{"id":6223,"date":"2026-03-25T23:47:36","date_gmt":"2026-03-25T23:47:36","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=6223---e693880a-216a-4bf3-a29e-7ab7ca975a80"},"modified":"2026-05-16T01:21:09","modified_gmt":"2026-05-16T01:21:09","slug":"segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/","title":{"rendered":"Segmenting Your AutoCampaigns In Amazon Advertising For Better Amazon Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\"><div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p><span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#Auto-target_segmentation_A_fresh_look_at_your_sponsored_products_auto_campaigns\" >Auto-target segmentation: A fresh look at your sponsored products auto campaigns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#The_4_Auto-Targets_in_Amazon_Ads\" >The 4 Auto-Targets in Amazon Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#What_is_Auto_Campaign_Segmentation\" >What is Auto Campaign Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#But_Do_We_Need_Auto-Segmentation\" >But Do We Need Auto-Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#The_Benefits_of_Auto_Campaign_Segmentation\" >The Benefits of Auto Campaign Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#Take_charge_of_your_spending_across_automatic_targets_groups\" >Take charge of your spending across automatic targets groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#Harvesting_The_Right_Keywords\" >Harvesting The Right Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#The_Potential_Drawbacks_of_Auto_Campaign_Segmentation\" >The Potential Drawbacks of Auto Campaign Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.aihello.com\/resources\/blog\/segmenting-your-autocampaigns-in-amazon-advertising-for-better-amazon-marketing\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Auto-target_segmentation_A_fresh_look_at_your_sponsored_products_auto_campaigns\"><\/span>Auto-target segmentation: A fresh look at your sponsored products auto campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Before we start, let&#8217;s refresh on what exactly an Automatic Campaign is. Automatic Campaigns are when Amazon determines when to show your product ad based on keywords found in the title, description, and other elements of your product listing. Automatic Campaigns are simple to create. They don&#8217;t require keyword bidding homework or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">keyword research<\/a> to find the best keywords. Automatic campaigns assist you in identifying long-tail <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> for future ads that are tough to find even with the most powerful Keyword Research Tools.<\/p><p class=\"wp-block-paragraph\">If you&#8217;ve been <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">advertising on Amazon<\/a> for a while, you may have noticed that in November 2018, Amazon modified the structure of their Automatic campaigns. Don&#8217;t worry if you didn&#8217;t know this; this post will teach you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">everything you need to know<\/a> about the change and how it affects you. Continue reading.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_4_Auto-Targets_in_Amazon_Ads\"><\/span>The 4 Auto-Targets in Amazon Ads<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">In November 2018, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> introduced the four targeting match types: close match, loose match, substitutes, and complements.&nbsp;<\/p><ol class=\"wp-block-list\"><li><strong>Close Match<\/strong>&nbsp;&nbsp;&#8211; <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">Ads<\/a> are shown to users using search terms that are closely related to your products.<\/li><li><strong>Loose Match<\/strong>&nbsp;&#8211; Ads are shown to users whose search terms are loosely related to your products<\/li><li><strong>Complements<\/strong>&nbsp;\u2013 Ads are shown to users who viewed pages that are complements of your products<\/li><li><strong>Substitutes<\/strong>&nbsp;\u2013 Ads are shown to users who viewed pages that are substitutes for your products<\/li><\/ol><p class=\"wp-block-paragraph\">If you sell dog beds, a tight match <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a> might be &#8220;pug bed,&#8221; whereas a loose match search term might be &#8220;cat bed.&#8221; Because Amazon&#8217;s algorithms will take seed <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> from your listing, having a well-written listing goes a long way in influencing the effectiveness of this targeted group.<\/p><p class=\"wp-block-paragraph\">The &#8216;Substitutes&#8217; targeted group is used to match products that are comparable to or compete with yours, whereas the &#8216;Complements&#8217; group is used to match products that compliment your product. A dog bowl is an example of a compliment from our dog bed example.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Auto_Campaign_Segmentation\"><\/span>What is Auto Campaign Segmentation?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Today, we&#8217;re going to discuss a new type of automatic sponsored product advertising plan that you may not have heard of before. Auto campaign <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/how-to-reduce-acos-on-amazon-the-ultimate-guide-300x169.jpg\"  data-excerpt=\"Amazon PPC costs soaring? Learn expert strategies to reduce your ACoS. Discover prioritization, segmentation, dayparting, and ad analysis tips.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/lower-acos-amazon\/\">segmentation<\/a> has been around for a long time but has never been extensively popular or acknowledged.<\/p><p class=\"wp-block-paragraph\">To put it another way, four auto campaigns with the same SKU and only one <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> are created.<\/p><p class=\"wp-block-paragraph\">So essentially, one campaign with a close match, one campaign with a loose match, and one campaign with substitute complements.<\/p><p class=\"wp-block-paragraph\">You should try this method if you have highly relevant cross-sale products (for example, a Damascus knife set as the main product and a whetstone as a cross-sale product). You can get creative and try different combinations.&nbsp;<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"But_Do_We_Need_Auto-Segmentation\"><\/span>But Do We Need Auto-Segmentation?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Yes, we need auto campaign segmentation because navigating through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon Ads<\/a> is a nightmare right now.<\/p><p class=\"wp-block-paragraph\">We&#8217;ve all seen it. During the launch period, one of the four-match types may be displayed more frequently than the others. CM is receiving all of the traffic and converting at a high rate, while LM, S, and C are falling behind.<\/p><p class=\"wp-block-paragraph\">Furthermore, we cannot individually distribute the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> to each ad kind; we can simply change the maximum <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> and hope that Amazon allocates more financing to the most efficient match type.