{"id":5722,"date":"2026-05-19T19:04:00","date_gmt":"2026-05-19T19:04:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=5722---d5a06582-1e7c-41f0-aca3-8d397968c72a"},"modified":"2026-06-19T03:34:03","modified_gmt":"2026-06-19T03:34:03","slug":"the-full-amazon-search-terms-report-guide","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/","title":{"rendered":"The Full Amazon Search Terms Report Guide"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Amazon Brand Analytics has a report that reveals the most popular search phrases over a period of time. As an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-9-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon Seller<\/a> or Vendor, you can use the Amazon Search Keywords report to find the most essential search terms for your business and then use them to optimize your listings or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/img-2-1-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> campaign. We&#8217;ll show you what information the report contains and how to take the proper conclusions from it in this post.<\/p><p class=\"wp-block-paragraph\">It&#8217;s critical to know what search phrases your consumers use in order to improve product listings and Sponsored advertisements. As a result, sellers should keep an eye on the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_ppc_software_strategy-200x300.jpg\"  data-excerpt=\"Unlock Amazon success! This guide offers 7 powerful ad strategy tips for SMBs. Master AMS campaigns, boost brand awareness, and increase your online sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/tips-for-creating-an-effective-amazon-advertising-campaign-strategy-for-small-and-medium-sized-businesses\/\">search terms report<\/a> on a frequent basis.<\/p><p class=\"wp-block-paragraph\">One of the finest features of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Amazon Advertising<\/a> reports is that you can use the information to personalise your campaigns to your company&#8217;s objectives. The Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-02-at-12.32.06-AM-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">search terms<\/a> report is the greatest option among these reports for determining the specific terms that your buyers use to look for items. You may use this data to improve your keyword and product targeting based on your PPC objectives.<\/p><h2 class=\"wp-block-heading\">What information regarding Amazon search phrases does the report provide?<\/h2><p class=\"wp-block-paragraph\">The <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">Amazon search terms<\/a> report provides information on the visibility of search phrases based on consumer clicks. You may see whether you can produce impressions for a specific set of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/seo3-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> that are related to your product. You may also find negative keywords for search queries that aren&#8217;t bringing in any visitors.<\/p><p class=\"wp-block-paragraph\">While most of the fields in the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2024\/\">report<\/a> are reasonably self-explanatory, such as Impressions and Spend, there are a few columns that are not fully self-explanatory. Let&#8217;s take a closer look:<\/p><ul class=\"wp-block-list\"><li><strong>7 Day Total Sales<\/strong>&nbsp;: Amazon credits sales generated from ad clicks made up to 7 days prior to the set time period to 7-day total sales. This does not imply that you will just receive data for the next seven days.<\/li><li><strong>Total Advertising Cost of Sales (ACoS):<\/strong>&nbsp;The term &#8220;total&#8221; refers to all sales generated by the advertisement, not simply the promoted SKU.<\/li><li>T<strong>otal Return on Advertising Spend (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">RoAS<\/a>):<\/strong>&nbsp;RoAS is the opposite of ACoS, and it informs you how much money you got back on your advertising spend.<\/li><li><strong>7 Day Total Orders (#):<\/strong>&nbsp;The total number of orders for all SKUs acquired through that ad for that keyword over a seven-day lookback period. This does not imply that you will only receive data for the next seven days if you ordered a 60-day report.<\/li><li><strong>7 Day Total Units (#):<\/strong>&nbsp;Sometimes customers order multiples of the same item.<\/li><li><strong>7-Day <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">Conversion Rate<\/a>:<\/strong>&nbsp;The ratio of Orders to Clicks during a seven-day period. (Note that this is NOT the ratio of units to clicks.)<\/li><li><strong>7-Day Advertised SKU Units (#):<\/strong>&nbsp;The number of units sold and the feature<\/li><li><strong>7-Day Other SKU Units (#):<\/strong>&nbsp;This column will reflect units of items not advertised in the ad group.<\/li><li><strong>7 Day Advertised SKU Sales:<\/strong>&nbsp;The amount of money made as a result of the advertisement for the marketed SKU. Day&nbsp;<\/li><li><strong>7 Day Other SKU Sales:<\/strong>&nbsp;Revenue earned by the ad for SKUs not advertised in the ad group during the course of seven days. The amount in the 7 Day Total Sales column should equal the sum of these final two columns.<\/li><\/ul><h2 class=\"wp-block-heading\">What are the most common ways to utilize the Search Term reports?<\/h2><p class=\"wp-block-paragraph\"><strong>New <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">keyword<\/a> discovery:<\/strong>&nbsp;To uncover relevant keywords to explore, use the filters <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> Target ACoS and 7 Day Total Orders &gt; 5 (or another threshold). Then, with a little spreadsheet effort, you should be able to compare them to your existing manual targets to see if they don&#8217;t already exist.