{"id":5847,"date":"2026-10-12T01:15:03","date_gmt":"2026-10-12T01:15:03","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=5847---69eb13d2-f14d-4c1a-a013-5e6f225607f8"},"modified":"2026-10-12T01:15:03","modified_gmt":"2026-10-12T01:15:03","slug":"introducing-amazon-campaigns-intelliscore","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/introducing-amazon-campaigns-intelliscore\/","title":{"rendered":"Introducing: Amazon Campaigns IntelliScore"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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.ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">Tired of high <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/01\/istockphoto-1172073850-170667a-300x200.jpg\"  data-excerpt=\"Unlock Amazon PPC success! Learn 7 expert strategies from a million-dollar spend. Boost sales, improve ranking &amp; optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/7-lessons-i-learned-spending-nearly-a-million-dollars-on-amazon-ppc-ads-last-year\/\">Amazon Campaign<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> and don&#8217;t know where to start?<\/p><h2 id=\"we-are-excited-to-introduce-you-our-first-step-in-intelliscore-for-your-campaigns\" class=\"wp-block-heading ah-instruction-heading\"><span class=\"ez-toc-section\" id=\"We_are_excited_to_introduce_you_our_first_step_in_IntelliScore_for_your_campaigns\"><\/span>We are excited to introduce you our first step in IntelliScore for your campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\"> This is a scoring system that our algorithm assigns for each of your campaign.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f5847-1\" id=\"gspb_container-id-gsbp-f5847-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-definition wp-block-paragraph\">The score is blended score of number of Ad Groups, number of products, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a> (CVR), click through rate (CTR), <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Advertising Cost<\/a> (ACoS) and general trend of sales.<br>The score is wholly based on your campaign information and a low score means there is much more opportunity for your to optimize and tweak the campaigns.<\/p><\/div><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"653\" title=\"how to join amazon vine | how to calculate acos in amazon | what does acos stand for\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5850-1024x653.png\" alt=\"Aihello Autopilot intelliscore showing Amazon advertising campaign \" class=\"wp-image-5850\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5850-1024x653.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5850-300x191.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5850-768x490.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5850-1250x797.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5850.png 1275w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><h2 id=\"a-score-of-below-20-usually-means-its-in-critical-state-and-it-might-be-worthwhile-to-just-archive-the-campaign-and-start-a-new-one\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_score_of_below_20_usually_means_its_in_critical_state_and_it_might_be_worthwhile_to_just_archive_the_campaign_and_start_a_new_one\"><\/span>A score of below 20 usually means its in critical state and it might be worthwhile to just archive the campaign and start a new one.<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">It is usually recommended to create a campaign from within <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a> as that will help you create the campaign in the right structure.<\/p><h2 id=\"if-you-can-t-see-the-intelliscore-click-on-the-actions-button-on-the-right-and-then-click-reset-layout\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"If_you_cant_see_the_%E2%80%9CIntelliScore%E2%80%9D_click_on_the_Actions_button_on_the_right_and_then_click_%E2%80%9CReset_Layout%E2%80%9D\"><\/span>If you can&#8217;t see the &#8220;IntelliScore&#8221;, click on the Actions button on the right and then click &#8220;Reset Layout&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"510\" title=\"what should i do to reduce the amazon acos | how to set up fba amazon | how to get sponsored by amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5849.png\" alt=\"reset layout to view amazon campaign scores\" class=\"wp-image-5849\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5849.png 819w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5849-300x187.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon_ppc_strategy_amazon_ppc_optimization_amazon_ppc_advertising_ppc_bidding_5849-768x478.png 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure><p class=\"wp-block-paragraph\">We will soon be adding reasons for your score and ways to improve the score.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f5847-2\" id=\"gspb_container-id-gsbp-f5847-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-callout wp-block-paragraph\">Remember that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> just brings the right <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> to your product. If your listings, images, pricing is incorrect then a conversion won&#8217;t happen. It&#8217;s not a problem with your ad, Its a problem with your listing.<\/p><\/div><p class=\"wp-block-paragraph\">Hopefully the campaign scoring system can provide better insights on why your ads are not performing<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Boost Amazon Ad performance! Our IntelliScore system analyzes your campaigns, identifying optimization chances to lower ACoS &#038; increase sales.<\/p>\n","protected":false},"author":1,"featured_media":5848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f5847-1,.gspb_container-id-gsbp-f5847-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f5847-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f5847-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f5847-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f5847-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f5847-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f5847-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f5847-1.gspb_container,#gspb_container-id-gsbp-f5847-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,971,89,620,906,182],"tags":[608,1053,983,701,1054],"republish_tag":[],"class_list":["post-5847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-aihello-autopilot","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-product-updates","tag-aihello-autopilot","tag-aihello-intelliscore","tag-aihello-product","tag-aihello-product-update","tag-amazon-campaign"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=5847"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5847\/revisions"}],"predecessor-version":[{"id":14198,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5847\/revisions\/14198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5848"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=5847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=5847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=5847"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=5847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}