{"id":6346,"date":"2026-05-19T18:11:00","date_gmt":"2026-05-19T18:11:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=6346---264d136f-cb3a-4a43-a254-b884c1119f21"},"modified":"2026-09-22T12:07:50","modified_gmt":"2026-09-22T12:07:50","slug":"amazons-new-sponsored-display-audiences-an-overview","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazons-new-sponsored-display-audiences-an-overview\/","title":{"rendered":"Amazon\u2019s New Sponsored Display Audiences: An Overview"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 24px;padding-top:24px;border-top:1px solid #dce7ef;font-size:29px;line-height:1.35;letter-spacing:-.4px;color:#142d48}.ah-reading-guide h2.ah-numbered{padding-left:54px;counter-increment:ah-section}.ah-reading-guide h2.ah-numbered:before{content:counter(ah-section,decimal-leading-zero);position:absolute;left:0;top:26px;display:flex;align-items:center;justify-content:center;width:38px;height:38px;background:#eaf4fc;color:#216faf;border-radius:10px;font-size:15px;font-weight:700;letter-spacing:0}.ah-reading-guide h3{position:relative;margin:34px 0 16px;font-size:23px;line-height:1.4;color:#163f65}.ah-reading-guide h4{position:relative;margin:28px 0 14px;font-size:20px;line-height:1.45;color:#163f65}.ah-reading-guide .ah-lead{margin:0 0 28px;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#eef6fc;font-size:20px;line-height:1.75}.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula{margin:28px 0;padding:24px 26px;border:1px solid #d7e5f1;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-formula{font-size:20px;font-weight:600;font-variant-numeric:tabular-nums;line-height:1.9;overflow-wrap:anywhere}.ah-reading-guide ul,.ah-reading-guide ol{margin:24px 0 30px;padding-left:28px}.ah-reading-guide li{margin:0 0 12px;padding-left:7px;line-height:1.75}.ah-reading-guide li::marker{color:#2479ba;font-weight:700}.ah-reading-guide ol.ah-steps{list-style:none;counter-reset:ah-step;padding:0;display:grid;gap:14px}.ah-reading-guide ol.ah-steps>li{position:relative;counter-increment:ah-step;margin:0;padding:22px 24px 22px 64px;border:1px solid #dbe7f1;border-radius:12px;background:#f6fafd}.ah-reading-guide ol.ah-steps>li:before{content:counter(ah-step);position:absolute;top:23px;left:20px;display:flex;align-items:center;justify-content:center;width:28px;height:28px;border-radius:50%;background:#2378b9;color:white;font-size:14px;font-weight:700}.ah-reading-guide ul.ah-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;padding:0;list-style:none}.ah-reading-guide ul.ah-cards>li{margin:0;padding:20px 22px;border:1px solid #dbe8f2;background:#f7fbfe;border-radius:12px;font-size:17px;line-height:1.7}.ah-reading-guide ul.ah-cards>li:last-child:nth-child(odd){grid-column:1\/-1}.ah-reading-guide .ah-cards>li>strong:first-child{display:block;margin-bottom:8px;color:#19598d}.ah-reading-guide .ah-step-panel{margin:22px 0;padding:24px 28px;border-left:4px solid #2479ba;border-radius:0 12px 12px 0;background:#f5f9fd}.ah-reading-guide .ah-step-panel h3{margin-top:0}.ah-reading-guide .ah-step-panel p:last-child{margin-bottom:0}.ah-reading-guide figure{max-width:100%;margin:30px 0}.ah-reading-guide figure.wp-block-image{padding:7px;border:1px solid #e0e8ef;border-radius:12px;background:white;box-shadow:0 5px 18px rgba(20,45,72,.06)}.ah-reading-guide img{max-width:100%;height:auto}.ah-reading-guide figure.wp-block-image img{display:block;border-radius:6px}.ah-reading-guide figcaption{font-size:14px;line-height:1.5;color:#587086;margin-top:10px}.ah-reading-guide figure.wp-block-table{overflow-x:auto;border:1px solid #d8e5ef;border-radius:10px}.ah-reading-guide table{width:100%;border-collapse:collapse;font-size:16px;line-height:1.6}.ah-reading-guide th,.ah-reading-guide td{padding:14px 16px;border:1px solid #d8e5ef;text-align:left;vertical-align:top}.ah-reading-guide th{background:#eaf4fc;color:#163f65;font-weight:700}.ah-reading-guide tbody tr:nth-child(even){background:#f6f9fc}.ah-reading-guide blockquote{margin:30px 0;padding:22px 26px;border-left:4px solid #2479ba;background:#f3f8fc;border-radius:0 10px 10px 0}.ah-reading-guide #ez-toc-container{width:100%;margin:32px 0 42px;padding:22px 24px;border:1px solid #cbdfee;border-top:4px solid #2479ba;border-radius:12px;background:#f7fbfe;box-shadow:none}.ah-reading-guide #ez-toc-container .ez-toc-title{margin:0;font-size:20px;font-weight:700;color:#163f65;line-height:1.5}.ah-reading-guide #ez-toc-container .ez-toc-title-container{margin-bottom:14px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{display:block;column-count:2;column-gap:26px;padding:0;margin:0}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1>li{break-inside:avoid;padding:11px 0;margin:0;border-bottom:1px solid #dce7ef;line-height:1.5;font-size:16px}.ah-reading-guide #ez-toc-container ul ul{margin:7px 0 0;padding-left:18px}.ah-reading-guide #ez-toc-container li li{padding:0;margin:5px 0;font-size:14px}.ah-reading-guide #ez-toc-container a{color:#19598d;text-decoration:none}.ah-reading-guide #ez-toc-container a:hover{text-decoration:underline}.ah-reading-guide #ez-toc-container a:focus-visible{outline:3px solid #2479ba;outline-offset:4px;border-radius:3px}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section{position:absolute;top:-100px;left:0}.ah-reading-guide :is(h2,h3,h4)>.ez-toc-section-end{position:absolute;top:0;left:0}.ah-reading-guide [id]{scroll-margin-top:100px}.ah-reading-guide .gspb_container{min-width:0}@media(max-width:700px){.ah-reading-guide{font-size:17px}.ah-reading-guide h2{font-size:25px;margin-top:44px}.ah-reading-guide h2.ah-numbered{padding-left:43px}.ah-reading-guide h2.ah-numbered:before{width:30px;height:30px;font-size:13px}.ah-reading-guide h3{font-size:21px}.ah-reading-guide ul.ah-cards{grid-template-columns:1fr}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-callout,.ah-reading-guide .ah-formula,.ah-reading-guide .ah-step-panel{padding:20px}.ah-reading-guide .ah-lead,.ah-reading-guide .ah-formula{font-size:18px}.ah-reading-guide #ez-toc-container{padding:18px}.ah-reading-guide #ez-toc-container ul.ez-toc-list-level-1{column-count:1}}@media(prefers-reduced-motion:reduce){.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important;transition:none!important;animation:none!important}}\n\n.ah-reading-guide .ah-process-heading{padding-left:48px;min-height:36px}.ah-reading-guide .ah-process-heading:before{position:absolute;left:0;top:0;width:34px;height:34px;display:flex;align-items:center;justify-content:center;border-radius:9px;background:#eaf4fc;color:#216faf;font-size:15px;font-weight:700}.ah-reading-guide .ah-process-1:before{content:\"01\"}.ah-reading-guide .ah-process-2:before{content:\"02\"}.ah-reading-guide .ah-process-3:before{content:\"03\"}.ah-reading-guide .ah-process-4:before{content:\"04\"}.ah-reading-guide .ah-process-5:before{content:\"05\"}.ah-reading-guide .ah-process-6:before{content:\"06\"}.ah-reading-guide .ah-process-7:before{content:\"07\"}.ah-reading-guide .ah-process-8:before{content:\"08\"}.ah-reading-guide .ah-process-9:before{content:\"09\"}\n.ah-reading-guide .ah-definition{padding:20px 24px;margin:14px 0;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}.ah-reading-guide .ah-definition strong{color:#163f65}\n.ah-reading-guide .ah-long-form-list>li{margin-bottom:28px}.ah-reading-guide .ah-long-form-list>li>strong:first-child{display:block;font-size:22px;line-height:1.4;margin-bottom:16px}.ah-reading-guide .ah-long-form-list li img{display:block;margin:22px auto}.ah-reading-guide .ah-formula-comparison{font-variant-numeric:tabular-nums}\n.ah-reading-guide h5,.ah-reading-guide h6{font-size:18px;line-height:1.5;color:#163f65;margin:26px 0 14px;font-weight:700}\n.ah-reading-guide h2.ah-instruction-heading{font-size:21px;margin:24px 0 18px;padding-top:18px}.ah-reading-guide h2.ah-instruction-heading:before{top:18px}\n.ah-reading-guide ul.ah-stacked-cards{list-style:none;padding:0}.ah-reading-guide .ah-stacked-cards>li{margin:14px 0;padding:20px 24px;border:1px solid #dbe7f1;border-radius:12px;background:#f8fbfe}\n.ah-reading-guide .ah-minor-label{font-weight:700;color:#1e4e64;font-size:18px;margin:20px 0 8px;}\n.ah-reading-guide h3.ah-do,.ah-reading-guide h3.ah-dont{font-size:21px;padding:18px 22px;border-radius:0 10px 10px 0}.ah-reading-guide h3.ah-do{border-left:4px solid #20877e;background:#f0faf8}.ah-reading-guide h3.ah-dont{border-left:4px solid #ae6340;background:#fff7f0}\n.ah-reading-guide p.ah-fact-row{margin:6px 0;padding:12px 18px;background:#f4f8fc;border-left:3px solid #c7dcf0;border-radius:0 8px 8px 0;font-size:17px;line-height:1.65}.ah-reading-guide p.ah-cta a{display:inline-block;padding:12px 20px;border-radius:9px;background:#135faa;color:#fff;text-decoration:none;font-weight:700}.ah-reading-guide p.ah-cta a:hover{background:#104d89}.ah-reading-guide .ah-agency-summary td:first-child{width:38%;color:#184b75}\n.ah-reading-guide details.ah-original-index{padding:16px 20px;border:1px solid #dce7f0;border-radius:10px;margin:24px 0;background:#f8fafc}.ah-reading-guide details.ah-original-index summary{cursor:pointer;font-size:18px;font-weight:700;color:#244f74}.ah-reading-guide details.ah-original-index>ol{margin-top:18px}\n.