<\/p><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-13.jpg\"  data-excerpt=\"Boost your Amazon sales! Learn to craft perfect product descriptions with our expert checklist. Optimize content, highlight benefits, and impress buyers for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">Keep in mind<\/a> that while ad efficiency may be your top concern, it isn&#8217;t necessarily Amazon&#8217;s top priority.<\/p><p class=\"wp-block-paragraph\">As if that wasn&#8217;t complicated enough, all four ad formats are combined in placement statistics. We are unable to distinguish between how close match, loose match, substitute, and complement clicks are displayed at the top of the search, on product pages, and throughout the search.<\/p><p class=\"wp-block-paragraph\">We need a solution, and auto campaign segmentation is the answer.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Auto_Campaign_Segmentation\"><\/span>The Benefits of Auto Campaign Segmentation?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">There are 2 main benefits to Auto Campaign Segmentation<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_charge_of_your_spending_across_automatic_targets_groups\"><\/span>Take charge of your spending across automatic targets groups<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">When it comes to optimising for bid placements, segmenting your auto campaigns will give you the upper hand.<\/p><p class=\"wp-block-paragraph\">One of the hallmarks of AI-based algorithms is that they respond more positively to early data points, rewarding those targets with early movement in the form of impressions, clicks, or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> with even more exposure and, as a result, a chance to perform.<\/p><p class=\"wp-block-paragraph\">You should start seeing data on impressions, clicks, spending, orders, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> after a few weeks of running your campaign.<\/p><p class=\"wp-block-paragraph\">Let&#8217;s imagine a loose match gets 33 clicks, a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a> of 23%, and a 13 per cent ACOS at the top of the search with a CPC of 0.55ct. Product pages receive 19 clicks, resulting in a 33 per cent ACOS and a 7% conversion rate at an average CPC of 0.43ct.<\/p><p class=\"wp-block-paragraph\">You may now go ahead and set the bid to 0.15ct in your segmented auto campaign, with a bid optimizer placed on top of the search alone, potentially being displayed more often for the efficient performing placement.<\/p><p class=\"wp-block-paragraph\">That would not be achievable without segmentation because ratios would blend with numerous match types.<\/p><p class=\"wp-block-paragraph\">You may always go in and change the individual bids for each <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> group if the algorithm did not produce any movement or, worse, caused the wrong kind of movement.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Harvesting_The_Right_Keywords\"><\/span>Harvesting The Right Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Another <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> to stay ahead of the curve is to build a list of negative exact keywords that aren&#8217;t relevant to your product, followed by a list of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a> ASINs that aren&#8217;t positioned similarly to yours. In other words, different price ranges, different product varieties, different set sizes, different colours, and so on.<\/p><p class=\"wp-block-paragraph\">Use these negative lists when uploading your auto campaigns to prevent weeds from sprouting. This will set up the starting conditions for precise and tight auto-targeting.<\/p><p class=\"wp-block-paragraph\">Of course, don&#8217;t go overboard with the precision. Search phrases or product targets that are irrelevant and inexpensive but generate a lot of impressions and click-through-rate can improve the total campaign score. You must base your decision on whether or not your campaign is on track.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Potential_Drawbacks_of_Auto_Campaign_Segmentation\"><\/span>The Potential Drawbacks of Auto Campaign Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Let&#8217;s now look at the disadvantages of this segmentation technique. Overcomplicating your existing campaign structures and distributing their strength too thin are the two main negatives.<\/p><p class=\"wp-block-paragraph\">If you have hundreds to thousands of SKUs, you probably don&#8217;t want to complicate your organisation any further. If you still want to pursue this technique, we recommend starting with your top 3-5 goods and seeing if the segmentation strategy produces positive results.<\/p><p class=\"wp-block-paragraph\">Another disadvantage is that spreading your ad budget across too many ads may dilute the effectiveness of your auto campaigns. Consider a laser that is focused in four different places rather than just one. It is preferable to concentrate the laser&#8217;s power into a single concentrated area.<\/p><p class=\"wp-block-paragraph\">If you have more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> to spend on a campaign, it will collect data more quickly. If you&#8217;re on a restricted budget, concentrate all of your firepowers into one or two auto campaigns.<\/p><p class=\"wp-block-paragraph\">To prevent falling prey to the potential negatives, know your present auto-target approach to identify whether auto-segmentation is ideal for you.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">If you want well-optimized auto campaigns, the new auto-campaigns are the way to go. While we don&#8217;t recommend suspending any of your existing auto-campaigns that are performing well, it makes sense to create new ones for those that aren&#8217;t. Take advantage of Amazon&#8217;s increased data and improved targeting!&nbsp;<\/p><p class=\"wp-block-paragraph\">Keep in mind that the most important thing is to keep your structure simple and effective. You&#8217;ll have to assess whether the segmentation technique improves the simplicity of your analysis and decision-making in your own case.<\/p>","protected":false},"excerpt":{"rendered":"<p>Unlock Amazon Sponsored Product success! Discover auto-target segmentation, understand the 4 match types, and gain control over your campaign spending.<\/p>\n","protected":false},"author":24,"featured_media":6242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1,620],"tags":[169,171,168,170],"class_list":["post-6223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon-ppc-advertising","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-ppc-automation","tag-amazon-seo"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=6223"}],"version-history":[{"count":0,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/6242"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=6223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=6223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=6223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}