<\/p><p class=\"wp-block-paragraph\"><strong>Negative Keyword Discovery:<\/strong>&nbsp;The Search Phrases report may also assist you in identifying buyer search terms that are unrelated to your product or are costing you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> in the form of clicks but no purchases. To identify these phrases, you might create your own Excel algorithms to filter clicks and no <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>.<\/p><h2 class=\"wp-block-heading\">What is the best way to look at the Amazon Search Terms Report?<\/h2><p class=\"wp-block-paragraph\">The fact that this report contains actual client data is the most important reason to run it. It&#8217;s not just a list of hypothetical search terms; it&#8217;s exactly what your buyers used to locate your stuff. You need to use it to improve the targeting of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Ads<\/a>.<\/p><h3 class=\"wp-block-heading\">Harvest Effective Keywords For Manual Campaigns<\/h3><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">You will<\/a> have the option to establish an automatic campaign when creating an ad campaign type. An automatic campaign allows Amazon to run your campaigns automatically with the most optimal settings and placements.<\/p><p class=\"wp-block-paragraph\">You can see the search phrase in the campaign manager when the automatic campaign generates sales. The recommended <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> is to use the exact <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/keyword-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> in the manual ad campaign for such converting search terms as targeting keywords. However, due to the way campaign managers are set up, if you have a lot of search phrases to add, it becomes quite tiresome and repetitious.<\/p><p class=\"wp-block-paragraph\">With the help of the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a> report and the procedures below, you may achieve this quickly and easily:<\/p><ol class=\"wp-block-list\"><li>Sort through the search terms that Automatic Campaign has generated \u2014 In Column \u201cMatch Type\u201c, filter for \u201c-\u201d Match Type. In automatic campaigns, this will just reveal search phrases.<\/li><li>Sort the &#8220;Clicks&#8221; column with descending order.<\/li><li>Examine each search phrase in light of its CTR, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a>, and ACoS to see if it may be turned into a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/forecasts-300x180.png\"  data-excerpt=\"Maximize Amazon ad performance with AiHello AutoPilot! Our new Auto Campaign harvesting &amp; negation links campaigns, migrating search terms to boost sales and cut costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/auto-campaign-harvesting-and-negation-feature\/\">manual campaign<\/a> targeting or negative keyword.<\/li><\/ol><p class=\"wp-block-paragraph\">Previously, the Amazon search terms report provided the SKU details for the search phrase. This information, however, is no longer available. As a result, if you arrange your campaign with one SKU per ad group, you&#8217;ll be able to correlate the search term&#8217;s success to the precise SKU clicked.<\/p><p class=\"wp-block-paragraph\">Having many SKUs in one ad group, on the other hand, will keep you in the dark because you&#8217;ll never know which converted keyword is related with the product.<\/p><h3 class=\"wp-block-heading\">Existing PPC Campaigns Can Be Improved<\/h3><p class=\"wp-block-paragraph\">You should get the search term report within 7 days to ensure that you have adequate data to select new keywords. Compiling all of the data takes time with the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-amazon-a10-algorithm-2021-quick-guide-to-rank-your-products\/\" rel=\"noreferrer noopener\">Amazon A10 algorithm<\/a>.<\/p><p class=\"wp-block-paragraph\"><strong>Converting Relevant Keywords<\/strong><\/p><p class=\"wp-block-paragraph\">As described above, find the search phrases that have resulted in multiple <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-02-at-12.32.06-AM-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">conversions<\/a> and sales from the report. We recommend a minimum of three sales for new <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.\u00a0Whether you are new to Amazon or just looking to get more eyeballs on your products, you need an optimized Amazon listing to get traction. This guide will show&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-product-listing-optimization-the-practical-seller-guide\/\">Seller Central<\/a> accounts, and more for older accounts.<\/p><p class=\"wp-block-paragraph\">Begin by adding the top one or two performing search terms to your broad phrase and exact match campaigns. Monitor your keyword ranks and continue to optimise your campaigns on a weekly basis until you reach your break-even ACoS. Repeat the process for any other <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">target<\/a> keywords you want to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> for.<\/p><p class=\"wp-block-paragraph\"><strong>Non-Converting &#8216;Relevant&#8217; Keywords<\/strong><\/p><p class=\"wp-block-paragraph\">If the keywords selected in the earlier procedure <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> continue to generate sales, we recommend suspending the keyword for 7 days to allow any sales to be attributed while we protect the research <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a>.