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.ah-reading-guide ul.ah-cycle-cards>li{position:relative;text-align:center;display:flex;align-items:center;justify-content:center;min-height:110px;font-weight:700;color:#20567d}.ah-reading-guide ul.ah-cycle-cards>li:last-child:nth-child(odd){grid-column:auto}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{content:\"\u203a\";position:absolute;right:-19px;top:50%;transform:translateY(-50%);font-size:28px;color:#3785b4}@media(max-width:700px){.ah-reading-guide ul.ah-cycle-cards{grid-template-columns:1fr}.ah-reading-guide ul.ah-cycle-cards>li:not(:last-child)::after{right:50%;top:auto;bottom:-25px;transform:rotate(90deg)}}\n.ah-reading-guide .ah-process-10::before{content:\"10\"}\n.ah-reading-guide pre.wp-block-code{background:#122238;color:#eff6ff;border:1px solid #29415f;border-radius:12px;padding:22px 24px;margin:24px 0;overflow-x:auto;font-size:15px;line-height:1.7;white-space:pre;tab-size:4}.ah-reading-guide pre.wp-block-code code{background:transparent;color:inherit;padding:0;white-space:pre;font-family:Consolas,Monaco,monospace}.ah-reading-guide p code{background:#edf3fa;color:#204d78;border-radius:4px;padding:2px 5px}\n.ah-reading-guide ol.ah-steps.ah-start-2{counter-reset:ah-step 1}\n.ah-reading-guide ol.ah-steps.ah-start-3{counter-reset:ah-step 2}\n.ah-reading-guide ol.ah-steps.ah-start-4{counter-reset:ah-step 3}\n.ah-reading-guide ol.ah-steps.ah-start-5{counter-reset:ah-step 4}\n.ah-reading-guide ol.ah-steps.ah-start-6{counter-reset:ah-step 5}\n.ah-reading-guide ol.ah-steps.ah-start-7{counter-reset:ah-step 6}\n.ah-reading-guide ol.ah-steps.ah-start-8{counter-reset:ah-step 7}\n.ah-reading-guide ol.ah-steps.ah-start-9{counter-reset:ah-step 8}\n.ah-reading-guide ol.ah-steps.ah-start-10{counter-reset:ah-step 9}\n.ah-reading-guide ol.ah-steps.ah-start-11{counter-reset:ah-step 10}\n.ah-reading-guide ol.ah-steps.ah-start-12{counter-reset:ah-step 11}\n.ah-reading-guide #ez-toc-container nav{max-height:460px;overflow-y:auto;padding-right:8px}.ah-reading-guide figure.ah-comparison-wide{max-height:650px;overflow:auto;border:1px solid #dae4ee;border-radius:12px}.ah-reading-guide .ah-comparison-wide table{min-width:760px;font-size:15px}.ah-reading-guide .ah-comparison-wide thead th{position:sticky;top:0;background:#183f65;color:#fff;z-index:1}.ah-reading-guide figure.ah-agency-summary tbody th{width:30%;background:#edf4fa;color:#244764;font-weight:700}\n.ah-reading-guide #ez-toc-container a.ez-toc-link::before{content:none!important;display:none!important}\n.ah-reading-guide .ah-comparison-wide thead th,.ah-reading-guide .ah-comparison-wide thead th *{color:#fff!important}\n.ah-reading-guide .ah-equation{display:block;margin:16px 0;padding:16px 20px;border-left:4px solid #2378b9;background:#edf4fa;border-radius:8px;font-size:20px;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}\n.ah-reading-guide .ah-feature-comparison thead th:nth-child(1){width:18%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(2){width:10%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(3){width:50%}.ah-reading-guide .ah-feature-comparison thead th:nth-child(4){width:22%}\n.ah-reading-guide.ah-compact-toc #ez-toc-container ul.ez-toc-list>li>ul>li>ul{display:none}.ah-reading-guide h4.ah-do{color:#276044!important}.ah-reading-guide h4.ah-dont{color:#855218!important}.ah-reading-guide p.ah-tool-bullet{margin:.45em 0!important;padding:.6em 1em;border-radius:8px;background:#f4f7fa;line-height:1.65}\n.ah-reading-guide .ah-glossary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:30px 0}.ah-reading-guide .ah-glossary-entry{background:#f7f9fc;border:1px solid #dce5ef;border-radius:12px;padding:22px;height:100%;box-sizing:border-box}.ah-reading-guide .ah-glossary-entry h2{font-size:21px!important;margin:0 0 14px!important;line-height:1.4!important;border:0;padding:0}.ah-reading-guide .ah-glossary-entry p{font-size:16px!important;line-height:1.7!important;margin:0!important}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid{grid-template-columns:1fr}}\n.ah-reading-guide .ah-glossary-grid{display:block}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:stretch}.ah-reading-guide .ah-glossary-entry{height:auto!important;margin:0!important;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container{display:flex;min-width:0}.