong>Stock Availability:<\/strong> Having enough units in stock for customers to buy is a key determinant of whether a product listing ranks high or not.<\/li><\/ol><ol start=\"3\" class=\"wp-block-list ah-definition\"><li><strong>Sales Rank (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/amazon-reports-300x200.jpg\"  data-excerpt=\"Think global, sell on Amazon worldwide! Discover key strategies for international selling, overcoming challenges, and expanding your reach.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/think-locally-sell-globally-a-guide-for-international-selling-on-amazon\/\">Amazon Best Sellers<\/a> Rank):<\/strong> This is a product\u2019s rank in its category based on sales volume.<\/li><\/ol><ol start=\"4\" class=\"wp-block-list ah-definition\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">Customer<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">Reviews<\/a>:<\/strong> Products with positive reviews, and a high review count, have a higher chance of ranking than those with negative or no reviews.<\/li><\/ol><ol start=\"5\" class=\"wp-block-list ah-definition\"><li><strong>SEO (Search Engine Optimization):<\/strong> This simply means using the right keywords in the product listing to help it show up in search results. Areas that can be optimized include<\/li><\/ol><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4667-2\" id=\"gspb_container-id-gsbp-f4667-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>Product Title<\/li><li>Bullet Point<\/li><li>Category and Sub-Category<\/li><li>Backend <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/06\/amazon-ads-automation-231x300.png\"  data-excerpt=\"This week we have two major updates: Global View and &quot;My Keyword Performance&quot;. [ez-toc initial_view=&quot;show&quot;] ONE Global view All of our views now have a global view of all your Amazon accounts across all market places. You no longer have to choose the region and then select the marketplace as all the market places in&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/aihello-product-update-for-june\/\">Search Terms<\/a><\/li><\/ul><\/div><ol start=\"6\" class=\"wp-block-list ah-definition\"><li><strong>Time on Page and Bounce Rate:<\/strong> The longer a customer spends on your product listing, the more relevant Amazon will perceive it to be and the higher it will rank it. Optimizing your listing content can help prevent customers from bouncing and improve your overall traffic and conversion metrics.<\/li><\/ol><ol start=\"7\" class=\"wp-block-list ah-definition\"><li><strong>CTR (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/09\/https___blogs-customer-retention-1200x861-1-300x215.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn essential metrics like CTR &amp; CVR to optimize campaigns, increase sales, and outmaneuver competitors. Master key data.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-click-through-rate-ctr-and-conversion-rate-cvr\/\">Click Through Rate<\/a>): <\/strong>This measures how often people click on your product when they see it in search results. If your product gets clicked on a lot, it will <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">rank higher<\/a>. The formula for CTR is <strong>clicks divided by impressions.<\/strong><\/li><\/ol><ol start=\"8\" class=\"wp-block-list ah-definition\"><li><strong>CVR (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">Conversion Rate<\/a>): <\/strong>This shows how often people who click on your product actually buy it. Just like <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">CTR<\/a>, Amazon likes to show products with higher CVRs to more people. The formula for CVR is <strong>order divided by clicks.<\/strong><\/li><\/ol><p class=\"wp-block-paragraph\">Now that we\u2019ve discussed <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> rank higher and get traffic, it\u2019s time to talk about how to turn this traffic into sales.<\/p><p class=\"wp-block-paragraph\">In this next section, we\u2019ll see what Amazon shoppers consider before clicking the \u201cbuy now\u201d button.<\/p><h2 id=\"criteria-that-influence-shoppers-buying-decisions-on-amazon\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Criteria_that_Influence_Shoppers_Buying_Decisions_on_Amazon\"><\/span><strong>Criteria that Influence Shoppers\u2019 Buying Decisions on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><ol class=\"wp-block-list ah-long-form-list ah-steps\"><li><strong>Price<\/strong>: When people shop on Amazon, they expect to find good deals, so they carefully compare prices to get the most value. Take these two products as an example<br><img title=\"how does adwords bidding work | what is the most bought item on amazon | how to delete amazon review\" class=\"wp-image-13596 aihello-recovered-image\" decoding=\"async\" height=\"344\" loading=\"lazy\" sizes=\"auto, (max-width: 186px) 100vw, 186px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-04.png 186w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-04-162x300.png 162w\" width=\"186\" style=\"width: 200px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-04.png\"><img title=\"what is ams in amazon | what is amazon acos | how to get an amazon account manager\" class=\"wp-image-13597 aihello-recovered-image\" decoding=\"async\" height=\"350\" loading=\"lazy\" sizes=\"auto, (max-width: 182px) 100vw, 182px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-05.png 182w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-05-156x300.png 156w\" width=\"182\" style=\"width: 200px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-05.png\"><br>They were side-by-side on Amazon\u2019s SERP when I searched for \u201cThai Pads\u201d. While there might be some uniqueness to the high-priced product, not so many people are going to want to spend $100 extra unless they are familiar with the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a>.<br><br><\/li><li><strong>Customer Reviews:<\/strong> Reviews are one of the biggest buying factors on Amazon. In the images below, you can see the difference in sales for a product with 2,538 reviews, and a product with 529 reviews.<br><br><img title=\"is my amazon listing optimized | what is vine voice | what is e-tailing\" class=\"wp-image-13598 aihello-recovered-image\" decoding=\"async\" height=\"449\" loading=\"lazy\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06.png 897w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06-300x150.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06-768x384.png 768w\" width=\"897\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06.png\"> <img title=\"how to sell on amazon canada for beginners | how to add search terms in amazon | how to optimize amazon listings\" class=\"wp-image-13599 aihello-recovered-image\" decoding=\"async\" height=\"156\" loading=\"lazy\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-07.png 512w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-07-300x91.png 300w\" width=\"512\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-07.png\"><br> <br><br><img title=\"how to get your book sold on amazon | how to sell amazon prime | what is amazon&apos;s advertising strategy\" class=\"wp-image-13600 aihello-recovered-image\" decoding=\"async\" height=\"457\" loading=\"lazy\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08.png 899w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08-300x153.