{"id":600,"date":"2020-04-12T04:59:25","date_gmt":"2018-03-12T15:05:11","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=600"},"modified":"2026-09-23T13:49:17","modified_gmt":"2026-09-23T13:49:17","slug":"interview-with-toronto-based-startup-aihello","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/interview-with-toronto-based-startup-aihello\/","title":{"rendered":"Interview With Toronto Based Startup, AiHello"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid 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img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">Elevate is looking to feature Canada\u2019s most promising AI startups on stage at this year\u2019s festival through our ElevateR Pitch. ElevateR Pitch is a March Madness-style pitch competition where Canada\u2019s best AI startup companies compete for the attention of international media, investors and global tech leaders. Finalists from across Canada will face-off with\u00a0<b>over $1,000,000 CAD<\/b>\u00a0in funding up for grabs for select finalists. <\/p><p>On Tuesday, September 25 at the Sony Centre, the final four companies will get to pitch live on Elevate Main Stage right before Al Gore\u2019s keynote.<\/p><p class=\"wp-block-paragraph\">We interviewed Ganesh Krishan, from&nbsp;<a href=\"https:\/\/www.aihello.com\/\">AiHello<\/a>, an AI startup founded in 2018 and headquartered in Toronto. Read below to learn more about Ganesh\u2019s experiences at a startup and valuable advice he gives to the next generation of startup founders.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f600-1\" id=\"gspb_container-id-gsbp-f600-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"what-problem-is-your-company-solving-and-how\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_problem_is_your_company_solving_and_how\"><\/span>What problem is your company solving and how?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>We forecast sales of inventory by location. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a> is a two-sided logistics company working to solve India\u2019s shipping and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/10\/ecommerce-300x173.jpg\"  data-excerpt=\"Tackle demand volatility. Machine Learning for demand forecasting uses AI to predict market shifts, ensuring business stability and growth.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/ml-in-demand-forecasting-the-hero-of-supply-chain\/\">supply chain<\/a> problem. We connect a growing base of ecommerce merchants to a nationwide network of digitized warehouses to simplify shipping and logistics, allowing sellers to reach a large customer based quickly and easily.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><h2 id=\"tell-us-about-your-lightbulb-moment-where-you-came-up-with-the-idea\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Tell_us_about_your_lightbulb_moment_where_you_came_up_with_the_idea\"><\/span>Tell us about your lightbulb moment where you came up with the idea?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>I have been in the retail industry for close to 16 years and have previously lead the retail forecasting project for IBM PC division.\u00a0In 2014 I started consulting ecommerce <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> and helping them reach their business goals. One major challenge that I noticed is faced by almost all sellers is that they lack access to third party logistics and after connecting to 3pl systems they <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> have enough information about stocking optimally by each warehouse.\u00a0<\/p><p>The same challenges are faced by chain retailers on a different scale. Their main challenge is stocking optimally by location<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><h2 id=\"what-was-the-biggest-challenge-in-your-first-year\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_was_the_biggest_challenge_in_your_first_year\"><\/span>What was the biggest challenge in your first year?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The biggest challenge was to get quality data for our <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/5770b06cdf39b-300x140.jpeg\"  data-excerpt=\"AiHello: Your AI e-commerce solution to automate Amazon &amp; eBay sales. Leverage machine learning for smart pricing, optimized keywords, and accurate sales forecasts.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/welcome\/\">machine learning<\/a> algorithms. This is indeed a challenge for most big data <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">analytics<\/a> and machine learning algorithms. This was a chicken and an egg situation because we could not deliver optimal results until we had fair bit of data to process and we could not get signups because of suboptimal results.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f600-2\" id=\"gspb_container-id-gsbp-f600-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"what-was-your-turning-point\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_was_your_turning_point\"><\/span>What was your turning point?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>We added few more functionalities to our platform that did not require machine learning or big data. Matt, from FBA ALLSTARS, then emailed his podcast listeners about AiHello and offered then free account. We had a big success with 500+ sellers registering on our platform in a month or so.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><h2 id=\"what-is-your-biggest-challenge-today\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_is_your_biggest_challenge_today\"><\/span>What is your biggest challenge today?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Our biggest challenge today is in the business and growth area. This is a new area for the team and we are working together to solve the challenges. Tech challenges are concrete and quantifiable and hence easy for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a> to accomplish. Business challenges on the other hand deals with human emotions and are not really quantifiable and hence our struggle with it.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><h2 id=\"best-advice-you-ve-received\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Best_advice_youve_received\"><\/span>Best advice you\u2019ve received?