{"id":4807,"date":"2026-05-20T00:34:00","date_gmt":"2026-05-20T00:34:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=4807---e0d4773b-f874-428c-a97e-61e95e65d758"},"modified":"2026-09-24T02:19:11","modified_gmt":"2026-09-24T02:19:11","slug":"amazon-seo-optimizing-ad-quality-score","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-optimizing-ad-quality-score\/","title":{"rendered":"Amazon SEO : Optimizing Ad Quality Score"},"content":{"rendered":"<style>.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid #dce7ef;font-size:29px;line-height:1.35;letter-spacing:-.4px;color:#142d48}.ah-reading-guide 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.entry-content{width:100%;max-width:100%;margin-left:0;margin-right:0;padding-left:18px;padding-right:18px}.ah-reading-guide ol.ah-steps>li{padding:20px 18px 20px 54px}.ah-reading-guide ol.ah-steps>li:before{left:14px;top:21px}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"ah-lead\">More often than not, we think of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a> rankings whenever we hear &#8216;SEO&#8217;. However, Search Engine Optimization (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">SEO<\/a>) has a significant role to play in determining your product&#8217;s Ad Quality Score.<\/p><p>Whenever a potential buyer looks up for a product you sell, you would want your ad to show up first on the Search Engine Result Page (SERP) to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">increase traffic<\/a>. However, if your SEO isn&#8217;t just right, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> not be able to bring in the intended amount of traffic.<\/p><p>Let&#8217;s begin to unfold what seems like a mystery and understand <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> enhance your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> Ad Quality Score!!<\/p><h2 class=\"ah-numbered\"><span class=\"ez-toc-section\" id=\"How_different_are_Amazon_Ads_from_Google_AdWords\"><\/span><strong>How different are Amazon Ads from Google AdWords?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Google AdWords ensure that every business, big or small has an equal chance to compete by introducing &#8216;Ad Quality&#8217;. Here, the first ad to appear is not the one that has higher bids or reputation. Google takes into account two factors to determine its ad ranking:<\/p><ul class=\"ah-cards\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> bid<\/strong><\/li><li><strong>Quality Score<\/strong><\/li><\/ul><p>The CPC bid or the Cost-Per-Click Bid is the maximum amount you bid for a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> while Quality Score is determined on the basis of hoe relevant your ad is to the buyer.<\/p><p>Ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">Rank<\/a> is calculated by the formula:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-1\" id=\"gspb_container-id-gsbp-f4807-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-formula\"><strong>Ad Rank = Cost-Per-Click Bid X Quality Score<\/strong><\/p><\/div><p>Google AdWords works in the following way:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-2\" id=\"gspb_container-id-gsbp-f4807-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"ah-steps ah-flow\"><li>Gets more clicks on an Ad<\/li><li>Better Experience for shoppers<\/li><li>AdWords makes more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Money<\/a><\/li><li>AdWords rewards the Advertiser with higher ranking and cheaper clicks<\/li><\/ol><\/div><p>If you are an advertiser putting up <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> that no one clicks on, you will be considered as a low-quality advertiser, and you end up being penalized. This prevents huge corporations from bidding exorbitant bids and dominating the top spots.<\/p><h3><span class=\"ez-toc-section\" id=\"Keyword_Bidding_Types\"><\/span><strong>Keyword Bidding Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-3\" id=\"gspb_container-id-gsbp-f4807-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"ah-compare\"><div class=\"ah-card\"><h4><span class=\"ez-toc-section\" id=\"Automatic_Campaign\"><\/span><strong>Automatic Campaign<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>If you are a beginner and haven\u2019t figured out which <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> give you the best results, automatic campaign is the one for you. In the automatic campaign, you let amazon suggest you the best keywords based on your product, title and your budget. This way you wouldn\u2019t have to be an expert to set your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">ppc<\/a> and it also saves your time. Amazon even suggests you long tail keywords that can bring out the best results which you might not have guessed. <\/p><p>There are also reasons why you might not want to choose the auto campaign. You are not in control of your budget during the campaign. Amazon chooses the bid for your keywords. You don\u2019t even know why amazon is giving you some key words. You\u2019ll just have to go with the flow.