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08-768x390.png 768w\" width=\"899\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08.png\" style=\"width: 800px;\"><img title=\"how to ship merchant fulfilled amazon | how to advertise a product on amazon | which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?\" class=\"wp-image-13601 aihello-recovered-image\" decoding=\"async\" height=\"168\" loading=\"lazy\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-09.png 506w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-09-300x100.png 300w\" width=\"506\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-09.png\"><br><br><\/li><li><strong>Using <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/fba-calculator.html\">Amazon FBA<\/a>: <\/strong>When a product is labeled as &#8220;Fulfilled by Amazon,&#8221; it means that the product is stored in Amazon&#8217;s fulfillment centers, and Amazon takes care of the packing, shipping, and customer service. This is a game-changer, especially for prime users because they can get free 1-day shipping on these products.&nbsp;<br><img title=\"what is product detail page | what is amazon ppc specialist | how to rank in amazon\" class=\"wp-image-13602 aihello-recovered-image\" decoding=\"async\" height=\"294\" loading=\"lazy\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-10.png 650w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-10-300x136.png 300w\" width=\"650\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-10.png\"><br><br><br><\/li><li><strong>Amazon&#8217;s Recommendation<\/strong>: Shoppers trust Amazon&#8217;s suggestions. When Amazon gives its stamp of approval for a product, the CVR and CTR usually go up and so does sales volume.&nbsp;<br><br>Here\u2019s what that looks like:<br><br><img title=\"how much are sponsored ads on amazon | what is amazon sponsored | how to make money on amazon canada\" class=\"wp-image-13603 aihello-recovered-image\" decoding=\"async\" height=\"197\" loading=\"lazy\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-11.png 477w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-11-300x124.png 300w\" width=\"477\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-11.png\"><br>The &#8220;#1 Best Seller&#8221; tag indicates that this product is the top seller in its category.<br><br><br><br><img title=\"how to rank high on amazon search | what is lightning deal on amazon | where does amazon advertise\" class=\"wp-image-13604 aihello-recovered-image\" decoding=\"async\" height=\"202\" loading=\"lazy\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-12.png 480w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-12-300x126.png 300w\" width=\"480\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-12.png\"><br>&#8220;Amazon&#8217;s choice &#8211; overall pick&#8221; is Amazon&#8217;s recommended choice for various reasons such as consistent stock availability and positive customer reviews.<br><br><br><br><img title=\"how to rank high on amazon search | how to reduce acos amazon ppc | how to sell books to amazon\" class=\"wp-image-13605 aihello-recovered-image\" decoding=\"async\" height=\"296\" loading=\"lazy\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-13.png 487w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-13-300x182.png 300w\" width=\"487\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-13.png\"><br>This type of &#8220;Amazon&#8217;s Choice\u201d tag shows that Amazon recommends a product for shoppers looking for items from a particular brand (Trigger Point Performance Store) within a specific category (Manual Massage Balls) or for a specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a>.<br><br><\/li><li><strong>Product Images<\/strong>: People like to see clear and attractive pictures of the product they&#8217;re interested in. This helps them get a good idea of what they&#8217;re buying.&nbsp;<br><br>To make your listing more attractive, you should include different types of images such as the ones listed below:<br><br><strong>Main\/Hero image<\/strong><br><img title=\"how to start an amazon business canada | does fulfillment by amazon cost money | can you use brands keywords on amazon marketing\" class=\"wp-image-13606 aihello-recovered-image\" decoding=\"async\" height=\"405\" loading=\"lazy\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-14.png 552w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-14-300x220.png 300w\" width=\"552\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-14.png\"><strong><br><\/strong><br><strong>Lifestyle Image<\/strong><img title=\"how much do sponsored ads cost on amazon | how do you make money with amazon | how to optimize amazon product listing\" class=\"wp-image-13607 aihello-recovered-image\" decoding=\"async\" height=\"482\" loading=\"lazy\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-15.png 616w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-15-300x235.png 300w\" width=\"616\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-15.png\"><strong><br><\/strong><br><strong>Infographic<\/strong><br><img title=\"how to increase organic keywords | how to edit amazon advertising campaign | what does best seller rank mean on amazon\" class=\"wp-image-13608 aihello-recovered-image\" decoding=\"async\" height=\"426\" loading=\"lazy\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-16.png 633w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-16-300x202.png 300w\" width=\"633\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-16.png\"><strong><br><\/strong><br><strong>Comparison Chart<\/strong><br><img title=\"how to sell the books on amazon | how to get access to amazon dsp | what does roas stand for\" class=\"wp-image-13609 aihello-recovered-image\" decoding=\"async\" height=\"495\" loading=\"lazy\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-17.png 626w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-17-300x237.png 300w\" width=\"626\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-17.png\"><\/li><li><strong>Product Description<\/strong>: Shoppers expect detailed descriptions that tell them all about the product&#8217;s features and benefits. This helps them understand what they&#8217;re buying.<br><br>Here&#8217;s what you should include:<\/li><\/ol><ul class=\"wp-block-list ah-cards\"><li>Key Features: These are the standout things that make your product awesome. For a phone, it could be a fantastic camera or a super-fast processor.<\/li><li>Specifications: Shoppers love details. Tell them about the size, color, weight, and any special materials used. This helps them picture the product in their minds.<\/li><li>How Your Product Helps: Explain how your product can make someone&#8217;s life better. If it&#8217;s a backpack, mention how easy it makes carrying heavy stuff.<\/li><li>What&#8217;s Included: Tell shoppers if they get extra stuff with the main product, like accessories or a warranty.<\/li><li>Useful <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">Tips<\/a>: If there are special care instructions or tips for getting the most out of the product, share them too.