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"wp-block-paragraph\"><\/p><p class=\"ah-lead wp-block-paragraph\">Amazon&#8217;s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Display<\/a> audiences are a targeting method for the company&#8217;s Sponsored Display adverts. Sponsored Display audiences may be used by companies to remarket to buyers who viewed their product listings and advertise to customers interested in comparable items, categories, and brands.<\/p><p class=\"wp-block-paragraph\">What&#8217;s more? Sponsored Display has just gotten better with the addition of four additional audience targeting options. These new audiences enable you to perform sophisticated targeting, which was previously only possible through DSP and then hone in on the exact type of consumer who would be interested in your offering.<\/p><p class=\"wp-block-paragraph\">Before diving into these new Sponsored Display audiences, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> ask yourself, &#8220;What are these new Sponsored Display audiences?&#8221; What am I supposed to do with them in new or current Sponsored Display campaigns? Is it really worth it to reach out to these new audiences?<\/p><p class=\"wp-block-paragraph\">In this post, we set out to answer all such questions.<\/p><h2 id=\"the-4-new-sponsored-display-audiences-available\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"The_4_New_Sponsored_Display_Audiences_Available\"><\/span>The 4 New Sponsored Display Audiences Available<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">At this point, it&#8217;s common knowledge that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> has amassed an enormous quantity of data on its customers. These audience groups are mostly based on how shoppers are categorised based on their browsing and purchasing habits, and this data is the driving force behind them.<\/p><p class=\"ah-definition wp-block-paragraph\">Custom-built audiences remarket with straightforward, flexible targeting capabilities based on Amazon purchase data (e.g., views remarketing).<\/p><p class=\"ah-definition wp-block-paragraph\">Advertisers may utilise Amazon Audiences to get a big library of audience segments that are simple to use and ready to use. Amazon audience is a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a> for attracting new consumers and learning more about your company on Amazon.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6346-1\" id=\"gspb_container-id-gsbp-f6346-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>In-Market &#8211; You may engage audiences who are &#8220;in the aisle&#8221; and have recently shopped for items in a certain category using in-market audiences. You can reach consumers in the same category as your promoted items to encourage consideration, or you can try out whole new categories to assist create product awareness, to grab share-of-mind.<\/li><\/ul><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6346-2\" id=\"gspb_container-id-gsbp-f6346-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>Lifestyle &#8211; These audiences were created for awareness campaigns and represent a range of aggregated purchase and viewing activities, such as Amazon shopping, IMDb browsing, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Prime<\/a> Video streaming, and Twitch streaming. These habits indicate common interests and correspond to lifestyle groups like &#8220;foodies,&#8221; &#8220;sports enthusiasts,&#8221; &#8220;tech fanatics,&#8221; and others.<\/li><\/ul><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6346-3\" id=\"gspb_container-id-gsbp-f6346-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>Interests &#8211; Interest-based audiences allow you to help potential consumers become more aware of what they regularly explore and buy. &#8220;Interested in Indian history&#8221; and &#8220;interior design&#8221; are two examples of these audiences.