<\/p><\/div><div class=\"ah-card\"><h4><span class=\"ez-toc-section\" id=\"Manual_Campaign\"><\/span><strong>Manual Campaign:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>Manual campaign allows you to choose the key words that you want to include and remove the keywords that aren\u2019t bringing you sales. You are also in total control of how you spend the budget during the campaign. But this campaign is more time taking than automatic. While setting up manual campaigns it is crucial to choose the most beneficial match.<\/p><\/div><\/div><\/div><h3><span class=\"ez-toc-section\" id=\"Keyword_Match_Types\"><\/span><strong>Keyword Match Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Both Google and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-fba-warehouse-fees-reduce-restock-algorithm-300x225.jpg\"  data-excerpt=\"Struggle with FBA restock? Optimize Amazon inventory with automated forecasting! Avoid costly overstocking &amp; lost sales from understocking.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-never-run-out-of-stock-on-amazon-and-also-avoid-paying-excessive-warehouse-fees\/\">Amazon share<\/a> the three match types used to bring in traffic.\u00a0There are three types of match types \u2013 broad, phrase, and exact.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-4\" id=\"gspb_container-id-gsbp-f4807-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"ah-steps\"><li><h4><span class=\"ez-toc-section\" id=\"Broad_keyword_match_type\"><\/span><strong>Broad keyword match type:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>It bids on keywords that are broadly related to you product. The broad keyword <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> is the least restrictive of all the match types. When someone searches for relatively closer variations of that exact keyword, or with extra words before or after it. It includes more long tail keywords. These are less competitive and cheaper.<\/p><\/li><li><h4><span class=\"ez-toc-section\" id=\"Phrase_keyword_match_type\"><\/span><strong>Phrase keyword match type:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>It bids on keywords that appear in search phrases the customer types. Phrase keyword match type is more restrictive than broad but has greater exposure than exact. For example, for the keyword denim jeans, the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> denim jeans for women and blue denim jeans are also considered eligible.<\/p><\/li><li><h4><span class=\"ez-toc-section\" id=\"Exact_keyword_match_type\"><\/span><strong>Exact keyword match type:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>It bids on keywords that are very specific to your product or brand. Though the exact keyword match type is most restrictive than the rest, it is highly targeted and relevant. They are more competitive and expensive.<\/p><\/li><\/ol><\/div><p class=\"ah-callout\">How Amazon ranks its ads is very similar to AdWords, but they do have different ad motives. Google wants to show ads that are closest to what is entered in a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a> query while Amazon wants to show ads that the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> is most likely to buy. This key difference extends the idea of a \u201cQuality\u201d Ad.<\/p><h2 class=\"ah-numbered\"><span class=\"ez-toc-section\" id=\"Optimizing_Ad_Rank_and_Amazon_SEO\"><\/span><strong>Optimizing Ad Rank and Amazon SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Amazon&#8217;s algorithm takes into account two types of metrics that determine and improve the overall quality score of your ad:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-5\" id=\"gspb_container-id-gsbp-f4807-5\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"ah-compare\"><div class=\"ah-card\"><p class=\"ah-card-title\"><strong>Performance\u00a0<\/strong><strong>Metrics:<\/strong><\/p><ul><li>CTR (Click-Through-Rate)<\/li><li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">Conversion rate<\/a><\/li><li>Overall sales<\/li><\/ul><\/div><div class=\"ah-card\"><p class=\"ah-card-title\"><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">Relevance<\/a><\/strong><strong>\u00a0Metrics:<\/strong><\/p><ul><li>Product title<\/li><li>Description<\/li><li>Search terms<\/li><li>Seller name<\/li><\/ul><\/div><\/div><\/div><p>To improve your product&#8217;s ad rank, you must work on each of the above metrics (both performance and relevance) and improve each one of them.<\/p><h3 class=\"ah-metric\" data-step=\"1\"><span class=\"ez-toc-section\" id=\"Amazon_Click_Through_Rate_CTR\"><\/span><a href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\"><strong>Amazon Click Through Rate (CTR)<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Amazon-advertising-quick-fix.