<br><br>Here\u2019s an example of what your product description should look like<br><br><img title=\"what is amazon&apos;s most popular product | how to sell on amazon uk from usa | how does amazon use business analytics\" class=\"wp-image-13610 aihello-recovered-image\" decoding=\"async\" height=\"296\" loading=\"lazy\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-18.png 656w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-18-300x135.png 300w\" width=\"656\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-18.png\"><\/li><\/ul><h2 id=\"how-to-optimize-your-amazon-product-listing\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Amazon_Product_Listing\"><\/span><strong>How to Optimize Your Amazon Product Listing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Now that you know what makes products rank on Amazon, as well as what shoppers are looking for, it\u2019s time to start optimizing your listings.&nbsp; Here are some key things you must do to make the most out of your product pages:&nbsp;<\/p><ol class=\"wp-block-list ah-long-form-list ah-steps\"><li><strong>Use the Right Keywords: <\/strong>Keywords are the signposts that guide shoppers to your product.<br><br>In addition to <a href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">using the right keywords<\/a>, it\u2019s also important to place them strategically in order to improve your product&#8217;s visibility. Here are all the positions where you can insert keywords in your listing:<ul class=\"wp-block-list\"><li>Product Title: The product title is the most crucial place for keywords. Always include the most important and most relevant keywords at the beginning of the title but make sure it\u2019s meaningful.<br><br>Take this listing title for example<br><br><img title=\"what is a good conversion rate on amazon | how do i sell on amazon | what is ctr in amazon\" class=\"wp-image-13611 aihello-recovered-image\" decoding=\"async\" height=\"387\" loading=\"lazy\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-19.png 539w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-19-300x215.png 300w\" width=\"539\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-19.png\"><br><br>It incorporates the main keywords \u201cHoodie\u201d and \u201cSweatshirt for men\u201d in a way that the title still makes sense to the reader.<br><br><\/li><li>Bullet Points: Include relevant keywords naturally within your bullet points to improve your chances of ranking.<br><br>But just like the listing title example above, you need to do it subtly. This means your bullet points should still make sense to the reader.<br><br><img title=\"how to improve amazon listing | how can i identify trends in sales conversations? | how to get best seller badge on amazon\" class=\"wp-image-13612 aihello-recovered-image\" decoding=\"async\" height=\"615\" loading=\"lazy\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-20.png 535w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-20-261x300.png 261w\" width=\"535\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-20.png\"><br><br>The listing above highlights the major features of its product and incorporates keywords, which is great.<br><br>But what\u2019s not great is the fact that most people will not read these bullet points.<br><br>People are scrolling faster now more than ever and the last thing you want to do is scare them away with a large block of text.<br><br>Besides, it\u2019s old news that the Amazon algorithm only ranks the first 1000 characters so what\u2019s the point of adding so many words?<br><br>To make the most of your listing bullet points, keep the character count&nbsp; (including spaces) below 1000 and make your final copy (after adding keywords) as meaningful as possible.<br><br>To check how many characters you\u2019ve used, <a href=\"https:\/\/charactercounttool.com\/\">use this free tool<\/a>.<br><br><\/li><li>Product Description: Explain the features, benefits, and uses of your product while incorporating keywords logically.<br><br>This product description is a good example because you can hardly notice that keywords were inserted. It\u2019s entirely focused on explaining benefits in a clear way to the end reader.<br><br><img title=\"how to learn amazon ppc | what is amazon global selling | how much is amazon sponsored ads\" class=\"wp-image-13613 aihello-recovered-image\" decoding=\"async\" height=\"117\" loading=\"lazy\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21.png 1148w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21-300x31.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21-1024x104.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21-768x78.png 768w\" width=\"1148\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21.png\"><br><br><\/li><li>Backend Keywords: In the backend of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon Seller<\/a> Central account, you can add hidden keywords that aren&#8217;t visible to shoppers.&nbsp;<br><br>You can use this section to include additional keywords that may not fit naturally into your product title or description. You can also add keywords in other languages like Spanish.<br><br>Here\u2019s how it looks on <a href=\"https:\/\/sellercentral.amazon.com\/home\">Amazon Seller Central<\/a><br><br><img title=\"can you make money selling on amazon | what is amazon&apos;s advertising strategy | what is amazon ppc specialist\" class=\"wp-image-13614 aihello-recovered-image\" decoding=\"async\" height=\"468\" loading=\"lazy\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22.png 920w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22-300x153.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22-768x391.png 768w\" width=\"920\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22.png\"><br><br><\/li><\/ul><\/li><li><strong>Choose the Right Title: <\/strong>Your title is the first thing a potential customer sees when your listing shows up on the search engine results page (SERP). It should convince shoppers to click on your listing and ultimately make a purchase.&nbsp;<br><br><img title=\"how to optimize an amazon listing amazon | why you need an amazon marketing agency | is advertising on amazon worth it\" class=\"wp-image-13615 aihello-recovered-image\" decoding=\"async\" height=\"189\" loading=\"lazy\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-23.png 488w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-23-300x116.png 300w\" width=\"488\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-23.png\"><br><br><img title=\"how to optimize ppc account | how to sell items on amazon | how to use amazon keywords\" class=\"wp-image-13616 aihello-recovered-image\" decoding=\"async\" height=\"206\" loading=\"lazy\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-24.png 482w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-24-300x128.png 300w\" width=\"482\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-24.png\"><br><br>In the examples above, the first listing seems to be all about including as many keywords as possible, even at the expense of the shopper\u2019s understanding.&nbsp;<br><br>While the second listing includes relevant keywords but prioritizes conveying the product\u2019s benefits to the shopper.<br><br>Using too many repetitions like we see in the first title takes up a lot of space and makes the listing less appealing to potential customers.<br><br>To optimize your listing title, here are some basic guidelines to follow:<ul class=\"wp-block-list\"><li>Keep It Short and Sweet. Keep it between 100 and 150 characters for a better user experience.&nbsp;<\/li><li>Use relevant keywords, but separate them with dashes (-) or pipes (|). This makes it easier to read and less complicated.<\/li><li>Make it simple. Don&#8217;t use fancy words or try to stuff in too many keywords.