<\/li><\/ul><\/div><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6346-4\" id=\"gspb_container-id-gsbp-f6346-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>Life Events &#8211; Life events audiences allow you to raise awareness and consideration for relevant items based on life events, such as &#8220;travelling soon&#8221; for vacationing buyers.<\/li><\/ul><\/div><h2 id=\"why-use-the-new-sponsored-display-audiences\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Why_Use_The_New_Sponsored_Display_Audiences\"><\/span>Why Use The New Sponsored Display Audiences?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Yes, as long as you&#8217;re prepared.<\/p><p class=\"ah-callout wp-block-paragraph\">Hold off on experimenting with these audiences if you&#8217;re just getting started and have a limited ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a>. Before extending out, concentrate on your bottom <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">funnel<\/a>.<\/p><p class=\"ah-definition wp-block-paragraph\">If you have adequate funding and a well-developed bottom and middle funnel, new Sponsored Display Audiences are a terrific method to expose the correct individuals to your items if you&#8217;re searching for fresh <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> exposure.<\/p><p class=\"wp-block-paragraph\">You may use audience discovery to raise brand recognition for your items by reaching out to people who are interested in other popular categories or brands. With downloadable data, you can see performance numbers for each selected audience in your campaign, allowing you to continually adjust and learn about potential consumers.<\/p><p class=\"wp-block-paragraph\">You may use audience discovery to help your existing items reach a wider audience. Deals badging allows you to supplement markdowns or high-traffic promotional times with relevant ad creatives, while a unique headline and logo help <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> stand out in front of buyers.<\/p><p class=\"wp-block-paragraph\">Custom-built views remarketing allows you to keep your items in front of potential customers who have shown interest but not yet purchased them.<\/p><p class=\"wp-block-paragraph\">They&#8217;re an amazing tool to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">create brand<\/a> awareness, acquire new audiences and re-engage with old ones.&nbsp;<\/p><h2 id=\"how-to-use-sponsored-display-audiences\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_To_Use_Sponsored_Display_Audiences\"><\/span>How To Use Sponsored Display Audiences?<span class=\"ez-toc-section-end\"><\/span><\/h2><ol class=\"wp-block-list ah-steps ah-steps\"><li>Take a look at your product and determine which audience type would be appropriate for it before you do anything further. Is it appealing to folks who have a particular passion or way of life? Is your average consumer preparing for a special occasion or a major life change? <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-13.jpg\"  data-excerpt=\"Boost your Amazon sales! Learn to craft perfect product descriptions with our expert checklist. Optimize content, highlight benefits, and impress buyers for higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/putting-your-product-out-there-things-to-keep-in-mind\/\">Keep in mind<\/a> that your product could operate effectively with more than one type of audience.<\/li><li>Advertisers should employ both custom-built audiences and Amazon audiences, according to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a>. In your Sponsored Display audiences campaigns, start by listing both &#8220;advertised items&#8221; and &#8220;similar to advertised products.&#8221; &#8220;Advertised products&#8221; remarkets existing items to prior detail page visitors, while &#8220;similar to advertised products&#8221; employs our <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/5770b06cdf39b-300x140.jpeg\"  data-excerpt=\"AiHello: Your AI e-commerce solution to automate Amazon &amp; eBay sales. Leverage machine learning for smart pricing, optimized keywords, and accurate sales forecasts.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/welcome\/\">machine learning<\/a> algorithms to target viewers of other popular products, allowing campaigns for both new and established products to grow in size.