-Issues-and-challenges.-Advertising-cost-300x200.jpg\"  data-excerpt=\"Wasting ad spend on Amazon&#039;s low impression, low click keywords? Discover why they&#039;re detrimental and get strategies to boost sales &amp; profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/fix-low-impressions-and-clicks-in-your-ads-within-amazon-seller-advertising\/\">Amazon Click Through Rate<\/a> (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">CTR<\/a>) is the ratio of shoppers that click on your ad to the number of times it is shown. \u00a0Each of the campaigns and keywords have a specific CTR that measures how successfully your ad compelled the customers to view your product.<\/p><figure class=\"wp-block-image\"><img title=\"how to use advertising reports in amazon to improve | how to create product listing on amazon | how to improve sales in amazon\" class=\"wp-image-3848 aligncenter\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\" width=\"381\" height=\"117\" alt=\"Click-through rate calculation\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-768x235.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848.png 783w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/figure><h4><span class=\"ez-toc-section\" id=\"Image\"><\/span>Image<span class=\"ez-toc-section-end\"><\/span><\/h4><blockquote><p><em>First impression is the best impression!!<\/em><\/p><\/blockquote><p>Optimizing your product image is the most important thing that should be paid attention to as this is the only image of your product that the buyer sees before clicking. \u00a0It is the single biggest factor that contributes to your CTR.\u00a0Make sure that your image looks professional and \u00a0trustworthy at the first glance. Your ad image should emphasize the key details of your product.<\/p><p>Usually, the image ratio is either a square 1&#215;1 or a vertical ratio of 58&#215;45. The optimum size for the square image is 2000px X 2000px. This way, the image can facilitate the zoom functionality without having resolution issues.<\/p><h4><span class=\"ez-toc-section\" id=\"Relevant_Keywords\"><\/span>Relevant Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Amazon lets you know which keywords bring in more traffic (high CTR). CTR tells you whether your ads are attracting the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> audience. You can then take the less relevant keywords off your list to reduce your cost. he higher the CTR, the more relevant your keywords and more success are in attracting your target audience.<\/p><h4><span class=\"ez-toc-section\" id=\"Reviews\"><\/span>Reviews<span class=\"ez-toc-section-end\"><\/span><\/h4><p>This is another key factor that a buyer would look at before taking out his\/her time to click and view your product. Usually, customers think of a product with more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a> as more reliable as buyers trust buyers.<\/p><h3 class=\"ah-metric\" data-step=\"2\"><span class=\"ez-toc-section\" id=\"Amazon_Conversion_Rate_CVR\"><\/span><strong>Amazon Conversion Rate (CVR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Conversion rate is the ratio of the number of clicks converted to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> to the number of clicks. More conversion rate means more successful is your ad in promoting <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a>. This means your ad is not just attracting traffic, but attracting the right traffic.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3909.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3909-300x42.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3909-768x109.png 768w\" title=\"how to rank high on amazon search | how to increase organic keywords | how to make money from amazon\" class=\"wp-image-3909 aligncenter aihello-recovered-image\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3909.png\" width=\"650\" height=\"92\" alt=\"Conversion rate calculation\" \/><\/figure><p>Conversion rate is used to measure the number of page visits that result in a sale.<\/p><h4><span class=\"ez-toc-section\" id=\"Badges\"><\/span><strong>Badges\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>When scrolling through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Fulfillment-by-amazon-FBA-300x94.png\"  data-excerpt=\"Unlock Amazon selling success with FBA! Explore Fulfillment by Amazon&#039;s features, benefits, costs, and how it streamlines your shipping logistics.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/selling-on-amazon-i-fulfillment-by-amazon-fba\/\">Amazon products<\/a>, the buyers always prefer to stop and purchase the products which have &#8216;Amazon&#8217;s Choice&#8217; or &#8216;Best seller&#8217;.