<\/li><li>Color, model number, series, and quantity should all be included (if required).<\/li><li>If the item is part of a multi-pack, mention the amount \u2014 for instance, a 15-pack, a 5-pack, and so on.<\/li><li>Capitalize the initial letter of each word.<\/li><li>Instead of spelling out numerals, use numeric values, such as 7 instead of seven.<\/li><li>Check for Spelling Mistakes.<br><br><\/li><\/ul><\/li><li><strong>Use Captivating Images: <\/strong>When selling on Amazon, pictures help you show off your product and convince people to buy it.&nbsp;<br><br>Here are some good examples from <a href=\"https:\/\/www.aihello.com\/landing\/amazon_ppc_success\/amazon-seo-organic-growth.html\">brands we work with<\/a>:<br><br><img title=\"how is advertising cost of sales (acos) calculated? | what is the role of account manager in amazon | who is bidding on my keywords\" class=\"wp-image-13617 aihello-recovered-image\" decoding=\"async\" height=\"448\" loading=\"lazy\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25.png 917w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25-300x147.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25-768x375.png 768w\" width=\"917\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25.png\"><br><br><img title=\"how to become more visible on amazon | what is pdp on amazon | what does roas stand for\" class=\"wp-image-13618 aihello-recovered-image\" decoding=\"async\" height=\"336\" loading=\"lazy\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-26.png 547w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-26-300x184.png 300w\" width=\"547\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-26.png\"><br><br><img title=\"how to be a best seller on amazon | what is a+ content | how to improve click-through rate amazon\" class=\"wp-image-13619 aihello-recovered-image\" decoding=\"async\" height=\"546\" loading=\"lazy\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27.png 922w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27-300x178.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27-768x455.png 768w\" width=\"922\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27.png\"><br><br>To get the most out of the available image slots, here are some things you must do:<ul class=\"wp-block-list\"><li>Take each photograph in bright white light.<\/li><li>For the main image, show the product and all that comes with it on a white background.&nbsp;&nbsp;<\/li><li>Use lifestyle images to show your product in use. Save your files in the JPEG (.jpg) format and ensure the images are large enough for the zoom function to work.<\/li><li>To help drive more purchases, include an infographic outlining the product\u2019s benefits.<\/li><li>Use images with a resolution of 72 pixels per inch and are at least 1000 pixels on their longest side.<br><br>Extra tip: <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> lets you edit photo backgrounds easily. It also has ready-to-edit infographic templates as well as a photo resize option.<br><br><\/li><\/ul><\/li><li><strong>Make Your Bullet Points Benefit-oriented: <\/strong>Bullet points break down information into easily digestible chunks, making it easy for your audience to understand why your product is valuable.<br><br>Take these two Amazon product listings for example<br><br><img title=\"how do you automate orders on shopify | where can you access and manage deals on amazon dsp? | do they have amazon in europe\" class=\"wp-image-13620 aihello-recovered-image\" decoding=\"async\" height=\"511\" loading=\"lazy\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28.png 825w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28-300x186.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28-768x476.png 768w\" width=\"825\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28.png\"><br><br>The bullet points above are a good example to model your listing after because they show potential customers what problems this dishwasher magnet solves and how it does it better than others.<br><br>The headings are benefit-focused too and each point is clear and concise so that even busy readers can easily see what the product offers and decide to buy it.<br><br><img title=\"where do sponsored sisplay ads appear on amazon | does amazon book advertising work | how much is advertising on amazon\" class=\"wp-image-13621 aihello-recovered-image\" decoding=\"async\" height=\"638\" loading=\"lazy\" sizes=\"auto, (max-width: 1027px) 100vw, 1027px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29.png 1027w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29-300x186.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29-1024x636.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29-768x477.png 768w\" width=\"1027\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29.png\"><br>But these bullet points are not going to be of much help to the customer, for the following reasons:<ul class=\"wp-block-list\"><li>Too many points are being conveyed in each bullet point, making it difficult for potential buyers to understand what the product can do for them.<\/li><li>They contain too many unnecessary words. This overwhelms the reader and reduces the chances of them purchasing the product.<\/li><li>The sentences in each paragraph do not \u201cconnect\u201d. This breaks the flow of thought in the reader\u2019s mind and makes it difficult for them to arrive at the decision to buy the product.<br><br>Here&#8217;s how to create benefit-oriented bullet points for your Amazon product listing:<ul class=\"wp-block-list\"><li>List the main benefits of your product. For example, if you&#8217;re selling a smartphone, the benefits might include a great camera, long battery life, and fast performance.<\/li><li>Highlight the benefits that are most relevant to your audience. A simple way to do this is to look through the reviews on similar product listings to find out what matters to your customers.<\/li><li>Begin each bullet point with a strong action word. For instance, &#8220;Boost your productivity with&#8230;&#8221; Action words grab attention and make your benefits more compelling.&nbsp;<\/li><li>Provide specific details about the benefits. If your product lasts a long time, say exactly how long. Specifics make your points more convincing.<\/li><li>Keep your bullet points short and to the point.&nbsp;<\/li><li>Each bullet point should be a complete statement, and the list should flow logically.<\/li><li>After writing your bullet points, take a moment to review and revise. Check if they effectively communicate the benefits of your product and whether they are clear and concise.<\/li><li>If possible, test your benefit-oriented bullet points with a small group of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> audience. Their feedback can help you fine-tune your messaging.<br><\/li><\/ul><\/li><\/ul><\/li><li><strong>Leverage Videos: <\/strong>Many sellers don\u2019t go the extra mile so using videos is a great way to stand out from competitors. Here\u2019s how to add a video to your Amazon product listing in 5 simple steps:<br><br><strong>Step 1<\/strong>: Login into your Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.