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>It\u2019s hard to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> the advice we received as best but we got numerous good advice. I usually find all advice given by Paul Graham on his site to be exceptionally good and very well written.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f600-3\" id=\"gspb_container-id-gsbp-f600-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"best-perk-of-your-job\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Best_perk_of_your_job\"><\/span>Best perk of your job?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>The best perk of the job is that this is something that I really love doing. <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/08\/masin-300x166.png\"  data-excerpt=\"AI transforms e-commerce in developing nations. Learn how our ML solution helped Amazon India sellers overcome unique logistics challenges with accurate sales prediction.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/machine-learning-is-the-next-big-wave\/\">AI and Machine Learning<\/a> has not only been my career but it is also my passion. The dev team is excellent and I love the daily challenges and growth from this startup<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><h2 id=\"your-latest-tech-discovery\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Your_latest_tech_discovery\"><\/span>Your latest tech discovery?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>We have been focusing on Monte Carlo Tree Search to improve our predictions. MCTS was also used by <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a> DeepMind in it\u2019s AlphaZero chess engine. We have \u00a0managed to get a working prototype of AlphaZero that plays chess with reasonable strength. We are amazed with the simplicity of the algorithm.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f600-4\" id=\"gspb_container-id-gsbp-f600-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"your-advice-to-the-next-generation-of-startup-founders\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Your_advice_to_the_next_generation_of_startup_founders\"><\/span>Your advice to the next generation of startup founders?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-callout\">It\u2019s much more important to focus on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> and generate revenue as quickly as possible. Ship the products as soon as possible and while you are gaining traction you can refine the product further based on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-customer-review-handle-tool-software-300x200.jpg\"  data-excerpt=\"Frustrated by negative Amazon reviews? Discover Amazon&#039;s new &quot;Contact Customer&quot; tool. Sellers can now directly address 1-3 star feedback, boosting trust and improving service.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/using-customer-review-tools-to-remove-negative-amazon-reviews\/\">customer feedback<\/a>.<\/p><a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\u00a0<\/a><h2 id=\"what-are-you-most-looking-forward-to-at-elevate\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_are_you_most_looking_forward_to_at_Elevate\"><\/span>What are you most looking forward to at Elevate?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>I am looking forward to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2024\/12\/image-33-300x185.png\"  data-excerpt=\"Unlock the power of knowledge graphs for AI, LLMs &amp; RAG. Discover how to build efficient, cost-effective KGs with SpaCy: entity and relation extraction made easy.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/creating-a-knowledge-graph-without-llms\/\">network<\/a> with other startup founders in AI space.<\/p><ul class=\"ah-cards\"><li><strong>Full Name:\u00a0<\/strong>Ganesh Krishnan<a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\n<\/a><\/li><li><strong>Company Name:\u00a0<\/strong>AiHello<a href=\"https:\/\/www.universe.com\/events\/elevate-canadas-tech-week-tickets-5GS3XN\">\n<\/a><\/li><li><strong>How many employees do you have?<\/strong>\u00a09<\/li><li><strong>How many users do you have?\u00a0<\/strong>750<\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dive into Canada&#8217;s AI startup scene! Interview with AiHello&#8217;s founder on the ElevateR Pitch, overcoming challenges, and essential advice for entrepreneurs.<\/p>\n","protected":false},"author":1,"featured_media":740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f600-1,.gspb_container-id-gsbp-f600-2,.gspb_container-id-gsbp-f600-3,.gspb_container-id-gsbp-f600-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f600-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f600-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f600-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f600-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f600-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f600-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f600-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f600-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f600-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f600-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f600-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f600-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f600-1.gspb_container,#gspb_container-id-gsbp-f600-2.gspb_container,#gspb_container-id-gsbp-f600-3.gspb_container,#gspb_container-id-gsbp-f600-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[971,906,41],"tags":[52,51,53,54],"republish_tag":[],"class_list":["post-600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aihello-autopilot","category-amazon-seller-tips","category-marketing-and-branding","tag-amazon-seller-service","tag-amazon-seller-tools","tag-automation-fba","tag-shopify-automation"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":14448,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/600\/revisions\/14448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/740"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=600"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}