<\/li><li>We advocate adding custom generated categories and Amazon audiences to offer even more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-scaling_11zon-300x169.jpg\"  data-excerpt=\"Amazon dominates eCommerce. Is FBA worth it for your business? Uncover the key benefits of Fulfillment by Amazon for online sellers.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-advantages-of-switching-over-to-amazon-fba\/\">scalability<\/a>; start with the segments that characterise your consumer and the category that your product is in. Use Sponsored Display&#8217;s downloadable reports to assess your success, and then use what you&#8217;ve learned to design and manage your Sponsored Display product targeting and custom created views remarketing campaigns. Advertisers will be able to change bid levels for any audience depending on your choices at any time.<\/li><\/ol><h2 id=\"key-takeaways\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">The four new audience choices in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">Amazon Sponsored Display<\/a> are genuine game-changers for enhancing your impressions and market awareness. To obtain this level of sophisticated targeting before these new audiences, you have to have access to a DSP.<\/p><p class=\"wp-block-paragraph\">Check out these audiences if you want a basic taste of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/04\/amazon-advertising-dsp-seller-tools-canada-300x240.jpg\"  data-excerpt=\"Unlock Amazon DSP&#039;s power in Canada! Discover how this programmatic platform reaches consumers beyond Amazon, boosting your brand&#039;s reach and sales. Is it for you?\" href=\"https:\/\/www.aihello.com\/resources\/blog\/an-in-depth-look-at-amazon-dsp-for-canada\/\">Amazon DSP<\/a> targeting without forking over hundreds of dollars in monthly ad spend or adjusting to a completely new style of advertising.<\/p><p class=\"wp-block-paragraph\">Take these audiences out for a drive as soon as possible if you have the cash for it and want to raise awareness. Although the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">conversion rate<\/a> is modest, clicks are inexpensive, so you want to take advantage of the first-mover advantage.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Elevate Amazon advertising! Explore 4 new Sponsored Display audiences for sophisticated targeting, unlocking advanced brand awareness and customer acquisition.<\/p>\n","protected":false},"author":24,"featured_media":7400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f6346-1,.gspb_container-id-gsbp-f6346-2,.gspb_container-id-gsbp-f6346-3,.gspb_container-id-gsbp-f6346-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f6346-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6346-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6346-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6346-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f6346-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f6346-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6346-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f6346-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6346-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f6346-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6346-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f6346-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f6346-1.gspb_container,#gspb_container-id-gsbp-f6346-2.gspb_container,#gspb_container-id-gsbp-f6346-3.gspb_container,#gspb_container-id-gsbp-f6346-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620],"tags":[],"republish_tag":[],"class_list":["post-6346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=6346"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6346\/revisions"}],"predecessor-version":[{"id":14044,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6346\/revisions\/14044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/7400"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=6346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=6346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=6346"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=6346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}