\u00a0Whether you are new to Amazon or just looking to get more eyeballs on your products, you need an optimized Amazon listing to get traction. This guide will show&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-product-listing-optimization-the-practical-seller-guide\/\">Seller Central<\/a> account<br><br><img title=\"how to master ppc automation | do you make money from amazon storefront | how to list in amazon germany\" class=\"wp-image-13622 aihello-recovered-image\" decoding=\"async\" height=\"626\" loading=\"lazy\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png 1344w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-300x140.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1024x477.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-768x358.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1250x582.png 1250w\" width=\"1344\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png\"><br><br><strong>Step 2<\/strong>: Go to the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">Inventory<\/a> drop-down menu on the top left corner. Click on \u201cCatalog\u201d and select \u201cUpload and Manage Videos\u201c<br><br><strong><img title=\"what does cvr stand for in marketing | how to sell on amazon and make money | how to start business with amazon india\" class=\"wp-image-13623 aihello-recovered-image\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-31.png 697w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-31-300x206.png 300w\" width=\"697\" height=\"479\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-31.png\"><\/strong><br><br><br><strong>Step 3<\/strong>: Click the \u201cUpload video\u201d button.<br><br><strong><img title=\"how to sell books through amazon | how to get an amazon account manager | what is a good amazon conversion rate\" class=\"wp-image-13624 aihello-recovered-image\" decoding=\"async\" height=\"165\" loading=\"lazy\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32.png 1310w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-300x38.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-1024x129.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-768x97.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-1250x157.png 1250w\" width=\"1310\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32.png\"><\/strong><br><br><strong>Step 5<\/strong>: Click submit. Your video will be reviewed in 1-7 days.<br><br>When it\u2019s uploaded, it\u2019ll appear like this<br><img title=\"how to increase product sales on amazon | how is advertising cost of sales (acos) calculated? | how to win amazon buy box\" class=\"wp-image-13625 aihello-recovered-image\" decoding=\"async\" height=\"459\" loading=\"lazy\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33.png 919w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33-300x150.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33-768x384.png 768w\" width=\"919\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33.png\" style=\"width: 800px;\"><br><\/li><li><strong>Get Positive Reviews: <\/strong>Positive reviews influence SEO ranking, build trust among potential customers, and increase sales.<br><br>According to Junglescout, <a href=\"https:\/\/www.junglescout.com\/blog\/online-review-statistics\/\">79% of consumers are influenced by ratings and reviews.<\/a>&nbsp;<br><br>Here are a few tips on how to get more positive reviews:<br><br>Provide high-quality products and exceptional customer support.<br><img title=\"how is cvr calculated | how do you make money on amazon | how to list books on amazon\" class=\"wp-image-13626 aihello-recovered-image\" decoding=\"async\" height=\"488\" loading=\"lazy\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-34.png 445w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-34-274x300.png 274w\" width=\"445\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-34.png\" style=\"width: 800px;\"><br><br>Positive reviews like the ones above help intending customers trust you and make up their minds to buy your product faster.<br><br>Politely ask happy customers for their feedback.<br><br>Stay in touch with customers to build trust and rapport.<br><br>Reach out to customers with negative reviews and try to fix the problem.<br><br><img title=\"what is amazon mx | how does adwords bidding work | how to pick amazon keywords\" class=\"wp-image-13627 aihello-recovered-image\" decoding=\"async\" height=\"463\" loading=\"lazy\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-35.png 614w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-35-300x226.png 300w\" width=\"614\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-35.png\"><br>In the listing above, everyone who left a negative comment wants a strap. Anyone looking to buy the product will read the comments and will likely buy from a different seller instead.<br><br>On the contrary, if the seller would reach out and offer them straps for free, these 1-star reviews might be removed by the customers, and they might even come and buy again because of the good customer support.<br><br>Reach out to customers via email, asking for their thoughts.<br><br>Share reviews on social media to encourage participation.<br><br>You can share them on your Instagram story like this<br><br><img title=\"how to do digital marketing for beginners | what are the top 10 best-selling books right now | how to improve seo on amazon\" class=\"wp-image-13642 aihello-recovered-image\" decoding=\"async\" height=\"513\" loading=\"lazy\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36.png 850w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36-300x181.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36-768x464.png 768w\" width=\"850\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36.png\"><br><br>Or share them on your feed. Either way, customers who follow you on social media are likely to see it and be encouraged to leave positive comments the next time they buy from you.<br><\/li><\/ol><h2 id=\"how-to-create-product-listings-on-amazon\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_to_Create_Product_Listings_on_Amazon\"><\/span><strong>How to Create Product Listings on Amazon <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Anyone can set up an Amazon product listing, but not everyone can do it right. Here are 6 simple steps for listing a product on Amazon the right way:<\/p><p class=\"ah-step-panel\"><strong>Step 1<\/strong>: Login into your Amazon Seller Central account using your credentials<br><br><img title=\"can amazon seller reference another product in detail page | is fba on amazon worth it | how to ship merchant fulfilled amazon\" class=\"wp-image-13622 aihello-recovered-image\" decoding=\"async\" height=\"626\" loading=\"lazy\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png 1344w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-300x140.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1024x477.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-768x358.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1250x582.png 1250w\" width=\"1344\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png\" style=\"width: 800px;\"><\/p><p class=\"ah-step-panel wp-block-paragraph\"><br><strong>Step 2<\/strong>: Go to the Inventory drop-down menu and click on the button that says \u201cAdd a Product.\u201c<\/p><p><img title=\"how to improve your listing on amazon | how to delete a review on amazon | what is amazon nl\" class=\"wp-image-13628 aihello-recovered-image\" decoding=\"async\" height=\"233\" loading=\"lazy\" sizes=\"auto, (max-width: 1341px) 100vw, 1341px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37.png 1341w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-300x52.