<\/p><figure class=\"wp-block-image\"><img width=\"992\" height=\"480\" title=\"how to optimise amazon ppc | what is amazon.sa mean | what is acos on amazon\" class=\"alignnone wp-image-4918 size-full\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/Pasted-into-Amazon-SEO-Optimizing-Ad-Quality-Score-1.png\" alt=\"Amazon product listing displaying a Best Seller badge\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/Pasted-into-Amazon-SEO-Optimizing-Ad-Quality-Score-1.png 992w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/Pasted-into-Amazon-SEO-Optimizing-Ad-Quality-Score-1-300x145.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/Pasted-into-Amazon-SEO-Optimizing-Ad-Quality-Score-1-768x372.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure><h4><span class=\"ez-toc-section\" id=\"Fulfillment_by_Amazon\"><\/span><strong>Fulfillment by Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p>As it is <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">fulfilled by amazon<\/a>, its name will be associated with your products and makes your product appear more reliable to the buyers.\u00a0FBA ensures super-fast delivery. Who would wait for about a week when they can get it within a day or two?<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Fulfillment-by-amazon-FBA.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Fulfillment-by-amazon-FBA-300x94.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Fulfillment-by-amazon-FBA-768x241.png 768w\" title=\"how to rank products on amazon japan | what are sales trends | does amazon advertise\" class=\"aligncenter wp-image-4478 size-large aihello-recovered-image\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Fulfillment-by-amazon-FBA.png\" width=\"1024\" height=\"321\" alt=\"Fulfillment by Amazon process\" \/><\/figure><p>You will have access to new <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">prime<\/a> eligible customers. More than half of the shoppers are usually prime account holders.\u00a0 Only the products Fulfilled by Amazon are eligible for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Amazon Prime<\/a>. Moreover, Prime customers spend twice more than regular customers. If there is a product that as good as yours in the listing, but you have an added advantage of Amazon Prime delivery, the buyer would choose yours without a second thought.<\/p><h3 class=\"ah-metric\" data-step=\"3\"><span class=\"ez-toc-section\" id=\"Overall_Sales\"><\/span><strong>Overall Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Both <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">sponsored ads<\/a> and organic ranking work together to increase your sales.\u00a0Suppose you\u2019re product is somewhere in the later pages of the search results and then you use sponsored ads to get to the top and make sales. As your sales increase, your product will gradually move to the top organically. The more sales you make, the faster you will top the search results organically.<\/p><p>If your product is listed first due to both PPC and organic ranking, you\u2019ll be able to increase your sales drastically and have higher <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">profit<\/a> margins.<\/p><h3 class=\"ah-metric\" data-step=\"4\"><span class=\"ez-toc-section\" id=\"Product_Title\"><\/span><strong>Product Title<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>The title is the first text that a buyer would look at. This is why emphasizing the main keyword in the title is quite important. The title also contains other text areas. Use this region to accentuate the main features of your product. This descriptive text lets buyers know that your product is the one they are looking for and they click your product at the snap of a finger.<\/p><h3 class=\"ah-metric\" data-step=\"5\"><span class=\"ez-toc-section\" id=\"Description\"><\/span><strong>Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>The description of the product should aim to persuade the buyer to purchase your product. Optimized descriptions can skyrocket your sales.<\/p><figure class=\"wp-block-image\"><img title=\"how to optimize amazon listing | how to sell on german amazon | how to file a reimbursement claim on amazon\" class=\"aligncenter wp-image-4912 \" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_4912.png\" width=\"585\" height=\"355\" alt=\"Example of an Amazon product description\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_4912.png 932w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_4912-300x182.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/06\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_4912-768x466.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-6\" id=\"gspb_container-id-gsbp-f4807-6\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"ah-cards\"><li>Keep the description neat, simple, and easy to understand.<\/li><li>The description should contain all the key features of the product to help buyers make an informed decision.<\/li><li>Try to put the description in bullets to make is easy to comprehend.