<\/p><p class=\"wp-block-paragraph\">Then you have two options: keep the keyword active if sales have been credited, or archive it because we&#8217;ve spent all we&#8217;re prepared to spend on it and it&#8217;s shown to be a non-converting term.<\/p><p class=\"wp-block-paragraph\"><strong>Irrelevant Keywords<\/strong><\/p><p class=\"wp-block-paragraph\">You should also look for and eliminate any irrelevant keywords that are damaging <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. How Does Amazon PPC Work? Amazon PPC is like&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> and costing you money.<\/p><p class=\"wp-block-paragraph\">Negative keywords are the polar opposite of positive keywords; they prevent <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> from showing up for search queries that you&#8217;ve determined aren&#8217;t relevant. You can quickly reduce ad cost by adding these terms as negative keywords.<\/p><h3 class=\"wp-block-heading\">Keep an eye on consumer trends and behaviour.<\/h3><p class=\"wp-block-paragraph\">You should run the search terms report on a frequent basis to gain insight into current client trends and buying patterns. Filter the search terms report by the Total Ad Spend that is the highest. Non-converting keywords can be identified, and the CPC for these keywords can be reduced or the keyword paused for a set amount of time.<\/p><p class=\"wp-block-paragraph\">To look at the search phrases that drive conversions, keep the data filtered by ad spend. This will help you lower your ACoS and boost your profits. As a result, you can focus your time and money on high-converting keywords.<\/p><h3 class=\"wp-block-heading\">Backend Search Term Optimization<\/h3><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-backend-keywords\/\">Backend search terms<\/a> are keywords that exist in the &#8220;back end&#8221; of your listing; customers will never see these terms on your page, but it will still rank for them.<\/p><p class=\"wp-block-paragraph\">Backend keywords are essential for helping your product listings appear in more search results, therefore use the search phrases to target in your backend keywords to increase the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-02-at-12.32.06-AM-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">relevance<\/a> of your product. Obtain more relevant organic traffic by ensuring that your ad is displayed for a specific term.<\/p><h3 class=\"wp-block-heading\">Make sure your listings are optimised for relevant search terms.<\/h3><p class=\"wp-block-paragraph\">Because Amazon ranks your products in search results based on keywords, it&#8217;s critical that your top-performing keywords appear in your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">product listing<\/a> so that your advertising are seen by the correct people.<\/p><p class=\"wp-block-paragraph\">You should make sure that your most significant keyword appears first in your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-seo-ranking-products-ppc-300x208.jpg\"  data-excerpt=\"Unlock Amazon SEO success. Learn to beat the A9 algorithm and boost product rankings with this comprehensive beginner&#039;s guide. Increase sales!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-a-comprehensive-beginners-guide-to-higher-product-rankings\/\">product title<\/a>. Your title is one of the first things your audience sees when they come across your listing, and it helps them decide whether or not your product is relevant to their needs and whether or not they should click on it.<\/p><p class=\"wp-block-paragraph\">Ensure that your extra product photos, bullet points, product description, and\/or Enhanced <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Brand<\/a> Content (EBC) are engaging and convincing to make your product offering as attractive as feasible.<\/p><h2 class=\"wp-block-heading\">Conclusion<\/h2><p class=\"wp-block-paragraph\">The Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Products<\/a> search terms report will provide you with adequate historical data on what your customers are looking for in order to locate a product. Take use of this opportunity to test, refine and optimize your listings, as well as your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/WhatsApp-Image-2021-10-22-at-10.31.05-PM-300x200.jpeg\"  data-excerpt=\"Struggling with high Amazon ACoS? Optimize your PPC strategy! Learn to fix costly sponsored ad mistakes, improve campaigns, and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-amazon-ppc-optimizing-mistakes-and-how-to-fix-them\/\">PPC ads<\/a>, for improved relevancy and discoverability.<\/p><p class=\"wp-block-paragraph\">When compared to bare-bones listings, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-02-at-12.32.06-AM-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">SEO<\/a> optimized product listings will always produce higher advertising results and will boost relevancy and conversion.<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlock Amazon Seller success with Amazon Brand Analytics&#8217; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.<\/p>\n","protected":false},"author":1,"featured_media":5828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,620],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon-ppc-advertising"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=5722"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5722\/revisions"}],"predecessor-version":[{"id":12544,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5722\/revisions\/12544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5828"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=5722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=5722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=5722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}