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-1024x178.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-768x133.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-1250x217.png 1250w\" width=\"1341\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37.png\" style=\"width: 800px;\"><\/p><p class=\"ah-step-panel wp-block-paragraph\"><br><strong>Step 3<\/strong>: When you go to the Add a Product Page, you get access to the three methods of adding products.<\/p><p><img title=\"how long does it take for amazon ppc to work | how to register to sell for amazon in germany | how to remove negative review on amazon\" class=\"wp-image-13629 aihello-recovered-image\" decoding=\"async\" height=\"328\" loading=\"lazy\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38.png 883w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38-300x111.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38-768x285.png 768w\" width=\"883\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38.png\"><\/p><p class=\"ah-definition wp-block-paragraph\">Method 1 &#8211; Add a product that already exists on Amazon. Access this by searching or typing for the product ID or the name.<\/p><p class=\"ah-definition wp-block-paragraph\">Method 2 &#8211; Click on \u201cI\u2019m adding a product not sold on Amazon\u201d below the search box. Use this method when listing a product that isn\u2019t already on Amazon.<\/p><p class=\"ah-definition wp-block-paragraph\">Method 3 &#8211; If you are uploading multiple products at once, click on the option that says \u201cI\u2019m uploading a file to add multiple products.\u201d<br><\/p><p class=\"ah-step-panel wp-block-paragraph\"><strong>Step 4<\/strong>: Once you upload your product, it will direct you to a page where you assign a category to your product.&nbsp;<\/p><p class=\"ah-step-panel wp-block-paragraph\"><strong>Step 5<\/strong>: Once you are done categorizing your product, fill in the following details and answer the questions accordingly.<\/p><p><img title=\"how to roas | how to source products for amazon | what is an amazon lightning deal\" class=\"wp-image-13630 aihello-recovered-image\" decoding=\"async\" height=\"530\" loading=\"lazy\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-39.png 543w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-39-300x293.png 300w\" width=\"543\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-39.png\" style=\"width: 800px;\"><\/p><p class=\"ah-step-panel wp-block-paragraph\"><br><strong>Step 6<\/strong>: Confirm your answers and click on \u201cSave and Finish\u201d at the bottom of the page.<\/p><p><img title=\"how do i self publish on amazon | how amazon ppc works | how do i find amazon lightning deals\" class=\"wp-image-13631 aihello-recovered-image\" decoding=\"async\" height=\"50\" loading=\"lazy\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" width=\"140\" style=\"width: 200px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-40.png\"><br>Your Product listing page is now ready for display and access on the official Amazon website.<br><\/p><h2 id=\"bonus-how-to-drive-traffic-to-your-amazon-listing-using-ads\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Bonus_%E2%80%93_How_to_Drive_Traffic_to_Your_Amazon_Listing_Using_Ads\"><\/span><strong>Bonus &#8211; How to Drive Traffic to Your Amazon Listing Using Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">If you already have a product listing on Amazon and you want to increase your sales quickly, Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> is the way to go.<\/p><p class=\"wp-block-paragraph\">When you search for something on Amazon, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> see sponsored results throughout the SERP or on product pages.<\/p><p>Search results<br><img title=\"how to find out how many sales on amazon | can you send google shopping direct to amazon | is amazon available in the netherlands\" class=\"wp-image-13632 aihello-recovered-image\" decoding=\"async\" height=\"581\" loading=\"lazy\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41.png 1046w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41-300x167.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41-1024x569.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41-768x427.png 768w\" width=\"1046\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41.png\"><br><br>Product page<img title=\"how to create brand store on amazon india | how to make money selling on amazon | is it easy to sell on amazon uk\" class=\"wp-image-13633 aihello-recovered-image\" decoding=\"async\" height=\"597\" loading=\"lazy\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42.png 803w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42-300x223.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42-768x571.png 768w\" width=\"803\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42.png\"><\/p><p class=\"wp-block-paragraph\">These are ads, and they&#8217;re there to tell you about products that match your search query. Many times, they even get seen before products that rank organically, increasing their chances of getting clicked on.<br><br><a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master your Amazon advertising with Amazon Marketing Cloud (AMC). Unify data, optimize campaigns, and drive growth for your business. Discover how top sellers succeed with AMC.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-cloud-amc\/\">Amazon sellers<\/a> pay for these spots to make sure more customers see their products when shopping, and they are only charged when a shopper clicks on these ads.<\/p><h3 id=\"how-to-set-up-your-ppc-campaigns-on-amazon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Your_PPC_Campaigns_on_Amazon\"><\/span><strong>How to Set Up Your PPC Campaigns on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">To set up <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon ads<\/a>, there are 3 important things you need to know:&nbsp;<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4667-3\" id=\"gspb_container-id-gsbp-f4667-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"wp-block-list ah-steps\"><li>The type of ad you are creating<\/li><li> How to do <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">keyword research<\/a><\/li><li>How to bid on keywords profitably<\/li><\/ol><\/div><h4 id=\"ad-types\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Types\"><\/span><strong>Ad Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon offers<\/a> different types of ads, such as Sponsored Products, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a>, and Sponsored Display. These determine how and where your ads appear.<\/p><p><img title=\"when does amazon vine add new items | what is good ctr | how to remove an amazon review\" class=\"wp-image-13634 aihello-recovered-image\" decoding=\"async\" height=\"647\" loading=\"lazy\" sizes=\"auto, (max-width: 1325px) 100vw, 1325px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43.png 1325w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-300x146.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-1024x500.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-768x375.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-1250x610.png 1250w\" width=\"1325\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43.png\"><\/p><ol class=\"wp-block-list ah-steps\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Products<\/a><\/strong>: These ads promote individual products. When shoppers click on them, they&#8217;re taken to your product&#8217;s detail page.