{"id":5847,"date":"2026-01-06T11:24:47","date_gmt":"2026-01-06T11:24:47","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=5847---1d89e6e4-a17d-4ee6-8a54-d42e5c36d4fc"},"modified":"2026-02-12T01:38:49","modified_gmt":"2026-02-12T01:38:49","slug":"introducing-amazon-campaigns-intelliscore","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/introducing-amazon-campaigns-intelliscore\/","title":{"rendered":"Introducing: Amazon Campaigns IntelliScore"},"content":{"rendered":"

Tired of high Amazon Campaign<\/a> ACoS<\/a> and don’t know where to start?<\/p>

We are excited to introduce you our first step in IntelliScore for your campaigns. This is a scoring system that our algorithm assigns for each of your campaign.<\/p>

The score is blended score of number of Ad Groups, number of products, conversion rate<\/a> (CVR), click through rate (CTR), Advertising Cost<\/a> (ACoS) and general trend of sales.
The score is wholly based on your campaign information and a low score means there is much more opportunity for your to optimize and tweak the campaigns.<\/p>

\"Aihello<\/figure>

A score of below 20 usually means its in critical state and it might be worthwhile to just archive the campaign and start a new one.<\/p>

It is usually recommended to create a campaign from within AiHello<\/a> as that will help you create the campaign in the right structure.<\/p>

If you can’t see the “IntelliScore”, click on the Actions button on the right and then click “Reset Layout”<\/p>

\"reset<\/figure>

We will soon be adding reasons for your score and ways to improve the score.<\/p>

Remember that ads<\/a> just brings the right customer<\/a> to your product. If your listings, images, pricing is incorrect then a conversion won’t happen. It’s not a problem with your ad, Its a problem with your listing.<\/p>

Hopefully the campaign scoring system can provide better insights on why your ads are not performing<\/p>","protected":false},"excerpt":{"rendered":"

Boost Amazon Ad performance! Our IntelliScore system analyzes your campaigns, identifying optimization chances to lower ACoS & increase sales.<\/p>\n","protected":false},"author":1,"featured_media":5848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,971,89,620,906,182],"tags":[608,1053,983,701,1054],"class_list":["post-5847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-aihello-autopilot","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-product-updates","tag-aihello-autopilot","tag-aihello-intelliscore","tag-aihello-product","tag-aihello-product-update","tag-amazon-campaign"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=5847"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5847\/revisions"}],"predecessor-version":[{"id":12016,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/5847\/revisions\/12016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/5848"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=5847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=5847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=5847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}