<\/li><li>It should be attractive enough to make a sale.<\/li><\/ul><\/div><h3 class=\"ah-metric\" data-step=\"6\"><span class=\"ez-toc-section\" id=\"Customer_Support\"><\/span><strong>Customer Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/get-reviews-for-amazon-with-vine-program-amazon-reviews-300x203.jpg\"  data-excerpt=\"Boost Amazon sales &amp; rankings with reviews! Learn how the Amazon Vine program helps sellers get honest feedback and improve product visibility. Discover eligibility.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/guide-to-the-new-and-improved-amazon-vine-experience\/\">Negative reviews<\/a> decrease your ad rank. This means you should be able to respond and do the needful to the buyers. A proper <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-9.jpg\"  data-excerpt=\"E-commerce success isn&#039;t just pre-sale. Excellent post-purchase customer service, from delivery to satisfaction, is vital for brand loyalty and repeat business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/importance-of-customer-service-for-e-commerce\/\">customer support<\/a> ensures that the customers are satisfied with your product and are highly likely to revisit. This increases your sales in turn increasing the ad rank.<\/p><h2 class=\"ah-numbered\"><span class=\"ez-toc-section\" id=\"Does_higher_bid_mean_better_ad_rank\"><\/span><strong>Does higher bid mean better ad rank?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Now that you\u2019ve done your best to improve your Click-Through-Rate and Conversion Rate, you can comfortably increase your bidding.<\/p><p>Just like everything else, bidding higher also has its <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Is Perpetua the right Amazon PPC software for you? Explore our in-depth review covering its automation features, pros, cons, and pricing to optimize your ad spend.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/perpetua-review-2026-pros-cons-and-ratings\/\">pros and cons<\/a>.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f4807-7\" id=\"gspb_container-id-gsbp-f4807-7\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"ah-compare\"><div class=\"ah-card\"><p class=\"ah-card-title\"><strong>Pros:<\/strong><\/p><ul><li>Increased traffic<\/li><li>Increased visibility<\/li><li>Increased sales<\/li><\/ul><\/div><div class=\"ah-card\"><p class=\"ah-card-title\"><strong>Cons<\/strong><\/p><ul><li>Higher cost-per-click<\/li><li>Higher <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> (Ad Spend \/ Total Sales)<\/li><\/ul><\/div><\/div><\/div><h2 class=\"ah-numbered\"><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><strong>Summing Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>The overall quality of your ad is considered by taking into account all the factors that the almighty <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-algorithms-a9-10-seo-keyword-product-ranking-300x185.jpg\"  data-excerpt=\"Boost Amazon sales! Understand the difference between organic rank &amp; BSR. Master Amazon SEO, A9 algorithm, and keyword strategies to rank higher.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-ranking-and-increasing-sales-organically\/\">A9 algorithm<\/a> likes to consider and help you gain more sales.\u00a0Amazon&#8217;s algorithm will combine all these factors that make for your ad have a good ranking \u00a0just like the Quality Score on AdWords.\u00a0Amazon&#8217;s A9 algorithm has been historically private about how they rank ads, so we must do everything in our power to improve all the factors that affect your ad&#8217;s rank.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Boost your Amazon Ad Quality Score! Learn how SEO, keyword types, and bidding strategies impact your ads on Amazon vs. Google AdWords.<\/p>\n","protected":false},"author":19,"featured_media":4911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1,971,89,620,906,677,85],"tags":[237,173,169,171,58,167,170,289],"republish_tag":[],"class_list":["post-4807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-aihello-autopilot","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-seo","category-tips","tag-amazon-ad-spend","tag-amazon-ads","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-listing-optimization","tag-amazon-ppc","tag-amazon-seo","tag-how-to-sell-more-on-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=4807"}],"version-history":[{"count":6,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4807\/revisions"}],"predecessor-version":[{"id":14468,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/4807\/revisions\/14468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/4911"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=4807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=4807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=4807"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=4807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}