<\/li><li><strong>Sponsored Brands:<\/strong> These ads are more about showcasing your brand. They can feature your logo, a custom headline, and multiple products.<br><img title=\"what&apos;s the best seller on amazon | what is acos on amazon | how to see competitor keywords\" class=\"wp-image-13635 aihello-recovered-image\" decoding=\"async\" height=\"229\" loading=\"lazy\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-44.png 601w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-44-300x114.png 300w\" width=\"601\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-44.png\" style=\"width: 800px;\"><\/li><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">Sponsored Display<\/a>:<\/strong> These ads can appear on and off Amazon, targeting shoppers who fit certain criteria defined in your audience settings.&nbsp;<\/li><\/ol><h4 id=\"how-to-find-and-add-the-right-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_and_Add_the_Right_Keywords\"><\/span><strong>How to Find and Add the Right Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Keywords are the words or phrases that your ads show up for when shoppers on Amazon search for them. For example, if you&#8217;re selling a phone case, you might use keywords like &#8220;protective phone case&#8221; or &#8220;iPhone cover.&#8221;<\/p><p class=\"wp-block-paragraph\">Picking the right keywords is very important, nothing else matters if you get this part wrong. Here are three methods to help you find and add these essential keywords:<\/p><ol class=\"wp-block-list ah-long-form-list ah-steps\"><li><strong>Put Yourself in Your Customer&#8217;s Shoes<\/strong><br>Think like a shopper. Imagine you&#8217;re looking for a product like yours. What words or phrases would you use to search for it? Make a list of these keywords. <br><br>You can also check the suggestions that Amazon gives as you start typing in the search bar.&nbsp;<br><br><img title=\"how to optimize products on amazon | how to get buy box in amazon | how to become an amazon seller\" class=\"wp-image-13636 aihello-recovered-image\" decoding=\"async\" height=\"348\" loading=\"lazy\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-45.png 375w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-45-300x278.png 300w\" width=\"375\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-45.png\"><br><\/li><li><strong>Use Amazon\u2019s Suggestions<\/strong><br>When creating your ad campaign, Amazon suggests keywords that you can bid on. <br><br>Just like using the search bar, not all the suggested keywords will be relevant to the product you are advertising so you should review the suggestions first.<br><br><img title=\"how much inventory to send to amazon fba | how to sell on german amazon | how to sale product on amazon\" class=\"wp-image-13637 aihello-recovered-image\" decoding=\"async\" height=\"552\" loading=\"lazy\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-46.png 646w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-46-300x256.png 300w\" width=\"646\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-46.png\"><br><br>For example, if you are creating a PPC campaign for a \u201cHug in a jar\u201d candle, \u201cthank you candle\u201d is not a keyword you should bid on.<\/li><li><strong>Keyword Harvesting<\/strong><br>Keyword harvesting for an Amazon ad campaign involves identifying and collecting relevant keywords from previous campaigns\u2019 search terms to use in your new ads. <br><br>Of all the three methods, it is the most recommended. Here&#8217;s how it works:<br><br>As your auto campaigns run, Amazon collects data on how your keywords perform. This data includes information on clicks, impressions, and conversions.<br><br>After your campaign has run for a while, you can review its data to identify which keywords are driving the most clicks and conversions. These high-performing keywords are stored in your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search term reports<\/a>.<br><br><img title=\"how to run amazon ppc campaign | what is ip accelerator | how to sell globally on amazon\" class=\"wp-image-13638 aihello-recovered-image\" decoding=\"async\" height=\"523\" loading=\"lazy\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-47.png 690w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-47-300x227.png 300w\" width=\"690\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-47.png\" style=\"width: 800px;\"><br><br>These top-performing keywords are then used in creating manual campaigns.&nbsp;<br><br>Since they have been proven to attract customers, using them in separate campaigns has a very high probability of performing well.<br><br>On the flip side, you&#8217;ll also find keywords that aren&#8217;t performing well in your search term report. These should be negated to prevent your ads from showing up for them again.<br><br>As you can already guess, this method will produce better results than the other two, but it is a time-consuming process, especially when you are running PPC campaigns for multiple ASINs.<br><br>This is why experts recommend<a href=\"https:\/\/www.aihello.com\/\"> trustworthy AI automation tools like AiHello<\/a>.<br><br>With AiHello\u2019s keyword harvesting feature, you can automatically extract new keywords from your auto campaigns and insert them directly into manual campaigns without going through the stress of looking through search term reports.<br><br>You only need to connect your auto campaigns to the relevant exact, broad, phrase, and ASIN targeting campaigns and decide how many conversions you need on a search term before it&#8217;s transferred by the system.<br><img title=\"how to monitor amazon ads | how to optimize ppc amazon | how to start amazon fba uk\" class=\"wp-image-13639 aihello-recovered-image\" decoding=\"async\" height=\"342\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-48.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-48-300x134.png 300w\" width=\"768\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-48.png\"><br><img title=\"what is ams in marketing | how to increase product sales amazon | why is my conversion rate bad\" class=\"wp-image-13643 aihello-recovered-image\" decoding=\"async\" height=\"675\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-49.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-49-300x264.png 300w\" width=\"768\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-49.png\"><br>Once you do these, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AIHello<\/a> will add dozens, or hundreds of new keywords automatically to your manual campaigns each month.<br><br><\/li><\/ol><h4 id=\"all-you-need-to-know-about-bidding-on-amazon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_You_Need_to_Know_About_Bidding_On_Amazon\"><\/span><strong>All You Need to Know About Bidding On Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Bids are the price you\u2019re willing to pay for each click your ads get. Higher bids get you more clicks and low bids get you a better ROI.<\/p><p class=\"wp-block-paragraph\">With the right bidding strategy, you can make the most out of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> budget and increase your chances of reaching potential customers.<br><br>The key to successful bidding is to find the sweet spot. You want to bid enough to get good ad placements, but not so much that your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> becomes too high. It&#8217;s a bit like finding the right balance on a seesaw.&nbsp;<\/p><p class=\"wp-block-paragraph\">When it comes to bidding effectively, you have two main options:&nbsp;<\/p><h5 id=\"manual-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding\"><\/span><strong>Manual Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><p class=\"wp-block-paragraph\">With this type of bidding, you decide manually how much you&#8217;re willing to pay for each keyword.&nbsp;<\/p><p class=\"wp-block-paragraph\">There are two common ways to do this: RPC (revenue per click) and rule-based bidding.<\/p><p class=\"wp-block-paragraph\">Regardless of the strategy you choose, you\u2019ll need to have a target ACoS (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Advertising Cost<\/a> of Sales) in mind for manual bidding to work.<\/p><p class=\"wp-block-paragraph\">We usually suggest using your current ACoS as your target if you\u2019re trying to grow sales, and If you\u2019re trying to decrease ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>, we suggest targeting 5% less than your current ACoS.<\/p><p class=\"wp-block-paragraph\">Here\u2019s how the two manual bidding <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> work:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4667-4\" id=\"gspb_container-id-gsbp-f4667-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"wp-block-list ah-steps ah-formula-comparison\"><li><strong>RPC Bidding<\/strong>: This involves multiplying your ACoS target with your EPC (earnings per click) to find out what your ideal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> should be.&nbsp;<br><br>For example, let\u2019s say your target ACoS is 35% and you earn $6\/click on a keyword. You should be paying $2.1\/click to hit your target <strong>(0.35 * 6.0)<\/strong>.&nbsp;<\/li><li><strong>Rule-Based Bidding<\/strong>: With this method, you set certain rules for your bids. For example, if ACoS is above X amount, decrease bids by Y amount, and so on. This is more difficult to master, especially for beginner sellers, but can be worth it if you think RPC bidding doesn\u2019t work for you.<\/li><\/ol><\/div><h5 id=\"automatic-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatic_Bidding\"><\/span><strong>Automatic Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><p class=\"wp-block-paragraph\">With automatic bidding, you\u2019re also trying to hit a certain ACoS target.<\/p><p class=\"wp-block-paragraph\">The major difference though, is that rather than making changes or coming up with bidding rules yourself, you simply input your target ACoS and the algorithm does all the hard work for you &#8211; adjusting your bids daily to achieve the target ACoS.<br><br>AI is more accurate than RPC bidding and more straightforward than rule-based bidding because it develops rules that are fit for each account based on its historical data.&nbsp;<\/p><p><img title=\"what is ams in amazon | what is amazon marketing | how to make money selling books on amazon\" class=\"wp-image-13644 aihello-recovered-image\" decoding=\"async\" height=\"624\" loading=\"lazy\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50.png 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-300x117.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-1024x399.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-768x300.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-1536x599.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-1250x488.png 1250w\" width=\"1600\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50.png\" style=\"width: 800px;\"><br>This type of bidding is the easiest option for those new to advertising because it requires little to no supervision and ensures that your ads show up for the right keywords at the right time.<br><\/p><p><img title=\"how to track amazon rankings | how to self publish a book on amazon | what does bsr stand for amazon\" class=\"wp-image-13640 aihello-recovered-image\" decoding=\"async\" height=\"492\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-51.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-51-300x192.png 300w\" width=\"768\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-51.png\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">The bid changes above were from the AiHello software for a poor-performing keyword. The bid changes above were from the AiHello software for a poor-performing keyword.<\/p><h2 id=\"wrapping-up\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Creating a product listing on Amazon is like setting up the storefront of a shop in a busy mall.&nbsp;<\/p><p class=\"wp-block-paragraph\">Just like a beautifully designed shop window, your listing needs to stand out, invite people in, and make them want to explore your offer.<\/p><p class=\"wp-block-paragraph\">Having compelling listing content and adhering to the guidelines of Amazon\u2019s ranking algorithm will help you get traffic and convert it into real revenue, which is all you need to sell successfully on the world\u2019s largest marketplace.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock Amazon sales success! Optimize your product listings with SEO &#038; ad strategies, plus master Amazon&#8217;s algorithm for higher rankings.<\/p>\n","protected":false},"author":20,"featured_media":9537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f4667-1,.gspb_container-id-gsbp-f4667-2,.gspb_container-id-gsbp-f4667-3,.gspb_container-id-gsbp-f4667-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f4667-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4667-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4667-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f4667-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f4667-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f4667-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4667-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f4667-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4667-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f4667-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f4667-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f4667-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f4667-1.gspb_container,#gspb_container-id-gsbp-f4667-2.gspb_container,#gspb_container-id-gsbp-f4667-3.gspb_container,#gspb_container-id-gsbp-f4667-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,99],"tags":[173,169,171,58,273,222,219],"republish_tag":[],"class_list":["post-4667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-product-listing","tag-amazon-ads","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-listing-optimization","tag-amazon-sales","tag-how-to-sell-on-amazon","tag-selling-on-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=4667"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4667\/revisions"}],"predecessor-version":[{"id":13951,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4667\/revisions\/13951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/9537"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=4667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=4667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=4667"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=4667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}